{"id":5627,"date":"2025-05-23T15:19:39","date_gmt":"2025-05-23T15:19:39","guid":{"rendered":"https:\/\/hocoos.com\/?post_type=answer&#038;p=5627"},"modified":"2025-05-23T15:19:40","modified_gmt":"2025-05-23T15:19:40","slug":"what-is-the-difference-between-a-testimonial-and-a-review","status":"publish","type":"answer","link":"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/what-is-the-difference-between-a-testimonial-and-a-review\/","title":{"rendered":"\u63a8\u8350\u4fe1\u548c\u8bc4\u4ef7\u4e4b\u95f4\u6709\u4ec0\u4e48\u533a\u522b\uff1f"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><strong><strong>\u63a8\u8350\u4fe1\u548c\u8bc4\u8bba\u5728\u683c\u5f0f\u548c\u957f\u5ea6\u4e0a\u901a\u5e38\u6709\u4ec0\u4e48\u533a\u522b\uff1f<\/strong><\/strong><\/h2>\n\n\n\n<p>\u8bc4\u8bba\u901a\u5e38\u7b80\u6d01\u4e14\u975e\u6b63\u5f0f\u3002\u5927\u591a\u6570\u8bc4\u8bba\u53ef\u4ee5\u8ba9\u7528\u6237\u4e86\u89e3\u5ba2\u6237\u7684\u4f53\u9a8c\uff0c\u7a81\u51fa\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u67d0\u4e9b\u65b9\u9762\uff0c\u5e76\u4e14\u901a\u5e38\u5305\u542b\u661f\u7ea7\u8bc4\u7ea7\u3002\u800c\u63a8\u8350\u4fe1\u5f80\u5f80\u66f4\u957f\u3001\u66f4\u8be6\u7ec6\u3002\u63a8\u8350\u4fe1\u4f1a\u8bb2\u8ff0\u5ba2\u6237\u7684\u6545\u4e8b\uff0c\u91cd\u70b9\u4ecb\u7ecd\u4e0e\u4ea7\u54c1\u6216\u670d\u52a1\u76f8\u5173\u7684\u6f5c\u5728\u53d8\u5316\u3002\u63a8\u8350\u4fe1\u5305\u542b\u4e2a\u4eba\u6545\u4e8b\uff0c\u53ef\u4ee5\u5f71\u54cd\u53d7\u4f17\u60c5\u7eea\uff0c\u5e76\u53ef\u80fd\u5f71\u54cd\u4e0e\u6f5c\u5728\u5ba2\u6237\u7684\u8054\u7cfb\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u7d22\u53d6\u63a8\u8350\u4fe1\u65f6\uff0c\u5efa\u8bae\u4e13\u6ce8\u4e8e\u67d0\u4e2a\u7279\u5b9a\u4f18\u52bf\uff0c\u4ee5\u83b7\u5f97\u66f4\u6709\u9488\u5bf9\u6027\u4e14\u66f4\u5177\u5438\u5f15\u529b\u7684\u5185\u5bb9\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u63a8\u8350\u4fe1\u548c\u8bc4\u8bba\u901a\u5e38\u5728\u54ea\u91cc\u53ef\u4ee5\u770b\u5230\uff1f<\/strong><\/h2>\n\n\n\n<p>\u8bc4\u8bba\u53ef\u4ee5\u5728\u8bb8\u591a\u7b2c\u4e09\u65b9\u7f51\u7ad9\u4e0a\u627e\u5230\uff0c\u4f8b\u5982Google\u3001Yelp\u3001Trustpilot\uff0c\u751a\u81f3Amazon\u3002\u5b83\u4eec\u4e5f\u53ef\u80fd\u51fa\u73b0\u5728\u516c\u53f8\u7684\u7f51\u7ad9\u4e0a\u3002\u540c\u65f6\uff0c\u4f01\u4e1a\u79ef\u6781 <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e7%bd%91%e7%ab%99%e6%8e%a8%e8%8d%90%e7%9a%84%e7%90%86%e6%83%b3%e4%bd%8d%e7%bd%ae%e6%98%af%e4%bb%80%e4%b9%88\/\" data-type=\"answer\" data-id=\"4811\">\u5728\u5176\u7f51\u7ad9\u4e0a\u7ba1\u7406\u548c\u63a8\u5e7f\u63a8\u8350\u4fe1<\/a>\u3001\u793e\u4ea4\u5a92\u4f53\u5e10\u6237\u548c\u5e7f\u544a\u4e2d\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u901a\u8fc7\u5c06\u7b2c\u4e09\u65b9\u8bc4\u8bba\u7f51\u7ad9\u94fe\u63a5\u5230\u60a8\u7684\u7f51\u7ad9\uff0c\u5145\u5206\u5229\u7528\u8fd9\u4e9b\u7f51\u7ad9\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u901a\u5e38\u662f\u8c01\u63d0\u4f9b\u63a8\u8350\u4fe1\uff0c\u8c01\u63d0\u4f9b\u8bc4\u8bba\uff1f<\/strong><\/h2>\n\n\n\n<p>\u5ba2\u6237\u8bc4\u4ef7\uff0c\u65e0\u8bba\u597d\u574f\uff0c\u90fd\u662f\u81ea\u53d1\u4ea7\u751f\u7684\u3002\u76f8\u6bd4\u4e4b\u4e0b\uff0c\u516c\u53f8\u901a\u5e38\u4f1a\u8981\u6c42\u6ee1\u610f\u7684\u5ba2\u6237\u63d0\u4f9b\u63a8\u8350\u4fe1\uff0c\u56de\u987e\u4ed6\u4eec\u4f7f\u7528\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u4f53\u9a8c\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u8003\u8651\u8054\u7cfb\u8868\u8fbe\u8fc7\u79ef\u6781\u53cd\u9988\u7684\u5ba2\u6237\u4ee5\u83b7\u53d6\u63a8\u8350\u4fe1\uff1b\u4ed6\u4eec\u7684\u7ecf\u9a8c\u53ef\u80fd\u66f4\u5177\u5f71\u54cd\u529b\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u63a8\u8350\u4fe1\u548c\u5ba2\u6237\u8bc4\u4ef7\u5982\u4f55\u5f71\u54cd\u6d88\u8d39\u8005\u4fe1\u4efb\u5ea6\u548c\u8d2d\u4e70\u51b3\u7b56\uff1f<\/strong><\/h2>\n\n\n\n<p>\u8bc4\u4ef7\u548c\u63a8\u8350\u5bf9\u6d88\u8d39\u8005\u4fe1\u4efb\u548c\u8d2d\u4e70\u51b3\u7b56\u90fd\u5177\u6709\u6781\u9ad8\u7684\u5f71\u54cd\u529b\u3002\u6b63\u9762\u8bc4\u4ef7\u548c\u63a8\u8350\u4f5c\u4e3a\u4e00\u79cd\u793e\u4f1a\u8bc1\u660e\uff0c\u53ef\u4ee5\u5f71\u54cd\u6f5c\u5728\u4e70\u5bb6\u5bf9\u4ea7\u54c1\u6216\u670d\u52a1\u4ef7\u503c\u7684\u611f\u77e5\u3002\u5b83\u4eec\u53ef\u80fd\u4f1a\u5bf9\u4fe1\u4efb\u6c34\u5e73\u3001\u98ce\u9669\u8ba4\u77e5\u4ee5\u53ca\u8f6c\u5316\u7387\u548c\u9500\u552e\u989d\u4ea7\u751f\u5f71\u54cd\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u5c06\u6b63\u9762\u8bc4\u4ef7\u548c\u63a8\u8350\u7b56\u7565\u6027\u5730\u653e\u7f6e\u5728\u6700\u91cd\u8981\u7684\u843d\u5730\u9875\u4e0a\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u4f01\u4e1a\u5982\u4f55\u6709\u6548\u5730\u6536\u96c6\u63a8\u8350\u4fe1\u548c\u5ba2\u6237\u8bc4\u4ef7\uff1f<\/strong><\/h2>\n\n\n\n<p>\u5c06\u8bc4\u4ef7\u548c\u63a8\u8350\u5b9a\u4e49\u4e3a\u8868\u660e\u5ba2\u6237\u6ee1\u610f\u5ea6\u7684\u4e0d\u540c\u7c7b\u578b\u7684\u53cd\u9988\uff0c <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e7%a4%be%e4%bc%9a%e8%ae%a4%e5%90%8c%ef%bc%9f%e5%ae%83%e4%b8%8e%e8%af%84%e4%bb%b7%e6%9c%89%e4%bb%80%e4%b9%88%e5%85%b3%e7%b3%bb%ef%bc%9f\/\" data-type=\"answer\" data-id=\"4791\">\u793e\u4f1a\u8ba4\u540c<\/a>\u4ee5\u53ca\u4f01\u4e1a\u5982\u4f55\u88ab\u611f\u77e5\uff0c\u5b83\u4eec\u7684\u6536\u96c6\u5177\u6709\u6218\u7565\u610f\u4e49\u3002\u4ee5\u4e0b\u7b56\u7565\u53ef\u80fd\u4f1a\