{"id":5705,"date":"2025-06-03T13:41:50","date_gmt":"2025-06-03T13:41:50","guid":{"rendered":"https:\/\/hocoos.com\/?post_type=answer&#038;p=5705"},"modified":"2025-06-03T13:41:55","modified_gmt":"2025-06-03T13:41:55","slug":"what-is-an-email-newsletter-for-bloggers","status":"publish","type":"answer","link":"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/what-is-an-email-newsletter-for-bloggers\/","title":{"rendered":"\u535a\u4e3b\u7684\u7535\u5b50\u90ae\u4ef6\u65b0\u95fb\u662f\u4ec0\u4e48\uff1f"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><strong>\u535a\u4e3b\u7684\u7535\u5b50\u90ae\u4ef6\u7b80\u62a5\u901a\u5e38\u5305\u542b\u54ea\u4e9b\u7c7b\u578b\u7684\u5185\u5bb9\uff1f<\/strong><\/h2>\n\n\n\n<p>\u901a\u5e38\uff0c\u535a\u4e3b\u7684\u7535\u5b50\u90ae\u4ef6\u7b80\u62a5\u5305\u62ec\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e5%8d%9a%e5%ae%a2%e6%96%87%e7%ab%a0\/\" data-type=\"answer\" data-id=\"4227\">\u535a\u5ba2\u6587\u7ae0\u66f4\u65b0<\/a><\/strong>\uff1a\u8fd1\u671f\u6587\u7ae0\u7684\u6458\u8981\u548c\u8d85\u94fe\u63a5\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u72ec\u5bb6\u5185\u5bb9<\/strong>\uff1a\u4ec5\u901a\u8fc7\u7535\u5b50\u90ae\u4ef6\u5206\u4eab\u7684\u989d\u5916\u4fe1\u606f\u3001\u535a\u5ba2\u5e55\u540e\u82b1\u7d6e\u6216\u5956\u52b1\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5956\u52b1\u8d44\u6e90<\/strong>\uff1a\u5305\u542b\u6307\u5357\u3001\u6a21\u677f\u3001\u6e05\u5355\u6216\u5176\u4ed6\u4f5c\u4e3a\u514d\u8d39\u7ec4\u4ef6\u63d0\u4f9b\u7ed9\u8ba2\u9605\u8005\u7684\u6587\u6863\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u7cbe\u9009\u94fe\u63a5<\/strong>\uff1a\u63d0\u4f9b\u8865\u5145\u4fe1\u606f\u7684\u5916\u90e8\u94fe\u63a5\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4e2a\u4eba\u52a8\u6001<\/strong>\uff1a\u4e0e\u8bfb\u8005\u4e92\u52a8\u7684\u5c0f\u6545\u4e8b\u6216\u65b0\u95fb\u3002<\/li>\n<\/ul>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u5c1d\u8bd5\u7ec6\u5206\u60a8\u7684\u7535\u5b50\u90ae\u4ef6\u5217\u8868\uff0c\u4ee5\u4fbf\u7528\u4e0d\u540c\u7684\u5185\u5bb9\u5b9a\u4f4d\u7279\u5b9a\u7684\u53d7\u4f17\u7fa4\u4f53\uff0c\u4ece\u800c\u63d0\u9ad8\u53c2\u4e0e\u5ea6\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u4e3a\u4ec0\u4e48\u535a\u4e3b\u5e94\u8be5\u8003\u8651\u521b\u5efa\u7535\u5b50\u90ae\u4ef6\u901a\u8baf\uff1f<\/strong><\/h2>\n\n\n\n<p>\u535a\u4e3b\u9700\u8981\u7535\u5b50\u90ae\u4ef6\u901a\u8baf\u6765\u52a0\u5f3a\u4e0e\u53d7\u4f17\u7684\u4e2a\u4eba\u5c42\u9762\u7684\u4e92\u52a8\u3002\u8fd9\u6709\u52a9\u4e8e\u907f\u514d\u793e\u4ea4\u5a92\u4f53\u4e0a\u5e38\u89c1\u7684\u5e72\u6270\u548c\u566a\u97f3\u3002\u6b64\u5916\uff0c\u901a\u8baf\u8fd8\u6709\u52a9\u4e8e\u793e\u533a\u53d1\u5c55\u548