What should an About Page include?
Firstly, the mission and values statement should be included in the About page. Secondly, the history should be briefly described. And finally, provide the information about the team or the people in charge. These aspects, when present, may influence how a brand is viewed in terms of reliability and trust.
• Storytelling: Do not feel obliged to merely tick off facts. Rather, concentrate on telling the unique story of your journey and what motivated you.
• Key information: Merely write what you are, what you do, and who you serve.
• Visuelle Elemente: Visual content can potentially attract visitors. Using photos or videos of your team, products, or workspace can relate to the page’s engagement and perceived authenticity.
What are some good About Page examples?
About pages can convey a narrative and reflect aspects of the brand’s character.
• TOMS Shoes’s social mission is related to its identity, which is conveyed through specific strategies.
• Mailchimp utilizes a conversational style on its About page when discussing company culture.
• The extent to which Warby Parker’s emphasis on their business model and its explanation affects customer trust is subject to variability.
How do I write an About Page for a small business?
The “About Us” page for a small business should focus on the unique selling proposition (USP). What aspects of your company distinguish it from others?
• Narrate your origin story: Describe how the idea for the business came about or the problem you are solving for your customers.
• Get the team known: A brand is a name, a company, and the people who make it personal through the brand.
• Consider social proof: Inclusion of testimonials or customer quotes may affect trust and loyalty.
How do I write an About Page for a personal brand or a portfolio?
The core of your About Page, when it comes to a personal brand oder Portfolio, is your life story. Presenting your personality and career path should be the main idea of this page.
• Do not merely name your qualifications; state what energizes you and what you intend to accomplish.
• Including a personal element, like professional photos, can influence perceptions of approachability.
• Get a strong call to action to let visitors know the next step, whether it be looking at your portfolio or getting in touch via LinkedIn.
How often should I update my About Page?
At least once or twice a year, you should update your About page (as a minimum) to guarantee that it is still accurate and informative. Besides, if there is a significant change in your business or you, for instance, a new team member, a change in your values/mission, or a noteworthy milestone, it is crucial that you also change it. The updated page shows the brand is still present and interacting.
Fazit
An About page is not just a professional life summary; it is a significant vehicle for bridging the trust gap with your audience. If, instead of a conventional resume, you present a more personal narrative, this may relate to a change in brand perception regarding friendliness and relatability. Updating your page can impact how it presents your story and demonstrates your core values.
