AI Content Writing for Small Businesses: 8 Strategies to Boost Your Website & SEO

 

Do you need some help with your website and content writing for your small business? 

You have big dreams, but you also have a small budget and limited time.

And yet, you know that a well-designed website and relevant, thoughtful content are vital to realizing your dreams. 

Building websites and creating content sounds expensive, time-consuming, or both. 

The truth is, you don’t need a huge budget or a team of developers and content writers to build a stellar website and create marvelous content. You don’t need to spend untold hours doing it all yourself, either. 

AI content writing for small businesses makes creating your website and content faster, easier, and more fun. Then, you can get back to business and provide your customers with just the right products or services. 

Let’s dive into how AI can be the secret sauce in your recipe for building a website and creating content!

 

 

 

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How AI Makes Website & Content Writing for Small Business Better

By now, you know that AI isn’t just science fiction.

It’s become a game-changer for businesses everywhere, and when you have a solid strategy for using it, it’ll be a game-changer for your small business, too. Think of AI as a genius assistant.

AI’s most exciting benefit for website building and content creation is that it makes them ever more affordable and accessible for even the smallest businesses.

You don’t need the vast resources Fortune 500 companies or venture capital-backed firms enjoy. 

Even if you can best describe your resources as a “shoestring budget,” leveraging AI allows you to create amazing websites and write relevant, authoritative content that keeps readers coming back for more. 

Budget-friendliness is only one of AI’s benefits for website and content writing.

Here are a few more:

• Greater efficiency (scheduling, planning, creation, research)
• More robust and nuanced customer insights
• Higher quality, more consistent content

Keep reading for eight ways you can implement strategies to reap the benefits of AI content writing for small businesses. 

 

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AI Content Writing for Small Businesses: 8 Strategies to Boost Your Website & SEO

Strategic planning can be daunting. Here are eight ways to start building your AI website and content writing strategy. 

 

1. Find the Right AI Tools for You 

Even though AI is relatively new, the technology has grown exponentially in the last few years, and new applications come out all the time. 

AI platforms aren’t all created equal. You wouldn’t use a chainsaw when a butter knife would suffice, and you shouldn’t try to force an AI tool to do something it’s not programmed to do. So, first, you need to know what you want from your AI. 

Next, look for tools with features that align with your business needs and pick the best. Here are some sample criteria to help you decide:

• Budget fit
• User-friendliness
• Security and reliability
• Scaleability 

To jumpstart your search, here are a few examples of the most helpful types of AI tools for your content strategy: 

 

AI Website Builder

Awesome content needs an awesome website to showcase it. 

Check out the Hocoos AI Website Builder and learn how you can create a complete website for your small business in about 10 minutes. Upgrade to Hocoos Premium for only $15 a month and get the AI Logo Builder and AI Blog Builder to make your website as brilliant as your ideas.

 

AI Content Assistants

These AI platforms can help you plan and generate content with some well-chosen prompts:

• ChatGPT
• Jasper
• INK Editor

 

AI Editing Assistants

These AI editing assistants have a sharper “eye” for grammatical and mechanical errors than the Chief of the Grammar Police:

• Grammarly
• ProWritingAid
• Whitesmoke

The right tools are only one piece of the strategy puzzle. Next up: using AI to understand your customers.

 

2. Understand Your Customers with AI’s Help

Who are you selling to? 

If your answer is “everyone,” think about it. Consider your ideal customers.

As a small business owner, one of the many hats you wear is that of Marketer Extraordinaire (or whatever title you give yourself for that part of your job), even if you don’t feel like marketing is in your wheelhouse.

Marketing experts say knowing your audience is essential to planning and creating content that resonates with them.  

It informs your topics, the language and style that build your brand’s voice, and even how you format your articles. 

Among the many ways to leverage AI for your small business, you can use it as your secret agent to discover what your audience loves. It guides you in crafting content that hits the mark every time by using big data to uncover trends and insights about your ideal customers. 

