Table of Contents
How is creating content for a website different from other content types?
Web content communication specifically made for websites is different in the 4 following ways from other forms of content:
- Highly concise: instead of reading an article word by word, website visitors tend to scan through content. Avoid using lengthy text by keeping your writing clear and concise to ensure that users will consume more of it.
- Content value structure (Front-load): When writing website content you want to apply an inverted pyramid style, where you begin with the most important details and then continue expanding on them.
- Search engine optimization (SEO): Unlike offline content when writing for a website you wish to make sure that content will be suggested by search engines such as Google and Bing. Incorporating keywords and other SEO best practices allows search engines to better interpret what your content includes and suggest it to the right audience.
- Visual appeal matters: Part your text using images, videos, and formatting to enhance readability and user interaction.
What makes website copy effective?
Effective website copy can influence visitor behavior and encourage them to take specific actions, such as subscribing to a newsletter, scheduling an appointment, or buying products/services. Understand the concept of crafting better website texts by following the factors below:
- Know your audience: Learn about your audience by checking their struggles and interests. Run research to understand what your audiences’ needs are and tailor your content based on the results.
- Provide value: Offer your users tips, insights, solve their problems, and answer the questions they might have.
- Keep your language clear and concise: Focus on choosing short and simple structures, and prevent overstuffing your content with complex terminology.
- Compelling calls to action (CTAs): Write your content in a way that engages website visitors by encouraging them to take actions (subscribe, download, purchase, etc).
How long should my website content be?
The ideal length of your website content should be designed according to its purpose and the needs of your target audience. While no standardized or magic formula exists, below you can find useful recommendations that can be used as a guide in the making of your website content:
- Blog posts: While short posts can be effective, assessing the level of detail needed and targeting 1,000 words or more for complex topics remains crucial.
- Product/service pages: The size of your message can either be short or long, as long as it focuses on providing all the necessary information.
- Homepage: Spotlight your unique value by keeping your writing concise and impactful.
Do I need professional web content?
Providing professional website content is a decision that depends on several key factors. Here are some key points to consider in professional web content:
- Credibility: Offering credible and trustworthy content to your audience is paramount. Therefore, consumers’ decisions to purchase a business’s products or services are influenced by how well the website is displayed. Trust is built from the first impression.
- Engagement: Goals need to be achieved. Professional website content leads to captivated readers and guides them through your site while encouraging them to take desired actions (buy a product, for example).
- Search Engine Optimization (SEO): It’s crucial to mention the impact professional content has on attracting more organic traffic through better search rankings. Professional website content naturally attracts more visitors organically as its content is tailored to what the audience researches, so keep an eye on that.
Conclusion
A well-crafted website content builds trust and increases the chances of attracting, informing, and converting your web page visitors into clients. By comprehending and applying SEO best practices, the content you design is the path that will give your page more chances to succeed in such a competitive online world.
