{"id":5500,"date":"2025-05-05T11:06:41","date_gmt":"2025-05-05T11:06:41","guid":{"rendered":"https:\/\/hocoos.com\/?post_type=answer&#038;p=5500"},"modified":"2025-05-05T11:06:42","modified_gmt":"2025-05-05T11:06:42","slug":"what-is-a-marketing-budget","status":"publish","type":"answer","link":"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/what-is-a-marketing-budget\/","title":{"rendered":"\u4ec0\u4e48\u662f\u8425\u9500\u9884\u7b97\uff1f"},"content":{"rendered":"<h3 class=\"wp-block-heading\"><strong>\u901a\u5e38\u6784\u6210\u8425\u9500\u9884\u7b97\u7684\u5173\u952e\u7ec4\u6210\u90e8\u5206\u662f\u4ec0\u4e48\uff1f<\/strong><\/h3>\n\n\n\n<p>\u8425\u9500\u9884\u7b97\u901a\u5e38\u5305\u62ec\u4ee5\u4e0b\u7ec4\u6210\u90e8\u5206\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5e7f\u544a\u8d39\u7528<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5185\u5bb9\u521b\u5efa<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u793e\u4ea4\u5a92\u4f53<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5e02\u573a\u8c03\u7814<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8425\u9500\u4eba\u5458\u85aa\u8d44<\/li>\n<\/ul>\n\n\n\n<p>\u6240\u6709\u8fd9\u4e9b\u9879\u76ee\u90fd\u5305\u542b\u4e86\u4f01\u4e1a\u7684\u63a8\u5e7f\u5de5\u4f5c\u3002\u516c\u53f8\u53ef\u4ee5\u9009\u62e9\u5b9a\u5236\u6b64\u603b\u4f53\u8ba1\u5212\uff0c\u67e5\u770b\u8d44\u6e90\u7684\u652f\u51fa\u4f4d\u7f6e\u4ee5\u53ca\u662f\u5426\u6db5\u76d6\u4e86\u6240\u6709\u91cd\u8981\u9886\u57df\u3002\u6839\u636e\u4e1a\u52a1\u7684\u4e0d\u540c\uff0c\u5176\u4ed6\u9879\u76ee\u53ef\u80fd\u8fd8\u5305\u62ec\u516c\u5171\u5173\u7cfb\u6d3b\u52a8\u3001\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u3001\u7f51\u7ad9\u7ba1\u7406\u548c\u8d5e\u52a9\u6d3b\u52a8\u3002\u8ddf\u8e2a\u54ea\u4e9b\u7ec4\u6210\u90e8\u5206\u63d0\u4f9b\u4e86\u6700\u4f73\u7ed3\u679c\u5c06\u6709\u52a9\u4e8e\u8fdb\u884c\u8c03\u6574\u4ee5\u4f18\u5316\u9884\u7b97\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u9884\u7559\u4e00\u5c0f\u7b14\u5e94\u6025\u8d44\u91d1\u4ee5\u5e94\u5bf9\u610f\u5916\u60c5\u51b5\uff08\u4f8b\u5982\uff0c\u603b\u9884\u7b97\u7684 5-10%\uff09\uff0c\u8fd9\u5728\u9884\u7b97\u671f\u95f4\u53ef\u80fd\u4f1a\u6709\u6240\u5e2e\u52a9\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u8425\u9500\u9884\u7b97\u4e2d\u4e00\u4e9b\u5e38\u89c1\u7684\u8d44\u91d1\u5206\u914d\u65b9\u6cd5\u662f\u4ec0\u4e48\uff1f<\/strong><\/h2>\n\n\n\n<p>\u6709\u51e0\u79cd\u5e38\u89c1\u7684\u8425\u9500\u9884\u7b97\u5212\u5206\u65b9\u6cd5\uff0c\u5305\u62ec\u6309\u8425\u9500\u6e20\u9053\u5206\u914d\u8d44\u91d1\uff08\u4f8b\u5982\uff0c\u5c06\u652f\u51fa\u5206\u7c7b\u4e3a\u5728\u7ebf\u5e7f\u544a\u548c\u793e\u4ea4\u5a92\u4f53\uff09\u3001\u6309\u7279\u5b9a\u6d3b\u52a8\u5206\u914d\u8d44\u91d1\uff08\u4f8b\u5982\uff0c\u5185\u5bb9\u521b\u5efa\u548c <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e7%94%b5%e5%ad%90%e9%82%ae%e4%bb%b6%e8%90%a5%e9%94%80\/\" data-type=\"answer\" data-id=\"4221\">\u7535\u5b50\u90ae\u4ef6\u8425\u9500<\/a>\uff09\uff0c\u6216\u6309\u5730\u7406\u533a\u57df\u5212\u5206\u3002\u8fd9\u4e9b\u5206\u914d\u65b9\u6cd5\u80fd\u591f\u6839\u636e\u4e0d\u540c\u4e1a\u52a1\u9886\u57df\u7684\u65e2\u5b9a\u76ee\u6807\u548c\u53d7\u4f17\u91cd\u70b9\uff0c\u6709\u6548\u5206\u914d\u8425\u9500\u8d44\u6e90\u3002\u00a0<\/p>\n\n\n\n<p>\u8425\u9500\u9884\u7b97\u5141\u8bb8\u4e3a\u4e0d\u540c\u9886\u57df\u7684\u652f\u51fa\u63d0\u4f9b\u8d44\u91d1\uff0c\u53ef\u80fd\u5305\u62ec\u90a3\u4e9b\u9ad8\u56de\u62a5\u7684\u9886\u57df\u3002\u4e00\u4e9b\u4f01\u4e1a\u8fd8\u4f1a\u6839\u636e\u5e02\u573a\u5ba2\u6237\u6f0f\u6597\u5206\u914d\u9884\u7b97\uff0c\u5c06\u66f4\u591a\u8d44\u91d1\u7528\u4e8e\u83b7\u53d6\u65b0\u5ba2\u6237\u548c\u7559\u4f4f\u8001\u5ba2\u6237\u3002\u6301\u7eed\u8bc4\u4f30\u6240\u6709\u5206\u914d\u65b9\u6cd5\uff0c\u53ef\u786e\u4fdd\u8fbe\u5230\u9884\u671f\u7684\u6548\u679c\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u2022 \u5f3a\u8c03\u5c06\u989d\u5916\u8d44\u91d1\u6295\u5165\u5230\u53ef\u4e3a\u60a8\u7684\u4f01\u4e1a\u5e26\u6765\u6700\u4f73\u6295\u8d44\u56de\u62a5\u7684\u6e20\u9053\u548c\u6d3b\u52a8\u4e2d\u3002<br\/><br\/>\n\u2022 \u4e00\u822c\u51c6\u5219\u89c4\u5b9a\uff0c\u5e94\u5c06 5-15% \u7684\u603b\u6536\u5165\u5206\u914d\u7ed9\u8425\u9500\uff0c\u4f46\u8fd9\u4f1a\u56e0\u884c\u4e1a\u548c\u516c\u53f8\u89c4\u6a21\u800c\u5f02\u3002\u5e74\u8f7b\u7684\u516c\u53f8\u53ef\u80fd\u4f1a\u5206\u914d\u66f4\u591a\u8d44\u6e90\u6765\u5efa\u7acb\u521d\u6b65\u7684\u8ba4\u77e5\u5ea6\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u60a8\u5982\u4f55\u8ddf\u8e2a\u8425\u9500\u9884\u7b97\u7684\u6295\u8d44\u56de\u62a5\u7387 (ROI)\uff1f<\/strong><\/h2>\n\n\n\n<p>\u60a8\u53ef\u4ee5\u901a\u8fc7\u8861\u91cf\u8425\u9500\u6d3b\u52a8\u4ea7\u751f\u7684\u56de\u62a5\u4e0e\u603b\u652f\u51fa\u4e4b\u95f4\u7684\u5173\u7cfb\u6765\u8ba1\u7b97\u8425\u9500\u6295\u8d44\u56de\u62a5\u7387\u3002\u8fd9\u53ef\u4ee5\u786e\u5b9a\u8425\u9500\u6295\u8d44\u662f\u5426\u8fbe\u5230\u4e86\u9884\u671f\u6548\u679c\uff0c\u5e76\u8bc6\u522b\u54ea\u4e9b\u6d3b\u52a8\u5bf9\u4e1a\u52a1\u6700\u6709\u5229\u3002\u4e86\u89e3 <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e7%bd%91%e7%ab%99%e6%8a%95%e8%b5%84%e5%9b%9e%e6%8a%a5%e7%8e%87%e6%98%af%e4%bb%80%e4%b9%88\/\" data-type=\"answer\" data-id=\"3969\">ROI <\/a>\u53ef\u4ee5\u4e3a\u672a\u6765\u6218\u7565\u652f\u51fa\u7684\u51b3\u7b56\u63d0\u4f9b\u4fe1\u606f\u3002\u9700\u8981\u5173\u6ce8\u7684\u91cd\u8981\u6307\u6807\u5305\u62ec\u6765\u81ea\u8425\u9500\u6d3b\u52a8\u7684\u7f51\u7ad9\u6d41\u91cf\u3001\u751f\u6210\u7684\u6f5c\u5728\u5ba2\u6237\u3001\u9500\u552e\u8f6c\u5316\u7387\u4ee5\u53ca <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e7%bd%91%e7%ab%99%e8%8e%b7%e5%ae%a2%e6%88%90%e6%9c%ac%e6%98%af%e5%a4%9a%e5%b0%91\/\" data-type=\"answer\" data-id=\"5167\">\u5ba2\u6237\u83b7\u53d6\u6210\u672c\u3002<\/a> \u5206\u6790\u6570\u636e\u548c\u6307\u6807 <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/what-is-a-marketing-campaign\/\" data-type=\"answer\" data-id=\"5343\">\uff08\u6765\u81ea\u8425\u9500\u6d3b\u52a8\uff09<\/a> \u5bf9\u4e8e\u51c6\u786e\u8ba1\u7b97\u6295\u8d44\u56de\u62a5\u7387\u81f3\u5173\u91cd\u8981\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u5c06 UTM \u53c2\u6570\u6dfb\u52a0\u5230\u60a8\u7684\u8425\u9500 URL \u4e2d\uff0c\u4ee5\u4fbf\u53ef\u4ee5\u5c06\u7f51\u7ad9\u6d41\u91cf\u548c\u8f6c\u5316\u51c6\u786e\u5730\u8ffd\u8e2a\u5230\u7279\u5b9a\u7684\u8425\u9500\u6d3b\u52a8\u548c\u9884\u7b97\u9879\u76ee\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u8425\u9500\u9884\u7b97\u5e94\u8be5\u591a\u4e45\u5ba1\u67e5\u548c\u8c03\u6574\u4e00\u6b21\uff1f<\/strong><\/h2>\n\n\n\n<p>\u76ee\u6807\u662f\u81f3\u5c11\u6bcf\u4e09\u4e2a\u6708\u8bc4\u4f30\u548c\u4fee\u6539\u4e00\u6b21\u8425\u9500\u9884\u7b97\uff0c\u4f46\u5982\u679c\u60c5\u51b5\u9700\u8981\uff0c\u53ef\u4ee5\u66f4\u9891\u7e41\u5730\u8fdb\u884c\u3002\u5b9a\u671f\u8bc4\u4f30\u4f7f\u516c\u53f8\u80fd\u591f\u786e\u5b9a\u4ed6\u4eec\u662f\u5426\u8fbe\u5230\u4e86\u65e2\u5b9a\u7684\u91cc\u7a0b\u7891\uff0c\u662f\u5426\u8d85\u652f\u6216\u652f\u51fa\u4e0d\u8db3\uff0c\u6216\u8005\u662f\u5426\u9002\u5e94\u4e86\u5e02\u573a\u6216\u8425\u9500\u6d3b\u52a8\u7684\u65b0\u8282\u594f\u3002\u5173\u6ce8 <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e7%bd%91%e7%ab%99%e5%85%b3%e9%94%ae%e7%bb%a9%e6%95%88%e6%8c%87%e6%a0%87\/\" data-type=\"answer\" data-id=\"5169\">\u5173\u952e\u7ee9\u6548\u6307\u6807 (KPI)<\/a> \u6bcf\u6708\u4e00\u6b21\u53ef\u4ee5\u5e2e\u52a9\u5728\u95ee\u9898\u53d8\u5f97\u8fc7\u4e8e\u4e25\u91cd\u4e4b\u524d\u89e3\u51b3\u5b83\u3002\u6839\u636e\u6570\u636e\u8c03\u6574\u9884\u7b97\u7684\u80fd\u529b\u53ef\u80fd\u4f1a\u5f71\u54cd\u7ed3\u679c\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u6bcf\u6708\u7559\u51fa\u4e00\u5929\u65f6\u95f4\u4e0e\u60a8\u7684\u8425\u9500\u56e2\u961f\u53ec\u5f00\u201c\u9884\u7b97\u68c0\u67e5\u201d\u4f1a\u8bae\uff0c\u4ee5\u8bc4\u4f30\u4ed6\u4eec\u7684\u7ee9\u6548\u3001\u89e3\u51b3\u4efb\u4f55\u95ee\u9898\uff0c\u5e76\u67e5\u770b\u53ef\u4ee5\u8fdb\u884c\u54ea\u4e9b\u4f18\u5316\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5728\u521b\u5efa\