Using AI is like having a crystal ball that shows you how to create targeted content for various channels – emails, blogs, social media, you name it.

Knowing your customers and creating content that resonates with them leads to more sales.  Sales lead to financial success for your small business.  What’s not to love about that?

Read on for the next strategic use of AI: planning and creating content.

 

3. Plan & Create Stellar Content with AI’s Help

Building a solid content plan is the secret to creating consistently excellent content over time. Winging it each time you write a post won’t do you any favors.

You’re busy, though, and planning your content might feel like yet another thing to add to your to-do list. AI will take much of the legwork off your plate. 

AI generators, like ChatGPT, will generate fresh topic ideas and provide keyword possibilities. If you want to do a series of posts on related topics, you can even prompt the AI generator to create topic clusters based on your keywords.

Your general content plan is only the first step. Planning individual posts is critical for success. 

AI  will help you through each step of the process:

• Building outlines
• Crafting headlines to attract readers
• Writing optimized subheads to lead readers through your posts 

AI writing tools will help you write compelling content, too. 

Make sure to check out the Hocoos AI Blog Builder, included in Hocoos Premium, to see how it will transform your blog posts from “meh” to marvelous.

Keep reading to learn how to use AI to boost search engine optimization (SEO) to help your audience find the fantastic content you create.

 

4. Boost SEO with AI

Did you know that of the millions of online experiences happening daily, 68% start with a search engine? In addition, more than 90% of searchers use Google.

 Have you ever asked yourself why certain websites appear in the first few pages of Google’s search results page? 

The answer is SEO (search engine optimization). Creating content using SEO best practices lets search engines find and catalog it, which helps readers find it. 

Successful SEO starts with keywords: the magic words your audience uses to find you. AI is fantastic at digging up these gems, helping you decide which ones to use.

Headlines and subheads are also integral to SEO magic. They not only hook your readers but also tell search engine bots what your content is about. AI can help optimize them to catch both the reader’s eye and the search engine’s attention. 

Several fantastic AI tools trawl the internet, analyze keyword ideas, and help you decide which ones to use to write ranking articles.  Here are just a few:

• Ubersuggest
• SemRush
• Moz
• SurferSEO

However, keywords, headlines, and subheads are only part of the equation. 

Google’s algorithms, which determine search results page rankings, are sophisticated. They can tell which sites meet Google’s criteria for E.E.A.T. – Experience, Expertise, Authoritativeness, and Trustworthiness. That’s how Google decides whether a site is relevant, informative, and trustworthy.

Using AI to research, plan, and draft high-quality content can boost its E.E.A.T. without spending untold hours using traditional methods.

Creating eye-catching (and Google-catching) content isn’t all about you, though.  Read on to get a glimpse into how AI can help you learn about your competitors.

 

5. Let AI Help with Competitor Analysis

Whether you’re running a small business or a behemoth corporation, keeping an eye on the competition is critical.

When talking about website & content writing for small business, “the competition” doesn’t necessarily mean direct business competitors. Instead, your competitors are the ranking posts for a given keyword.  AI tools can analyze similar content and tell you how those posts are structured and what they contain. 

Why do you need to know what the ranking posts are like?

When you google a term (a keyword), you’ll likely notice that the top-ranking posts have significant similarities in format and information. That’s because the algorithm has determined that type of post best answers the searchers’ needs. 

Now, you can analyze those posts yourself, looking for similarities and differences in style, tone, and information. That takes a long time, though.

Competitor analysis is one area where AI truly outshines even the most analytical human brain. 

AI can analyze vast amounts of data in seconds. With a few well-crafted prompts and some copying and pasting, you can analyze even the top 20 ranking articles for your keyword in a fraction of the time it would take you to do it yourself.

ChatGPT does a great job of pulling common themes and important topics out of competing posts. You can even ask it to uncover topical gaps to use as a springboard for adding your spin to the topic. 

The next strategy is blending AI and your creativity; read on to learn more.

