{"id":5555,"date":"2025-05-21T16:22:15","date_gmt":"2025-05-21T16:22:15","guid":{"rendered":"https:\/\/hocoos.com\/?post_type=answer&#038;p=5555"},"modified":"2025-05-21T16:40:27","modified_gmt":"2025-05-21T16:40:27","slug":"what-is-personalization-in-e-commerce","status":"publish","type":"answer","link":"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/what-is-personalization-in-e-commerce\/","title":{"rendered":"\u4ec0\u4e48\u662f\u7535\u5546\u4e2a\u6027\u5316\uff1f"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><strong>\u7535\u5b50\u5546\u52a1\u4e2d\u4e2a\u6027\u5316\u7684\u5e38\u89c1\u4f8b\u5b50\u6709\u54ea\u4e9b\uff1f<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e4%b8%aa%e6%80%a7%e5%8c%96%e8%90%a5%e9%94%80\/\" data-type=\"answer\" data-id=\"4564\">\u4e2a\u6027\u5316\u8425\u9500<\/a>\uff0c\u81ea\u5b9a\u4e49\u641c\u7d22\u7ed3\u679c\uff0c\u4ee5\u53ca<a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e7%94%b5%e5%ad%90%e9%82%ae%e4%bb%b6%e8%90%a5%e9%94%80\/\" data-type=\"answer\" data-id=\"4221\"> \u7535\u5b50\u90ae\u4ef6\u8425\u9500 <\/a>\u90fd\u662f\u4f8b\u5b50\u3002\u5b83\u4eec\u5229\u7528\u60a8\u4e4b\u524d\u7684\u4e92\u52a8\u6765\u7b56\u5212\u60a8\u53ef\u80fd\u66f4\u611f\u5174\u8da3\u7684\u4fe1\u606f\u6216\u5546\u54c1\u3002\u4f8b\u5982\uff0c\u53ef\u80fd\u6709\u4e00\u4e2a\u540d\u4e3a\u201c\u4e3a\u60a8\u63a8\u8350\u201d\u7684\u7248\u5757\uff0c\u6839\u636e\u60a8\u6700\u8fd1\u8d2d\u4e70\u7684\u5546\u54c1\u4e3a\u60a8\u91cf\u8eab\u5b9a\u5236\uff0c\u6216\u8005\u60a8\u53ef\u80fd\u4f1a\u6536\u5230\u60a8\u4e4b\u524d\u67e5\u770b\u8fc7\u7684\u5546\u54c1\u7684\u6298\u6263\u7535\u5b50\u90ae\u4ef6\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u68c0\u67e5\u54ea\u4e9b\u4e2a\u6027\u5316\u7b56\u7565\u5bf9\u60a8\u7684\u6307\u6807\u5f71\u54cd\u6700\u5927\uff0c\u4f8b\u5982\u8f6c\u5316\u7387\u6216\u5e73\u5747\u8ba2\u5355\u4ef7\u503c\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u7535\u5b50\u5546\u52a1\u4e2d\u7684\u4e2a\u6027\u5316\u4e0e\u5b9a\u5236\u5316\u6709\u4ec0\u4e48\u4e0d\u540c\uff1f<\/strong><\/h2>\n\n\n\n<p>\u4e2a\u6027\u5316\u53ef\u4ee5\u63cf\u8ff0\u4e3a\u7f51\u7ad9\u6839\u636e\u611f\u77e5\u7684\u7528\u6237\u9700\u6c42\u8c03\u6574\u5176\u5448\u73b0\u65b9\u5f0f\u3002\u5f53\u60a8\u4e3b\u52a8\u9009\u62e9\u6240\u9700\u7684\u529f\u80fd\u65f6\uff0c\u8fd9\u5c31\u662f\u5b9a\u5236\u5316\u3002\u4e2a\u6027\u5316\u4f1a\u6839\u636e\u4ed6\u4eec\u62e5\u6709\u7684\u6570\u636e\u5bf9\u60a8\u60f3\u8981\u7684\u4ea7\u54c1\u8fdb\u884c\u5047\u8bbe\uff0c\u800c\u5b9a\u5236\u5316\u5219\u63d0\u4f9b\u60a8\u5728\u4f53\u9a8c\u4e2d\u53ef\u63a7\u5236\u7684\u5177\u4f53\u65b9\u9762\u3002\u4f8b\u5982\uff0c\u7f51\u7ad9\u663e\u793a\u4e0e\u60a8\u611f\u5174\u8da3\u7684\u4ea7\u54c1\u76f8\u5173\u7684\u63d0\u793a\u4fe1\u606f\u662f\u5c5e\u4e8e\u4e2a\u6027\u5316\uff0c\u800c\u60a8\u9009\u62e9\u7528\u4e8e\u4e0e\u7f51\u7ad9\u4e92\u52a8\u7684\u8bed\u8a00\u6216\u8d27\u5e01\u5219\u662f\u5b9a\u5236\u5316\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u8bf7\u8bb0\u