u548c\u7ba1\u7406\u8425\u9500\u9884\u7b97\u65f6\uff0c\u6709\u54ea\u4e9b\u6f5c\u5728\u7684\u9677\u9631\u9700\u8981\u907f\u514d\uff1f<\/strong><\/h2>\n\n\n\n<p>\u6f5c\u5728\u7684\u6539\u8fdb\u9886\u57df\u53ef\u80fd\u6d89\u53ca\u786e\u7acb\u660e\u786e\u7684\u76ee\u6807\u3001\u8bbe\u5b9a\u9002\u5f53\u7684\u6307\u6807\u3001\u8fdb\u884c\u6df1\u5165\u7684\u7814\u7a76\u3001\u8861\u91cf\u548c\u8bc4\u4f30\u7ed3\u679c\u4ee5\u53ca\u7ba1\u7406\u9884\u7b97\u7684\u7075\u6d3b\u6027\u3002\u62e5\u6709\u4e00\u4e2a\u7cbe\u5fc3\u7b56\u5212\u7684\u8425\u9500\u9884\u7b97\u662f\u975e\u5e38\u6709\u76ca\u7684\uff0c\u56e0\u4e3a\u4e0a\u8ff0\u9519\u8bef\u53ef\u80fd\u4f1a\u5bfc\u81f4\u4e0d\u5fc5\u8981\u7684\u652f\u51fa\u3001\u5e7f\u544a\u6d3b\u52a8\u8868\u73b0\u4e0d\u4f73\u4ee5\u53ca\u65e0\u6cd5\u5b9e\u73b0\u4e1a\u52a1\u76ee\u6807\u3002\u59cb\u7ec8\u8bb0\u4f4f\u5c06 SMART \u76ee\u6807\u7eb3\u5165\u60a8\u7684\u8425\u9500\u76ee\u6807\u4e2d\uff0c\u4ee5\u786e\u4fdd\u60a8\u7684\u9884\u7b97\u7ed3\u6784\u5408\u7406\u3002<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u6280\u672f\u548c\u5de5\u5177\u5982\u4f55\u5e2e\u52a9\u6709\u6548\u5730\u7ba1\u7406\u8425\u9500\u9884\u7b97\uff1f<\/strong><\/h2>\n\n\n\n<p>\u6280\u672f\u4f7f\u4f01\u4e1a\u80fd\u591f\u5229\u7528\u9884\u7b97\u8f6f\u4ef6\uff0c <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e8%90%a5%e9%94%80%e8%87%aa%e5%8a%a8%e5%8c%96\/\" data-type=\"answer\" data-id=\"4590\">\u8425\u9500\u81ea\u52a8\u5316<\/a>\u4ee5\u53ca\u9879\u76ee\u7ba1\u7406\u5e73\u53f0\uff0c\u4ee5\u76d1\u63a7\u652f\u51fa\u548c\u8bc4\u4f30\u7ee9\u6548\uff0c\u8fd9\u53ef\u80fd\u4f1a\u6839\u636e\u5176\u5b9e\u65bd\u548c\u5f00\u53d1\u60c5\u51b5\u5f71\u54cd\u6574\u4f53\u6548\u7387\u3002\u901a\u8fc7\u5206\u6790\u5de5\u5177\uff0c\u4f01\u4e1a\u53ef\u4ee5\u83b7\u5f97\u5bf9\u9884\u7b97\u6539\u8fdb\u548c\u5206\u914d\u65b9\u5f0f\u7684\u6d1e\u5bdf\uff0c\u8fd9\u53ef\u80fd\u4f1a\u5f71\u54cd\u8425\u9500\u6d3b\u52a8\u7684\u7ed3\u679c\u3002\u6b64\u5916\uff0c\u8fd8\u53ef\u4ee5\u8003\u8651\u7814\u7a76\u5c06\u8425\u9500\u8ba1\u5212\u4e0e\u4f1a\u8ba1\u76f8\u7ed3\u5408\u7684\u5de5\u5177\uff0c\u4ee5\u4fbf\u66f4\u597d\u5730\u4e86\u89e3\u652f\u51fa\u53ca\u5176\u5bf9\u4f01\u4e1a\u76c8\u5229\u80fd\u529b\u7684\u5f71\u54cd\u3002<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u603b\u7ed3<\/strong><\/h2>\n\n\n\n<p>\u6bcf\u4e2a\u4f01\u4e1a\u90fd\u9700\u8981\u7cbe\u5fc3\u7b56\u5212\u548c\u8c03\u6574\u7684\u8425\u9500\u9884\u7b97\uff0c\u624d\u80fd\u6709\u6548\u5730\u5b9e\u73b0\u5176\u8425\u9500\u76ee\u6807\u3002\u5b83\u652f\u6301\u5b9a\u4e49\u8425\u9500\u76ee\u6807\uff0c\u6709\u52a9\u4e8e\u8bc4\u4f30\u7ed3\u679c\uff0c\u5e76\u4e0e\u53d1\u5c55\u6f5c\u529b\u76f8\u5173\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>What