What Is the Difference Between Free and Paid Website Builder?

6 min to read

Free website builders often have some basic features that paid plans do but without more advanced options. For example, while free website builders often display the site builder’s logo or have a “designed by [site builder]” message, you can typically remove these with paid versions.

When using a free website builder, you’ll often get simple and effective customization options (e.g. changing colors and fonts); however, you may have limited control over display ads. Paid site builders will often let you change the header and footer code; they might run ads, but these aren’t forced (whereas they might be with free website builders).

Another big difference between free and paid website builders is the domain. Free website builders often give you a domain with the site builder’s name at the end; whether you can change the other part depends on the provider you use. When you use a paid website builder, you’ll typically either get a free custom domain or buy one yourself.

A free site builder might be enough if you’re just starting out, while paid website builders are a better choice if you want to look professional and need more flexibility.

Deep Dive:
The principles of web design remain the same regardless of whether you have a free or paid site builder. You need to think about making your interface easy to navigate and whether you’ll have customer support.
Key Takeaways:
  • Free
  • Use a free site builder if you need a simple and cheap personal website.
  • Paid
  • Get a paid website builder if you need customer support, a professional look, and more features.
  • Research
  • Understand the pros and cons, and use site builders’ trial periods.
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What are the limitations of free website builders?

When using a free website builder, you need to think about storage levels and bandwidth – paid versions normally have bigger allowances. You get entry-level customization (e.g. a handful of templates), plus fonts and the option to add multiple pages; you might have to pay for more variety. 

You also need to think about whether you need a custom domain name, and whether you want ads to appear on your site; you can include ads with paid site builders, but you at least get a cut of the revenue. As for features, paid site builders might offer more plugins.
The availability of domains is not guaranteed and may change depending on various factors. You’ll typically get a generic site name, although some free site builders let you purchase and connect a custom domain.

While ads and watermarks might impact how your site looks, it’s important to remember that these site builders do need to make money. Ads and premium subscriptions are a common revenue generator; determine if these will be bothersome for you or not.

Deep Dive:
SEO: Since free site builders often don’t have advanced SEO features, it’s worth considering an upgrade.

Tip: Consider buying a paid website plan or template if you need more control over how your site looks, feels and operates.

Are free website builders secure?

Although you won’t get SSL certificates, backups, malware scanning, and other high-level features, free site builders are often secure at a basic level. Nonetheless, you should still consider getting more advanced security features to protect against potential cybersecurity threats.

Pro Tip:
• Alternative: While WordPress.org does require a lot of technical expertise, you can install plugins for your security needs and change other features in the backend.

• While Hocoos AI websites prioritize security by incorporating encryption and updates, it’s vital to remain vigilant and implement a comprehensive security strategy.

• Look for strong security features if you’re in eCommerce or process personal information, such as malware scanning. 

What features do paid website builders offer?

Paid features vary from website builder to website builder. These platforms provide tools for marketing, e-commerce, and SEO optimization. For instance, Hocoos provides SEO setup even on the free plan, but more advanced features like marketing integrations and analytics tracking are available on the paid plan. 

Other paid website builders have SEO tools, such as Yoast SEO. Marketing and eCommerce integrations (e.g. WooCommerce) might also feature.

Premium templates where you can adjust the code are also used within paid website builders. Customer support also differs between paid and free website builders; paid customers receive priority. 

If you’re more concerned about how your website looks and functions, you should consider signing up for a paid site builder.

Deep Dive:
Examples: Paid website builders include Hocoos (AI), WordPress.org (self-hosted), and Squarespace.

Tip: Analyze each paid website builder and test them out to see if they’re compatible with your needs.

How much does a website builder cost?

Some website builders may cost $10-15/mo, while bigger allowances may total more than this. Storage, features, and other factors will determine how much you pay. Prices might also vary depending on where you’re based. 

Deep Dive:
Tip: Money-back guarantees and free trial periods vary. But they do exist, so you should try building a site on each platform to see what works and what doesn’t.

Example: Hocoos costs $15/mo and is relatively affordable; when factoring in domain costs and potential hosting provider plans, WordPress may cost $30+ per month.

Are there any hidden fees with website builders?

This is sometimes the case, and it will vary depending on where you go. In addition to the above, other relevant factors might include:

  • Transaction fees in eCommerce

  • Domain renewals 

  • Security and backup add-ons 

  • Extra plugins 

Read the fine print before committing, and determine what will best fit your goals.

Deep Dive:
Tip: Prioritize transparency and look for all-in-one costs where possible.

Alternative: Consider self-hosting with WordPress.org if you want to use free plugins, and consider domain and hosting provider costs.

When should I consider using a paid website builder?

Consider a paid website builder if a custom domain name is non-negotiable for you, and if you need templates with comprehensive features that you might not otherwise get.

It’s also worth thinking about a paid website builder if: 

  • How your website looks is a priority to you

  • You want more control over security, SEO, etc. 

  • You want expedited access to customer support

You can use a paid website builder if you’re trying to build a personal brand, sell products online, promote a business, or do something different. Look for the features and resources that match your specific needs, and experiment if needed.

Pro Tip:
Examples: Use a paid website builder as a freelance graphic designer to showcase your portfolio professionally.

Tip: Think about the high return on investment when choosing a paid website builder; a free one will often stop you from scaling. 

WordPress.com, Wix, and Blogger are examples of free website builders. Some have paid plans beyond their basic features and interfaces; you can consider these later. 

Paid website builders include Hocoos, Shopify, and WordPress.org.

Conclusion 

Several free and paid website builders exist, and knowing which one to choose is down to you. You must first think about your long-term goals and determine if you have the budget for a premium site builder. 

If you need something basic to get started, or you don’t yet know what you want, use a free site builder to get familiar with how these work. In some cases, a paid plan might be the best option; you can always upgrade from a free one later as well. 

Before committing to a site builder, perform extensive research and read online reviews. It’s also a good idea to try each of your options before committing.

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