 

6. Combine AI with Your Creativity 

Using AI effectively is an art, but remember you’re the artist. 

Your human creativity and insight captivate readers and convert them into customers, but this process can be slow and inefficient.

AI’s vast data-processing capabilities can help you give form to your concept. It generates ideas, suggests outlines, and even quickly crafts first drafts. Using AI can even augment your creativity.

However, over-relying on AI will make your content generic and repetitive. Your readers will feel disconnected, and you’ll lose them once that happens. 

Even worse, leaning too much on AI to create content for you can run some significant risks, including:

• Unintentional bias
• Incorrect information and “AI hallucinations”
• Legal ramifications 

Finding the right balance between AI’s expansive capabilities and human creativity is the key to building a content creation process that’s both hyper-efficient and eminently human.  AI offers enormous opportunities, but to take full advantage of them requires your critical eye and a little effort.

Your creative impulse is the driving force behind your small business, so let it guide how you use AI in your website and content writing, too. 

Next up, let’s look at another strategic use of AI to elevate your content: editing.

 

7. Edit Faster, Edit Better With AI

By now, you’ve learned some strategies for planning and creating content with AI support, but you aren’t done yet.

Editing distinguishes extraordinary content from half-baked, messy content that readers will disregard.

AI is the perfect tool to make your editing process faster and more accurate. Even your resident captain of the Grammar Police doesn’t have the same attention to detail as AI. 

When you think of editing tools, you might think the spelling and grammar check functions in Google Docs, MS Word, or whatever word-processing app you use are sufficient. 

They don’t hold a candle to sophisticated AI writing tools like Grammarly, ProWritingAid, and Whitesmoke. Apps like these suggest improvements for readability and reader engagment, and they’ll help you customize your tone and style for different audiences. 

If you’re looking for editing help to create content for non-English-speaking target audiences, there are multilingual AI tools to help you.  WriteSonic , for example, supports more than 20 languages, and developers worldwide are building AI models fluent in various languages.

And yes, AI editing tools also check for spelling, punctuation, and grammar mistakes.

Finally, you’re ready to hit publish on your polished blog posts and let them shine. Read on for the last AI strategy to boost your website and content writing: assessing performance.

 

8. Assess Website & Content Performance with AI

How do you know the time and effort you’ve invested into creating engaging, informative content – with AI’s help, of course – is worth it?

Do you hit publish, cross your fingers, and hope people are reading it? If so, that’s not the ideal way to gauge performance. 

Instead, you want to systematically assess how your content is performing. While determining whether your content leads to increased revenue is an important benchmark, there are other useful metrics for evaluating performance. 

While there are ways to track and assess performance without AI, data collection alone is incredibly labor-intensive. As a small business owner, you don’t have the time to do it.

Once again, let AI be your tireless assistant to help you gain the insights you need.  Platforms like Parse.ly, Semrush, and Google Analytics will give you a leg up in understanding how your content performs. Use them to glean information about how your content drives traffic to your site, whether it’s engaging readers or whatever other metrics you choose.  

Keeping tabs on performance will give you a competitive edge. Knowing what works and what doesn’t lets your content strategy stay agile and responsive to ever-changing trends. An agile strategy helps you reach and keep more readers and convert them into customers.

Customers create revenue.

Revenue realizes your big dreams for your small business.

 

 

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Conclusion

When it comes to website and content creation for small businesses, AI can be your best friend in realizing those small-business dreams. 

It’s more manageable than it sounds. Besides, taking the time to create a thoughtful AI strategy will take your website and content to new heights. 

In no time, you’ll have all the tools you need to understand your target customers and partner with AI to plan, create, edit, and evaluate SEO-optimized content. 

Get started today with the Hocoos AI Website Builder and AI Blog Builder. You’ll be on your way to posting your brilliant content on your AI-created website in less time than it takes to decide what to have for lunch.

 

 

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Final Call to Action

Ready to embark on your AI journey? Check out Hocoos now and see how easy it is to create a business-ready website in minutes.