目录
Should I have a dedicated testimonials page?
A dedicated testimonial page that links clearly from your main navigation pages is recommended. Testimonial pages are a hub of social proof and allow customers to assess whether they want to spend their money with you.
Testimonials should also feature on your website’s homepage and landing pages. Place them close to your offering so that customers can determine whether they’re ready to make a purchase.
If you don’t have a specific page for your testimonials, you should at the very least set up your business on review platforms like Google Reviews.
How long should testimonials be?
Aim for brevity and impact. There isn’t a hard and fast rule about how long testimonials should be. Be as direct as possible without diluting your message; ideally, you’ll only need a few sentences to get your points across (especially if you use text).
Long testimonials can work in some situations, but you need to have a compelling enough story to justify these. Consider including a TL;DR (Too Long, Didn’t Read) summary at the top or adding subtitles for these to keep users engaged and motivate them to make a purchase.
Can I edit testimonials for clarity?
You can edit grammatical and spelling errors, along with some minor adjustments for clarity — but you cannot change the entire meaning. Keep a neutral tone and stay transparent.
Other core factors to consider when displaying testimonials include:
- Quantity: More testimonials means that you have more to choose from and increase credibility, but having the same testimonials as when you began can be a red flag to some buyers.
- Specificity: Focusing on results will make customers more likely to believe that you’ll solve their problems, but vague praise can look like self-indulgence.
- Source: Prominent people or companies giving testimonials have much more prestige.
总结
Not having customer testimonials is detrimental to building trust and can result in a loss of business, but showcasing these on your website builds credibility. Focus on formats, visibility, and highlighting the results you delivered for customers instead of being too promotional. Carefully selecting your layouts and what you show on your site can turn testimonials into a potent marketing asset, whereas ignoring these will result in having to try harder to convince customers.
