{"id":5519,"date":"2025-05-09T14:41:17","date_gmt":"2025-05-09T14:41:17","guid":{"rendered":"https:\/\/hocoos.com\/?post_type=answer&#038;p=5519"},"modified":"2025-05-09T14:41:19","modified_gmt":"2025-05-09T14:41:19","slug":"what-is-website-navigation-for-non-profit-websites","status":"publish","type":"answer","link":"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/what-is-website-navigation-for-non-profit-websites\/","title":{"rendered":"\u975e\u8425\u5229\u7f51\u7ad9\u7684\u5bfc\u822a\u662f\u4ec0\u4e48\uff1f"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><strong>\u826f\u597d\u7684\u5bfc\u822a\u5982\u4f55\u4f7f\u975e\u8425\u5229\u7ec4\u7ec7\u53d7\u76ca\uff1f<\/strong><\/h2>\n\n\n\n<p>\u6539\u8fdb\u7684\u7f51\u7ad9\u5bfc\u822a\u53ef\u80fd\u4f1a\u5f71\u54cd\u7528\u6237\u4f53\u9a8c\uff0c <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e7%bd%91%e7%ab%99%e8%bd%ac%e5%8c%96%e7%8e%87\/\" data-type=\"answer\" data-id=\"3855\">donor \u8f6c\u5316\u7387<\/a>\u3001\u6c9f\u901a\u3001\u4fe1\u4efb\u548c\u79fb\u52a8\u7528\u6237\u7684\u53ef\u8bbf\u95ee\u6027\u3002\u8f7b\u677e\u8bbf\u95ee\u7ec4\u7ec7\u7f51\u7ad9\u4e0a\u7684\u529f\u80fd\u6216\u4fe1\u606f\u53ef\u80fd\u4e0e\u7528\u6237\u5bf9\u7f51\u7ad9\u53ca\u5176\u4f7f\u547d\u7684\u6ee1\u610f\u5ea6\u76f8\u5173\u3002\u6539\u8fdb\u7684\u7f51\u7ad9\u5bfc\u822a\u53ef\u80fd\u4e0e\u8f83\u4f4e\u7684\u8df3\u51fa\u7387\u76f8\u5173\uff0c\u4ece\u800c\u53ef\u80fd\u5f71\u54cd\u4e0e\u7f51\u7ad9\u529f\u80fd\u6216\u4fe1\u606f\u4e92\u52a8\u7684\u8bbf\u5ba2\u6570\u91cf\u3002<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u975e\u8425\u5229\u7ec4\u7ec7\u7f51\u7ad9\u6709\u54ea\u4e9b\u6709\u6548\u7684\u5bfc\u822a\u793a\u4f8b\uff1f<\/strong><\/h2>\n\n\n\n<p>\u5728\u8bbe\u8ba1\u7f51\u7ad9\u5bfc\u822a\u65f6\uff0c\u5fc5\u987b\u5305\u542b\u7b80\u6d01\u7684\u8bbe\u8ba1\u3001\u6bcf\u4e2a\u9875\u9762\u5408\u9002\u7684\u6807\u9898\u3001\u4e3b\u8981\u76ee\u6807\u7528\u6237\u6613\u4e8e\u4f7f\u7528\u3001\u884c\u52a8\u5bfc\u5411\u7684\u6309\u94ae\u6587\u672c\u4ee5\u53ca\u6e05\u6670\u7684\u6350\u8d60\u6309\u94ae\u3002\u8fd9\u4e9b\u65b9\u6cd5\u53ef\u80fd\u4f1a\u5f71\u54cd\u6613\u7528\u6027\u4ee5\u53ca\u5bf9\u76f8\u5173\u4fe1\u606f\u548c\u91cd\u8981\u4efb\u52a1\u7684\u5f15\u5bfc\u3002\u5927\u591a\u6570\u975e\u8425\u5229\u7ec4\u7ec7\u7684\u7f51\u7ad9\u53f3\u4e0a\u89d2\u90fd\u6709\u4e00\u4e2a\u201cDonate\u201d\uff08\u6350\u8d60\uff09\u6309\u94ae\uff0c\u56e0\u4e3a\u8fd9\u662f\u5927\u591a\u6570\u4eba\u9884\u671f\u770b\u5230\u5b83\u7684\u5730\u65b9\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u5c06\u4e3b\u83dc\u5355\u4e2d\u7684\u9879\u76ee\u6570\u91cf\u9650\u5236\u5728\u6700\u91cd\u8981\u7684\u9875\u9762\uff08\u6700\u591a 5 \u5230 7 \u4e2a\u9875\u9762\uff09\u3002\u8fc7\u591a\u7684\u7528\u6237\u9009\u9879\u53ef\u80fd\u4f1a\u5f71\u54cd\u51b3\u7b56\u7684\u4fbf\u6377\u6027\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u975e\u8425\u5229\u7ec4\u7ec7\u5982\u4f55\u786e\u4fdd\u5176\u7f51\u7ad9\u5bfc\u822a\u5bf9\u6b8b\u969c\u7528\u6237\u65e0\u969c\u788d\uff1f<\/strong><\/h2>\n\n\n\n<p>\u975e\u8425\u5229\u7ec4\u7ec7\u53ef\u4ee5\u4ece\u51e0\u4e2a\u65b9\u9762\u63d0\u9ad8\u7f51\u7ad9\u7684\u53ef\u8bbf\u95ee\u6027\uff0c\u5305\u62ec\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4f7f\u7528\u952e\u76d8\u5bfc\u822a<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6dfb\u52a0\u6709\u6548\u7684\u66ff\u4ee3\u6587\u672c<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