{"id":5459,"date":"2025-04-25T11:08:16","date_gmt":"2025-04-25T11:08:16","guid":{"rendered":"https:\/\/hocoos.com\/?post_type=answer&#038;p=5459"},"modified":"2025-04-25T11:08:18","modified_gmt":"2025-04-25T11:08:18","slug":"what-is-brand-loyalty","status":"publish","type":"answer","link":"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/what-is-brand-loyalty\/","title":{"rendered":"\u4ec0\u4e48\u662f\u54c1\u724c\u5fe0\u8bda\u5ea6\uff1f"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><strong>\u4f01\u4e1a\u5982\u4f55\u8861\u91cf\u54c1\u724c\u5fe0\u8bda\u5ea6\uff1f<\/strong><\/h2>\n\n\n\n<p>\u516c\u53f8\u53ef\u4ee5\u901a\u8fc7\u4ee5\u4e0b\u6307\u6807\u8861\u91cf\u5ba2\u6237\u7684\u54c1\u724c\u5fe0\u8bda\u5ea6\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u91cd\u590d\u8d2d\u4e70\u7387\uff1a <\/strong>\u5ba2\u6237\u591a\u4e45\u8d2d\u4e70\u4e00\u6b21\uff1f<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/what-is-customer-lifetime-value\/\" data-type=\"answer\" data-id=\"5233\">\u5ba2\u6237\u7ec8\u8eab\u4ef7\u503c<\/a><\/strong> <strong>: <\/strong>\u5ba2\u6237\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\u4f1a\u82b1\u8d39\u591a\u5c11\u94b1\uff1f\u00a0<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u51c0\u63a8\u8350\u503c\uff1a<\/strong> \u6709\u591a\u5c11\u5ba2\u6237\u613f\u610f\u63a8\u5e7f\u8be5\u54c1\u724c\uff1f<\/li>\n<\/ul>\n\n\n\n<p>\u901a\u8fc7\u8fd9\u4e9b\u6307\u6807\uff0c\u53ef\u4ee5\u8ba1\u7b97\u5ba2\u6237\u7684\u652f\u51fa\u4e0e\u5176\u5bf9\u4f01\u4e1a\u7684\u627f\u8bfa\u548c\u5fe0\u8bda\u5ea6\u3002\u4e3a\u6b64\uff0c\u7ecf\u5e38\u4f1a\u4f7f\u7528\u4e00\u4e9b\u5de5\u5177\uff0c\u4f8b\u5982\u8c03\u67e5\u95ee\u5377\uff0c\u8be2\u95ee\u201c\u60a8\u6709\u591a\u5927\u53ef\u80fd\u63a8\u8350\u6211\u4eec\uff1f\u201d<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u5c06\u7edf\u8ba1\u6570\u636e\u4e0e\u5ba2\u6237\u53cd\u9988\uff08\u5982\u8bc4\u8bba\u548c\u610f\u89c1\uff09\u76f8\u7ed3\u5408\uff0c\u4ee5\u4fbf\u66f4\u5168\u9762\u5730\u53cd\u6620\u5ba2\u6237\u5fe0\u8bda\u5ea6\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u4f01\u4e1a\u53ef\u4ee5\u91c7\u7528\u54ea\u4e9b\u7b56\u7565\u6765\u5efa\u7acb\u54c1\u724c\u5fe0\u8bda\u5ea6\uff1f<\/strong><\/h2>\n\n\n\n<p>\u516c\u53f8\u62e5\u6709\u65e8\u5728\u5f71\u54cd\u6d88\u8d39\u8005\u7559\u5b58\u7684\u54c1\u724c\u5fe0\u8bda\u5ea6\u7b56\u7565\u3002\u6700\u503c\u5f97\u6ce8\u610f\u7684\u7b56\u7565\u96c6\u4e2d\u4e8e\u63a7\u5236 <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/what-is-branding\/\" data-type=\"answer\" data-id=\"5349\">\u54c1\u724c\uff0c<\/a> \u4ea7\u54c1\u548c\u670d\u52a1\u7684\u8d28\u91cf\u4e00\u81f4\u6027\u4ee5\u53ca\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u3002\u6ee1\u8db3\u5ba2\u6237\u9700\u6c42\u6216\u671f\u671b\u901a\u5e38\u4e0e\u5efa\u7acb\u5ba2\u6237\u4fe1\u4efb\u548c\u504f\u597d\u76f8\u5173\u8054\u3002\u6b64\u5916\uff0c\u53ef\u4ee5\u901a\u8fc7\u76f4\u63a5\u4e92\u52a8\uff08\u4f8b\u5982\u5ba2\u6237\u652f\u6301\u6216\u5b9e\u65bd\u7684\u5fe0\u8bda\u5ea6\u8ba1\u5212\uff09\u6765\u53d1\u5c55\u548c\u63a8\u52a8\u5ba2\u6237\u5173\u7cfb\u3002\u8fd9\u4e9b\u8ba1\u5212\u901a\u5e38\u4f1a\u5956\u52b1\u7ecf\u5e38\u8d2d\u4e70\u7684\u5ba2\u6237\uff0c\u8fd8\u53ef\u4ee5\u4f7f\u7528\u5ba2\u6237\u6570\u636e\u8fdb\u884c\u5b9a\u5236\u3002<\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u5ba2\u6237\u4f53\u9a8c\u5728 fostering brand loyalty \u4e2d\u626e\u6f14\u4ec0\u4e48\u89d2\u8272\uff1f<\/strong><\/h3>\n\n\n\n<p>\u4e0e\u54c1\u724c\u7684\u4e92\u52a8\u51b3\u5b9a\u4e86\u5ba2\u6237\u7684\u60c5\u7eea\u548c\u5fe0\u8bda\u5ea6\uff1b\u56e0\u6b64\uff0c\u5ba2\u6237\u4f53\u9a8c\u81f3\u5173\u91cd\u8981\u3002\u5982\u679c\u5ba2\u6237\u62e5\u6709\u79ef\u6781\u7684\u8bb0\u5fc6\uff0c\u4ed6\u4eec\u80af\u5b9a\u4f1a\u4fe1\u4efb\u60a8\uff1b\u5982\u679c\u4ed6\u4eec\u9762\u4e34\u8d1f\u9762\u4f53\u9a8c\uff0c\u5219\u4f1a\u4e0d\u60dc\u4e00\u5207\u4ee3\u4ef7\u907f\u5f00\u60a8\uff1b\u5ba2\u6237\u5c06\u52aa\u529b\u901a\u8fc7\u60c5\u611f\u5efa\u7acb\u8054\u7cfb\u3002\u60c5\u611f\u7ebd\u5e26\u7684\u5f62\u6210\uff0c\u4fc3\u4f7f\u5ba2\u6237\u51b3\u5b9a\u662f\u5426\u518d\u6b21\u5149\u987e\u3002&nbsp;<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u52fe\u52d2\u51fa\u5ba2\u6237\u65c5\u7a0b\uff0c\u5e76\u5728\u6bcf\u4e2a\u9636\u6bb5\u5bfb\u627e\u5177\u6709\u5353\u8d8a\u4f53\u9a8c\u6f5c\u529b\u7684\u5173\u952e\u9886\u57df\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u54c1\u724c\u5fe0\u8bda\u5ea6\u6709\u54ea\u4e9b\u4e0d\u540c\u7684\u7ea7\u522b\u6216\u7c7b\u578b\uff1f<\/strong><\/h2>\n\n\n\n<p>\u54c1\u724c\u5fe0\u8bda\u5ea6\u53ef\u4ee5\u533a\u5206\u4e3a\u4e0d\u540c\u7684\u7ec4\u522b\u6216\u9636\u6bb5\uff0c\u5b83\u4eec\u5b58\u5728\u4e8e\u4e00\u4e2a\u8fde\u7eed\u7684\u8c31\u7cfb\u4e2d\u3002\u4e0d\u540c\u7684\u6a21\u578b\u4f1a\u5ba1\u89c6\u54c1\u724c\u5fe0\u8bda\u5ea6\uff0c\u6bcf\u4e2a\u6a21\u578b\u90fd\u6709\u5176\u7279\u5b9a\u7684\u672f\u8bed\u3002\u4ee5\u4e0b\u662f\u4e00\u4e2a\u5e7f\u6cdb\u4f7f\u7528\u7684\u63cf\u8ff0\uff0c\u901a\u5e38\u4ee5\u9010\u6b65\u5217\u8868\u7684\u5f62\u5f0f\u5448\u73b0\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