What is an Email Newsletter for Bloggers?

8 min to read

An email newsletter for bloggers is an email sent out periodically to people who have subscribed to a blog.

It can influence the relationship between bloggers and their audience.

Pro Tip:
Make sure to articulate the purpose and value of your newsletter in the sign-up forms so subscribers understand what to expect.
Key Takeaways:
  • Direct connection
  • Email newsletters provide bloggers with a means to reach their audience directly, which may affect their relationships.

  • Exclusivity
  • Blogs utilize newsletters to distribute content of potential interest to subscribers.

  • Growth tool
  • Email list development relates to audience size and website traffic for bloggers.

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What kind of content typically goes into a blogger’s email newsletter?

Usually, a blogger’s email newsletter includes:

  • Exclusive content: Additional information, blog behind-the-scenes, or bonuses shared only in the email.

  • Bonus resources: Comprises guides, templates, checklists, or other documents offered to subscribers as a complimentary component.

  • Curated links: External content offering supplementary information.

  • Personal updates: Short stories or news to engage with readers.
Pro Tip: 
Try segmenting your email list to target specific audience groups with distinct content, thus increasing engagement.

Why should a blogger consider starting an email newsletter?

Bloggers need to have an email newsletter to increase interaction with their audiences on a personal level. This could lead to the avoidance of distractions and noise frequently linked to social media. Also, newsletters have a potential relationship with community development and the rate of return visits to blogs.

Pro Tip: 
Encourage new subscribers by offering an incentive, such as a complimentary e-book or checklist.

How does an email newsletter help a blogger connect with their audience?

Email newsletters may influence relationships due to their direct access to subscribers’ inboxes and potentially a more personal format. This direct approach allows for the sharing of more sensitive or personal content and may influence participation levels.

Pro Tip: 
Request feedback from your audience by incorporating questions in your newsletters, encouraging them to interact with you.

How often should a blogger send out their email newsletter?

A blogger’s newsletter should be sent weekly or biweekly. It should be consistent but manageable without overwhelming the readers. Valuable content should be provided often enough so readers do not forget the blogger.

Pro Tip: 
Have a poll or ask in your newsletter how often they would like to be contacted.

What are some common platforms or tools bloggers use to send email newsletters?

For their email newsletters, bloggers commonly use platforms like:

  • Mailchimp

  • Substack

  • ConvertKit

  • Sendinblue 

These tools provide functionalities for managing lists, designing emails, and tracking performance.

Pro Tip: 
Discover the automation options of your selected tool to send welcome emails or automated sequences to new subscribers.

What are some effective ways for a blogger to grow their email newsletter list?

Effective ways to grow an email list include:

  • Offering lead magnets with perceived utility;

  • Placing clear sign-up forms on the blog;

  • Promoting the newsletter on social media. 

The complexity of directions can influence audience engagement; a simpler subscription process may have a positive impact.

Pro Tip: 
Build your email list fast by running contests or giveaways that require participants to enter using their emails.

How can a blogger measure the success of their email newsletter?

Bloggers can track their success by looking at the number of opens, CTR, new subscribers, and how many people unsubscribed. These metrics also show how good the newsletter performs with the audience.

Pro Tip: 
Assess your analytics to know which content performs the best so you can adapt your strategy.

Conclusion

Bloggers can utilize email newsletters to connect with their audience and share exclusive content, which influences changes in online visibility. This can impact the relationship with readers, existing independently of the blog.

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