{"id":5333,"date":"2025-03-14T18:07:30","date_gmt":"2025-03-14T18:07:30","guid":{"rendered":"https:\/\/hocoos.com\/?post_type=answer&#038;p=5333"},"modified":"2025-03-14T18:07:31","modified_gmt":"2025-03-14T18:07:31","slug":"what-is-the-customer-journey-map","status":"publish","type":"answer","link":"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/what-is-the-customer-journey-map\/","title":{"rendered":"\u4ec0\u4e48\u662f\u5ba2\u6237\u65c5\u7a0b\u5730\u56fe\uff1f"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><strong>\u5982\u4f55\u521b\u5efa\u5ba2\u6237\u65c5\u7a0b\u5730\u56fe\uff1f<\/strong><\/h2>\n\n\n\n<p>\u5728\u5236\u4f5c\u5ba2\u6237\u65c5\u7a0b\u56fe\u65f6\uff0c\u81f3\u5173\u91cd\u8981\u7684\u662f\u521b\u5efa <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e4%b9%b0%e5%ae%b6%e7%94%bb%e5%83%8f\/\" data-type=\"answer\" data-id=\"4855\">\u5ba2\u6237\u753b\u50cf<\/a>\uff0c\u5b9a\u4e49\u63a5\u89e6\u70b9\uff0c\u5e76\u7ed8\u5236\u5ba2\u6237\u65c5\u7a0b\u56fe\u3002\u8c03\u67e5\u6240\u6709\u6e20\u9053\u7684\u5ba2\u6237\u4e92\u52a8\u53ef\u4ee5\u6df1\u5165\u4e86\u89e3\u4ed6\u4eec\u4e0e\u54c1\u724c\u7684\u4e92\u52a8\uff0c\u5e76\u4e3a\u6f5c\u5728\u7684\u6539\u8fdb\u63d0\u4f9b\u4fe1\u606f\u3002\u00a0<\/p>\n\n\n\n<p>\u4e3a\u4e86\u8fbe\u5230\u9884\u671f\u7684\u6548\u679c\uff0c\u8bf7\u4ece\u4e0d\u540c\u7684\u6765\u6e90\u6536\u96c6\u4fe1\u606f\uff0c\u5e76\u6574\u5408\u6765\u81ea\u4e0d\u540c\u56e2\u961f\u7684\u4eba\u5458\u3002\u81f3\u4e8e\u521b\u5efa\u53ef\u89c6\u5316\u8868\u793a\uff0c\u8bf7\u67e5\u770b Miro \u6216 Lucidchart\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u5c3d\u65e9\u4e14\u5c3d\u53ef\u80fd\u9891\u7e41\u5730\u8ba9\u60a8\u7684\u5ba2\u6237\u670d\u52a1\u56e2\u961f\u53c2\u4e0e\u8fdb\u6765\u3002\u7531\u4e8e\u4ed6\u4eec\u4e0e\u5ba2\u6237\u7684\u76f4\u63a5\u4e92\u52a8\uff0c\u5ba2\u6237\u670d\u52a1\u56e2\u961f\u53ef\u4ee5\u89c2\u5bdf\u5230\u5ba2\u6237\u7684\u5373\u65f6\u53cd\u9988\u548c\u75db\u70b9\uff0c\u4ece\u800c\u6536\u96c6\u6709\u5173\u5ba2\u6237\u4f53\u9a8c\u548c\u56f0\u96be\u7684\u5173\u952e\u4fe1\u606f\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u60a8\u5982\u4f55\u6536\u96c6\u5ba2\u6237\u65c5\u7a0b\u5730\u56fe\u7684\u6570\u636e\uff1f<\/strong><\/h3>\n\n\n\n<p>\u53ef\u4ee5\u901a\u8fc7\u4ee5\u4e0b\u65b9\u5f0f\u6536\u96c6\u5ba2\u6237\u65c5\u7a0b\u56fe\u7684\u6570\u636e\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u95ee\u5377\u8c03\u67e5<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8bbf\u8c08 <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e5%ae%a2%e6%88%b7%e5%8f%8d%e9%a6%88\/\" data-type=\"answer\" data-id=\"3864\">\u53cd\u9988<\/a><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e7%bd%91%e7%ab%99%e5%88%86%e6%9e%90\/\" data-type=\"answer\" data-id=\"4226\">\u7f51\u7ad9\u5206\u6790<\/a><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u793e\u4ea4\u5a92\u4f53\u76d1\u63a7<\/li>\n<\/ul>\n\n\n\n<p>\u8fd9\u6709\u52a9\u4e8e\u4e86\u89e3\u5ba2\u6237\u7684\u4e60\u60ef\u3001\u9009\u62e9\u548c\u6311\u6218\uff0c\u4ece\u800c\u80fd\u591f\u6784\u5efa\u51c6\u786e\u53cd\u6620\u73b0\u5b9e\u7684\u5730\u56fe\u3002\u4f8b\u5982\uff0c\u5229\u7528 <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%afgoogle-analytics\/\" data-type=\"answer\" data-id=\"4625\">Google Analytics\uff08\u8c37\u6b4c\u5206\u6790\uff09<\/a> \u76d1\u63a7\u7f51\u7ad9\u6d3b\u52a8\u6216\u4e0e\u5ba2\u6237\u8fdb\u884c\u8bbf\u8c08\u4ee5\u83b7\u5f97\u5b9a\u6027\u89c1\u89e3\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u5408\u5e76\u5b9a\u6027\u548c\u5b9a\u91cf\u6570\u636e\u3002\u6570\u636e\u63ed\u793a\u4e86\u6d3b\u52a8\uff0c\u800c\u5ba2\u6237\u8bbf\u8c08\u5219\u63ed\u793a\u4e86\u80cc\u540e\u7684\u52a8\u673a\u548c\u539f\u56e0\u3002\u5b83\u4eec\u5171\u540c\u6784\u6210\u4e86\u4e00\u5e45\u5b8c\u6574\u7684\u753b\u9762\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u521b\u5efa\u5ba2\u6237\u65c5\u7a0b\u5730\u56fe\u65f6\u5e94\u907f\u514d\u54ea\u4e9b\u5e38\u89c1\u9519\u8bef\uff1f<\/strong><\/h2>\n\n\n\n<p>\u53ea\u8981\u907f\u514d\u4ee5\u4e0b\u9519\u8bef\uff0c\u5ba2\u6237\u65c5\u7a0b\u5730\u56fe\u5c31\u53ef\u4ee5\u63d0\u4f9b\u975e\u5e38\u6709\u7528\u7684\u6d1e\u5bdf\u4fe1\u606f\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4e13\u6ce8\u4e8e\u5185\u90e8\u6d41\u7a0b\u800c\u4e0d\u662f\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u7684\u89c6\u89d2\uff1a <\/strong>\u867d\u7136\u5185\u90e8\u6d41\u7a0b\u5f88\u91cd\u8981\uff0c\u4f46\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u7684\u65b9\u6cd5\u624d\u80fd\u5e2e\u52a9\u63ed\u793a\u6700\u6709\u7528\u7684\u89c1\u89e3\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5728\u6ca1\u6709\u8db3\u591f\u6570\u636e\u7684\u60c5\u51b5\u4e0b\u505a\u51fa\u51b3\u7b56\uff1a <\/strong>\u63d0\u4f9b\u8c03\u67e5\u3001\u6536\u96c6\u6570\u636e\u5e76\u4e86\u89e3\u60a8\u7684\u5ba2\u6237\uff1b\u4fe1\u606f\u8d8a\u591a\u8d8a\u597d\uff01<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4e0d\u5b9a\u671f\u66f4\u6539\u5730\u56fe\u4ee5\u53cd\u6620\u65b0\u7684\u66f4\u65b0\uff1a <\/strong>\u8d35\u516c\u53f8\u5c06\u53d7\u76ca\u4e8e\u51c6\u786e\u53ca\u65f6\u7684\u5047\u8bbe\u548c\u884c\u52a8\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u907f\u5f00\u8fd9\u4e9b\u9677\u9631\u6709\u52a9\u4e8e\u51c6\u786e\u5730\u7ed8\u5236\u5ba2\u6237\u65c5\u7a0b\u56fe\uff0c\u5e76\u4fdd\u6301\u5176\u6301\u4e45\u76f8\u5173\u6027\u3002\u59cb\u7ec8\u5bfb\u6c42\u7528\u771f\u5b9e\u7684\u5ba2\u6237\u53cd\u9988\u6765\u9a8c\u8bc1\u60a8\u7684\u65c5\u7a0b\u56fe\uff0c\u5e76\u5728\u516c\u53f8\u6216\u5e02\u573a\u53d1\u751f\u4efb\u4f55\u91cd\u5927\u53d8\u5316\u65f6\u8fdb\u884c\u5fc5\u8981\u7684\u66f4\u65b0\