What are some examples of third-party cookies in action?
Many targeted advertisements shown to users online can be attributed to third-party cookies. Some of them are as follows:
- Ads related to running shoes after visiting a sporting goods store.
- Tailored suggestions on social media platforms based on your previous searches.
- Encountering ads for certain brands of clothing following a visit to their website.
What are the privacy concerns associated with third-party cookies?
The use of third-party cookies can provide benefits but may also raise concerns about user privacy. The ability for businesses to collect data regarding an individual’s activity on various websites is extremely beneficial yet concerning at the same time, possibly due to the fragile privacy settings some may have.
Tracking an individual’s activity provides a useful purpose, but there should be caution over the collection of data and, it is equally important to consider the potential impact of cookies on websites on user privacy perception.
Recognizing the potential challenges posed by these cookies, developers, and regulators are jointly pursuing solutions to address those concerns.
Can third-party cookies access my personal information, like my name and address?
No, third-party cookies do not directly access and store personal data, like names or addresses. Their main function is to follow your online activity on different sites. However, if you include this information on a website, it can be referenced to the cookie files.
Are third-party cookies legal?
Yes, third-party cookies are indeed permitted, but there is growing regulation on their use. Laws like GDPR and CCPA make it compulsory for websites to acquire permission from people before using cookies that keep their personal information.
What are privacy-focused browsers or extensions that can help me manage cookies?
For further control over third-party cookies, some browsers and add-ons can assist you manage the details stored, including:
Browsers
- Brave
- Firefox
- DuckDuckGo
Extensions
- Privacy Badger
- uBlock Origin
- Ghostery
Conclusion
Third-party cookies can be a double-edged sword; they can help you personalize your web experience but can impose privacy risks. Cookies offer websites the ability to gather information about your online activity, which can be used for targeted advertising and various other services.
While steps are being taken to alleviate potential risks, it is possible to safeguard your privacy by modifying your browser and adopting a more cautious approach toward information sharing on the internet. By understanding how they work and managing your browser settings, you can make informed choices about your online experience.
