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What is a Blog Tag?

3 min to read

A blog tag is a keyword or short phrase that hints about the information in a blog post. It functions as a label, classifying and organizing the posts.

Tags impact searchability and the way users browse your blog.

Pro Tip:
When choosing tags, it is advisable to select both broad and specific terms to attract a greater number of searches.
Key Takeaways:
  • Improve usability
    • Group blog posts using blog tags for smooth navigation.
  • Balance is key
    • Utilize both categories and tags.
  • Regularly update
    • Modify and update the tags according to current needs.
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What is a Blog Tag?

What is the difference between blog tags and categories?

Blog tags are more specific keywords used to emphasize particular aspects within a post, whereas categories refer to broad topics for classifying the collective of different posts.

While the blog categories offer a high-level summary of the main topics, tags offer narrower details that allow readers to zero in on exactly what they are searching for.

Pro Tip: 
Be rather restrictive and selective in applying categories, but it is fine to freely experiment with tags.

How do I choose the right tags for my blog posts?

Selecting the appropriate tags requires understanding your content and audience:

  1. Brainstorm keywords: Define your blog post’s main themes and related topics.
  2. Know your audience: Consider the terms your target audience would likely use to find what they search for.
  3. Mix general and specific tags: Employ a combination of tags, from niche to broad ones.
  4. Research popular tags: Check the latest tags used in your industry or niche.
  5. Tag objectively: Post tags by choosing 5-10 relevant ones.

When the appropriate tags are chosen, they improve your blog’s visibility and reach the target audience.

Deep Dive:
Hocoos, WordPress, and Blogger are popular blogging platforms with built-in tagging features.
Pro Tip:
Mix singular and plural forms of keywords (for instance, “website” and “websites”) to avoid missing out on any searches.

How many tags should I use per blog post?

The range between 5-10 relevant tags is enough to include in a post.

It is critical to be selective with the number of tags as too many may confuse readers. Give preference to quality over quantity.

Can I change or update my blog tags later on?

Yes! It is a good habit to periodically revise the tags to avoid becoming obsolete or less effective. Tags must accompany your website’s growth and stay relevant.

Pro Tip: 
Dedicate some time to learn from your blog statistics. Statistics help find which tags are failing so you can make appropriate substitutions.

Conclusion

Blog tags provide readers with a clearer understanding of your blog’s structure and help improve navigation, searchability, and user experience. It is equally important to review the tags periodically and adjust them according to the growth of your content.

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