{"id":5412,"date":"2025-04-09T09:04:19","date_gmt":"2025-04-09T09:04:19","guid":{"rendered":"https:\/\/hocoos.com\/?post_type=answer&#038;p=5412"},"modified":"2025-04-09T09:04:20","modified_gmt":"2025-04-09T09:04:20","slug":"what-is-an-ad-server","status":"publish","type":"answer","link":"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/what-is-an-ad-server\/","title":{"rendered":"\u4ec0\u4e48\u662f\u5e7f\u544a\u670d\u52a1\u5668\uff1f"},"content":{"rendered":"<h3 class=\"wp-block-heading\"><strong>\u5e7f\u544a\u670d\u52a1\u5668\u6709\u54ea\u4e9b\u4e0d\u540c\u7c7b\u578b\uff1f<\/strong><\/h3>\n\n\n\n<p>\u6709 <strong>\u7b2c\u4e00\u65b9<\/strong> \u548c <strong>\u7b2c\u4e09\u65b9<\/strong> \u5e7f\u544a\u670d\u52a1\u5668\u3002\u4ee5\u4e0b\u662f\u5b83\u4eec\u7684\u533a\u522b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u53d1\u5e03\u5546\uff08\u7f51\u7ad9\u6240\u6709\u8005\uff09\u4f7f\u7528 <strong>\u7b2c\u4e00\u65b9\u5e7f\u544a\u670d\u52a1\u5668<\/strong> \u6765\u7ba1\u7406\u5176\u7f51\u7ad9\u4e0a\u7684\u5e7f\u544a\u7a7a\u95f4\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5e7f\u544a\u4e3b\u4f7f\u7528 <strong>\u7b2c\u4e09\u65b9\u5e7f\u544a\u670d\u52a1\u5668<\/strong> \u6765\u7ba1\u7406\u548c\u8ddf\u8e2a\u591a\u4e2a\u7f51\u7ad9\u4e0a\u7684\u5e7f\u544a\u6d3b\u52a8\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u5b83\u51b3\u5b9a\u4e86\u5e7f\u544a\u8fc7\u7a0b\u548c\u5229\u6da6\u5206\u6210\u4e2d\u7684\u6743\u529b\u52a8\u6001\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u5982\u679c\u60a8\u662f\u4e00\u4f4d\u62e5\u6709\u5927\u91cf\u76f4\u9500\u4ea4\u6613\u7684\u53d1\u884c\u5546\uff0c\u5e76\u4e14\u5e0c\u671b\u83b7\u5f97\u66f4\u5927\u7684\u63a7\u5236\u6743\u548c\u66f4\u9ad8\u7684\u6536\u76ca\uff0c\u90a3\u4e48\u7b2c\u4e00\u65b9\u5e7f\u544a\u670d\u52a1\u5668\u53ef\u80fd\u662f\u4e00\u4e2a\u53ef\u884c\u7684\u9009\u62e9\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5e7f\u544a\u670d\u52a1\u5668\u7684\u5173\u952e\u7279\u6027\u662f\u4ec0\u4e48\uff1f<\/strong><\/h2>\n\n\n\n<p>\u5e7f\u544a\u670d\u52a1\u5668\u5177\u6709\u7ba1\u7406\u3001\u6295\u653e\u548c\u76d1\u7763\u5728\u7ebf\u5e7f\u544a\u7684\u5404\u79cd\u529f\u80fd\uff0c\u5176\u4e2d\u5305\u62ec\uff1a&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5e7f\u544a\u8d44\u6e90\u7ba1\u7406\uff1a<\/strong> \u4e00\u9879\u5e2e\u52a9\u53d1\u884c\u5546\u7ba1\u7406\u548c\u7ec4\u7ec7\u5176\u5e7f\u544a\u8d44\u6e90\u7684\u529f\u80fd\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5e7f\u544a\u7cfb\u5217\u7ba1\u7406\uff1a<\/strong> \u8fd9\u5141\u8bb8\u5e7f\u544a\u4e3b\u6dfb\u52a0\u3001\u8bbe\u7f6e\u548c\u66f4\u6539\u5176\u5e7f\u544a\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u76ee\u6807\u5b9a\u4f4d\uff1a<\/strong> \u5141\u8bb8\u5e7f\u544a\u4e3b\u5c06\u5176\u5e7f\u544a\u5b9a\u4f4d\u5230\u7279\u5b9a <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/what-is-a-target-audience\/\" data-type=\"answer\" data-id=\"5258\">\u76ee\u6807\u53d7\u4f17 <\/a>\u6839\u636e\u4ed6\u4eec\u7684\u5e74\u9f84\u3001\u5c45\u4f4f\u5730\u548c\u559c\u597d\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6295\u653e\u548c\u4f18\u5316\uff1a<\/strong> \u76d1\u7763\u5e7f\u544a\u6295\u653e\u5e76\u5b9e\u65bd\u9002\u5f53\u7684\u8c03\u6574\uff0c\u4ee5\u5fae\u8c03\u5e7f\u544a\u7cfb\u5217\u6548\u679c\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u62a5\u544a\u548c\u5206\u6790\uff1a<\/strong> \u63d0\u4f9b\u6709\u5173\u5e7f\u544a\u4f4d\u6548\u679c\u7684\u5177\u4f53\u6307\u6807\uff0c\u4f8b\u5982\u5c55\u793a\u6b21\u6570\u3001\u70b9\u51fb\u6b21\u6570\u548c\u5176\u4ed6\u76f8\u5173\u4fe1\u606f\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u8fd9\u4e9b\u662f\u65e8\u5728\u6709\u6548\u8fdb\u884c\u5728\u7ebf\u5e7f\u544a\u65f6\u5e94\u8003\u8651\u7684\u57fa\u672c\u529f\u80fd\u3002<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5e7f\u544a\u670d\u52a1\u5668\u5982\u4f55\u4e0e\u5176\u4ed6\u5e7f\u544a\u6280\u672f\u96c6\u6210\uff1f<\/strong><\/h2>\n\n\n\n<p>\u5e7f\u544a\u670d\u52a1\u5668\u4e0e\u8bb8\u591a\u5176\u4ed6\u6280\u672f\u76f8\u4e92\u5173\u8054\uff0c\u5f62\u6210\u4e86\u4e00\u4e2a\u5b8c\u6574\u7684\u5e7f\u544a\u751f\u6001\u7cfb\u7edf\u3002\u5b83\u4eec\u901a\u5e38\u4e0e\u4ee5\u4e0b\u7ec4\u4ef6\u534f\u540c\u5de5\u4f5c\uff1a&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u9700\u6c42\u65b9\u5e73\u53f0 (DSPs):<\/strong> \u4f7f\u5e7f\u544a\u4e3b\u80fd\u591f\u4f7f\u7528\u81ea\u52a8\u5316\u65b9\u5f0f\u8d2d\u4e70\u5e7f\u544a\u4f4d\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4f9b\u5e94\u65b9\u5e73\u53f0 (SSPs):<\/strong> \u5e2e\u52a9\u53d1\u5e03\u5546\u81ea\u52a8\u9500\u552e\u5176\u5e7f\u544a\u7a7a\u95f4\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6570\u636e\u7ba1\u7406\u5e73\u53f0 (DMPs): <\/strong>\u6536\u96c6\u548c\u7ef4\u62a4\u53d7\u4f17\u6570\u636e\uff0c\u4ee5\u589e\u5f3a\u5e7f\u544a\u5b9a\u4f4d\u3002<\/li>\n<\/ul>\n\n\n\n<p>&nbsp;\u8fd9\u4e9b\u96c6\u6210\u6709\u52a9\u4e8e\u7b80\u5316\u548c\u81ea\u52a8\u5316\u5728\u7ebf\u5e7f\u544a\u4ea4\u6613\u4e2d\u6d89\u53ca\u7684\u4efb\u52a1\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u9009\u62e9\u5e7f\u544a\u670d\u52a1\u5668\u65f6\uff0c\u8bf7\u8bb0\u4f4f\u5b83\u4e0e\u5176\u4ed6\u5e7f\u544a\u6280\u672f\u7684\u96c6\u6210\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u4f60\u80fd\u4e3e\u4e00\u4e9b\u6d41\u884c\u7684\u5e7f\u544a\u670d\u52a1\u5668\u7684\u4f8b\u5b50\u5417\uff1f<\/strong><\/h2>\n\n\n\n<p>\u5e38\u7528\u7684\u5e7f\u544a\u670d\u52a1\u5668\u5305\u62ec\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%afgoogle-ads\/\" data-type=\"answer\" data-id=\"4615\">Google Ad Manager<\/a>: <\/strong>\u4e00\u4e2a\u5305\u542b\u9762\u5411\u53d1\u5e03\u5546\u548c\u5e7f\u544a\u4e3b\u7684\u5404\u79cd\u529f\u80fd\u7684\u5de5\u5177\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Adform:<\/strong> \u4ee5 SaaS \u5f62\u5f0f\u63d0\u4f9b\u7684\u5e7f\u544a\u670d\u52a1\u5668\uff0c\u5177\u6709\u5404\u79cd\u529f\u80fd\u548c\u96c6\u6210\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kevel: <\/strong>\u4e00\u4e2a\u57fa\u4e8e\u6a21\u677f\u7684\u5e73\u53f0\u6784\u5efa\u5668\uff0c\u4f01\u4e1a\u53ef\u4ee5\u5728\u5176\u4e2d\u8bbe\u8ba1\u81ea\u5df1\u7684\u5e7f\u544a\u670d\u52a1\u5668\u3002<\/li>\n<\/ul>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u6211\u8be5\u5982\u4f55\u6839\u636e\u81ea\u5df1\u7684\u9700\u6c42\u9009\u62e9\u5408\u9002\u7684\u5e7f\u544a\u670d\u52a1\u5668\uff1f<\/strong><\/h2>\n\n\n\n<p>\u5e7f\u544a\u670d\u52a1\u5668\u9700\u8981\u5206\u6790\u4ee5\u4e0b\u56e0\u7d20\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u8d22\u52a1\u8d44\u6e90\uff1a <\/strong>\u4e0d\u540c\u7684\u5e7f\u544a\u670d\u52a1\u5668\u8fd0\u8425\u6210\u672c\u6a21\u578b\u5404\u4e0d\u76f8\u540c\uff0c\u56e0\u6b64\u8bf7\u76f8\u5e94\u5730\u5206\u6790\u60a8\u7684\u9884\u7b97\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5e7f\u544a\u76ee\u6807\uff1a<\/strong> \u5b9e\u73b0\u76ee\u6807\u9700\u8981\u54ea\u4e9b\u57fa\u672c\u529f\u80fd\uff1f<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u53d7\u4f17\u7ec6\u5206\uff1a<\/strong> \u60a8\u662f\u5426\u9700\u8981\u590d\u6742\u7684\u5b9a\u4f4d\u9009\u9879\u624d\u80fd\u8986\u76d6\u7279\u5b9a\u7fa4\u4f53\uff1f<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u590d\u6742\u7a0b\u5ea6\uff1a <\/strong>\u60a8\u5bf9\u6280\u672f\u7684\u638c\u63e1\u7a0b\u5ea6\u5982\u4f55\uff1f\u9002\u5e94\u6027\u81f3\u5173\u91cd\u8981\uff0c\u56e0\u4e3a\u67d0\u4e9b\u8f6f\u4ef6\u9700\u8981\u66f4\u591a\u65f6\u95f4\u6765\u5b66\u4e60\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u5728\u505a\u51b3\u5b9a\u4e4b\u524d\uff0c\u8bf7\u52a1\u5fc5\u8003\u8651\u60a8\u7684\u9700\u6c42\u5e76\u5206\u6790\u53ef\u7528\u7684\u9009\u9879\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u8054\u7cfb\u5e7f\u544a\u670d\u52a1\u5668\u63d0\u4f9b\u5546\u8fdb\u884c\u6f14\u793a\u6216\u54a8\u8be2\uff0c\u4ee5\u66f4\u597d\u5730\u4e86\u89e3\u4ed6\u4eec\u7684\u4ea7\u54c1\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5e7f\u544a\u6295\u653e\u6280\u672f\u7684\u672a\u6765\u8d8b\u52bf\u662f\u4ec0\u4e48\uff1f<\/strong><\/h2>\n\n\n\n<p>\u4e0e\u4efb\u4f55\u5176\u4ed6\u884c\u4e1a\u4e00\u6837\uff0c\u5e7f\u544a\u670d\u52a1\u4e5f\u6709\u5176\u72ec\u7279\u7684\u8d8b\u52bf\u3002\u8ba9\u6211\u4eec\u6765\u770b\u770b\u5e7f\u544a\u6280\u672f\u4e2d\u7684\u7a81\u51fa\u8d8b\u52bf\u3002&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>AI \u4e0e\u5e7f\u544a\u7684\u5173\u7cfb\uff1a <\/strong>\u5173\u4e8e AI \u5728\u5e7f\u544a\u5b9a\u4f4d\u548c\u5e7f\u544a\u7cfb\u5217\u4f18\u5316\u65b9\u9762\u7684\u7814\u7a76\u7ed3\u679c\u559c\u5fe7\u53c2\u534a\uff1b\u5176\u5bf9\u8be5\u9886\u57df\u7684\u771f\u6b63\u5f71\u54cd\u4ecd\u5904\u4e8e\u63a2\u7d22\u9636\u6bb5\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u9875\u9996\u7ade\u4ef7\uff1a<\/strong> \u8fd9\u79cd\u6280\u672f\u5141\u8bb8\u591a\u4e2a\u5e7f\u544a\u4e3b\u540c\u65f6\u7ade\u4ef7\u4e00\u4e2a\u5e7f\u544a\u5355\u5143\uff0c\u4ece\u800c\u63d0\u9ad8\u53d1\u5e03\u5546\u7684\u5e7f\u544a\u6536\u5165\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u79fb\u52a8\u5e7f\u544a\uff1a<\/strong> \u968f\u7740 <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e7%a7%bb%e5%8a%a8%e8%90%a5%e9%94%80\/\" data-type=\"answer\" data-id=\"4119\">\u79fb\u52a8\u8425\u9500<\/a> \u6280\u672f\u4e0e\u79fb\u52a8\u8bbe\u5907\u7684\u878d\u5408\uff0c\u79fb\u52a8\u5e7f\u544a\u670d\u52a1\u6b63\u88ab\u7eb3\u5165\u5e7f\u544a\u670d\u52a1\u5668\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u4e86\u89e3\u5728\u7ebf\u5e7f\u544a\u7684\u5f53\u524d\u8d8b\u52bf\u5bf9\u4e8e\u9a7e\u9a6d\u4e0d\u65ad\u53d8\u5316\u7684\u8425\u9500\u4e16\u754c\u81f3\u5173\u91cd\u8981\u3002<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u603b\u7ed3<\/strong><\/h2>\n\n\n\n<p>\u5e7f\u544a\u670d\u52a1\u5668\u5bf9\u4e8e\u7ba1\u7406\u3001\u5206\