u65e0\u5fe0\u8bda\u5ea6\/\u8f6c\u6362\u8005\uff1a<\/strong> \u53d7\u4ef7\u683c\u548c\u4fbf\u5229\u6027\u9a71\u52a8\uff1b\u4e0d\u8868\u73b0\u51fa\u54c1\u724c\u504f\u597d\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4e60\u60ef\u6027\u5fe0\u8bda\uff1a<\/strong> \u51fa\u4e8e\u4e60\u60ef\u8d2d\u4e70\u54c1\u724c\uff1b\u54c1\u724c\u8f6c\u6362\u8005\u3002\u00a0<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6ee1\u610f\u5ea6\/\u504f\u597d\u5fe0\u8bda\u5ea6\uff1a <\/strong>\u5df2\u6709\u7279\u5b9a\u9009\u62e9\uff0c\u4f46\u53ef\u80fd\u53d7\u7ade\u4e89\u5bf9\u624b\u5f71\u54cd\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u627f\u8bfa\u5fe0\u8bda\u5ea6\uff1a <\/strong>\u5bf9\u7279\u5b9a\u54c1\u724c\u6709\u504f\u597d\/\u4f9d\u604b\u65f6\uff0c\u4f1a\u5bf9\u6297\u7ade\u4e89\u5bf9\u624b\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u54c1\u724c\u62e5\u62a4\/\u771f\u6b63\u7684\u5fe0\u8bda\u5ea6\uff1a<\/strong> \u652f\u6301\u54c1\u724c\uff0c\u79ef\u6781\u7ef4\u62a4\u548c\u63a8\u5e7f\u3002<\/li>\n<\/ul>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u6839\u636e\u8fd9\u4e9b\u7ea7\u522b\u5b89\u6392\u5ba2\u6237\uff0c\u4ee5\u5b9a\u5236\u4e0e\u5ba2\u6237\u6c9f\u901a\u548c\u4e92\u52a8\u7684\u65b9\u5f0f\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u54c1\u724c\u793e\u533a\u7684\u6982\u5ff5\u4e0e\u54c1\u724c\u5fe0\u8bda\u5ea6\u4e4b\u95f4\u6709\u4f55\u5173\u8054\uff1f<\/strong><\/h3>\n\n\n\n<p>\u54c1\u724c\u793e\u7fa4\u662f\u6307\u5ba2\u6237\u56e0\u5bf9\u67d0\u4e2a\u54c1\u724c\u5177\u6709\u4eb2\u548c\u529b\u800c\u805a\u96c6\u5728\u4e00\u8d77\u3002\u8fd9\u79cd\u4f9d\u604b\u901a\u5e38\u4e0e\u5fe0\u8bda\u5ea6\u76f8\u5173\uff0c\u5e76\u4e14\u53ef\u4ee5\u901a\u8fc7\u53c2\u4e0e\u8005\u4e4b\u95f4\u7684\u5f52\u5c5e\u611f\u548c\u8ba4\u540c\u611f\u673a\u5236\u6765\u5b9e\u73b0\u3002\u52a0\u5165\u8fd9\u4e9b\u7fa4\u4f53\u53ef\u4ee5\u5f71\u54cd\u60c5\u611f\uff0c\u5e76\u9f13\u52b1\u4ed6\u4eec\u6210\u4e3a\u56de\u5934\u5ba2\u3002\u4f8b\u5982\uff0c\u4f7f\u7528 Apple \u96c6\u6210\u751f\u6001\u7cfb\u7edf\u548c\u8bbe\u5907\u7684\u4f53\u9a8c\u53ef\u4ee5\u8425\u9020\u793e\u7fa4\u611f\uff0c\u4ece\u800c\u5f71\u54cd\u4ed6\u4eec\u5bf9\u54c1\u724c\u7684\u5fe0\u8bda\u5ea6\u3002<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u4e0d\u540c\u884c\u4e1a\u6216\u4ea7\u54c1\u7c7b\u522b\u7684\u54c1\u724c\u5fe0\u8bda\u5ea6\u662f\u5426\u76f8\u540c\uff1f<\/strong><\/h2>\n\n\n\n<p>\u4e0d\uff0c\u54c1\u724c\u5fe0\u8bda\u5ea6\u56e0\u884c\u4e1a\u800c\u5f02\u3002\u5bf9\u4e8e\u5c0f\u989d\u8d2d\u4e70\uff0c\u8fd9\u53ef\u80fd\u662