u5bf9\u6536\u96c6\u8fc7\u7a0b\u4ea7\u751f\u5f71\u54cd\uff1a<\/p>\n\n\n\n<p><strong>\u5bf9\u4e8e\u8bc4\u4ef7\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8ba9\u5ba2\u6237\u80fd\u591f\u8f7b\u677e\u5730\u5728\u76f8\u5173\u5e73\u53f0\u4e0a\u7559\u4e0b\u8bc4\u4ef7\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5728\u8d2d\u4e70\u540e\u901a\u8fc7\u7535\u5b50\u90ae\u4ef6\u8c03\u67e5\u5f81\u6c42\u53cd\u9988\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5728\u6c9f\u901a\u4e2d\u5305\u542b\u8bc4\u4ef7\u7f51\u7ad9\u7684\u94fe\u63a5\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u56de\u590d\u6b63\u9762\u548c\u8d1f\u9762\u8bc4\u4ef7\u3002<\/li>\n<\/ul>\n\n\n\n<p><strong>\u5bf9\u4e8e\u63a8\u8350\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e6%8e%a8%e8%8d%90%e4%bf%a1%e8%af%b7%e6%b1%82%e9%82%ae%e4%bb%b6\/\">\u627e\u51fa\u6ee1\u610f\u7684\u5ba2\u6237\uff0c\u5e76\u8be6\u7ec6\u4e86\u89e3\u4ed6\u4eec\u7684\u4f53\u9a8c\u3002<\/a><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u63d0\u4f9b\u5f15\u5bfc\u5ba2\u6237\u7684\u8bc4\u4ef7\u95ee\u9898\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u63d0\u4f9b\u591a\u79cd\u683c\u5f0f\uff0c\u4f8b\u5982\u4e66\u9762\u9648\u8ff0\uff0c <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e8%a7%86%e9%a2%91%e6%8e%a8%e8%8d%90\/\" data-type=\"answer\" data-id=\"4318\">\u89c6\u9891<\/a>\u4ee5\u53ca\u5f55\u97f3\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5728\u60a8\u7684\u7f51\u7ad9\u548c\u8425\u9500\u6750\u6599\u4e2d\u7a81\u51fa\u5c55\u793a\u5ba2\u6237\u8bc4\u4ef7\u3002<\/li>\n<\/ul>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u53ef\u4ee5\u5efa\u7acb\u81ea\u52a8\u5316\u7cfb\u7edf\uff0c\u5728\u5ba2\u6237\u8d2d\u4e70\u540e\u4e0e\u4ed6\u4eec\u4e92\u52a8\uff0c\u4ece\u800c\u5f81\u6c42\u8bc4\u8bba\u5e76\u6784\u5efa\u540e\u7eed\u6c9f\u901a\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u603b\u7ed3<\/strong><\/h2>\n\n\n\n<p>\u867d\u7136\u4e24\u8005\u90fd\u65e8\u5728\u4ea7\u751f\u5f71\u54cd\uff0c <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e5%ae%a2%e6%88%b7%e8%af%84%e4%bb%b7%e4%bb%a5%e5%8f%8a%e5%a6%82%e4%bd%95%e6%94%b6%e9%9b%86%e5%ae%83%e4%bb%ac\/\" data-type=\"answer\" data-id=\"3455\">\u63a8\u8350<\/a> \u4fa7\u91cd\u4e8e\u5851\u9020\u5ba2\u6237\u5bf9\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u770b\u6cd5\uff0c\u800c <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e5%ae%a2%e6%88%b7%e8%af%84%e4%bb%b7\/\" data-type=\"answer\" data-id=\"3861\">\u8bc4\u8bba<\/a> \u6db5\u76d6\u66f4\u5e7f\u6cdb\u7684\u5ba2\u6237\u4f53\u9a8c\u3002\u5bf9\u4e8e\u516c\u53f8\u800c\u8a00\uff0c\u91c7\u7528\u5747\u8861\u7684\u65b9\u5f0f\u6536\u96c6\u8fd9\u4e24\u79cd\u4fe1\u606f\u53ef\u80fd\u4f1a\u5f71\u54cd\u4fe1\u4efb\u5ea6\u5e76\u4e3a\u6f5c\u5728\u5ba2\u6237\u63d0\u4f9b\u4fe1\u606f\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>What