{"id":5553,"date":"2025-05-21T15:55:49","date_gmt":"2025-05-21T15:55:49","guid":{"rendered":"https:\/\/hocoos.com\/?post_type=answer&#038;p=5553"},"modified":"2025-05-21T15:55:51","modified_gmt":"2025-05-21T15:55:51","slug":"what-is-content-mapping","status":"publish","type":"answer","link":"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/what-is-content-mapping\/","title":{"rendered":"\u4ec0\u4e48\u662f\u5185\u5bb9\u5730\u56fe\uff1f"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><strong>\u5185\u5bb9\u5730\u56fe\u7684\u5173\u952e\u8981\u7d20\u662f\u4ec0\u4e48\uff1f<\/strong><\/h2>\n\n\n\n<p>\u521b\u5efa\u5185\u5bb9\u5730\u56fe\u65f6\u9700\u8981\u8003\u8651\u7684\u5173\u952e\u6b65\u9aa4\u662f\u4e86\u89e3\u53d7\u4f17\u662f\u8c01\u4ee5\u53ca\u4ed6\u4eec\u6253\u7b97\u91c7\u53d6\u7684\u8def\u5f84\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e4%b9%b0%e5%ae%b6%e7%94%bb%e5%83%8f\/\" data-type=\"answer\" data-id=\"4855\">\u53d7\u4f17\u753b\u50cf<\/a>: <\/strong>\u4f01\u4e1a\u51fa\u4e8e\u8425\u9500\u76ee\u7684\u5f00\u53d1\u7684\u7406\u60f3\u5ba2\u6237\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4e70\u5bb6\u65c5\u7a0b\u7684\u9636\u6bb5\uff1a<\/strong> \u5ba2\u6237\u6240\u5904\u7684\u9636\u6bb5\uff08\u4f8b\u5982\uff0c\u8ba4\u77e5\u3001\u8003\u8651\u3001\u51b3\u7b56\uff09\u3002\u00a0<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e5%86%85%e5%ae%b9%e5%ae%a1%e8%ae%a1\/\" data-type=\"answer\" data-id=\"4662\">\u5185\u5bb9\u6e05\u5355<\/a>: <\/strong>\u5df2\u521b\u5efa\u7684\u5185\u5bb9\u3002\u00a0<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5185\u5bb9\u6784\u601d\uff1a <\/strong>\u9488\u5bf9\u7279\u5b9a\u53d7\u4f17\u5728\u5176\u65c5\u7a0b\u7684\u7279\u5b9a\u9636\u6bb5\u91cf\u8eab\u5b9a\u5236\u7684\u65b0\u5f00\u53d1\u5185\u5bb9\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u8fd9\u4e9b\u56e0\u7d20\u80fd\u591f\u6784\u5efa\u4e00\u4e2a\u6846\u67b6\uff0c\u7528\u4e8e\u8bbe\u8ba1\u5bf9\u60a8\u7684\u53d7\u4f17\u5177\u6709\u6218\u7565\u610f\u4e49\u548c\u76f8\u5173\u6027\u7684\u5185\u5bb9\u3002\u4e86\u89e3\u8fd9\u4e9b\u56e0\u7d20\u6709\u52a9\u4e8e\u907f\u514d\u521b\u5efa\u4e0d\u5fc5\u8981\u7684\u5185\u5bb9\u6216\u4e0e\u76ee\u6807\u53d7\u4f17\u5728\u51b3\u7b56\u8fc7\u7a0b\u4e2d\u6240\u5904\u9636\u6bb5\u4e0d\u5339\u914d\u7684\u5185\u5bb9\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u2022 \u521b\u5efa\u7528\u6237\u753b\u50cf\u65f6\uff0c\u4e0d\u8981\u53ea\u5173\u6ce8\u4eba\u53e3\u7edf\u8ba1\u6570\u636e\uff0c\u8fd8\u8981\u63a2\u7a76\u4ed6\u4eec\u7684\u95ee\u9898\u3001\u76ee\u6807\u4ee5\u53ca\u4ed6\u4eec\u5982\u4f55\u83b7\u53d6\u4fe1\u606f\u3002<br\/><br\/>\n\n\u2022 \u5728\u6982\u8ff0\u4e70\u5bb6\u65c5\u7a0b\u65f6\uff0c\u8bf7\u9080\u8bf7\u9500\u552e\u548c\u5ba2\u6237\u670d\u52a1\u90e8\u95e8\u53c2\u4e0e\uff0c\u56e0\u4e3a\u4ed6\u4eec\u4e86\u89e3\u5ba2\u6237\u5728\u5404\u4e2a\u9636\u6bb5\u7684\u8bc4\u8bba\u548c\u95ee\u9898\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5185\u5bb9\u5730\u56fe\u6709\u54ea\u4e9b\u4e0d\u540c\u7c7b\u578b\uff1f<\/strong><\/h2>\n\n\n\n<p>\u5185\u5bb9\u5730\u56fe\u53ef\u4ee5\u6839\u636e\u60a8\u60f3\u8981\u5f3a\u8c03\u7684\u7ec6\u8282\u4ee5\u591a\u79cd\u65b9\u5f0f\u6784\u5efa\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4e70\u5bb6\u65c5\u7a0b\u56fe<\/strong>\uff1a\u8fd9\u4e9b\u56fe\u4e13\u6ce8\u4e8e\u5ba2\u6237\u65c5\u7a0b\u6bcf\u4e2a\u9636\u6bb5\u6240\u9700\u7684\u5185\u5bb9\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u57fa\u4e8e\u7528\u6237\u753b\u50cf\u7684\u5730\u56fe<\/strong>\uff1a\u8fd9\u4e9b\u56fe\u5173\u6ce8\u6bcf\u4e2a\u53d7\u4f17\u753b\u50cf\u7684 wants and needs\uff0c\u5e76\u56f4\u7ed5\u5b83\u4eec\u7ec4\u7ec7\u5185\u5bb9\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u57fa\u4e8e\u4e3b\u9898\u7684\u5730\u56fe<\/strong>\uff1a\u8fd9\u4e9b\u56fe\u6309\u4e3b\u9898\u548c\u5b50\u4e3b\u9898\u6392\u5217\u5185\u5bb9\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u6bcf\u79cd\u5730\u56fe\u7c7b\u578b\u90fd\u5141\u8bb8\u68c0\u67e5 <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e7%bd%91%e7%ab%99%e5%86%85%e5%ae%b9%e7%ad%96%e7%95%a5\/\" data-type=\"answer\" data-id=\"3411\">\u5185\u5bb9\u7b56\u7565 <\/a>\u4ece\u4e0d\u540c\u89d2\u5ea6\u51fa\u53d1\uff0c\u53ef\u80fd\u6709\u52a9\u4e8e\u5236\u5b9a\u5168\u9762\u7684\u7b56\u7565\u3002\u901a\u5e38\uff0c\u8fd9\u4e9b\u65b9\u6cd5\u7684\u7ec4\u5408\u53ef\u4ee5\u6700\u5b8c\u6574\u5730\u4e86\u89e3\u60a8\u7684\u5185\u5bb9\u9700\u6c42\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u4e3a\u4e86\u83b7\u5f97\u66f4 sophisticated \u7684\u89c6\u89d2\uff0c\u8bf7\u8003\u8651\u5c06\u4e70\u5bb6\u65c5\u7a0b\u9636\u6bb5\u548c\u5173\u952e\u89d2\u8272\u7ed3\u5408\u5230\u5355\u4e2a\u5185\u5bb9\u5730\u56fe\u4e2d\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u4f60\u80fd\u7ed9\u6211\u4e00\u4e9b\u5185\u5bb9\u5730\u56fe\u5b9e\u9645\u5e94\u7528\u7684\u4f8b\u5b50\u5417\uff1f<\/strong><\/h2>\n\n\n\n<p>\u5185\u5bb9\u5730\u56fe\u7684\u5b9e\u9645\u5e94\u7528\u662f\u6307\u6839\u636e\u4eba\u7269\u7684\u8eab\u4efd\u53ca\u5176\u5728\u5ba2\u6237\u65c5\u7a0b\u4e2d\u7684\u4f4d\u7f6e\u6765\u5b9a\u5236\u5185\u5bb9\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5bf9\u4e8e\u7b2c\u4e00\u6b21\u53d1\u73b0\u95ee\u9898\u7684\u4eba\uff08\u610f\u8bc6\u9636\u6bb5\uff09\uff0c\u76f8\u5173\u5185\u5bb9\u53ef\u4ee5\u662f\u5b9a\u4e49\u95ee\u9898\u7684\u535