Table of Contents
How can I make my website builder site look professional?
You can make your website builder-designed site look professional by adhering to each of the following principles:
- Consistent branding: Use 2-3 complementing colors; if you don’t know where to start, Adobe Color is a free color theory tool. Your fonts and logos should match your brand’s values and industry, and users should know what you stand for within a few seconds.
- Visuals matter: Avoid using generic stock photos if you don’t want users to forget you; invest in original photography that tells a unique story. If you can’t afford a photographer yet, you should at the very least use high-resolution, royalty-free images. Start with Unsplash and similar sites.
- Clean typography: Besides picking readable fonts, you must pick headings, main bodies of text, and subheadings where they’re required.
- Strategic whitespace: Empty spaces give your pages room to breathe, and you should implement them throughout your site. Include white spaces on the sides of your pages and between your text.
Tips for getting the most out of your website builder
Avoid mistakes and unlock your website builder’s potential by following the steps listed below:
- Plan in advance: Identify your site’s goals and target audience. You should then think about the content you want to include, such as eCommerce pages, blogs, about pages, and testimonials.
- Use templates as a guideline: Rather than using templates as the be-all-and-end-all, you should use them as a foundation for your website. Customize their colors, fonts, content, etc.
- Take advantage of tutorials: Use website builders’ tutorials to learn the basics of site design. You can normally consume videos, text, and (sometimes) audio. If your site builder has certification, complete these as well.
- Test rigorously: Test your site across mobile and desktop, and experiment in different browsers (e.g. Chrome, Safari, and Microsoft Edge). It’s important to test a few times before you achieve the desired results.
- Stay updated: Subscribe to your site builder’s newsletter for information about new features. Keep your plugins updated, too.
Who is going to update the website, and how often?
It’s good for websites to have up-to-date text, images, etc., there’s no single rule about how often you should update everything. Monitor your site performance regularly and make adjustments when needed.
Your content manager or copywriter can adjust the text on your site, but you may want to hire someone to deal specifically with your website as a whole.
Options: You can hire a full-time employee to oversee your site, along with freelance webmasters for specific projects.
Conclusion
Use a website builder to design your website and understand where it fits into your ecosystem. You need to use the SEO tools available, and focusing on site design is also essential. Use website builders to maximize white space where needed, and perform regular audits to optimize site performance further.
