What Is Website Accessibility?

4 min to read

Website accessibility refers to developing and designing a website in an accessible way, making it suitable for people with disabilities. Diverse groups of people can interact, perceive, understand, and navigate web content effectively when the website is inclusive.

Remember that not following legal requirements will harm your business; expand the audience, usability and, consequently, enhance SEO performance by offering an accessible website. You should follow web accessibility standards to promote an inclusive online experience for everyone.

Pro Tips:
WCAG: Make yourself familiar with the Web Content Accessibility Guidelines (WCAG), as it is the international standard for web accessibility.
Testing Tools: WAVE and Ax are examples of tools that can be used to identify accessibility issues on your website.
Help from an expert: For tailored recommendations and a comprehensive audit, consider hiring an accessibility consultant.
Key Takeaways:
  • Accessibility for everyone
  • The design of websites should consider all people, including those with disabilities.
  • WCAG sets the standard
  • For an inclusive online experience, follow the Web Content Accessibility Guidelines (WCAG).
  • Frequent testing and optimization
  • Detect and fix accessibility barriers on your website by using tools and expert audits.
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What are the principles of web accessibility?

The core principles of web accessibility, commonly referred to as POUR, are:

  • Perceivable: Users must have ways to perceive information due to user interface components and its presentation. 

  • Operable: Users must be able to operate navigation and user interface components.

  • Understandable: The operation of the user interface as well as the information contained must be understandable.

  • Robust: Content should be robust enough that it can be reliably understood by various user agents, including assistive technologies.

POUR is the framework that web designers should follow not to exclude the audience. For an inclusive, user-friendly website, follow the principles mentioned above.

What are the benefits of having an accessible website?

Website accessibility leads to:

  • Broader audience: Avoid a narrowed audience and include people with disabilities within your reach.

  • Enhanced usability: Reaching a wide range of users should impact traffic and the growth of customer bases.

  • Legal compliance: Laws mandating web accessibility, especially for government and public-facing websites, are enforced in many countries.

  • Improved SEO: Adherence to accessibility guidelines may influence search engine rankings, yet their full effect remains uncertain.

  • Brand image: Efforts demonstrating a commitment to inclusivity may impact how the community perceives the brand.

Yes. Web accessibility is legally mandated in many countries, government websites and public accommodations in particular. Laws such as the Americans with Disabilities Act (ADA) in the United States and the Equality Act 2010 in the United Kingdom provide this framework.

Legal action and penalties are possible results of non-compliance; hence, ensuring your website is accessible is not just a best practice – in many instances, it is required by law.

Pro Tip: 
In case you find yourself unsure about the laws applicable in your region, seek advice from a legal expert who specializes in this area.

What is the official website accessibility standard?

The Web Content Accessibility Guidelines (WCAG), established by the World Wide Web Consortium (W3C), serve as the official standard for website accessibility. WCGA offers benchmarks for making web content accessible to people with disabilities.

WCAG is an internationally recognized standard for web accessibility that provides a comprehensive framework for developing accessible websites and is often used as a legal reference point.

How can I test the accessibility of my website?

There are three methods available to you for testing the accessibility of your website:

  1. Automated testing tools: These tools can quickly identify common accessibility issues, though they may not cover everything. Popular tools include WAVE, Axe, and Lighthouse.
  2. Manual testing: Evaluate user experience by using assistive technologies like screen readers and keyboard navigation.
  3. Accessibility audits: For addressing complex issues, professional accessibility experts should be reached to conduct in-depth audits.

Make use of tests to identify and fix any barriers that may be presented on your website.

Pro Tip:
If you aim for a comprehensive evaluation, you should combine automated and manual testing.

Are there any resources available to help me make my website accessible?

Yes, Some examples of resources available are:

  • WCAG documentation;

  • WebAIM;

  • A11y Project;

  • Accessibility consultants.

These resources provide guidelines with explanations, techniques, tools, and training. Professionals and members of the community tailor the content.

Accessing resources may help to build up skills necessary for building accessible websites, but practical application remains key.

Conclusion

When accessibility is a priority, it allows your content to reach wider audiences while meeting legal requirements. It improves user experience while enhancing website SEO and strengthening brand reputation. Take action, study and embrace web accessibility, and make your online presence welcoming for everyone.

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Important Consideration: The information provided by our expert team is designed to give you a general understanding of the website creation process and the features available to you. It's important to note that this information is not a substitute for professional advice tailored to your specific needs and goals.
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