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What is Website Visual Content?

2 min to read

Website visual content means all of the photos, illustrations, videos, and charts or any other image-based components added to your webpage.

Visual content is the best way to enhance website appeal, making it easy for your visitors to digest written content.

Tip:
Enhance your written content by choosing visuals that directly support it.
Key Takeaways:
  • Visuals Boost Engagement
    • Visual content is essential to help users grasp and retain the information offered on your website, potentially growing social media shares.
  • Free Stock Images is a Vast Visual Resource
    • There are free stock image sites that provide cost-effective images but always check licenses before using them.
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What is Website Visual Content?

Why should I use visuals on my website instead of just text?

It is much easier and faster for people to process and remember visual information when compared to simple, plain text. Use visuals so that you can distinguish your page from others. This is the key to ensuring it’s noteworthy, boosting users’ involvement, and adding interest to it.

Examples:
Using visuals, you can showcase your products, arrange step-by-step tutorials, and share customer testimonials.

Where can I find free images for my website?

There isn’t one definite list, as the internet offers a wide range of platforms, but here is a selected list you can start with for free images:

Pro Tip:
Permission is essential, always check the image license.

Do I need to hire a photographer for my website?

 Your budget and your needs are what determine this decision. Using stock images for general purposes is convenient and affordable, but a professional photographer’s work offers better results as it’s tailored to your highly specific or branded visuals.

Stock images:

The good side of stock images is that they’re budget-friendly, handy, and offer a vast selection to choose from, but their limited tools for customization can hinder creativity and prevent your page from having a unique look. 

Professional photographer:

Visuals tailored by professional photographers can be very beneficial for your website as they follow the specific needs of your business, but be aware this service demands financial planning as it can be more expensive.

Alternative:
Consider hiring a photography student or a freelancer starting out if having a limited budget is your case.

Conclusion

Once you understand the benefits of using visuals as a powerful tool, using them strategically and well-designed, you encounter higher opportunities to enhance your site’s appearance, improve your online presence, and boost engagement. 

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Important Consideration: The information provided by our expert team is designed to give you a general understanding of the website creation process and the features available to you. It's important to note that this information is not a substitute for professional advice tailored to your specific needs and goals.
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