What is Website Breadcrumb Trail?

3 min to read

A breadcrumb trail is a website navigational feature that allows users to see the sequence of pages visited to reach the current page.

 

Breadcrumbs allow the user to understand their position within the structure of the website and enable easier access to previously viewed pages when navigating back,  since it’s typically used in large websites.

Key Takeaways:
  • Utilize breadcrumbs to lead people through the site and assist with navigation
  • Use clear-cut, simple, and mobile responsive breadcrumbs
  • Implement breadcrumbs to enhance the website navigation and SEO
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Why is this navigational help called a breadcrumb?

The term breadcrumb originated in the children’s fairy tale Hansel and Gretel, where the main characters throw breadcrumbs to the ground to mark their path and avoid getting lost in the woods. Likewise, breadcrumbs on a website allow the users to retrace their steps.

What are the benefits of using the website breadcrumb trails?

The reasons to implement the website breadcrumb trail are on the list below:

  • Navigational aids: Breadcrumbs assist users find their way around the site.

  • Lower bounce rates: Breadcrumbs lead the user to journey deeper into the pages for other relevant materials.

  • SEO: Search engines have a better understanding of the hierarchy of the website.

  • Accessibility: Users with disabilities tend to have a better comprehension of the website’s context.
Pro Tip: 
Markup your breadcrumb trails with ARIA (Accessible Rich Internet Applications) attributes to increase accessibility for screen reader users.

Are there any potential drawbacks or disadvantages to using breadcrumb trails?

Although they are helpful in most cases, implementing breadcrumb trails requires attention because of the following factors:

  • Breadcrumbs are space-consuming; desktop screens benefit from them but remember to give attention to smaller screens when crafting this functionality.

  • While breadcrumbs can enhance the usability of websites with intricate navigation, their implementation on websites with simple content can be considered redundant.

  • Breadcrumbs require good design to avoid visual confusion.
Pro Tip: 
In case you are concerned about the space, an alternative is to implement a breadcrumb trail that is expandable on hover or click.

What are some best practices for designing effective breadcrumb trails?

An effective design of breadcrumbs requires both functional and pleasant designs that should align with your brand identity. Consider this list when designing your breadcrumb trails:

  • It is important to indicate site hierarchy.

  • Describe each link shortly – one or two words should be enough.

  • Indicate levels using “>” or “/”.

  • Ensure they function across all the devices.

  • Embed them at the topmost part of the page.

Can you provide examples of websites that use breadcrumb trails effectively?

Yes. Here are examples of websites that include breadcrumb trails used as a tool for site navigation aiming at an enhanced user experience. 

Feel free to access these examples to see practical applications of breadcrumbs navigation in real-world websites.

How can we implement breadcrumbs into our web designs?

You can create breadcrumbs using either HTML and CSS or enable plugins if such options are in your website builder.

Pro Tip:
You can also enhance the SEO of your site even more by researching “schema markup for breadcrumbs”.

Conclusion

The implementation of breadcrumbs has a more complex function than just an aid to navigation. It’s a tool that allows users to navigate around the website with a clearer visualization of their location, but if it’s a small website it can be unnecessary. Integration of breadcrumbs has several potential ramifications, including impacts on user experience, accessibility, and SEO performance. Considering it is a simple enhancement on the website, breadcrumb trails indeed alter how the visitors interact with your site and and perceive it.

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