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What is a Fat Footer?

9 minut czytania

A fat footer is an allocated space at the bottom of a website that contains groups of information, commonly displayed in columns and categories.

This area acts as a secondary navigation menu that lists navigation links and additional resources that do not appear in the main menu.

The grouping and structure of this section follow a repetitive arrangement across each page.

With this setup, user experience is being directly affected, as the number of clicks needed to reach deep-level content is reduced.

Najważniejsze wnioski:
  • Fat footers enhance user experience by providing a secondary navigation hub
  • They improve a site's SEO by boosting internal linking
  • Effective fat footers must be organized and responsive, especially on mobile
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What is a Fat Footer?

Why are fat footers useful?

Fat footers function as a supplementary navigation section located at the bottom of a webpage. In this section, websites include sets of navigation links that do not appear in the main menu. Common links in these sections point to items such as forms, policies, or prices. Fat footers are often found on content-rich websites that have multiple internal pages or categories, as they allow the number of clicks a user needs to reach deeper pages to reduce.

Porada eksperta:
Consider fat footers as an opportunity to guide users to valuable content. These sections can list links such as contact pages or price details, which users often look for after scrolling through a page.

What are some examples of websites that use fat footers effectively?

Many large e-commerce and media outlets present fat footers as part of their layout. These websites use footers to group and organize navigation links for areas such as product categories, customer service, and company information in a single, scannable area.

  • Przykłady: Brands like Amazon i Target arrange footer links into columns for structured navigation.
Porada eksperta:
In case studies, observe how their footers use headings and arrange elements to create clarity and maintain ease of use.

How does a fat footer affect SEO?

The presence of a fat footer firmly affects SEO by influencing a website’s internal link structure. Such sections often display direct links to varied site pages, resulting in supplemental navigation routes for visitors and automated website crawlers while helping to distribute link equity throughout the site. The order and quantity of footer links may have influence on how search engines index and associate the website’s pages. Where footers feature many links, or links with content descriptions unrelated to their destination, search engines may recognize these patterns and identify it as link spam; the key is not to overcrowd your footer and use relevant links with genuinely helpful keywords.

Porada eksperta:
It is useful to select anchor text that closely relates to the linked page’s topic, such as “Read Our Case Studies” instead of “Click Here” for a more direct mapping between footer label and target content as well as improved both user experience and SEO value.

Are there any downsides to using a fat footer?

There are factors when implementing fat footers, particularly regarding design approach. A footer with extensive content could relate to the perceived complexity and the user’s ability to find what they need. The presence of more content in this section could also correlate with slight variations in page loading times, which is a key factor for user experience.

  • Rozważenie: The SEO value of individual links may be influenced by an excessive number of links present.
Zagłębienie się:
The approach involves organizing information while maintaining a clean layout structure that users can navigate.

How do I design a fat footer that’s easy to read and navigate?

When creating a fat footer, use an organizational method that relies on basic grouping and standard layout format. A properly organized footer may facilitate information retrieval for users and avoid potential confusion related to navigation, representing a functional element rather than a disorganized one.

  • Use a multi-column layout with clear headings.

Porada eksperta:
To compare how different footer layouts perform, use controlled methods such as A/B testing. Experiment with different layouts, link groupings, and even color schemes to see what best improves user engagement and click-through rates.

Do mobile websites need fat footers?

Fat footers are present on some mobile websites, typically requiring changes to fit device dimensions. When transferring a footer design from desktop, the display method is often revised to align with the limits of mobile screen size. For these environments, footers are commonly arranged in one column or sections that expand according to interaction. This structure groups links so they can be viewed within the available display area as needed.

Podsumowanie

A fat footer constitutes a design element that operates as a secondary navigation area, relating to user experience and internal linking for SEO. When implemented with organization and readability considerations, including responsive design for mobile devices, it relates to a website’s usability and performance metrics.

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