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What is a Link Roundup Post?

8 min to read

A link roundup refers to a comprehensive article that has an assortment of links to useful information regarding a specific topic. Instead of multiple articles surrounding a similar subject matter, this type of post gives readers a singular compilation of articles, resources, or posts that cover a specific topic.

Pro Tip:
Set a particular theme for each of your roundups. Narrowing your focus within your niche, like targeting ”AI tools for authors” rather than just defaulting to “AI,” helps create a more useful and focused roundup.
Key Takeaways:
  • Link roundups are a strategy connected to SEO advancement and community development
  • Value is prioritized over volume; review content for relevance, authority, and factual correctness
  • Noted changes can be observed after publishing and advertising regularly
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What is a Link Roundup Post?

How do link roundups contribute to SEO?

Link roundups are considered effective strategies that promote SEO services due to building community connections, which influence networking and claiming traffic. Inserting external links increases the chances of organic inbound linking, which assists with growing audiences and gaining backlinks. These outcomes impact the reputation of a website, as well as its ranking on a search engine.

Pro Tip: 
Tailor your outreach to the authors. For example, you can mention something in their content that you found valuable.

How do you find content for a link roundup?

To locate material for a link roundup, conduct online research utilizing relevant keywords and checking pertinent industry sources. Begin with search engines, then progress to social media, blogs, and content curation websites. Volume does not mean quality, but the more you collect diverse resources, the higher the chances of finding valuable resources of good quality. 

Pro Tip: 
Create Google Alerts for keywords of your area so you receive alerts when new and relevant content appears.

How do you evaluate the quality of content for a link roundup?

In terms of content evaluation, the following aspects are important:

  • Relevance: Does the content pertain to the topic in question?

  • Authority: Is the source of the information reputable?

  • Originality: Does it give fresh perspectives?

  • Accuracy: Is the information provided factual?

Answering these questions and building your link roundup post may influence the audience to extract value from your compilation, particularly in terms of serving as a basis for further investigation rather than a complete answer.

Pro Tip: 
With tools like Ahrefs or SEMrush, you can verify the domain authority and backlink profile of the sites you link to, guaranteeing that you are linking to reputable sources.

What elements should a link roundup post include?

For effective and engaging link roundups, make sure to include the following aspects:

  • The title and the name of the author.

  • A summary of the article.
Pro Tip: 
Add a brief, thoughtful comment or reflection after every summary, as it may make the roundup more appealing to your audience.

How often should you publish a link roundup?

Sticking to a publishing schedule, whether weekly or monthly, can impact audience engagement and retention. Regular publishing provides a continuous flow of content to the audience, keeping them informed and, as a result, influencing how they perceive the brand’s authority.

Pro Tip: 
Draft a publishing calendar for your link roundups. This way, you can be prepared and tailor the content topics beforehand as well as stick to a consistent publication cycle.

What are some best practices for promoting a link roundup post?

To enhance the effectiveness of the link roundup, use the following promotional tactics:

  • Let your community know by sharing your posts on social media.

  • Reach out to the writers of the linked articles.

  • Engage in the comments section by answering and asking questions.
Pro Tip: 
Use appropriate hashtags on social media to get more views. Also, consider making an eye-catching image to go along with your post.

Conclusion

Link roundups serve multiple purposes for content curation, networking, and SEO; however, be attentive to not lower the quality of the published content just because you are meeting a deadline. To retain the audience’s attention, meaningful content is always necessary, and by focusing on quality, consistency, and promotion, link roundups can yield significant improvements to your content strategy.

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