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What is a Video Testimonial?

3 min to read

A video testimonial is when an actual customer of the company who has used a product or service talks about their positive experience in a short video clip.

A video testimonial is a compelling approach because it also acts as social proof — people tend to respond positively to endorsements from people who have already experienced the use of a service or a product.

The honest enthusiasm of a person, which is witnessed and heard, is much more influential in establishing trust than traditional advertisements.

Pro Tip:
Create short video testimonials of 1-2 minutes targeting one specific advantage or problem resolved.
Key Takeaways:
  • Video testimonials foster trust in your brand
  • Share your customer experience with authentic and engaging testimonials
  • Utilize video testimonials strategically, aiming for a boost in conversions
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What is a Video Testimonial?

How do you create a compelling video testimonial?

When producing a video testimonial, focus on authenticity and storytelling as the main elements of the presentation. Consider the following steps:

  • Choose customers who are real fans and good speakers;

  • Prepare a set of questions, but let the customers speak freely; 

  • Utilize high-quality devices to capture clear audio and professional visuals (prefer a good camera, microphone, and lighting).

Follow these steps to increase the chances of having a final product that looks professional and speaks to the target audience.

Where and how should you use video testimonials?

Utilize video testimonials in different marketing channels. Seek to foster trust in your brand and influence conversion. Here are some examples:

High-Impact Placements: 

  • Product pages;

Video testimonials add human interaction to a business by allowing customers to listen to real people sharing their honest thoughts and actual experiences, resulting in high convincing potential to enhance sales.

Pro Tip: 
• Consider using video testimonials in sales presentations or within your blog posts about your product or service.

• Employ an A/B test to measure the conversion rates of pages using video testimonials and pages that do not use this type of testimonial.

• Utilising video testimonials as product videos may boost customers trust and impact buying desigions.

Certainly! It is of utmost importance to obtain written permission from the clients before utilizing their testimonials. Equally important: be clear to your audience regarding any incentives offered in trade for the testimonial.

Remember: Falsifying customer experiences or using client testimonials without consent can harm the brand and may lead to legal consequences. Clearly state any payment or incentives offered to the customer in exchange for the video testimonial.

Conclusion

For any business, video testimonials are a significant plus. Video testimonials make people trust them more, prove the business’s claims, and help increase sales. Thus, it is an efficient way for companies to connect with the target audience more personally. 

With video testimonials, you enhance the credibility of your business and improve your website’s performance. Find your passionate customer, plan the shooting, follow the legal guidelines, and build trust with your target audience!

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