u786e\u4fdd\u8868\u5355\u53ef\u8bbf\u95ee<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4f7f\u7528\u66f4\u6697\u3001\u5bf9\u6bd4\u5ea6\u66f4\u9ad8\u7684\u989c\u8272<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7cbe\u7b80\u5185\u5bb9&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u63d0\u4f9b\u6587\u5b57\u8bb0\u5f55<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5b9a\u671f\u8fdb\u884c\u53ef\u8bbf\u95ee\u6027\u6d4b\u8bd5&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>\u8fd9\u4e9b\u6b65\u9aa4\u65e8\u5728\u63d0\u5347\u7f51\u7ad9\u7684\u6613\u7528\u6027\u3002WCAG 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data-id=\"4570\">\u52a0\u8f7d\u901f\u5ea6<\/a>\u3001\u8868\u5355\u5b57\u6bb5\u6570\u91cf\u3001\u5f39\u51fa\u7a97\u53e3\u7684\u5b58\u5728\u4ee5\u53ca\u64cd\u4f5c\u6309\u94ae\u7684\u8bbe\u8ba1\u3002\u4e0e\u684c\u9762\u7528\u6237\u4e0d\u540c\uff0c\u79fb\u52a8\u7528\u6237\u7684\u5c4f\u5e55\u7a7a\u95f4\u76f8\u5bf9\u8f83\u5c0f\uff0c\u5e76\u4e14\u7ecf\u5e38\u5904\u4e8e\u79fb\u52a8\u72b6\u6001\uff0c\u56e0\u6b64\u7528\u6237\u9002\u5e94\u6027\u5bf9\u4e8e\u8fd9\u4e9b\u8bbe\u8ba1\u529f\u80fd\u81f3\u5173\u91cd\u8981\u3002\u8003\u8651 <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e7%bd%91%e7%ab%99%e6%b1%89%e5%a0%a1%e8%8f%9c%e5%8d%95\/\" data-type=\"answer\" data-id=\"4008\">\u201c\u6c49\u5821\u83dc\u5355\u201d <\/a>\uff08\u7531\u4e09\u6761\u6c34\u5e73\u7ebf\u7ec4\u6210\u7684\u56fe\u6807\uff09\uff0c\u8fd9\u662f\u4e00\u4e2a\u6807\u51c6\u4e14\u5e7f\u4e3a\u4eba\u77e5\u7684\u79fb\u52a8\u7528\u6237\u5bfc\u822a\u8f85\u52a9\u5de5\u5177\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u786e\u4fdd\u5bfc\u822a\u83dc\u5355\u7684\u6240\u6709\u90e8\u5206\u90fd\u53ef\u4ee5\u7528\u62c7\u6307\u8bbf\u95ee\uff0c\u56e0\u4e3a\u8bb8\u591a\u8bbf\u5ba2\u7528\u4e00\u53ea\u624b\u5728\u79fb\u52a8\u8bbe\u5907\u4e0a\u6d4f\u89c8\u60a8\u7684\u7f51\u7ad9\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5982\u4f55\u5229\u7528\u5206\u6790\u5de5\u5177\u6765\u8bc4\u4f30\u548c\u6539\u8fdb\u975e\u8425\u5229\u7f51\u7ad9\u7684\u5bfc\u822a\uff1f<\/strong><\/h2>\n\n\n\n<p>\u7f51\u7ad9\u5206\u6790\u53ef\u4ee5\u8bc4\u4f30\u7528\u6237\u5982\u4f55\u6d4f\u89c8\u7f51\u7ad9\u3001\u5982\u4f55\u8fdb\u5165\u7f51\u7ad9\u3001\u8bbf\u95ee\u7684\u9875\u9762\u6570\u91cf\u4ee5\u53ca\u5728\u7f51\u7ad9\u4e0a\u505c\u7559\u7684\u65f6\u957f\uff0c <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e7%bd%91%e7%ab%99%e8%b7%b3%e5%87%ba%e7%8e%87\/\" data-type=\"answer\" data-id=\"3851\">\u8df3\u51fa\u7387<\/a>, <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e7%bd%91%e7%ab%99%e8%bd%ac%e5%8c%96%e7%8e%87\/\" data-type=\"answer\" data-id=\"3855\">\u8f6c\u5316\u7387<\/a>\u4ee5\u53ca\u7528\u6237\u884c\u4e3a\u3002\u901a\u8fc7\u4f7f\u7528\u8bf8\u5982 <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%afgoogle-analytics\/\" data-type=\"answer\" data-id=\"4625\">Google Analytics\uff08\u8c37\u6b4c\u5206\u6790\uff09<\/a>\u4e4b\u7c7b\u7684\u5de5\u5177\uff0c\u53ef\u4ee5\u63d0\u4f9b <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e7%bd%91%e7%ab%99%e7%83%ad%e5%8a%9b%e5%9b%be\/\" data-type=\"answer\" data-id=\"3887\">\u70ed\u529b\u56fe\u6307\u793a<\/a> \u6700\u5e38\u70b9\u51fb\u7684\u533a\u57df\uff0c\u4ece\u800c\u533a\u5206\u7ecf\u5e38\u8bbf\u95ee\u548c\u5f88\u5c11\u8bbf\u95ee\u7684\u5bfc\u822a\u65b9\u9762\u3002\u4e86\u89e3\u8bbf\u95ee\u8005\u5982\u4f55\u4e0e\u60a8\u7684\u7f51\u7ad9\u4e92\u52a8\uff0c\u8ba9\u60a8\u6709\u673a\u4f1a\u89e3\u51b3\u4ee4\u4eba\u56f0\u60d1\u6216\u65e0\u6548\u7684\u5bfc\u822a\u95ee\u9898\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u5bc6\u5207\u76d1\u63a7\u7528\u6237\u5728\u8fdb\u884c\u8f6c\u5316\uff08\u4f8b\u5982\u6350\u8d60\uff09\u4e4b\u524d\u7684\u8def\u5f84\uff0c\u4ee5\u786e\u5b9a\u60a8\u7684\u5bfc\u822a\u662f\u5426\u5728\u6574\u4e2a\u8fc7\u7a0b\u4e2d\u4e3a\u4ed6\u4eec\u63d0\u4f9b\u5e2e\u52a9\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u603b\u7ed3<\/strong><\/h2>\n\n\n\n<p>\u7f51\u7ad9\u5bfc\u822a\u662f\u975e\u8425\u5229\u7ec4\u7ec7\u5728\u7ebf\u5f62\u8c61\u7684\u7ec4\u6210\u90e8\u5206\u4e4b\u4e00\u3002\u6e05\u6670\u5ea6\u3001\u6613\u7528\u6027\u4ee5\u53ca\u57fa\u4e8e\u5b9e\u7528\u6027\u8bc4\u4f30\u7684\u5b9a\u671f\u6539\u8fdb\u7b49\u56e0\u7d20\u4f1a\u5f71\u54cd\u7528\u6237\u4e92\u52a8\u4ee5\u53ca\u5b9e\u73b0\u7ec4\u7ec7\u76ee\u6807\u7684\u6709\u6548\u6027\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>How does good navigation benefit a non-profit organization? Improved website navigation can potentially affect user experience, donor conversion rates, communication, trust, and accessibility for mobile users. Easy access to features or information on an organization&#8217;s website may correlate with user satisfaction regarding the site and its mission. Improved site navigation may correlate with lower bounce [&hellip;]<\/p>","protected":false},"author":39,"featured_media":5520,"template":"","answers_category":[29],"class_list":["post-5519","answer","type-answer","status-publish","has-post-thumbnail","hentry","answers_category-website-navigation"],"acf":{"image":null,"card_image":5520,"content":[{"acf_fc_layout":"header_section","title":"\u975e\u8425\u5229\u7f51\u7ad9\u7684\u5bfc\u822a\u662f\u4ec0\u4e48\uff1f","descriptions":"Navigation in a non-profit site is the structure through which users are able to find relevant information about your organizational mission, getting involved, or accessing key documents.<br\/><br\/>The presence of easy navigation on the website may influence users' ability to locate key information, which in turn, may affect their engagement and support activities.\r\n","tip_label":"Pro Tip","tip":"Before designing your navigation, outline the important user pathways on your website (such as a first-time site visitor understanding your mission, as well as a recurring donor looking to contribute).","additional_tips":null,"key_takeaways_label":"Key Takeaways:","key_takeaways":[{"label":"Straightforward navigation can influence audience engagement levels","body":""},{"label":"Mobile-friendly and accessible interfaces may have a greater association with audience attention","body":""},{"label":"Improvement should be made utilizing data as a foundation","body":""}]}]},"_links":{"self":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer\/5519","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer"}],"about":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/types\/answer"}],"author":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/users\/39"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media\/5520"}],"wp:attachment":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media?parent=5519"}],"wp:term":[{"taxonomy":"answers_category","embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answers_category?post=5519"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}