f\u51fa\u4e8e\u65b9\u4fbf\u8003\u8651\uff0c\u800c\u5bf9\u4e8e\u5927\u989d\u8d2d\u4e70\uff0c\u901a\u5e38\u662f\u5728\u5bf9\u4ea7\u54c1\u8fdb\u884c\u5f7b\u5e95\u7814\u7a76\u540e\u624d\u5efa\u7acb\u4fe1\u4efb\u3002\u7efc\u5408\u8003\u8651\u5546\u54c1\u7684\u8d2d\u4e70\u9891\u7387\u5c06\u51b3\u5b9a\u54c1\u724c\u5fe0\u8bda\u5ea6\u3002\u4f8b\u5982\uff0c\u4e00\u4e2a\u4eba\u53ef\u80fd\u5bf9\u67d0\u4e2a\u6c7d\u8f66\u54c1\u724c\u8868\u73b0\u51fa\u5f88\u5f3a\u7684\u5fe0\u8bda\u5ea6\uff0c\u4f46\u5bf9\u6c7d\u8f66\u54c1\u724c\u7684\u7eb8\u5dfe\u7684\u5fe0\u8bda\u5ea6\u5374\u8981\u4f4e\u5f97\u591a\u3002<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u6570\u5b57\u5316\u8f6c\u578b\u548c\u793e\u4ea4\u5a92\u4f53\u5982\u4f55\u5f71\u54cd\u54c1\u724c\u5fe0\u8bda\u5ea6\uff1f<\/strong><\/h2>\n\n\n\n<p>\u793e\u4ea4\u5a92\u4f53\u548c\u6570\u5b57\u5e73\u53f0\u4e3a\u54c1\u724c\u8425\u9500\u5f00\u8f9f\u4e86\u65b0\u9014\u5f84\uff0c\u7136\u800c\uff0c\u5982\u679c\u5ba2\u6237\u5bf9\u67d0\u4e2a\u54c1\u724c\u6709\u8d1f\u9762\u4f53\u9a8c\uff0c\u5b83\u4eec\u4e5f\u4f7f\u5f97\u54c1\u724c\u8f6c\u6362\u66f4\u5bb9\u6613\u3002\u5ba2\u6237\u7684\u611f\u77e5\u548c\u5fe0\u8bda\u5ea6\u4e3b\u8981\u6765\u81ea\u4e8e\u5728\u7ebf\u4e92\u52a8\u548c\u793e\u4ea4\u5206\u4eab\u3002\u8981\u5728\u5f53\u4eca\u65f6\u4ee3\u5efa\u7acb\u5fe0\u8bda\u5ea6\uff0c\u54c1\u724c\u5fc5\u987b\u975e\u5e38\u79ef\u6781\u5730\u53c2\u4e0e\u5728\u7ebf\u4e92\u52a8\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u5229\u7528\u5ba2\u6237\u793e\u4ea4\u5a92\u4f53\u76d1\u63a7\u5de5\u5177\u6765\u8861\u91cf\u4ed6\u4eec\u5bf9\u54c1\u724c\u7684\u611f\u53d7\uff0c\u5e76\u89e3\u51b3\u4efb\u4f55\u95ee\u9898\u4ee5\u7ef4\u62a4\u4ed6\u4eec\u7684\u5fe0\u8bda\u5ea6\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u603b\u7ed3<\/strong><\/h2>\n\n\n\n<p>\u7ef4\u62a4\u54c1\u724c\u58f0\u8a89\u662f\u4e00\u4e2a\u5faa\u5e8f\u6e10\u8fdb\u7684\u8fc7\u7a0b\u3002\u5ba2\u6237\u5982\u4f55\u770b\u5f85\u4ed6\u4eec\u7684\u4f53\u9a8c\u3001\u5173\u7cfb\u5982\u4f55\u7ba1\u7406\u4ee5\u53ca\u4f01\u4e1a\u5982\u4f55\u9002\u5e94\u65b0\u6280\u672f\uff0c\u53ea\u662f\u5f71\u54cd\u54c1\u724c\u5fe0\u8bda\u5ea6\u7684\u51e0\u4e2a\u56e0\u7d20\u3002\u8fd9\u4e9b\u56e0\u7d20\u4f1a\u5f71\u54cd\u516c\u53f8\u7684\u5ba2\u6237\u7c7b\u578b\uff0c\u5e76\u4e14\u901a\u5e38\u4e0e\u4e1a\u52a1\u6210\u529f\u6307\u6807\u76f8\u5173\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>How can businesses measure brand loyalty? A company can measure customers\u2019 brand loyalty with the following metrics: With these metrics, it is possible to calculate a customer\u2019s spending versus their commitment and loyalty to the business. Tools such as surveys asking, \u201cHow likely are you to recommend us?