What is Placeholder Text?

Published: Oktober 10, 2025

Updated: Oktober 25, 2025

9 Minuten Lesezeit

What is Placeholder Text?

One of the various names for placeholder text is filler text or dummy text, which is a string of temporary content included in design mockups and development to visually occupy an area where the actual, final copy will be placed.

Profi-Tipp:
When selecting a font for a design, test it with placeholder text first to ensure readability and correct line spacing before the final content is written.
Die wichtigsten Punkte:
  • It is generally recommended to use permanent form labels rather than the placeholder attribute
  • Use Lorem Ipsum strictly for testing visual design and structure
  • Choose floating labels for form hints to ensure visibility while typing

Where does the term “lorem ipsum” come from?

Lorem Ipsum, a commonly used placeholder text, originates from a section of Cicero’s De finibus bonorum et malorum (45 BC), but exists in a modified form. During the 16th century, a typesetter altered word order to produce a specimen book, resulting in reduced clarity and a focus on typeface and layout; this approach is still seen to some degree.

What are some common examples of Placeholder Text?

The most universal example is Lorem Ipsum, the block of faux-Latin text used for long paragraphs. Other common examples are short, instructional hints placed inside form fields:

·   “Enter your email address.”

·   “e.g., 555-123-4567” (used to show the required format)

·   “Search here…”

How do designers and developers generate Placeholder Text?

Designers and developers use different methods to generate such content:

•   Online generators/built-in features: Designers generally use resources such as Lorem Ipsum generators or elements included in design programs (Figma, Adobe XD) that allow the rapid creation of large filler text blocks for their work.

•   Faker libraries: The developers use code libraries (often referred to as faker libraries) to create the production of the data that is dynamic, but believable, and includes (names, dates, locations, and text blocks) for the purpose of testing the functionality of the software and populating the database.

Profi-Tipp:
When working with multilingual designs, use a generator that produces filler text in the actual target language (e.g., German, Japanese) to assess the space required for word length variation.

Is there a difference between Placeholder Text and a “Placeholder Attribute” in web forms?

Indeed, they represent two different things. Placeholder text is a general term for any dummy content, which might even contain large parts of Lorem Ipsum. At the same time, the placeholder attribute is a single HTML5 feature that is found only on form inputs (<input>, <textarea>). It’s a short prompt that is removed from view when a user starts entering text.

Why this distinction matters:

The placeholder attribute can serve as a guide by providing examples (e.g., format); however, it’s advisable to employ it cautiously when conveying significant directions, especially those needing permanent clarity.

Tiefer Einblick:
When styling a form, the contrast ratio between the placeholder text color and the input field background should be considered (ideally around 4.5:1), as insufficient contrast can present accessibility challenges.

When should you not use Placeholder Text in a design?

The effectiveness of using only the HTML placeholder attribute for web form field labels may vary.

Warum:

Labels are the heart of accessibility and user experience. For some users, removing placeholder text upon typing may influence their form completion experience and understanding of key information.

Tiefer Einblick:
Input fields should generally include a visible, static label positioned outside the input area.

Are there any modern alternatives to traditional Placeholder Text?

Modern UI/UX design presents different approaches, including those for form hints and loading states:

•   Floating labels: This pattern is preferred in forms. The hint initiates within the input field, resembling a placeholder, and subsequently transitions to a persistent label above the field upon user interaction, potentially addressing accessibility concerns.

•   Skeletal screens: Their use for loading content may be considered an alternative to displaying extended text blocks. Employing gray, animated shapes to mimic the layout (text lines, image boxes) before content loading relates to how quickly the page seems to load.

Tiefer Einblick:
Skeletal screens have been observed in studies to relate to a change in user perception of loading times relative to traditional loading indicators.

Fazit

Placeholder text serves as a component in the design and development workflow, enabling teams to preview and construct Layouts independently of the final content’s availability. However, while some might argue that generic filler text is sufficient for large blocks, designing and developing the use of the form-specific placeholder attribute should be done with extreme caution and as minimally as possible, so that it does not in any way hinder Benutzererfahrung and accessibility by replacing permanent labels.

Inhaltsverzeichnis

BEREIT, IHR KLEINUNTERNEHMEN ZU STARTEN?

Wichtiger Hinweis: Die Informationen unseres Expertenteams sollen Ihnen ein allgemeines Verständnis des Prozesses der Webseitenerstellung und der Ihnen zur Verfügung stehenden Funktionen vermitteln. Es ist wichtig zu beachten, dass diese Informationen keine professionelle Beratung ersetzen, die auf Ihre spezifischen Bedürfnisse und Ziele zugeschnitten ist.
Lesen Sie unsere redaktionelle Standards für Answers-Inhalte.
Unser Ziel ist es, Sie in die Lage zu versetzen, eine großartige Webseite zu erstellen. Wenn Sie Fragen haben oder Unterstützung während des Erstellungsprozesses benötigen, zögern Sie nicht, Kontaktieren Sie uns. We're happy to provide assistance and point you in the right direction.