{"id":5490,"date":"2025-05-02T14:50:58","date_gmt":"2025-05-02T14:50:58","guid":{"rendered":"https:\/\/hocoos.com\/?post_type=answer&#038;p=5490"},"modified":"2025-05-02T14:50:59","modified_gmt":"2025-05-02T14:50:59","slug":"what-is-e-commerce-website-navigation","status":"publish","type":"answer","link":"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/what-is-e-commerce-website-navigation\/","title":{"rendered":"\u4ec0\u4e48\u662f\u7535\u5b50\u5546\u52a1\u7f51\u7ad9\u5bfc\u822a\uff1f"},"content":{"rendered":"<h3 class=\"wp-block-heading\"><strong>\u4e00\u4e2a\u597d\u7684\u7535\u5546\u5bfc\u822a\u7cfb\u7edf\u7684\u5173\u952e\u8981\u7d20\u662f\u4ec0\u4e48\uff1f<\/strong><\/h3>\n\n\n\n<p>\u7cbe\u5fc3\u8bbe\u8ba1\u7684\u5bfc\u822a\u7cfb\u7edf\u53ef\u5e2e\u52a9\u7528\u6237\u8bbf\u95ee\u6700\u91cd\u8981\u7684\u9875\u9762\uff0c\u5b83\u4f9d\u8d56\u4e8e\u4ee5\u4e0b\u7279\u5b9a\u7ec4\u4ef6\uff1a<\/p>\n\n\n\n<ul 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data-id=\"3895\">\u8d2d\u7269\u8f66\u653e\u5f03<\/a>.<\/li>\n<\/ul>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u786e\u4fdd\u60a8\u7684\u7f51\u7ad9\u5bfc\u822a\u5728\u6240\u6709\u8bbe\u5907\uff08\u7535\u8111\u3001\u5e73\u677f\u7535\u8111\u3001\u624b\u673a\uff09\u4e0a\u4fdd\u6301\u4e00\u81f4\uff0c\u4ee5\u4fbf\u5ba2\u6237\u5728\u4e0e\u60a8\u7684\u5546\u5e97\u4e92\u52a8\u65f6\u83b7\u5f97\u6d41\u7545\u7684\u4f53\u9a8c\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 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href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e7%bd%91%e7%ab%99%e6%b1%89%e5%a0%a1%e8%8f%9c%e5%8d%95\/\" data-type=\"answer\" data-id=\"4008\">\u201c\u6c49\u5821\u201d\u83dc\u5355<\/a> \u6765\u6709\u6548\u5229\u7528\u5c4f\u5e55\u7a7a\u95f4\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u786e\u4fdd\u89e6\u6478\u76ee\u6807\u8db3\u591f\u5927\uff0c\u4ee5\u4fbf\u8f7b\u677e\u4ea4\u4e92\uff0c\u56e0\u4e3a\u5b83\u4eec\u4e0d\u5e94\u8be5\u9020\u6210\u4efb\u4f55\u632b\u8d25\u611f\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4e13\u6ce8\u4e8e\u5bf9\u79fb\u52a8\u7528\u6237\u6700\u91cd\u8981\u7684\u7c7b\u522b\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u79fb\u52a8\u7528\u6237\u7684\u5c4f\u5e55\u7a7a\u95f4\u6709\u9650\uff0c\u56e0\u6b64\u53ef\u7528\u6027\u548c\u6e05\u6670\u5ea6\u81f3\u5173\u91cd\u8981\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div 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class=\"wp-block-heading\"><strong>\u5bf9\u4e8e\u4e0d\u540c\u7c7b\u578b\u7684\u7535\u5546\u4e1a\u52a1\uff08\u4f8b\u5982\uff0c\u5927\u578b\u5e93\u5b58\u4e0e\u7cbe\u9009\u5546\u54c1\uff09\uff0c\u662f\u5426\u5b58\u5728\u7279\u5b9a\u7684\u5bfc\u822a\u6700\u4f73\u5b9e\u8df5\uff1f<\/strong><\/h2>\n\n\n\n<p>\u7406\u60f3\u7684\u5bfc\u822a\u7b56\u7565\u4f1a\u6839\u636e\u60a8\u7684\u5728\u7ebf\u5546\u5e97\u7684\u6027\u8d28\u800c\u6709\u6240\u4e0d\u540c\u3002 \u8003\u8651\u4ee5\u4e0b\u5b9a\u5236\u65b9\u6cd5\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5bf9\u4e8e\u5904\u7406\u5927\u91cf\u5e93\u5b58\u7684\u4f01\u4e1a\uff0c\u53ef\u4ee5\u5229\u7528\u8fc7\u6ee4\u548c\u641c\u7d22\u529f\u80fd\u6765\u65b9\u4fbf\u7528\u6237\u6d4f\u89c8\u4ea7\u54c1\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7cbe\u9009\u5185\u5bb9\u53ef\u4ee5\u901a\u8fc7\u5177\u6709\u89c6\u89c9\u5438\u5f15\u529b\u7684\u7c7b\u522b\u9875\u9762\u7a81\u51fa\u663e\u793a\uff0c\u5e76\u5728\u5bfc\u822a\u4e2d\u8fd0\u7528\u6545\u4e8b\u8bb2\u8ff0\u6765\u5f15\u5bfc\u7528\u6237\u6d4f\u89c8\u7279\u5b9a\u7684\u54c1\u724c\u98ce\u683c\u6216\u7cfb\u5217\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u5206\u6790\u7ed3\u679c\u8868\u660e\uff0c\u5927\u578b\u5546\u5e97\u9700\u8981\u5e2e\u52a9\u7528\u6237\u7f29\u5c0f\u9009\u62e9\u8303\u56f4\uff0c\u800c\u7cbe\u9009\u5546\u5e97\u9700\u8981\u80fd\u591f\u5f15\u5bfc\u7528\u6237\u7406\u89e3\u7279\u5b9a\u7684\u4e3b\u9898\u613f\u666f\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u2022 \u5bf9\u4e8e\u8f83\u5927\u7684\u5e93\u5b58\uff0c\u53ef\u4ee5\u8003\u8651\u4f7f\u7528\u5206\u9762\u641c\u7d22\uff0c\u56e0\u4e3a\u5b83\u53ef\u4ee5\u8ba9\u7528\u6237\u6839\u636e\u5404\u79cd\u5c5e\u6027\u540c\u65f6\u8fdb\u884c\u7b5b\u9009\uff0c\u8fd9\u53ef\u80fd\u4f1a\u5f71\u54cd\u6d4f\u89c8\u4f53\u9a8c\u3002<br\/><br\/>\n\u2022 \u4f7f\u7528\u4e13\u4e1a\u7684\u56fe\u7247\u548c\u8be6\u7ec6\u7684\u63cf\u8ff0\u6765\u5f15\u5bfc\u7528\u6237\u6d4f\u89c8\u4e13\u95e8\u7684\u6536\u85cf\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u60a8\u80fd\u63d0\u4f9b\u4e00\u4e9b\u4f18\u79c0\u7684\u7535\u5b50\u5546\u52a1\u7f51\u7ad9\u5bfc\u822a\u793a\u4f8b\u5417\uff1f<\/strong><\/h2>\n\n\n\n<p>&nbsp;\u5206\u6790\u6848\u4f8b\u7814\u7a76\u53ef\u4ee5\u4e3a\u4e86\u89e3\u5404\u79cd\u5bfc\u822a\u6280\u672f\u63d0\u4f9b\u5b9d\u8d35\u7684\u89c1\u89e3\uff0c\u4f8b\u5982\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>ASOS\uff1a<\/strong> <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e7%bd%91%e7%ab%99%e8%b6%85%e7%ba%a7%e8%8f%9c%e5%8d%95\/\" data-type=\"answer\" data-id=\"4040\">\u8d85\u7ea7\u83dc\u5355 <\/a>\u63d0\u4f9b\u4f7f\u7528 <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e4%ba%a7%e5%93%81%e5%9b%be%e7%89%87\/\" data-type=\"answer\" data-id=\"4271\">\u56fe\u7247<\/a>\u7684\u7c7b\u522b\u6982\u89c8\uff0c\u53ef\u80fd\u6709\u52a9\u4e8e\u7528\u6237\u6d4f\u89c8\u9009\u62e9\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Nike\uff1a<\/strong> \u4ed6\u4eec\u7684\u7f51\u7ad9\u5229\u7528\u5e26\u6709\u8fc7\u6ee4\u529f\u80fd\u7684\u4ea7\u54c1\u7c7b\u522b\uff0c\u5141\u8bb8\u7528\u6237\u6839\u636e\u591a\u79cd\u89c4\u683c\u641c\u7d22\u5546\u54c1\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Etsy\uff1a<\/strong> \u5176\u5bfc\u822a\u7ed3\u6784\u4ee5\u57fa\u4e8e\u56fe\u50cf\u7684\u6d4f\u89c8\u548c\u641c\u7d22\u6846\u4e3a\u7279\u8272\uff0c\u652f\u6301\u5404\u79