Table of Contents
What are the main components of a pillar post?
The main components of a pillar post include:
- A precise idea of who is your target audience;
- An organized strategy;
- In-depth content that explains comprehensively a particular topic.
Other potential components:
- Visuals (images or infographics, for instance);
- Social sharing buttons.
The mentioned components are necessary to make your pillar post relevant, appealing, and helpful while building the desired perception of authority, attracting visitors, and generating potential clients.
What are the different types of pillar posts?
The different structures pillar posts can have include:
- How-to Guides;
- Ultimate Guides;
- Glossary Posts;
- Case Studies;
- Comparison Posts.
The topic you want to cover, the objectives, and the target audience will largely influence the choice of a pillar post type.
What are some common uses of pillar posts?
Some of the common uses of pillar posts include:
- Establishing authority;
- Attracting organic traffic;
- Facilitating lead generation;
- Supporting content marketing;
- Expansion of brand awareness.
Any blogger or business focused on expanding its online reach and meeting marketing goals can use pillar posts.
Conclusion
Bloggers and businesses interested in enhancing authority, as well as increasing traffic and lead generation, can make use of pillar posts. With a good understanding of how to structure them and the purposes of pillar posts, you can successfully craft content for your site and the visitors. Identify and pursue your target market, share credible content, and optimize your pillar pages for maximum impact and effectiveness.