c\u63d0\u9ad8\u535a\u5ba2\u56de\u8bbf\u7387\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u901a\u8fc7\u63d0\u4f9b\u5956\u52b1\uff08\u4f8b\u5982\u514d\u8d39\u7535\u5b50\u4e66\u6216\u6e05\u5355\uff09\u6765\u9f13\u52b1\u65b0\u8ba2\u9605\u8005\u8ba2\u9605\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u7535\u5b50\u90ae\u4ef6\u901a\u8baf\u5982\u4f55\u5e2e\u52a9\u535a\u4e3b\u4e0e\u53d7\u4f17\u5efa\u7acb\u8054\u7cfb\uff1f<\/strong><\/h3>\n\n\n\n<p>\u7535\u5b50\u90ae\u4ef6\u901a\u8baf\u53ef\u4ee5\u76f4\u63a5\u8bbf\u95ee\u8ba2\u9605\u8005\u7684\u6536\u4ef6\u7bb1\uff0c\u5e76\u4e14\u53ef\u80fd\u91c7\u7528\u66f4\u4e2a\u6027\u5316\u7684\u683c\u5f0f\uff0c\u56e0\u6b64\u53ef\u80fd\u4f1a\u5f71\u54cd\u5173\u7cfb\u3002\u8fd9\u79cd\u76f4\u63a5\u7684\u65b9\u5f0f\u53ef\u4ee5\u5206\u4eab\u66f4\u654f\u611f\u6216\u66f4\u79c1\u4eba\u7684\u5185\u5bb9\uff0c\u5e76\u53ef\u80fd\u5f71\u54cd\u53c2\u4e0e\u5ea6\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u901a\u8fc7\u5728\u4f60\u7684newsletter\u4e2d\u52a0\u5165\u95ee\u9898\uff0c\u9f13\u52b1\u4f60\u7684\u53d7\u4f17\u4e0e\u4f60\u4e92\u52a8\uff0c\u5e76\u5f81\u6c42\u4ed6\u4eec\u7684\u53cd\u9988\u610f\u89c1\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u535a\u4e3b\u5e94\u8be5\u591a\u4e45\u53d1\u9001\u4e00\u6b21\u7535\u5b50\u90ae\u4ef6\u901a\u8baf\uff1f<\/strong><\/h2>\n\n\n\n<p>\u535a\u4e3b\u7684newsletter\u5e94\u8be5\u6bcf\u5468\u6216\u6bcf\u4e24\u5468\u53d1\u9001\u4e00\u6b21\u3002\u5b83\u5e94\u8be5\u4fdd\u6301\u4e00\u81f4\uff0c\u4f46\u53c8\u8981\u6613\u4e8e\u7ba1\u7406\uff0c\u4e0d\u8981\u8ba9\u8bfb\u8005\u611f\u5230 overwhelmed\u3002\u6709\u4ef7\u503c\u7684\u5185\u5bb9\u5e94\u8be5\u7ecf\u5e38\u63d0\u4f9b\uff0c\u8fd9\u6837\u8bfb\u8005\u624d\u4e0d\u4f1a\u5fd8\u8bb0\u535a\u4e3b\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u5728\u4f60\u7684newsletter\u4e2d\u8fdb\u884c\u6295\u7968\u6216\u8be2\u95ee\uff0c\u4e86\u89e3\u4ed6\u4eec\u5e0c\u671b\u591a\u4e45\u6536\u5230\u4e00\u6b21\u4f60\u7684\u90ae\u4ef6\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u535a\u4e3b\u901a\u5e38\u4f7f\u7528\u54ea\u4e9b\u5e73\u53f0\u6216\u5de5\u5177\u6765\u53d1\u9001\u7535\u5b50\u90ae\u4ef6\u901a\u8baf\uff1f<\/strong><\/h2>\n\n\n\n<p>\u535a\u4e3b\u4eec\u901a\u5e38\u4f7f\u7528\u4ee5\u4e0b\u5e73\u53f0\u6765\u53d1\u9001\u7535\u5b50\u90ae\u4ef6\u901a\u8baf\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mailchimp<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Substack<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ConvertKit<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sendinblue\u00a0<\/li>\n<\/ul>\n\n\n\n<p>\u8fd9\u4e9b\u5de5\u5177\u63d0\u4f9b\u7ba1\u7406\u5217\u8868\u3001\u8bbe\u8ba1\u7535\u5b50\u90ae\u4ef6\u548c\u8ddf\u8e2a\u7ee