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What is a Testimonial Request Email?

3 min to read

A testimonial request email is simply an electronic communication sent to a person who has previously engaged in business with your company and has, therefore, had a positive experience with your products or services.

It is similar to getting a recommendation or a personal reference from a close person or a friend. People tend to follow what other people do, especially if they are positive about it.

Key Takeaways:
  • Speak to your customer politely and clearly as you ask for their testimonials
  • Consider using satisfied customer testimonials to build trust with new ones
  • Give your customers an easy process to share feedback
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What is a Testimonial Request Email?

When is the best time to send a testimonial request email?

The most ideal time for requesting testimonials would be right after the customer used your product or service. The reason is that the experience is still fresh in the customer’s mind.

Customer feedback and opinions are often more extensive and express stronger emotions if customers are generally satisfied with your offerings.

Pro Tip: 
Email marketing software allows you to send testimonial requests automatically after completing a recent transaction with a customer.

What should I include in a testimonial request email?

To increase your chances of success, a carefully constructed testimonial request email should include a few key elements, such as:

  • Personalized greeting: Call your customer by name with a “Hi [Customer Name]” whenever possible.

  • Acknowledge trust: Recognize the importance of customer confidence in your business.

  • Clear request: Ask for their testimonial politely.

  • Provide questions or prompts: Guide your customer’s feedback.

  • Effortless submission: Insert a link to a form or suggest answering through email.

A good email structure increases the likelihood of getting a suitable and usable testimonial.

Pro Tip: 
You may also want to insert a link to your Google Business Profile or similar review sites to prompt customers to post their reviews.

Should I offer an incentive for a testimonial?

Offering incentives may encourage customer testimonials due to potential appeal. A small incentive, such as a discount or a gift card, can encourage customers to take the time to leave a testimonial. 

However, do not make the incentive too big as it may compromise the authenticity of the testimonial. Incentives may help increase the number of testimonials collected but authenticity is a major goal.

How can I make it easy for customers to provide a testimonial?

You can provide your customers with the following options: 

  • Online form: Craft a basic form and provide simple guidance on how to complete it.

Pro Tips: 
• You do not have to necessarily stick to only one way, but provide all the options at once on the email request.

• For the video testimonial, provide parameters with some basic instructions on the length and the content of the video to help the customers feel more comfortable.

What are some examples of effective testimonial request emails?

Consider the following examples to get started: 

  • Example 1: 

Short and Sweet: “Hi [Customer Name], We appreciate your feedback and would love to hear from you about your recent experience with [product or service]. Would you share a few words about your recent experience with [product/service]?”

  • Example 2: 

Specific and Guided: “Hi [Customer Name], We had a great time working with you on the project, [Project Name]. We are proud of the outcomes achieved resultant of our cooperation and dedication. May we ask you to make a short testimonial about your experience focusing on one of the following points [mention the points of interest]?”

The examples above provide a starting point and inspiration, but they are not finished. It is important to craft your business’ personalized testimonial request emails.

Conclusion

Testimonial emails may potentially influence customer trust and perceptions of your brand. Simplifying procedures for clients, alongside a clear and user-friendly request structure, might lead to the collection of strong social proof, having an impact on client trust and acquisition. Therefore, experimenting with different testimonial acquisition strategies could potentially impact your business progress. Communicating effectively is crucial for collaboration and success!

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