{"id":5386,"date":"2025-03-31T10:49:47","date_gmt":"2025-03-31T10:49:47","guid":{"rendered":"https:\/\/hocoos.com\/?post_type=answer&#038;p=5386"},"modified":"2025-03-31T10:49:48","modified_gmt":"2025-03-31T10:49:48","slug":"what-is-eat","status":"publish","type":"answer","link":"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/what-is-eat\/","title":{"rendered":"\u4ec0\u4e48\u662fEAT\uff08\u4e13\u4e1a\u6027\u3001\u6743\u5a01\u6027\u3001\u53ef\u4fe1\u5ea6\uff09\uff1f"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><strong>Google \u5982\u4f55\u5728\u641c\u7d22\u4e2d\u5e94\u7528 E-A-T \u4fe1\u53f7\uff1f<\/strong><\/h2>\n\n\n\n<p>Google \u5c06\u7b97\u6cd5\u4e0e\u4eba\u5de5\u8d28\u91cf\u8bc4\u4f30\u5458\u76f8\u7ed3\u5408\u6765\u8bc4\u4f30 E-A-T \u4fe1\u53f7\u3002\u5c3d\u7ba1\u8be5\u7a0b\u5e8f\u672c\u8eab\u5e76\u672a\u5b8c\u5168\u516c\u5f00\uff0c\u4f46\u5b83\u5305\u62ec\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5b89\u5168\u63aa\u65bd<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7f51\u7ad9\u58f0\u8a89<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4f5c\u8005\u8d44\u8d28<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5185\u5bb9\u8d28\u91cf<\/li>\n<\/ul>\n\n\n\n<p>\u8fd9\u79cd\u591a\u6837\u5316\u7684\u65b9\u5f0f\u4f7f Google \u80fd\u591f\u6df1\u5165\u4e86\u89e3\u6574\u4e2a\u7f51\u7ad9\u7684\u53ef\u4fe1\u5ea6\u548c\u53ef\u9760\u6027\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u6df1\u5165\u4e86\u89e3\uff1a\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u5982\u679c\u60a8\u9700\u8981\u4e86\u89e3\u66f4\u591a\u4fe1\u606f\uff0c\u60a8\u53ef\u4ee5\u4f7f\u7528\u4e0b\u9762\u7684\u94fe\u63a5\uff0c\u8be6\u7ec6\u4e86\u89e3 Google \u641c\u7d22\u8d28\u91cf\u8bc4\u4f30\u6307\u5357\uff1a <a href=\"https:\/\/developers.google.com\/search\/blog\/2022\/12\/google-raters-guidelines-e-e-a-t\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/developers.google.com\/search\/blog\/2022\/12\/google-raters-guidelines-e-e-a-t<\/a>\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u8bf7\u5173\u6ce8\u6307\u5357\u4e2d\u7684\u201c\u7f51\u9875\u8d28\u91cf\u201d\uff0c\u4e86\u89e3 Google \u5bf9\u9ad8\u8d28\u91cf\u7f51\u9875\u7684\u671f\u671b\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u4e3a\u4ec0\u4e48 E-E-A-T \u5bf9 SEO \u81f3\u5173\u91cd\u8981\uff1f<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%afseo\/\" data-type=\"answer\" data-id=\"4440\">\u641c\u7d22\u5f15\u64ce\u4f18\u5316 <\/a>\u5f88\u5927\u7a0b\u5ea6\u4e0a\u53d6\u51b3\u4e8e E-E-A-T\uff0c\u56e0\u4e3a\u5b83\u4f1a\u5f71\u54cd Google \u5bf9\u60a8\u7f51\u7ad9\u8d28\u91cf\u548c\u4fe1\u4efb\u5ea6\u7684\u8bc4\u4f30\u3002E-E-A-T \u66f4\u5f3a\u7684\u7f51\u7ad9\u66f4\u6709\u53ef\u80fd\u83b7\u5f97\u66f4\u9ad8\u7684\u6392\u540d\uff0c\u83b7\u5f97\u66f4\u5927\u7684 <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e7%bd%91%e7%ab%99%e8%87%aa%e7%84%b6%e6%90%9c%e7%b4%a2%e6%b5%81%e9%87%8f\/\" data-type=\"answer\" data-id=\"4607\">\u81ea\u7136\u6d41\u91cf<\/a>\uff0c\u5e76\u63d0\u5347\u5176\u5728\u7ebf\u53ef\u89c1\u5ea6\u3002Google \u503e\u5411\u4e8e\u5c55\u793a\u4e13\u4e1a\u6027\u548c\u6743\u5a01\u6027\u7684\u7f51\u7ad9\uff0c\u56e0\u4e3a\u5b83\u4eec\u66f4\u6709\u53ef\u80fd\u4e3a\u7528\u6237\u63d0\u4f9b\u9ad8\u8d28\u91cf\u7684\u4fe1\u606f\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u76d1\u63a7\u60a8\u7f51\u7ad9\u7684\u53cd\u5411\u94fe\u63a5\u60c5\u51b5\uff0c\u4ee5\u68c0\u67e5\u60a8\u662f\u5426\u83b7\u5f97\u4e86\u6765\u81ea\u76f8\u5173\u4e14\u4fe1\u8a89\u826f\u597d\u7684\u57df\u540d\u7684\u53cd\u5411\u94fe\u63a5\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>E-E-A-T \u662f\u6392\u540d\u56e0\u7d20\u5417\uff1f<\/strong><\/h2>\n\n\n\n<p>\u4e0d\uff0cE-E-A-T \u4e0d\u662f\u76f4\u63a5\u6392\u540d\u56e0\u7d20\u3002Google \u7684\u7b97\u6cd5\u65e0\u6cd5\u76f4\u63a5\u8ddf\u8e2a\u5b83\uff0c\u4f46\u5b83\u4f1a\u5f3a\u70c8\u5f71\u54cd\u5176\u5bf9\u5176\u4ed6\u6392\u540d\u56e0\u7d20\uff08\u4f8b\u5982\u5185\u5bb9\u8d28\u91cf\u6216\u53cd\u5411\u94fe\u63a5\uff09\u7684\u4f7f\u7528\u3002 \u8bf7\u5c06 E-E-A-T \u89c6\u4e3a\u4e00\u4e2a\u5f3a\u6709\u529b\u7684\u56e0\u7d20\uff0c\u5b83\u51b3\u5b9a\u4e86 Google \u5982\u4f55\u8bc4\u4f30\u7f51\u7ad9\u7684\u8d28\u91cf\u548c\u76f8\u5173\u6027\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u6df1\u5165\u4e86\u89e3\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\nE-E-A-T \u53ef\u80fd\u6ca1\u6709\u4e00\u4e2a\u786e\u5b9a\u7684\u8861\u91cf\u6807\u51c6\uff0c\u4f46\u5b83\u5bf9\u4e8e\u957f\u671f\u53d6\u5f97 SEO \u6210\u529f\u4ecd\u7136\u5f88\u91cd\u8981\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5982\u4f55\u63d0\u9ad8\u6211\u7f51\u7ad9\u7684 E-A-T\uff1f<\/strong><\/h2>\n\n\n\n<p>\u8981\u63d0\u9ad8\u60a8\u7f51\u7ad9\u7684 E-A-T\uff0c\u8bf7\u52a1\u5fc5\u8003\u8651\u4ee5\u4e0b\u51e0\u70b9\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong> <\/strong>\u64b0\u5199\u7ecf\u8fc7\u9002\u5f53\u7814\u7a76\u7684\u51c6\u786e\u3001\u8fde\u8d2f\u7684\u5185\u5bb9\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4f5c\u8005\u7684\u4e13\u4e1a\u77e5\u8bc6\uff1a <\/strong>\u63d0\u4f9b\u4f5c\u8005\u7684\u4e2a\u4eba\u7b80\u4ecb\uff0c\u4ee5\u53ca\u4ed6\u4eec\u7684\u6210\u5c31\u548c\u804c\u4e1a\u7ecf\u5386\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5728\u7ebf\u58f0\u8a89\uff1a <\/strong>\u53cd\u5411\u94fe\u63a5\u3001\u793e\u4ea4\u5a92\u4f53\u5f62\u8c61\u548c\u5728\u7ebf\u8bc4\u8bba\u53ef\u4ee5\u5e2e\u52a9\u5efa\u7acb\u79ef\u6781\u7684\u58f0\u8a89\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u7f51\u7ad9\u5b89\u5168\u6027\uff1a\u00a0<\/strong> \u5b9e\u65bd\u6700\u4f73\u5b89\u5168\u5b9e\u8df5\u5e76\u4f7f\u7528 HTTPS\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5185\u5bb9\u66f4\u65b0\uff1a <\/strong>\u786e\u4fdd\u60a8\u63d0\u4f9b\u7684\u5185\u5bb9\u662f\u76f8\u5173\u4e14\u6700\u65b0\u7684\u3002<\/li>\n<\/ul>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u5bf9\u4e8e\u5065\u5eb7\u7f51\u7ad9\uff0c\u8bf7\u786e\u4fdd\u6240\u6709\u6587\u7ae0\u5747\u7531\u533b\u5b66\u4e13\u4e1a\u4eba\u58eb\u64b0\u5199\u6216\u9a8c\u8bc1\uff0c\u5e76\u6709\u53ef\u9760\u7684\u53c2\u8003\u6587\u732e\u652f\u6301\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u54ea\u4e9b\u5e38\u89c1\u9519\u8bef\u4f1a\u635f\u5bb3E-A-T\uff1f<\/strong><\/h2>\n\n\n\n<p>\u9075\u5faa