What is a Coming Soon Page?

7 min to read

A “Coming Soon” page is a webpage displayed to the audience before the launch of a website, product, service, or feature.

This action potentially affects initial interest and the development of anticipation.

Deep Dive:
These pages usually have an email collection form to create a database of interested users.
Key Takeaways:
  • "Coming Soon" pages are often used to precede a launch
  • Effective “Coming Soon” pages have a description and an actionable step, like an email signup
  • Analyze the data of user traffic and signups to measure interest
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What are the benefits of having a coming soon page?

The presence of a ‘coming soon’ page can be associated with several different functions. Beginning early might influence interest levels and allow for the development of an audience before the key announcement.

Deep Dive:
It supports a system where the business can showcase their products or services early in the process, but it does not guarantee adherence.

What information should I include on a coming soon page?

A coming soon page should include a clear headline, a short description of what to expect, and a call to action. These details may prompt visitors to interact with your upcoming launch and gain an understanding of future developments.

Pro Tips:
• Consider incorporating pre-order countdowns, as they may affect customer anticipation for your product.

• You could also incorporate high-quality images of the logo and the different products.

What are some common mistakes to avoid when creating a coming soon page?

Generic headlines and a lack of opportunities for engagement are frequently identified as potential areas for consideration, but by steering clear of these traps, your coming soon page will remain effective.

Pro Tips:
• Ensure your webpage is mobile-optimized because many users access the internet through their smartphones.

• If you’re looking to expand your followers in the beginning, don’t forget to add social media accounts.

What are some good examples of coming soon pages?

These pages usually accompany visuals and outline what a new product or service will offer, allowing individuals to sign up for notifications. For example, Product Hunt may reveal previews of upcoming features to its users. Many online software companies utilize “interest forms” prominently displayed with clear headlines and email fields for early sign-ups. Such pages often include a sign-up button, a countdown to the launch, the ability to share on social media, and other features to promote awareness before the official release.

Deep Dive:
Some businesses employ strategies involving early bird discounts or subscriber-exclusive access.

How can I drive traffic to my coming soon page?

You can promote your coming soon page using:

  • Social Media;

These strategies can affect the level of anticipation for your launch.

Pro Tips:
• Post the link to your ‘Coming Soon’ page in the appropriate groups for your business marketing.

• Consider contacting possible partners or social media influencers to promote your brand.

How can I measure the success of my coming soon page?

Tracking unique visitors, registered emails, and bounce rates measures success. These metrics indicate how well your page is performing. 

Pro Tip:
Monitoring site referrals may provide insights into business promotion methods..

What’s the difference between a “Coming Soon” page and a “Maintenance Mode” page?

A “Coming Soon” page indicates an upcoming launch, whereas a “Maintenance Mode” page informs visitors about an existing website that is undergoing maintenance or updates and is temporarily offline. Their purpose is quite different.

Conclusion

“Coming Soon” pages can be implemented to facilitate audience creation and potentially generate anticipation before a website or product is launched. The clarity of instructions and the importance of presented information may correlate with increased interest and potentially impact launch outcomes.

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