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What are the pros and cons of using a landing page builder?
Like many software solutions, landing pages have pros and cons that you need to be aware of. By doing this, you should know what to look out for when comparing different options.
First, let’s look at some of the reasons why you may want to use a landing page builder.
- Conversion Rates: Use landing page builders to A/B test and understand where you need to optimize. Doing so is vital if you wish to maximize how you appeal to your customers.
- User Experience: Utilize the features in landing page builders to make it easier for users to navigate. You must make clear calls to action a priority, and you should only have one CTA to avoid confusing the user. Targeted content is also a necessity.
- Ad Performance: Use landing page builders for ad performance optimization. Think about your advertising campaign goals before doing this.
- Brand Identity: Share your brand identity via landing page builders; your branding should be consistent with your websites, social media profiles, etc.
- Campaign Tracking: Use analytics software within landing page builders to track your campaigns. If needed, make adjustments.
While landing page builders can be amazing for building landing pages and your brand, you should still consider the potential drawbacks.
- Design Flexibility: You may want to look at site builders that let you code if you need more customization than a landing page builder.
- Vendor Lock-In: Consider whether you can migrate your landing pages if you want to switch later; different solutions will have varying levels of support in this respect.
- Cost: Think about whether landing page builders fit into your budget, especially if you need to create more than one page or campaign. Prices normally differ depending on the service you choose.
- Learning Curve: Think about the learning curve you might need when adopting a landing page builder; use resources on the provider’s website and get onboarding assistance if it’s offered.
What are the different types of landing page builders?
Some common types of landing page builders are:
- Standalone Builders: Designed specifically for landing pages.
- All-in-One Marketing Platforms: Normally include landing page builders as part of their package, alongside email marketing and other features.
- Mobile-First/Design/Interactive Campaigns: These landing page builders typically prioritize mobile landing page design.
How does SEO impact landing pages?
Search engine optimization, also known as SEO, will significantly influence how visible your landing page is to potential customers. While you can pay for ads to appear at the top of a page, organic search traffic is also important (and can cost less money to acquire) – meaning it’s vital to think about.
Implement SEO practices, such as including keywords and optimizing your page speeds. You should attract more qualified leads and increase conversion percentages, though this typically takes a long time.
- User Experience: Optimize your landing pages for the user experience if you want to improve your search engine rankings. You need to prioritize simple navigation and make sure that users get a consistent experience on desktop and mobile. You should also think about optimizing other elements, such as images, with alt text.
- Brand Authority: Backlinks from reputable sites can be important for SEO; however, it’s important not to adopt black-hat SEO tactics like spammy link-building. Your goal is to increase website traffic and trust.
- Take Your Time: Optimize your landing page for search engines over time; it normally takes a while to see results, so consistently optimize your content to do this. Search engine algorithms change all the time, so it’s also a good idea to read up on the latest industry trends and news.
- Competition: Consider the resources you might need to outperform competitors.
Conclusion
Landing page builders can help you build pages that boost conversions, as long as you know which practices to implement. Before choosing one, you should understand their benefits and where they fall short to make a better decision. Moreover, you must think about your goals.
Once you’ve considered why you want to use a landing page builder, assess all of the landing page builders you look at based on these requirements. Think about how you will optimize your pages for search engines and the resources you might need to outrank your competition. Look at the long-term picture with this, too.
