What is TTFB (Time to First Byte)?

8 min to read

TTFB tracks the time taken by your browser to receive the first byte of information from a site’s server.

This response time is crucial because it determines how fast a webpage begins to load, which in turn affects a user’s experience and your website’s SEO.

Pro Tip:
Consider server locations in different geographical locations and how they impact your audience when analyzing TTFB.
Key Takeaways:
  • Although achieving a TTFB under 200ms does not guarantee user satisfaction or SEO success, it is often associated with both. Calculate your score in PageSpeed Insights
  • You can increase the speed of your website by improving the efficiency of your server and network resources. Also, apply CDNs and caching methods
  • Track your TTFB and test what improves performance and speed the most
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How is TTFB different from page load time?

TTFB measures the time it takes for a server to respond to a network request, meanwhile, page load time measures the time required for a web browser to completely load a website, including all of the images, scripts, and style sheets.

Key Differences:

FeatureTTFBPage Load Time
MeasuresThe amount of time taken to receive the first byte of dataThe time taken to fully load all page elements
FocusServer-side performanceOverall website performance
ScopeInitial responseComplete loading process
Pro Tip: 
Although TTFB is vital, remember that other performance indicators matter just as much. Focusing on optimizing TTFB and page load time may improve user satisfaction.

What are typical TTFB values?

A TTFB of up to 200 milliseconds is generally accepted, although anything below that is preferred. A response time slower than 500ms can negatively affect user experience, whereas faster response times tend to be associated with a better experience. While exceeding 100ms might have a detrimental impact on user experience, it presents an opportunity for enhancing its quality.

What factors influence TTFB?

TTFB can be influenced by a range of factors, such as:

  • Server-side performance: TTFB is influenced by server-side performance, which includes aspects such as server-side code efficiency and database query optimization.

  • Network latency: TTFB is likely to be influenced by a combination of factors, including the physical distance between the user and server and network congestion.

  • DNS lookup time: The time it takes to resolve the domain name into an IP address also matters.

  • Content type: Dynamic content that involves server-side processing tends to have higher TTFB than static content.

Why is TTFB important?

The importance of TTFB relies on the following elements:

  • User experience: Reducing TTFB has the potential to impact page loading times, which in turn could influence user experience and potentially lead to lower bounce rates.

  • SEO: TTFB is one of the factors search engines look to when ranking websites which directly relates to website speed.

  • Conversion rates: There is a potential connection between e-commerce websites with faster load times and higher sales and conversions, although other factors may also contribute.
Pro Tip: 
Consider performing an A/B test for various TTFB optimization strategies and their effects on correlative KPIs.

How can I measure TTFB?

TTFB can be measured with a range of tools, which include:

  • Google PageSpeed: A free tool that can be used to assess website performance and identify areas for optimization.

  • Web Page Test: This tool offers in-depth information, requiring more technical expertise.

  • GTmetrix: Another widely known tool that provides a range of information about your page.

In addition to the listed tools, you can also track TTFB with your browser’s developer tools.

Pro Tip: 
Make sure to conduct multiple tests from a variety of locations when using these tools to get a better understanding of your TTFB.

How can I improve my TTFB?

Recommendations to reduce TTFB include:

  • Optimize your server: Review your server code base and ensure it is executed efficiently. Additionally, ensure that your database queries are optimized and logically structured.

  • Use a CDN: CDNs cache web pages in multiple servers globally, making it quicker for users to access them.

  • Enable browser caching: Browser caching allows browsers to save static components like pictures on their device, thus reducing the time it takes to load a page.

Conclusion 

TTFB is important in website performance as it affects user experience, SEO, and even conversions. Several factors can influence Time to First Byte (TTFB), and optimizing these factors using appropriate tools and techniques can contribute to a faster website experience for visitors. Make sure to monitor your TTFB and test various optimization strategies more often for better results.

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