E-E-A-T \u7406\u5ff5\u53ef\u4ee5\u5e2e\u52a9\u60a8\u7684\u7f51\u7ad9\u53d1\u5c55\uff0c\u524d\u63d0\u662f\u60a8\u8981\u907f\u514d\u4ee5\u4e0b\u9519\u8bef\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u53d1\u5e03\u865a\u5047\u6216\u4e0d\u51c6\u786e\u7684\u4fe1\u606f\uff1a <\/strong>\u81f4\u529b\u4e8e\u63d0\u4f9b\u503c\u5f97\u4fe1\u8d56\u7684\u5185\u5bb9\uff0c\u6210\u4e3a\u53d7\u4eba\u5c0a\u656c\u7684\u4fe1\u606f\u6765\u6e90\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u7f3a\u5c11\u4f5c\u8005\u8be6\u7ec6\u4fe1\u606f\u548c\u8d44\u683c\uff1a <\/strong>\u63d0\u4f9b\u6240\u6709\u5fc5\u8981\u7684\u4fe1\u606f\uff0c\u4ee5\u4fc3\u8fdb\u60a8\u7684\u7f51\u7ad9\u4e0e\u53d7\u4f17\u4e4b\u95f4\u7684\u8054\u7cfb\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u7528\u6237\u4f53\u9a8c\u4e0d\u4f73\uff08\u52a0\u8f7d\u7f13\u6162\u3001\u5e03\u5c40\u6df7\u4e71\u7b49\uff09\uff1a <\/strong>\u786e\u4fdd\u60a8\u7684\u8bbf\u95ee\u8005\u53ef\u4ee5\u6d4f\u89c8\u60a8\u7684\u7f51\u7ad9\u5e76\u4f53\u9a8c\u5feb\u901f<a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e9%a1%b5%e9%9d%a2%e5%8a%a0%e8%bd%bd%e6%97%b6%e9%97%b4\/\" data-type=\"answer\" data-id=\"4570\"> \u52a0\u8f7d\u65f6\u95f4<\/a> \u548c\u76f4\u89c2\u7684\u5e03\u5c40\uff0c\u4f8b\u5982\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u7f51\u7ad9\u7f3a\u4e4f\u5b89\u5168\u6027\uff1a <\/strong>\u4f7f\u7528 HTTPS \u52a0\u5bc6\u8bbf\u95ee\u7f51\u7ad9\u81f3\u5173\u91cd\u8981\uff0c\u8fd9\u6837\u53ef\u4ee5\u4fdd\u62a4\u8bbf\u95ee\u8005\u5728\u6d4f\u89c8\u8fc7\u7a0b\u4e2d\u7684\u6570\u636e\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5185\u5bb9\u91cd\u590d\u6216\u6284\u88ad\uff1a<\/strong> \u901a\u8fc7\u786e\u4fdd\u539f\u521b\u548c\u65b0\u9c9c\u7684\u5185\u5bb9\u6765\u7ef4\u62a4\u7f51\u7ad9\u58f0\u8a89\u3002<\/li>\n<\/ul>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u4f7f\u7528Google Search Console\u627e\u51fa\u53ef\u80fd\u4f1a\u5f71\u54cd\u60a8\u7f51\u7ad9\u7528\u6237\u4f53\u9a8c\u7684\u6b20\u4f73\u6280\u672f\u6027SEO\u56e0\u7d20\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u603b\u7ed3<\/strong><\/h2>\n\n\n\n<p>\u901a\u8fc7\u4f18\u5148\u8003\u8651\u9ad8\u8d28\u91cf\u5185\u5bb9\u3001\u5c55\u793a\u4f5c\u8005\u4fe1\u8a89\u548c\u62e5\u6709\u826f\u597d\u7684\u5728\u7ebf\u58f0\u8a89\uff0c\u60a8\u53ef\u4ee5\u57f9\u517b\u60a8\u7f51\u7ad9\u7684E-E-A-T\uff0c\u540c\u65f6\u63d0\u9ad8\u60a8\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u7684\u6392\u540d\u3002\u8bf7\u8bb0\u4f4f\uff0c\u8fdb\u884c <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e7%bd%91%e7%ab%99%e5%ae%a1%e6%a0%b8\/\" data-type=\"answer\" data-id=\"3947\">\u7f51\u7ad9\u5ba1\u6838 <\/a>\u5bf9\u4e8eE-E-A-T\u95ee\u9898\u81f3\u5173\u91cd\u8981\uff0c\u5e76\u4e14\u91c7\u53d6\u7ea0\u6b63\u63aa\u65bd\uff08\u5982\u679c\u9700\u8981\uff09\u662f\u4fdd\u6301\u53ef\u9760\u548c\u53ef\u4fe1\u7684\u5728\u7ebf\u58f0\u8a89\u7684\u5fc5\u8981\u6761\u4ef6\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>How does Google Apply E-A-T signals in search? Google combines algorithms with the aid of human quality raters to evaluate and E-A-T signals. Although the procedure itself is not fully disclosed, it includes: This diverse approach allows Google to gain insight into the trustworthiness and credibility of a website as a whole. Deep Dive: If [&hellip;]<\/p>","protected":false},"author":39,"featured_media":5388,"template":"","answers_category":[27],"class_list":["post-5386","answer","type-answer","status-publish","has-post-thumbnail","hentry","answers_category-website-content"],"acf":{"image":null,"card_image":5388,"content":[{"acf_fc_layout":"header_section","title":"\u4ec0\u4e48\u662fEAT\uff08\u4e13\u4e1a\u6027\u3001\u6743\u5a01\u6027\u3001\u53ef\u4fe1\u5ea6\uff09\uff1f","descriptions":"E-A-T or E-E-A-T is a concept used by Google to measure the credibility and trustworthiness of online content and it stands for Experience, Expertise, Authoritativeness, and Trustworthiness. In simple terms, Google prioritizes ensuring the information it gives to users on sensitive matters such as health, finances, or safety is accurate and truthful.<br\/><br\/>\r\nFor Google, the primary objective is to provide users with a positive search experience, which entails high-quality results. Entities with strong E-E-A-T signals have a greater chance of delivering that.\r\n","tip_label":"Deep Dive","tip":"Recently, Google has included \u201cE\u201d meaning \"Experience\" in the term E-A-T to emphasize the need for first-hand experience, for example, in product reviews, skills, and activities.","additional_tips":[{"tip":"Invite industry professionals to review your work if you want to improve your E-E-A-T, especially for health-related themes."}],"key_takeaways_label":"Key Takeaways:","key_takeaways":[{"label":"Optimizing your website\u2019s E-E-A-T influences SEO ranking, as Google gives preference to reliable platforms","body":""},{"label":"Credible content matters. Choose and showcase authors with solid credentials","body":""},{"label":"Review your content for E-E-A-T problems and identify where there is room for fixes","body":""}]}]},"_links":{"self":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer\/5386","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer"}],"about":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/types\/answer"}],"author":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/users\/39"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media\/5388"}],"wp:attachment":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media?parent=5386"}],"wp:term":[{"taxonomy":"answers_category","embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answers_category?post=5386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}