What is Navigation for Non-Profit Websites?

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Navigation in a non-profit site is the structure through which users are able to find relevant information about your organizational mission, getting involved, or accessing key documents.

The presence of easy navigation on the website may influence users’ ability to locate key information, which in turn, may affect their engagement and support activities.

Consejo profesional:
Before designing your navigation, outline the important user pathways on your website (such as a first-time site visitor understanding your mission, as well as a recurring donor looking to contribute).
Puntos clave:
  • Straightforward navigation can influence audience engagement levels
  • Mobile-friendly and accessible interfaces may have a greater association with audience attention
  • Improvement should be made utilizing data as a foundation
Logo pequeño de Hocoos Respuestas Navegación del sitio web

How does good navigation benefit a non-profit organization?

Improved website navigation can potentially affect user experience, donor conversion rates, communication, trust, and accessibility for mobile users. Easy access to features or information on an organization’s website may correlate with user satisfaction regarding the site and its mission. Improved site navigation may correlate with lower bounce rates, potentially influencing the number of visitors who engage with site features or information.

What are some examples of effective navigation on non-profit websites?

When designing navigation for a website, it’s essential to incorporate a straightforward design, appropriate titles for each page, ease of use for the main target users, action-driven button texts, and clear donation buttons. These methods may affect ease of use and channeling towards relevant information and essential tasks. Most non-profits have a “Donate” button at the top right side of their website because this is where most people expect to see it.

Consejo profesional: 
Restrict the number of items in your main menu to the most important pages (5 to 7 pages at most). A wide range of options for users has the potential to affect the ease of decision-making.

How can non-profits ensure their navigation is accessible to users with disabilities?

Accessibility for non-profits can be approached in several ways, including:

  • Using keyboard navigation

  • Adding effective alt text

  • Ensuring forms are accessible

  • Using darker, more contrasted colors

  • Streamlining content 

  • Supplying transcripts

  • Testing regularly for accessibility 

These steps are intended to affect the website’s ease of use. Implementation of WCAG guidelines relates to user experience, including the experience of users with challenges.

Consejo profesional: 
Run an accessibility checker on your website for possible problems and focus first on navigation problems.

How should navigation adapt for mobile users on non-profit websites?

The mobile navigation interface should adapt to factors such as responsive design implementation, menu structure, load speeds, form field quantity, the presence of pop-ups, and the design of action buttons. Unlike desk-bound users, mobile users have relatively less screen space and are frequently on the move, so user adaptability becomes essential concerning these design features. Consider the “hamburger menu” (the icon comprising three horizontal lines), which is a standard and well-known mobile user navigation aid.

Consejo profesional: 
Ensure that all parts of the navigation menu can be accessed with a thumb, as many visitors browse your site on mobile using one hand.

How can analytics be used to evaluate and improve the navigation of a non-profit website?

Analytics can assess how a website is navigated, how users get into the site, the number of pages they visit, the duration they spend on the site, the bounce rate, tasa de conversión, and user actions. By employing tools like Google Analytics, which provides heat maps indicating the most frequently clicked areas, navigation aspects that are often or rarely accessed can be distinguished. Understanding how visitors engage with your website gives you a chance to address confusing or ineffective navigation issues.

Consejo profesional: 
Monitor closely the paths users take before performing a conversion, such as a donation, to determine whether your navigation assists them throughout the process.

Conclusión

Website navigation is one of the components of a non-profit’s online presence. Factors such as clarity, ease of use, and regular improvements based on usefulness evaluation affect user interactions and effectiveness towards the goals of the organization.

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