4f4f\uff0c\u7528\u6237\u7684\u504f\u597d\u5404\u4e0d\u76f8\u540c\uff0c\u56e0\u6b64\u8bf7\u8003\u8651\u5c06\u4e2a\u6027\u5316\u4e0e\u81ea\u5b9a\u4e49\u9009\u9879\u76f8\u7ed3\u5408\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u4e2a\u6027\u5316\u5982\u4f55\u4f7f\u7535\u5b50\u5546\u52a1\u4f01\u4e1a\u53d7\u76ca\uff1f<\/strong><\/h2>\n\n\n\n<p>\u5411\u5ba2\u6237\u5c55\u793a\u76f8\u5173\u5546\u54c1\u548c\u4f18\u60e0\u4e0e\u8d2d\u4e70\u6d3b\u52a8\u548c\u6f5c\u5728\u7684\u672a\u6765\u5546\u5e97\u8bbf\u95ee\u76f8\u5173\u3002\u7ec4\u7ec7\u4f7f\u7528\u4e2a\u6027\u5316\u901a\u5e38\u4e0e\u4e0d\u540c\u7684\u8f6c\u5316\u7387\u548c\u5ba2\u6237\u4f53\u9a8c\u76f8\u5173\u8054\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u76d1\u63a7\u60a8\u5728\u4e2a\u6027\u5316\u65b9\u9762\u7684\u6295\u8d44\u56de\u62a5\u7387\uff0c\u4ee5\u5c55\u793a\u5b83\u4e3a\u60a8\u7684\u4e1a\u52a1\u5e26\u6765\u7684\u4ef7\u503c\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u7535\u5b50\u5546\u52a1\u4e2d\u901a\u5e38\u4f7f\u7528\u54ea\u4e9b\u6570\u636e\u8fdb\u884c\u4e2a\u6027\u5316\uff1f<\/strong><\/h2>\n\n\n\n<p>\u7535\u5546\u4e2a\u6027\u5316\u901a\u5e38\u4f1a\u5229\u7528\u5ba2\u6237\u7684\u8d2d\u4e70\u5386\u53f2\u3001\u6d4f\u89c8\u6d3b\u52a8\u3001\u4f4d\u7f6e\u548c\u4eba\u53e3\u7edf\u8ba1\u6570\u636e\u3002\u8fd9\u4e9b\u4fe1\u606f\u4f7f\u7f51\u7ad9\u80fd\u591f\u6839\u636e\u4e2a\u4eba\u5ba2\u6237\u7684\u5174\u8da3\u548c\u9700\u6c42\u5b9a\u5236\u4f53\u9a8c\u3002\u4f8b\u5982\uff0c\u5982\u679c\u60a8\u8fc7\u53bb\u8d2d\u4e70\u8fc7\u8dd1\u978b\uff0c\u7cfb\u7edf\u53ef\u80fd\u4f1a\u5411\u60a8\u63a8\u8350\u5176\u4ed6\u4e0e\u8dd1\u6b65\u76f8\u5173\u7684\u4ea7\u54c1\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u4f18\u5148\u4f7f\u7528\u7b2c\u4e00\u65b9\u6570\u636e\uff0c\u56e0\u4e3a\u5b83\u4eec\u901a\u5e38\u66f4\u51c6\u786e\uff0c\u5e76\u4e14\u66f4\u5c0a\u91cd\u9690\u79c1\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5728\u7535\u5546\u4e2d\u5b9e\u73b0\u4e2a\u6027\u5316\u7684\u5173\u952e\u6280\u672f\u6216\u5de5\u5177\u6709\u54ea\u4e9b\uff1f<\/strong><\/h2>\n\n\n\n<p>\u4e3b\u8981\u5de5\u5177\u5305\u62ec\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u63a8\u8350\u5f15\u64ce\uff1b<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/what-is-crm\/\" data-type=\"answer\" data-id=\"5240\">\u5185\u5bb9\u7ba1\u7406\u7cfb\u7edf (CRM)<\/a>;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AI\/\u673a\u5668\u5b66\u4e60\u5e73\u53f0\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u8fd9\u4e9b\u7cfb\u7edf\u4f1a\u8bc4\u4f30\u6570\u636e\u5e76\u81ea\u52a8\u63d0\u4f9b\u5b9a\u5236\u5185\u5bb9\u548c\u4ea4\u4e92\u3002\u8bb8\u591a\u7535\u5546\u5e73\u53f0\u90fd\u5e26\u6709\u4e2a\u6027\u5316\u9009\u9879\uff0c\u800c\u5176\u4ed6\u5e73\u53f0\u5219\u4e0e\u7b2c\u4e09\u65b9\u4e13\u4e1a\u5de5\u5177\u5408\u4f5c\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u5728\u82b1\u94b1\u8d2d\u4e70\u65b0\u7684\u590d\u6742\u7cfb\u7edf\u4e4b\u524d\uff0c\u8bf7\u5148\u67e5\u770b\u60a8\u5f53\u524d\u7535\u5546\u5e73\u53f0\u63d0\u4f9b\u7684\u4e2a\u6027\u5316\u529f\u80fd\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5728\u7535\u5546\u4e2d\u5b9e\u73b0\u4e2a\u6027\u5316\u5b58\u5728\u54ea\u4e9b\u6311\u6218\uff1f<\/strong><\/h2>\n\n\n\n<p>\u786e\u4fdd <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e5%9b%bd%e9%99%85%e6%95%b0%e6%8d%ae%e9%9a%90%e7%a7%81%e6%b3%95%e6%a6%82%e8%bf%b0\/\" data-type=\"answer\" data-id=\"3936\">\u6570\u636e\u9690\u79c1<\/a>\uff0c\u7ef4\u62a4\u6570\u636e\u51c6\u786e\u6027\uff0c\u4ee5\u53ca\u907f\u514d\u8fc7\u5ea6\u5e72\u6270\u90fd\u662f\u4e00\u4e9b\u6311\u6218\u3002\u4f01\u4e1a\u9700\u8981\u8c28\u614e\u5904\u7406\u5ba2\u6237\u6570\u636e\uff0c\u4ee5\u514d\u5176\u4e2a\u6027\u5316\u5c1d\u8bd5\u4ee4\u4eba\u751f\u538c\u3002\u5728\u8d62\u5f97\u5ba2\u6237\u4fe1\u4efb\u7684\u540c\u65f6\uff0c\u53d6\u5f97\u8fd9\u79cd\u5e73\u8861\u5bf9\u4e8e\u6709\u6548\u7684\u4e2a\u6027\u5316\u81f3\u5173\u91cd\u8981\u3002<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u7535\u5b50\u5546\u52a1\u4f01\u4e1a\u5982\u4f55\u5f00\u59cb\u4e2a\u6027\u5316\uff1f<\/strong><\/h2>\n\n\n\n<p>\u4e00\u79cd\u6709\u8da3\u7684\u65b9\u6cd5\u662f\uff0c\u4f01\u4e1a\u9996\u5148\u8981\u4e86\u89e3\u4ed6\u4eec\u7684\u5ba2\u6237\u6570\u636e\u3002\u5e73\u53f0\u901a\u5e38\u4f1a\u63d0\u4f9b\u4e0e\u4e2a\u6027\u5316\u76f8\u5173\u7684\u57fa\u672c\u529f\u80fd\u3002\u4f8b\u5982\uff0c\u5ba2\u6237\u4f1a\u5f88\u611f\u6fc0\u6536\u5230\u6700\u8fd1\u6d4f\u89c8\u8fc7\u7684\u5546\u54c1\u7684\u63d0\u9192\u3002\u4ece\u5c0f\u5904\u7740\u624b\uff0c\u4ece\u4e2a\u6027\u5316\u7684\u4e00\u4e2a\u6216\u4e24\u4e2a\u65b9\u9762\u5165\u624b\uff0c\u5c31\u80fd\u5728\u4e0d\u611f\u5230\u4e0d\u77e5\u6240\u63aa\u7684\u60c5\u51b5\u4e0b\u8fdb\u884c\u6539\u8fdb\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description 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class=\"wp-block-heading\"><strong>\u7535\u5b50\u5546\u52a1\u4e2a\u6027\u5316\u7684\u672a\u6765\u662f\u4ec0\u4e48\uff1f<\/strong><\/h2>\n\n\n\n<p>\u9884\u8ba1\u672a\u6765\u4eba\u5de5\u667a\u80fd\u3001\u8de8\u5e73\u53f0\u754c\u9762\u548c\u6570\u636e\u9690\u79c1\u65b9\u9762\u5c06\u6709\u6240\u53d1\u5c55\u3002\u5b9a\u5236\u7684\u81ea\u52a8\u5316\u7a0b\u5ea6\u63d0\u9ad8\u53ef\u80fd\u4f1a\u5f71\u54cd\u8d2d\u4e70\u7684\u4fbf\u6377\u6027\uff0c\u540c\u65f6\u9700\u8981\u6301\u7eed\u5173\u6ce8\u7528\u6237\u9690\u79c1\u3002\u9884\u8ba1\u5c06\u4f1a\u51fa\u73b0\u901a\u8fc7\u54cd\u5e94\u5f0f\u5b9a\u5236\u548c\u4fee\u6539\u6765\u6536\u96c6\u4e2a\u4eba\u5ba2\u6237\u9700\u6c42\u7684\u6f14\u53d8\u65b9\u6cd5\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u4e3a\u4e86\u4fdd\u6301\u76f8\u5173\u6027\uff0c\u8bf7\u5173\u6ce8AI\u6280\u672f\u548c\u9690\u79c1\u6cd5\u5f8b\u7684\u65b0\u53d1\u5c55\uff0c\u4ee5\u786e\u4fdd\u60a8\u7684\u4e2a\u6027\u5316\u7b56\u7565\u65e2\u5177\u6709\u521b\u65b0\u6027\u53c8\u7b26\u5408\u6cd5\u89c4\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u603b\u7ed3<\/strong><\/h2>\n\n\n\n<p>\u4e0e\u4f20\u7edf\u7684\u5ba2\u6237\u5b9a