What is a Blog Subheading?

3 min to read

Blog subheadings act as navigational tools within the content of your blog post while also dividing the body of text.

A long, heavy text can be better interpreted if broken with a well-planned subheading, elevating the content and user experience for your audience and search engines.

Subheadings inevitably serve as signposts, helping to structure the content into clear segments.

Pro Tip:
Subheadings are important in SEO as they help search engines comprehend the layout and contents of your article.
Key Takeaways:
  • Readable = Rankable
  • Subheads serve users and SEO purposes.
  • Make use of clear subheadings
  • Subheadings assist readers browse your website.
  • Organize with H2s & H3s
  • Make your posts more readable by creating a logical structure for your content.
Hocoos small logo Answers Blogging

What’s the difference between a heading and a subheading?

The title (H2) outlines the core argument while the subheading (e.g. H3, H4) adds more detail, or elaborates that point into more perspectives. It’s all about the hierarchy. The head is a chapter title in a book and the subheadings are the section headings of the chapters.

How do I write effective blog subheadings?

For effective sub-headings consider writing them to be:

  • Concise;

  • Meaningful;

  • Appealing.

Relevant keywords can be added and style consistency can be maintained in every post section. They serve as an incentive to the readers by attracting their attention and interest to the page content.

Pro Tip: 
Try incorporating numbers or questions into your subheadings to increase their appeal.

Can you give me some examples of good blog subheadings?

Instead of generic subtitles like “Benefits of Sleep”, a more action-filled subtitle could be something like “Improving Deep Sleep: 7 Steps to Enhancing Sleep Quality”. 

The second description attempts to offer a reliable and concise summary of your blog post’s main theme, aiming to enhance the reader’s grasp of the content and establish realistic expectations.

How many subheadings should I use in a blog post?

There is no formal limit, but as a general rule, try to have a subheading at least after every few paragraphs targeting the reader’s attention. 

Take advantage of a balanced amount of breaks as the lack of subheadings will confuse the reader, while an excess will interfere with the reading flow.

Pro Tip: 
The characteristics of your post, such as size and complexity, determine the appropriate number of subheadings it should have.

What are some common mistakes to avoid when writing subheadings?

Consider this when writing subheadings:

  • Avoid using ambiguous subheadings like ‘More Information’ and instead, provide clear overviews of the content that will follow, making it easier for readers to anticipate the upcoming information;

  • Avoid using full sentences and give preference to short, concise phrases. 

Instead of relying on generic subheadings, it is beneficial to use subheadings that offer more specific information, enhancing the reader’s clarity.

Pro Tip: 
A common mistake would be to overuse keywords and ensure that you pay attention to readability and natural flow first.

How do subheadings affect mobile readability?

Subheadings are typically found in mobile formats to help the users navigate through information on their smaller devices. People tend to scan through content found on their phones, and subheadings allow them to do so effectively.

Pro Tip: 
Review the length of your subheadings to ensure they are concise and informative. They must be suitable for viewing on mobile devices.

Conclusion

Subheadings are crucial for any successful blog post. These components simplify information consumption by the user and improve the potential discoverability of search tools. Using clear and precise subheadings, your blog posts can take their audience through the story, enhance readability, and achieve the content objectives. Therefore, apply strong subheadings and watch your blog posts soar.

Table of Contents

READY TO KICK-START YOUR SMALL BUSINESS JOURNEY?

Important Consideration: The information provided by our expert team is designed to give you a general understanding of the website creation process and the features available to you. It's important to note that this information is not a substitute for professional advice tailored to your specific needs and goals.
Read our editorial standards for Answers content.
Our goal is to empower you to create an amazing website. If you have questions or need guidance during the building process, don’t hesitate to Contact us. We're happy to provide assistance and point you in the right direction.