are the key components that typically make up a marketing budget? A marketing budget typically includes these components: All these items encompass a business\u2019s promotional efforts. Companies have the option of tailoring this general plan by seeing where the resources are being spent and if all vital areas are covered. Depending on the business, [&hellip;]<\/p>","protected":false},"author":39,"featured_media":5501,"template":"","answers_category":[19],"class_list":["post-5500","answer","type-answer","status-publish","has-post-thumbnail","hentry","answers_category-digital-marketing-basics"],"acf":{"image":null,"card_image":5501,"content":[{"acf_fc_layout":"header_section","title":"\u4ec0\u4e48\u662f\u8425\u9500\u9884\u7b97\uff1f","descriptions":"A marketing budget is a spending plan relating to how a company will incur marketing expenses over a specified duration.<br\/><br\/>This plan may assist businesses in streamlining marketing activities, allocating resources, and assessing whether expenditures delivered projected results; without a structured budget, marketing activities may lack a systematic framework.<br\/><br\/>Marketing activities without a predetermined budget could be associated with variable spending patterns.<br\/><br\/>\r\n<strong>Example:<\/strong><br\/><br\/>\r\nA small company may choose to spend more on social media marketing due to the lower costs, while a large corporation will spend a lot of money on TV commercials.\r\n","tip_label":"Pro Tip","tip":"Get your sales team to share their input when creating budgets because their knowledge about leads and conversions can improve how you deploy your marketing spend.","additional_tips":null,"key_takeaways_label":"Key Takeaways:","key_takeaways":[{"label":"Marketing budget - a plan on how to spend money for effective marketing","body":""},{"label":"Allocating budget properly and tracking the returns is tactical budgeting","body":""},{"label":"The use of technology relates to the efficiency of budget adjustments","body":""}]}]},"_links":{"self":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer\/5500","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer"}],"about":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/types\/answer"}],"author":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/users\/39"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media\/5501"}],"wp:attachment":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media?parent=5500"}],"wp:term":[{"taxonomy":"answers_category","embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answers_category?post=5500"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}