9\u6548\u7b49\u529f\u80fd\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u63a2\u7d22\u60a8\u6240\u9009\u5de5\u5177\u7684\u81ea\u52a8\u5316\u9009\u9879\uff0c\u4ee5\u4fbf\u5411\u65b0\u8ba2\u9605\u8005\u53d1\u9001\u6b22\u8fce\u90ae\u4ef6\u6216\u81ea\u52a8\u90ae\u4ef6\u5e8f\u5217\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u535a\u4e3b\u6709\u54ea\u4e9b\u6709\u6548\u7684\u65b9\u6cd5\u6765\u589e\u52a0\u4ed6\u4eec\u7684\u7535\u5b50\u90ae\u4ef6\u901a\u8baf\u5217\u8868\uff1f<\/strong><\/h2>\n\n\n\n<p>\u6709\u6548\u6269\u5c55\u7535\u5b50\u90ae\u4ef6\u5217\u8868\u7684\u65b9\u6cd5\u5305\u62ec\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u63d0\u4f9b\u5177\u6709\u5b9e\u7528\u4ef7\u503c\u7684\u6f5c\u5728\u5ba2\u6237\u5438\u5f15\u5de5\u5177\uff1b<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5728\u535a\u5ba2\u4e0a\u653e\u7f6e\u6e05\u6670\u7684\u6ce8\u518c\u8868\u5355\uff1b<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u63a8\u5e7f\u7535\u5b50\u901a\u8baf\u3002\u00a0<\/li>\n<\/ul>\n\n\n\n<p>\u8bf4\u660e\u7684\u590d\u6742\u7a0b\u5ea6\u4f1a\u5f71\u54cd\u7528\u6237\u7684\u53c2\u4e0e\u5ea6\uff1b\u66f4\u7b80\u5355\u7684\u8ba2\u9605\u6d41\u7a0b\u53ef\u80fd\u4f1a\u4ea7\u751f\u79ef\u6781\u7684\u5f71\u54cd\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u901a\u8fc7\u4e3e\u529e\u9700\u8981\u53c2\u4e0e\u8005\u4f7f\u7528\u7535\u5b50\u90ae\u4ef6\u53c2\u8d5b\u7684\u6bd4\u8d5b\u6216\u8d60\u54c1\u6d3b\u52a8\uff0c\u5feb\u901f\u5efa\u7acb\u60a8\u7684\u7535\u5b50\u90ae\u4ef6\u5217\u8868\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u535a\u4e3b\u5982\u4f55\u8861\u91cf\u5176\u7535\u5b50\u90ae\u4ef6\u7b80\u62a5\u7684\u6210\u529f\uff1f<\/strong><\/h2>\n\n\n\n<p>\u535a\u4e3b\u53ef\u4ee5\u901a\u8fc7\u67e5\u770b\u6253\u5f00\u6b21\u6570\u6765\u8ddf\u8e2a\u4ed6\u4eec\u7684\u6210\u529f\uff0c <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e7%bd%91%e7%ab%99%e7%82%b9%e5%87%bb%e7%8e%87\/\" data-type=\"answer\" data-id=\"4774\">\u70b9\u51fb\u7387 (CTR)<\/a>\u3001\u65b0\u8ba2\u9605\u8005\u6570\u91cf\u4ee5\u53ca\u53d6\u6d88\u8ba2\u9605\u4eba\u6570\u3002\u8fd9\u4e9b\u6307\u6807\u8fd8\u80fd\u663e\u793a\u7535\u5b50\u901a\u8baf\u5728\u53d7\u4f17\u4e2d\u7684\u8868\u73b0\u5982\u4f55\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u8bc4\u4f30\u60a8\u7684\u5206\u6790\u6570\u636e\uff0c\u4e86\u89e3\u54ea\u4e9b\u5185\u5bb9\u8868\u73b0\u6700\u4f73\uff0c\u4ee5\u4fbf\u8c03\u6574\u60a8\u7684\u7b56\u7565\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u603b\u7ed3<\/strong><\/h2>\n\n\n\n<p>\u535a\u4e3b\u53ef\u4ee5\u5229\u7528\u7535\u5b50\u90ae\u4ef6\u901a\u8baf\u4e0e <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/what-is-a-target-audience\/\" data-type=\"answer\" data-id=\"5258\">\u4ed6\u4eec\u7684\u53d7\u4f17 <\/a>\u5e76\u5206\u4eab\u72ec\u5bb6\u5185\u5bb9\uff0c\u8fd9\u4f1a\u5f71\u54cd\u5728\u7ebf\u53ef\u89c1\u5ea6\u7684\u53d8\u5316\u3002\u8fd9\u53ef\u80fd\u4f1a\u5f71\u54cd\u4e0e\u8bfb\u8005\u7684\u5173\u7cfb\uff0c\u72ec\u7acb\u4e8e <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e5%8d%9a%e5%ae%a2\/\" data-type=\"answer\" data-id=\"3380\">\u535a\u5ba2<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>What kind of content typically goes into a blogger&#8217;s email newsletter? Usually, a blogger&#8217;s email newsletter includes: Pro Tip:\u00a0 Try segmenting your email list to target specific audience groups with distinct content, thus increasing engagement. Why should a blogger consider starting an email newsletter? Bloggers need to have an email newsletter to increase interaction with [&hellip;]<\/p>","protected":false},"author":39,"featured_media":5706,"template":"","answers_category":[17],"class_list":["post-5705","answer","type-answer","status-publish","has-post-thumbnail","hentry","answers_category-blogging"],"acf":{"image":null,"card_image":5706,"content":[{"acf_fc_layout":"header_section","title":"\u535a\u4e3b\u7684\u7535\u5b50\u90ae\u4ef6\u65b0\u95fb\u662f\u4ec0\u4e48\uff1f","descriptions":"An email newsletter for bloggers is an email sent out periodically to people who have subscribed to a blog.<br\/><br\/>It can influence the relationship between bloggers and their audience.\r\n","tip_label":"Pro Tip","tip":"Make sure to articulate the purpose and value of your newsletter in the sign-up forms so subscribers understand what to expect.","additional_tips":null,"key_takeaways_label":"Key Takeaways:","key_takeaways":[{"label":"Direct connection","body":"Email newsletters provide bloggers with a means to reach their audience directly, which may affect their relationships."},{"label":"Exclusivity","body":"Blogs utilize newsletters to distribute content of potential interest to subscribers."},{"label":"Growth tool","body":"Email list development relates to audience size and website traffic for bloggers."}]}]},"_links":{"self":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer\/5705","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer"}],"about":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/types\/answer"}],"author":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/users\/39"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media\/5706"}],"wp:attachment":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media?parent=5705"}],"wp:term":[{"taxonomy":"answers_category","embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answers_category?post=5705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}