Besides introducing your brand, a homepage also aims to guide visitors to other parts of your website. A landing page, on the other hand, aims to get a visitor to complete a specific action. The former encourages consumers “to find out,” and the latter leads “to decide.”<\/p>\n\n\n\n
Success for a homepage is measured by engagement metrics such as low bounce rates <\/a>and high “pages-per-session”. For a landing page, success is measured almost exclusively by \u8f6c\u5316\u7387<\/a>, the percentage of people who clicked your specific “Sign Up” or “Buy” button.<\/p>\n\n\n\n A user who visits a homepage has “informational intent.” They want to learn more about the company in general. A user who visits a landing page has “transactional intent.” They came across a particular advertisement or email and expected to find what the link promised.<\/p>\n\n\n\n \u00b7 \u5bfc\u822a<\/a><\/strong>: Homepages often feature more complicated menus, while landing pages sometimes have reduced navigation to encourage greater user focus.<\/p>\n\n\n\n \u00b7 \u5185\u5bb9<\/a><\/strong>: Home pages cover various topics, and landing pages offer.<\/p>\n\n\n\n \u00b7 CTA<\/strong><\/a>: A homepage can have several button options. Landing pages often feature similar calls-to-action.<\/p>\n\n\n\n Reducing the number of links may decrease “analysis paralysis” by limiting pathways to a goal. Additional links on a landing page may present users with alternative navigation paths, potentially influencing conversions.<\/p>\n\n\n\n Homepage visitors find you through \u81ea\u7136\u6d41\u91cf <\/a>(SEO), social media profiles, or word-of-mouth<\/a>. The traffic that comes to a landing page is usually “paid” or “targeted” and comes from Google Ads<\/a>, Facebook Ads, or \u7535\u5b50\u90ae\u4ef6\u8425\u9500\u6d3b\u52a8<\/a>.<\/p>\n\n\n\n A homepage’s function as a landing page<\/a> is related to the business offering a single service, and the webpage design guides users to a specific call to action<\/a>. However, when a business scales up, the most efficient way is to separate these pages. Therefore, the homepage can be used for general inquiries, and the landing pages for sales.<\/p>\n\n\n\n \u60a8\u7684 homepage <\/a>can serve as a brand hub for general visitors, while dedicated \u7740\u9646\u9875 <\/a>bring users to the specific campaign. Matching the appropriate page with the user’s intention can impact the user journey and change conversion likelihood.<\/p>\n\n\n\n <\/p>","protected":false},"excerpt":{"rendered":" What are the primary goals of a Homepage and a Landing Page? Besides introducing your brand, a homepage also aims to guide visitors to other parts of your website. A landing page, on the other hand, aims to get a visitor to complete a specific action. The former encourages consumers “to find out,” and the […]<\/p>","protected":false},"author":39,"featured_media":7925,"template":"","answers_category":[28],"class_list":["post-7914","answer","type-answer","status-publish","has-post-thumbnail","hentry","answers_category-website-design"],"acf":{"image":7926,"card_image":7925,"content":[{"acf_fc_layout":"header_section","title":"What is the Difference Between a Homepage and a Landing Page?","descriptions":"The primary difference is that a homepage is a portal with a range of functions for brand exploration; a landing page is a site for a single, specific conversion goal.How does the target audience differ for each?<\/h2>\n\n\n\n
What are the key design and structural differences between the two?<\/h2>\n\n\n\n
What makes Landing Pages more effective with fewer navigation links than Homepages?<\/h2>\n\n\n\n
How do you drive traffic to a Homepage compared to a Landing Page?<\/h2>\n\n\n\n
Can a Homepage function as a Landing Page?<\/h2>\n\n\n\n
\u603b\u7ed3<\/h2>\n\n\n\n