u53d1\u548c\u6539\u8fdb\u5728\u7ebf\u5e7f\u544a\u6d3b\u52a8\u81f3\u5173\u91cd\u8981\u3002\u5982\u679c\u60a8\u662f\u5e0c\u671b\u901a\u8fc7\u5185\u5bb9\u83b7\u5229\u7684\u53d1\u5e03\u5546\uff0c\u6216\u662f\u5e0c\u671b\u8fdb\u5165\u5229\u57fa\u5e02\u573a\u7684\u5e7f\u544a\u4e3b\uff0c\u4e86\u89e3\u4e0d\u540c\u7c7b\u578b\u7684\u5e7f\u544a\u670d\u52a1\u5668\u3001\u5b83\u4eec\u7684\u529f\u80fd\u4ee5\u53ca\u5b83\u4eec\u4e0e\u5176\u4ed6\u5e7f\u544a\u6280\u672f\u5982\u4f55\u5173\u8054\u81f3\u5173\u91cd\u8981\u3002\u60a8\u9700\u8981\u4e86\u89e3\u5f53\u524d\u7684\u8d8b\u52bf\u548c\u6700\u4f73\u5b9e\u8df5\uff0c\u624d\u80fd\u6210\u529f\u4f7f\u7528\u5e7f\u544a\u670d\u52a1\u5668\u6765\u5b9e\u73b0\u60a8\u7684\u5e7f\u544a\u76ee\u6807\uff0c\u5e76\u5728\u4e0d\u65ad\u53d8\u5316\u7684\u6570\u5b57\u4e16\u754c\u4e2d\u589e\u5f3a\u7ade\u4e89\u4f18\u52bf\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>What are the different types of ad servers? There are first-party and third-party ad servers. Here is how they differ: It determines the power dynamics of the advertising process and profit sharing. Pro Tip:\u00a0 If you&#8217;re a publisher with a large number of direct deals and desire greater control and potentially higher revenue, a first-party [&hellip;]<\/p>","protected":false},"author":39,"featured_media":5414,"template":"","answers_category":[19],"class_list":["post-5412","answer","type-answer","status-publish","has-post-thumbnail","hentry","answers_category-digital-marketing-basics"],"acf":{"image":null,"card_image":5414,"content":[{"acf_fc_layout":"header_section","title":"\u4ec0\u4e48\u662f\u5e7f\u544a\u670d\u52a1\u5668\uff1f","descriptions":"An ad server is a software application that administers and distributes advertisements on the internet. Consider it as a broker between advertisers who want to display ads and publishers who possess a website or an application to show the ads.<br\/><br\/>\r\nThis technology is used to adjust the presentation of advertising content to specific audience segments at strategically chosen times. The software facilitates advertiser engagement with their target demographics and enables publishers to monetize their digital assets.\r\n","tip_label":"","tip":"","additional_tips":null,"key_takeaways_label":"Key Takeaways:","key_takeaways":[{"label":"Ad servers match ads to audiences, influencing returns for advertisers and publishers","body":""},{"label":"First-party ad servers are used by publishers, while advertisers use third-party ad servers","body":""},{"label":"Adjust your targeting with a focus on improving results and obtaining clearer reporting data","body":""}]}]},"_links":{"self":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer\/5412","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer"}],"about":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/types\/answer"}],"author":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/users\/39"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media\/5414"}],"wp:attachment":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media?parent=5412"}],"wp:term":[{"taxonomy":"answers_category","embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answers_category?post=5412"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}