What are the benefits of an interview blog post for readers?
Interview-based blog posts can provide readers with singular insights that may not be accessible through other means, though you must choose the right people to interview.
In many cases, readers might prefer reading an interview blog post. These types of content could offer channels for establishing personal connections, which may influence brand awareness and reader engagement.
Aligning yourself with an expert in your area may potentially affect the way others view your credibility.
Interatividade: Involve your readers in the blog post process. Encourage them to leave comments and ask questions, along with continuing the conversation on social media afterward.
What are the benefits for me?
Consider using interview blog posts as a networking opportunity. Use unique insights so that users are getting something different from what they could find elsewhere online, too.
Structure your content so that the interviewer’s points are more engaging to read than ordinary facts.
Collaboration: Explore the possibility of content co-creation with the interviewee. Do this to potentially leverage their audience, especially if they have a bigger platform than you.
How do I create a compelling interview blog post?
Creating an interview blog post requires thinking about each of the following.
- Planning: Think carefully about what you want to cover in the interview. Research as much as you can about the subject; go on their social media profile and websites, and go through previously published work. Make a list of priority questions and talking points, but avoid being too rigid.
- Entrevista: Make sure that you cover all of the key points in the interview. Ask follow-on questions if you get new insights or want someone to clarify what they’re saying. Be transparent with the interviewee about where you’ll publish the interview content, too.
- Presenting information: Present your information in a compelling way that engages the audience. Consider the type of format that would work best for your post de blog; if needed, try different variations.
Editing Is Crucial: Edit the blog post after putting everything together to ensure that words flow as they should. Remove grammatical errors, and ensure that you don’t change the meaning of the interview.
Should I present the interview as a Q&A or a narrative?
It depends on your audience, brand voice, and the type of interview. Q&As are more straightforward and readable, but they might lack depth. On the other hand, narrative-style interviews are ideal for telling stories and adding context – but your audience might not want to read this type of content.
The interview length will also play a role. Often, shorter interviews are better as Q&As. On the other hand, you may wish to use narrative ones for in-depth topics.
Reader preferences: Consider your audience’s behaviors and interests, and write your interview posts based on this information.
How can I make the interview easy to read and follow?
Here are some suggestions for improving the flow of your interview blog post:
- Use a clear heading structure, with H2s and H3s utilized throughout.
- Make sure paragraphs are brief and to the point. If the person said a lot of filler words, you can use “…” to connect two parts.
- Utilize visual content throughout the post to make your post more engaging, but keep it relevant to your content.
- Implement pullquotes for readability and to make key quotes stand out to the reader.
Legibilidade: Consider using reading score tools to ensure that your content is readable for your audience.
Conclusão
Interview blog posts can be useful for helping you reach a bigger audience and give existing ones a unique insight – but you need to consider multiple factors before starting. Planning for your interviews in advance is crucial, and so is asking the necessary questions when you sit down with the person.
Before conducting interviews, you should also choose interviewees that match your brand. Determine how you’ll present the information they say, and if needed, try different formatting options.