\u5236\u4e0d\u540c\uff0c\u7535\u5b50\u5546\u52a1\u4e2a\u6027\u5316\u5e94\u7528\u6570\u636e\u6765\u81ea\u52a8\u5316\u5b9a\u5236\u4f53\u9a8c\uff0c\u4ece\u800c\u5728\u66f4\u6df1\u5c42\u6b21\u4e0a\u5f71\u54cd\u7528\u6237\u53c2\u4e0e\u5ea6\u548c\u9500\u552e\u989d\u3002\u5b83\u59cb\u4e8e\u53ef\u7528\u6570\u636e\uff0c\u5e94\u7528AI\uff0c\u5e76\u4e0d\u65ad\u52aa\u529b\u5e94\u5bf9\u6570\u636e\u9690\u79c1\u548c\u51c6\u786e\u6027\u95ee\u9898\u3002\u901a\u8fc7\u4e2a\u6027\u5316\u7684\u5b9e\u65bd\uff0c\u7535\u5b50\u5546\u52a1\u7f51\u7ad9\u6539\u53d8\u4e86\u4ed6\u4eec\u4e0e\u5ba2\u6237\u7684\u4e92\u52a8\u65b9\u5f0f\u3002\u56e0\u6b64\uff0c\u8fd9\u4f1a\u5f71\u54cd\u7ee9\u6548\u6307\u6807\u7684\u53d8\u5316\u3002<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>What are some common examples of personalization in e-commerce? Personalized marketing, customized search results, and email marketing are all examples. They utilize your previous interactions to curate information or items that you would more likely be interested in. For example, there might be a section called \u201cRecommended for You,\u201d which is tailored to you depending [&hellip;]<\/p>","protected":false},"author":39,"featured_media":5556,"template":"","answers_category":[20],"class_list":["post-5555","answer","type-answer","status-publish","has-post-thumbnail","hentry","answers_category-ecommerce-for-small-businesses"],"acf":{"image":null,"card_image":5556,"content":[{"acf_fc_layout":"header_section","title":"\u4ec0\u4e48\u662f\u7535\u5546\u4e2a\u6027\u5316\uff1f","descriptions":"Personalization in e-commerce means adjusting how an individual customer interacts with a shopping website or application.<br\/><br\/>Data collected from shoppers is used to display content, products, recommendations, and offers relevant to each customer.<br\/><br\/>That can affect the experience in ways that some might perceive as more personal and enjoyable.\r\n","tip_label":"Deep Dive","tip":"Start by determining what a \"personalized experience\" means based on your customers.","additional_tips":null,"key_takeaways_label":"Key Takeaways:","key_takeaways":[{"label":"Personalization is associated with changes in engagement and sales","body":""},{"label":"It's an automatic adjustment, unlike user customization","body":""},{"label":"Begin personalization efforts using available data","body":""}]}]},"_links":{"self":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer\/5555","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer"}],"about":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/types\/answer"}],"author":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/users\/39"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media\/5556"}],"wp:attachment":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media?parent=5555"}],"wp:term":[{"taxonomy":"answers_category","embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answers_category?post=5555"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}