\u201d are often used for this. Pro Tip:\u00a0 [&hellip;]<\/p>","protected":false},"author":39,"featured_media":5462,"template":"","answers_category":[19],"class_list":["post-5459","answer","type-answer","status-publish","has-post-thumbnail","hentry","answers_category-digital-marketing-basics"],"acf":{"image":null,"card_image":5462,"content":[{"acf_fc_layout":"header_section","title":"\u4ec0\u4e48\u662f\u54c1\u724c\u5fe0\u8bda\u5ea6\uff1f","descriptions":"Loyalty to a brand arises when buyers repeatedly select a brand and its products instead of the alternatives available in the marketplace.<br\/><br\/>This is likely due to the fact that purchasing a brand's offerings can lead to a degree of familiarity and trust towards the brand, often as a result of the brand's prior interactions with customers.<br\/><br\/>Loyalty is one of the many goals that various businesses consider important to achieve.<br\/><br\/>\r\n\r\n<strong>Example:<\/strong> Recurring selection of a retail online store based on prior purchase experience.\r\n","tip_label":"Pro Tip","tip":"Concentrate on delivering engaging touchpoints in the early stages of the customer journey to foster lasting loyalty.","additional_tips":null,"key_takeaways_label":"Key Takeaways:","key_takeaways":[{"label":"Brand loyalty is associated with customers' behaviour in the form of repeated sales and supporting the business as a brand advocate","body":""},{"label":"Some of the factors that create brand loyalty include product and service quality, customer service, and the customer relationship management system","body":""},{"label":"Loyalty programs define important customer segments and engage with them through digital media as part of their multi-channel strategy","body":""}]}]},"_links":{"self":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer\/5459","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer"}],"about":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/types\/answer"}],"author":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/users\/39"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media\/5462"}],"wp:attachment":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media?parent=5459"}],"wp:term":[{"taxonomy":"answers_category","embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answers_category?post=5459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}