Powrót do analizy i śledzenia witryny

What is Cross-Domain Tracking?

8 min czytania

Cross-domain tracking is the process of tracking a single user’s journey as they navigate between two or more separate websites (domains).

This is done to get a unified view of user behavior across related sites.

Porada eksperta:
Before implementing, clearly define the user journeys you want to track across your domains to ensure your setup aligns with your analytical goals.
Najważniejsze wnioski:
  • Track user journeys across multiple sites for a full view
  • Privacy and correct setup are key for accurate tracking
  • Implementation of cross-domain tracking differs across analytics platforms
Małe logo Hocoos Odpowiedzi Analityka i śledzenie witryny

What is Cross-Domain Tracking?

What are some common use cases for cross-domain tracking?

Cross-domain tracking is regularly used when a user accesses more than one website managed by the same business or organization. Examples include monitoring when a visitor moves from a primary site to a checkout page on another domain, or when navigating between websites maintained by the same company. This method associates activity from the same user across various domains.

  • E-commerce: Following users from product browsing to a dedicated shopping cart domain.

  • Multi-site businesses: Mapping how users move between different websites of the same organization.

  • Affiliate or partner sites: Understanding how users move between separate but related web properties.
Porada eksperta:
Map user pathways across each domain to identify all the necessary domains that need to be included in your tracking setup.

What are the implications of cross-domain tracking for user privacy?

Cross-domain tracking involves observing user activity across multiple websites, resulting in data exchange between these domains. Therefore, transparency about this tracking towards users is indeed necessary. It’s vital to obtain their consent, aligning with privacy regulations. In addition, trust is built on ensuring user awareness. 

Porada eksperta:
Implement a clear and concise privacy notice that explicitly mentions cross-domain tracking and provides users with options to manage their preferences.

What are some common challenges or issues encountered when implementing cross-domain tracking?

Cross-domain tracking setups involve practical factors based on the separation of data between different domains. Maintaining connection of user activity across these domains typically relates to the following items:

  • Cookie limitations: Browsers normally permit cookies to be accessed only by an individual domain.

  • Session breaks: The configuration of session breaks can affect whether a single user’s activity is recorded as one visit or multiple separate visits.

  • Incorrect referrals: Analytics software may recognize movement between related domains as referral activity when both are operated by the same organization.
Zagłębienie się:
Analytics platforms provide preview and debugging functions that allow review of cross-domain tracking before configurations are finalized.

Are there any alternatives to cross-domain tracking that respect user privacy more?

Alternatives to cross-domain tracking include the use of aggregated analytics, which summarize data without identifying individual user activities across websites. Privacy-focused tools are also available that restrict how much information is gathered between domains.

Zagłębienie się:
Server-side tracking can be implemented as an alternative option, which can provide insights while having more control over data collection and potentially influencing user privacy.

What are some common mistakes to avoid when implementing cross-domain tracking?

The configuration of cross-domain tracking consists of steps where various possible errors must be overviewed for the desired tracking setup:

  • Missing domain configuration: Specify and include every domain that should be recognized for tracking.

  • Lack of testing: Check that the tracking is active and recording expected information before deployment.

  • Incorrect referral settings: Set the analytics tool to identify how the traffic between listed domains will be categorized.
Porada eksperta:
It is recommended to maintain an up-to-date record of each domain included in the tracking system, as this facilitates troubleshooting and future updates.

Does cross-domain tracking work the same way across all analytics platforms (e.g., Google Analytics, Adobe Analytics)?

While the end goal remains the same, each platform has its own approach to implementing cross-domain tracking. For example, Google Analytics commonly joins sessions using URL parameters, while Adobe Analytics may use other methods of session joining. It’s best to always check the specific platform’s documentation for proper execution.

Porada eksperta:
While switching or using multiple analytics platforms, always check the specific platform guides for cross-domain tracking to prevent errors in configuration.

Podsumowanie

Cross-domain tracking delivers important information on how users interact with multiple related websites over time, which supports a comprehensive analysis of the customer journey. However, collecting such data requires precise technical execution, especially around user privacy, in order to provide reliable data and maintain trust.

Spis treści

Inne artykuły, które mogą pomóc

GOTOWY, ABY ROZPOCZĄĆ SWOJĄ PODRÓŻ Z MAŁĄ FIRMĄ?

Ważna uwaga: Informacje dostarczone przez nasz zespół ekspertów mają na celu zapewnienie ogólnego zrozumienia procesu tworzenia stron internetowych i dostępnych funkcji. Należy pamiętać, że te informacje nie zastępują profesjonalnego doradztwa dostosowanego do Twoich konkretnych potrzeb i celów.
Przeczytaj nasze standardy redakcyjne dla treści odpowiedzi.
Naszym celem jest umożliwienie Ci stworzenia niesamowitej strony internetowej. Jeśli masz pytania lub potrzebujesz wskazówek podczas procesu budowy, nie wahaj się Skontaktuj się z nami. Z przyjemnością zapewnimy pomoc i wskażemy właściwy kierunek.