a\u5ba2\u6587\u7ae0\u3002\u00a0<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5bf9\u4e8e\u6b63\u5728\u5bfb\u627e\u89e3\u51b3\u65b9\u6848\u7684\u4eba\uff08\u8003\u8651\u9636\u6bb5\uff09\uff0c\u6709\u7528\u7684\u5185\u5bb9\u53ef\u4ee5\u662f\u6848\u4f8b\u7814\u7a76\uff0c\u5c55\u793a\u60a8\u7684\u4ea7\u54c1\u5982\u4f55\u7f13\u89e3\u8be5\u95ee\u9898\u3002\u00a0<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5bf9\u4e8e\u5df2\u51b3\u5b9a\u8d2d\u4e70\u7684\u4eba\uff08\u51b3\u7b56\u9636\u6bb5\uff09\uff0c\u5408\u9002\u7684\u5185\u5bb9\u53ef\u4ee5\u662f\u4ea7\u54c1\u6f14\u793a\u3002\u00a0<\/li>\n<\/ul>\n\n\n\n<p>\u5185\u5bb9\u6620\u5c04\u7a81\u51fa\u663e\u793a\u4e86\u4eba\u4eec\u5982\u4f55\u5728\u7279\u5b9a\u65f6\u523b\u63a5\u6536\u4e0e\u5176\u7279\u5b9a\u9700\u6c42\u548c\u95ee\u9898\u76f4\u63a5\u76f8\u5173\u7684\u4fe1\u606f\u3002 \u6620\u5c04\u5185\u5bb9\u95ee\u9898\u7684\u9996\u9009\u7b54\u6848\u662f\u2014\u2014\u4f60\u7684\u53d7\u4f17\u5728\u6bcf\u4e2a\u6b65\u9aa4\u4e2d\u4f1a\u95ee\u4ec0\u4e48\u3002<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u54ea\u4e9b\u5de5\u5177\u53ef\u4ee5\u5e2e\u52a9\u8fdb\u884c\u5185\u5bb9\u6620\u5c04\uff1f<\/strong><\/h2>\n\n\n\n<p>&nbsp;\u53ef\u4ee5\u4f7f\u7528\u5404\u79cd\u8d44\u6e90\u6765\u4fee\u6539\u548c\u5448\u73b0\u5185\u5bb9\u5730\u56fe\uff0c\u5305\u62ec\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4e00\u4e2a\u7b80\u5355\u7684\u8d77\u70b9\u5305\u62ec <strong>\u5217\u8868\u548c\u7535\u5b50\u8868\u683c<\/strong> \u4f8b\u5982 Google Sheets \u6216 Excel\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u601d\u7ef4\u5bfc\u56fe\u7a0b\u5e8f<\/strong>\uff08\u4f8b\u5982 MindMeister\uff09\u53ef\u7528\u4e8e\u89c2\u5bdf\u60f3\u6cd5\u4e4b\u95f4\u7684\u8054\u7cfb\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4e00\u4e9b <strong>\u5185\u5bb9\u7ba1\u7406\u7cfb\u7edf (CMS)<\/strong> \u5177\u6709\u5185\u7f6e\u7684\u89c4\u5212\u5de5\u5177\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u8fd9\u4e9b\u5e94\u7528\u7a0b\u5e8f\u5c06\u5185\u5bb9\u6620\u5c04\u7684\u5404\u4e2a\u9636\u6bb5\u8f6c\u6362\u4e3a\u53ef\u89c6\u5316\u8868\u793a\u3002 \u8bf7\u8bb0\u4f4f\uff0c\u60a8\u65e0\u9700\u4efb\u4f55\u5962\u534e\u7684\u4e1c\u897f\u5373\u53ef\u5f00\u59cb - \u5373\u4f7f\u662f\u57fa\u672c\u7684\u7535\u5b50\u8868\u683c\u4e5f\u5f88\u6709\u5e2e\u52a9\u3002<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5185\u5bb9\u5730\u56fe\u5982\u4f55\u5e2e\u52a9\u8bc6\u522b\u5185\u5bb9\u7f3a\u53e3\uff1f<\/strong><\/h2>\n\n\n\n<p>\u6620\u5c04\u60a8\u7684\u5185\u5bb9\u4f1a\u5c06\u60a8\u62e5\u6709\u7684\u5185\u5bb9\u4e0e\u5728\u4ee5\u4e0b\u6bcf\u4e2a\u6b65\u9aa4\u4e2d\u9700\u8981\u5b8c\u6210\u7684\u5185\u5bb9\u8fdb\u884c\u6bd4\u8f83 <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/what-is-the-buyers-journey\/\" data-type=\"answer\" data-id=\"5292\">\u4e70\u5bb6\u65c5\u7a0b<\/a>\u3002\u6b64\u8fc7\u7a0b\u4ee5\u53ef\u89c6\u5316\u7684\u65b9\u5f0f\u5c55\u73b0\u4e86\u5185\u5bb9\u548c\u4e70\u5bb6\u7684\u65c5\u7a0b\uff0c\u8fd9\u53ef\u80fd\u6709\u52a9\u4e8e\u8bc6\u522b\u4fe1\u606f\u7f3a\u53e3\u3002\u8bc6\u522b\u8fd9\u4e9b\u7f3a\u53e3\u6709\u52a9\u4e8e\u4e3a\u65b0\u5185\u5bb9\u5f00\u53d1\u5236\u5b9a\u8ba1\u5212\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u5728\u5bfb\u627e\u7f3a\u53e3\u65f6\uff0c\u8bf7\u8003\u8651\u5c1a\u672a\u6db5\u76d6\u7684\u4e3b\u9898\uff0c\u4ee5\u53ca\u5982\u4f55\u9488\u5bf9\u4e0d\u540c\u9636\u6bb5\u548c\u4e0d\u540c\u7279\u5f81\u7684\u4eba\u7fa4\u91cd\u65b0\u5229\u7528\u73b0\u6709\u5185\u5bb9\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5982\u4f55\u8861\u91cf\u5185\u5bb9\u5730\u56fe\u7684\u6210\u529f\uff1f<\/strong><\/h2>\n\n\n\n<p>\u60a8\u53ef\u4ee5\u901a\u8fc7\u8003\u8651\u6620\u5c04\u5185\u5bb9\u5982\u4f55\u5438\u5f15\u548c\u8f6c\u5316\u53d7\u4f17\u6765\u8bc4\u4f30\u5185\u5bb9\u6620\u5c04\u7684\u6709\u6548\u6027\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/what-is-customer-engagement\/\" data-type=\"answer\" data-id=\"5298\">\u4e92\u52a8<\/a><\/strong>\uff1a\u8861\u91cf\u7f51\u7ad9\u6d41\u91cf\u548c\u9875\u9762\u5e73\u5747\u505c\u7559\u65f6\u95f4\u3002\u00a0<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u7ebf\u7d22\u751f\u6210<\/strong>\uff1a\u68c0\u67e5\u4ece\u6620\u5c04\u5185\u5bb9\u751f\u6210\u7684\u6f5c\u5728\u5ba2\u6237\u6570\u91cf\u3002\u00a0<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e5%be%ae%e8%bd%ac%e5%8c%96\/\" data-type=\"answer\" data-id=\"4738\">\u8f6c\u5316<\/a><\/strong>\uff1a\u68c0\u67e5\u5185\u5bb9\u662f\u5426\u6709\u52a9\u4e8e\u4fc3\u4f7f\u4eba\u4eec\u8fdb\u884c\u5b9e\u9645\u8d2d\u4e70\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u8fd9\u4e9b\u6307\u6807\u8868\u660e\uff0c\u63d0\u4f9b\u76ee\u6807\u5185\u5bb9\u7684\u52aa\u529b\u662f\u5426\u4e0e\u53d7\u4f17\u7684\u9700\u6c42\u4ea7\u751f\u5171\u9e23\u3002\u8bbe\u5b9a\u53ef\u8861\u91cf\u7684\u76ee\u6807\u5c06\u6709\u52a9\u4e8e\u6709\u6548\u8ddf\u8e2a\u5185\u5bb9\u5730\u56fe\uff0c\u4ee5\u8bc6\u522b\u5df2\u5b9e\u73b0\u7684\u76ee\u6807\u3002<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u603b\u7ed3<\/strong><\/h2>\n\n\n\n<p>\u5c31\u5185\u5bb9\u6620\u5c04\u800c\u8a00\uff0c\u5b83\u662f\u4e00\u79cd\u6218\u7565\u6027\u7684\u5185\u5bb9\u521b\u5efa\u5f62\u5f0f\uff0c\u53ef\u4e3a <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/what-is-a-target-audience\/\" data-type=\"answer\" data-id=\"5258\">\u76ee\u6807\u53d7\u4f17 <\/a>\u5728\u5176\u65c5\u7a0b\u7684\u6bcf\u4e2a\u9636\u6bb5\u521b\u9020\u4ef7\u503c\u3002\u4e86\u89e3\u4e0d\u540c\u5c42\u6b21\u7684\u9700\u6c42\u53ef\u80fd\u6709\u52a9\u4e8e\u5185\u5bb9\u521b\u4f5c\uff0c\u4ece\u800c\u5f71\u54cd\u5173\u7cfb\u548c\u7ed3\u679c\u3002<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>What are the key elements of a content map? Key steps that need to be taken into account while creating a content map is knowing who the audience is and what path they intend to take. These factors enable the structure for designing content that is strategic and relevant for your audience. Understanding these factors [&hellip;]<\/p>","protected":false},"author":39,"featured_media":5554,"template":"","answers_category":[27],"class_list":["post-5553","answer","type-answer","status-publish","has-post-thumbnail","hentry","answers_category-website-content"],"acf":{"image":null,"card_image":5554,"content":[{"acf_fc_layout":"header_section","title":"\u4ec0\u4e48\u662f\u5185\u5bb9\u5730\u56fe\uff1f","descriptions":"Content mapping is the strategy for what content you are going to produce and which customer segment the content is intended for, including how they will experience it.<br\/><br\/>This contributes to providing guidance suitable for a person's needs during a specific period.<br\/><br\/>Content tailoring for audience segments and their journey can influence engagement, relevance, effectiveness, and conversions.\r\n","tip_label":"Pro Tip","tip":"To make the process easier to manage, start by mapping content for one buyer persona and their corresponding journey.","additional_tips":null,"key_takeaways_label":"Key Takeaways:","key_takeaways":[{"label":"Content mapping involves aligning each content piece with a specific audience and publishing schedule","body":""},{"label":"Craft a map through understanding the audience and their path","body":""},{"label":"Conversions and active participation are considered potential indicators of an aimed outcome","body":""}]}]},"_links":{"self":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer\/5553","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer"}],"about":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/types\/answer"}],"author":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/users\/39"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media\/5554"}],"wp:attachment":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media?parent=5553"}],"wp:term":[{"taxonomy":"answers_category","embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answers_category?post=5553"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}