cd\u641c\u7d22\u7c7b\u578b\u3002<\/li>\n<\/ul>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u603b\u7ed3<\/strong><\/h2>\n\n\n\n<p>\u4fbf\u6377\u7684\u5728\u7ebf\u5546\u4e1a\u5bfc\u822a\u7cfb\u7edf\u4e0d\u4ec5\u4ec5\u662f\u7279\u5b9a\u4f01\u4e1a\u6240\u63d0\u4f9b\u670d\u52a1\u7684\u4e00\u90e8\u5206\uff0c\u66f4\u662f\u5176\u6574\u4f53\u6210\u529f\u7684\u5173\u952e\u7ec4\u6210\u90e8\u5206\u3002\u4f01\u4e1a\u91c7\u7528\u7b80\u6d01\u7684\u8bbe\u8ba1\u548c\u6570\u636e\u8fd0\u7528\u53ef\u80fd\u4f1a\u5f71\u54cd\u5ba2\u6237\u8d2d\u7269\u6f0f\u6597\uff0c\u5e76\u53ef\u80fd\u4e0e\u5ba2\u6237\u6ee1\u610f\u5ea6\u548c\u9500\u552e\u6210\u679c\u76f8\u5173\u8054\u3002<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>What are the key elements of a good e-commerce navigation system? A well-designed navigation system helps users find their way around the most important pages and relies on specific components. These components include: How does navigation impact the customer journey and conversion rates? User experience and the chances of users making purchases are impacted by [&hellip;]<\/p>","protected":false},"author":39,"featured_media":5491,"template":"","answers_category":[29],"class_list":["post-5490","answer","type-answer","status-publish","has-post-thumbnail","hentry","answers_category-website-navigation"],"acf":{"image":null,"card_image":5491,"content":[{"acf_fc_layout":"header_section","title":"\u4ec0\u4e48\u662f\u7535\u5b50\u5546\u52a1\u7f51\u7ad9\u5bfc\u822a\uff1f","descriptions":"E-commerce website navigation is a system through which site visitors can use the different features of the online shop to view the products and information offered.","tip_label":"Pro Tip","tip":"You may want to book user testing sessions with actual customers, as this will show you how they organically navigate around your site. This may assist in recognizing potentially overlooked challenges and areas for improvement.","additional_tips":null,"key_takeaways_label":"Key Takeaways:","key_takeaways":[{"label":"User experience and conversion rates are influenced by effective navigation","body":""},{"label":"Navigation should be tailored to the use of mobile devices","body":""},{"label":"Analytics provide data that can influence navigation effectiveness","body":""}]}]},"_links":{"self":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer\/5490","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer"}],"about":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/types\/answer"}],"author":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/users\/39"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media\/5491"}],"wp:attachment":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media?parent=5490"}],"wp:term":[{"taxonomy":"answers_category","embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answers_category?post=5490"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}