is the typical format and length difference between a testimonial &amp; a review? Reviews are often concise and informal in nature. Most give a glimpse into a customer\u2019s experience, highlighting certain aspects of the product or service, and often include a star rating. A testimonial tends to be much longer and far more detailed. [&hellip;]<\/p>","protected":false},"author":39,"featured_media":5628,"template":"","answers_category":[18],"class_list":["post-5627","answer","type-answer","status-publish","has-post-thumbnail","hentry","answers_category-customer-testimonials"],"acf":{"image":null,"card_image":5628,"content":[{"acf_fc_layout":"header_section","title":"\u63a8\u8350\u4fe1\u548c\u8bc4\u8bba\u4e4b\u95f4\u6709\u4ec0\u4e48\u533a\u522b\uff1f","descriptions":"The core difference is that testimonials are usually requested and are more elaborate endorsements covering the best aspects, while reviews are often unpaid, given in brief, and reflect a wide range of experiences, both good and bad. This difference comes from the intention behind and the nature of the documents: testimonials encourage citing a story with praise for products or services while reviews inform by providing different narrations.<br\/><br\/>\r\nUnderstanding this distinction enables business managers to consider the application of each in fostering assurance and providing pertinent information to potential clients.\r\n","tip_label":"","tip":"","additional_tips":null,"key_takeaways_label":"Key Takeaways:","key_takeaways":[{"label":"Testimonials generally present favorable accounts, whereas reviews reflect a broader range of perspectives","body":"Consider utilizing both approaches."},{"label":"Get both feedback types","body":"Make asking for reviews as simple as encouraging testimonials."},{"label":"Balance = trust","body":"Demonstrate both positive endorsements and all review types."}]}]},"_links":{"self":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer\/5627","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer"}],"about":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/types\/answer"}],"author":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/users\/39"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media\/5628"}],"wp:attachment":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media?parent=5627"}],"wp:term":[{"taxonomy":"answers_category","embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answers_category?post=5627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}