What are Images in Website Design?

3 min to read

Images in web design are all visual elements on a website that enhance appearance and functionality, including photos, illustrations, infographics, and icons. They are primarily used to enhance the appearance and user experience of a website by breaking up text and communicating ideas.

While images are mainly used to keep users engaged, they can also be a tool for branding. Infographics can also be used in blog posts to convey data and other complex information. Only use images that fit well with your content and match your brand’s aesthetic identity. Be sure you always have the rights to images you’re using as well.

Resources: Use free stock photo platforms like Unsplash, Pexels, and Pixabay to source images. Check out our article How To Choose Images For Your Website for more ideas.

Key Takeaways:
  • Images are essential for effective website design
  • Images make up most visual elements of a website. Use images to break up text, create visual appeal, and communicate information.
  • Image selection and optimization matter
  • Only use images that are relevant to your brand and content. Choose image formats that are optimized for websites. Image selection and quality have a large impact on user experience.
  • Respect image copyright
  • The use of copyrighted images without permission is illegal. Choose images that you have the right to use. Use free stock photo libraries, or use images with Creative Commons licenses.
Hocoos small logo Answers Website Design

What kind of images should I use on my website?

The images on your website should be varied, high-quality, relevant, and optimized for web use. Be sure to always use a variety of images. For example, have a logo in your header, and relevant photos and illustrations in your content. 

  • File formats: Use formats that are optimized for image type and web page speed. Use JPG for photos, PNG for graphics, and GIFs for animations. WebP files are an alternative to JPG and PNG that are optimized for website load times. 

  • Alt text: For accessibility and search engine optimization, always include “alt text” with your images. This is a short description of your images for screen readers and search engine crawlers.

Where can I find free or affordable images for my website?

There are many free online stock image libraries. The images on these sites are mostly free to use, but be sure to review licensing terms before using them. Popular options include:

While stock images are useful, AI image generation is another option. For example, website builders like Wix and Hocoos offer AI tools for image generation and editing.

How do I make sure my images load quickly?

Using smaller images will improve loading times. Be sure to compress images, and consider alternative file types like “WebP”. Image load times are important for user experience and performance metrics.

  • Basic CMS website builders: Consider using a plugin for page speed and image loading. Many website builders already have these features built-in.

  • AI website builders: Advanced AI website builders like Hocoos will resize and convert images automatically.

Yes, always respect image copyright laws on your website. Double check you have the right to use all the images included on your site. Either use free photo libraries, paid stock photos, or images you’ve created yourself. Look for Creative Commons licenses, which allow the adaptation and distribution of images. Being aware of image copyright will prevent possible future legal issues.

Do I need professional images for my website?

No, while professional images have their benefits, they are not necessary for many businesses. Stock photos and AI image tools are enough for many websites. Still, professional photography may be necessary for more distinct, brand-aligned images. For elements like logos or infographics, consider hiring a designer. Whether you need professional images depends on the budget of your business.

Conclusion

By carefully selecting and optimizing images while respecting copyright, you’ll create a website that’s both visually stunning, and user-friendly.

READY TO KICK-START YOUR SMALL BUSINESS JOURNEY?

Important Consideration: The information provided by our expert team is designed to give you a general understanding of the website creation process and the features available to you. It's important to note that this information is not a substitute for professional advice tailored to your specific needs and goals.
Read our editorial standards for Answers content.
Our goal is to empower you to create an amazing website. If you have questions or need guidance during the building process, don’t hesitate to Contact us. We're happy to provide assistance and point you in the right direction.