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u907f\u514d\u6784\u5efa\u5b8c\u7f8e\u5730\u56fe\u7684\u8bf1\u60d1\uff0c\u5e76\u8bb0\u4f4f\u8fd9\u662f\u4e00\u4e2a\u8fed\u4ee3\u7684\u8fc7\u7a0b\u3002\u81f4\u529b\u4e8e\u521b\u5efa\u4e00\u4e2a\u529f\u80fd\u6027\u7684\u57fa\u7840\u5730\u56fe\uff0c\u4e4b\u540e\u53ef\u4ee5\u901a\u8fc7\u6574\u5408\u65b0\u6570\u636e\u548c\u53cd\u9988\u6765\u6539\u8fdb\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5982\u4f55\u4f7f\u7528\u5ba2\u6237\u65c5\u7a0b\u56fe\u6765\u6539\u5584\u5ba2\u6237\u4f53\u9a8c\uff1f<\/strong><\/h2>\n\n\n\n<p>\u4f7f\u7528\u5ba2\u6237\u65c5\u7a0b\u56fe\u6765\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u67e5\u627e\u5e76\u8bc6\u522b\u75db\u70b9\uff1b<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4f18\u5316\u63a5\u89e6\u70b9\uff1b<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4e2a\u6027\u5316\u60a8\u4e0e\u5ba2\u6237\u7684\u4e92\u52a8\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u5728\u6574\u4e2a\u5ba2\u6237\u65c5\u7a0b\u4e2d\u4e3b\u52a8\u89e3\u51b3\u6f5c\u5728\u95ee\u9898\u53ef\u4ee5\u4fc3\u8fdb\u66f4\u987a\u7545\u7684\u4f53\u9a8c\u5e76\u6709\u6548\u5730\u5e94\u5bf9\u6311\u6218\u3002\u66f4\u9ad8 <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e7%94%b5%e5%95%86%e4%b8%ad%e7%9a%84%e8%b4%ad%e7%89%a9%e8%bd%a6%e6%94%be%e5%bc%83\/\" data-type=\"answer\" data-id=\"3895\">\u8d2d\u7269\u8f66\u653e\u5f03<\/a>\u6b63\u5982\u60a8\u7684\u5730\u56fe\u6570\u636e\u6240\u793a\uff0c\u8fd9\u53ef\u4ee5\u6307\u51fa\u8c03\u6574\u7528\u6237\u4f53\u9a8c\u6216\u7b80\u5316\u652f\u4ed8\u9009\u9879\u7684\u673a\u4f1a\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u96c6\u4e2d\u7cbe\u529b\u89e3\u51b3\u5177\u4f53\u95ee\u9898\uff0c\u56e0\u4e3a\u5e76\u975e\u6240\u6709\u95ee\u9898\u90fd\u5177\u6709\u76f8\u540c\u7684\u6743\u91cd\uff1b\u4e13\u6ce8\u4e8e\u90a3\u4e9b\u4e0e\u6700\u9ad8\u6c34\u5e73\u7684\u5ba2\u6237\u6ee1\u610f\u5ea6\u548c\u5b9e\u73b0\u4e1a\u52a1\u76ee\u6807\u76f8\u5173\u7684\u95ee\u9898\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u60a8\u5e94\u8be5\u591a\u4e45\u66f4\u65b0\u4e00\u6b21\u5ba2\u6237\u65c5\u7a0b\u56fe\uff1f<\/strong><\/h2>\n\n\n\n<p>\u5ba2\u6237\u65c5\u7a0b\u56fe\u5e94\u7ecf\u5e38\u5ba1\u67e5\u548c\u66f4\u65b0\uff0c\u5c24\u5176\u662f\u5728\u5ba2\u6237\u884c\u4e3a\u3001\u5e02\u573a\u8d8b\u52bf\u6216\u4e1a\u52a1\u6d41\u7a0b\u53d1\u751f\u53d8\u5316\u65f6\u3002\u4fdd\u6301\u5730\u56fe\u66f4\u65b0\u53ef\u786e\u4fdd\u5176\u5bf9\u60a8\u7684\u5ba2\u6237\u4f53\u9a8c\u7b56\u7565\u6709\u7528\u4e14\u76f8\u5173\u3002\u5c1d\u8bd5\u81f3\u5c11\u6bcf\u4e09\u4e2a\u6708\u6216\u6bcf\u5e74\u5ba1\u67e5\u548c\u7f16\u8f91\u4e00\u6b21\u60a8\u7684\u5730\u56fe\uff0c\u5e76\u5728\u53d1\u751f\u91cd\u5927\u53d8\u5316\u65f6\u8fdb\u884c\u5ba1\u67e5\u548c\u7f16\u8f91\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u5efa\u7acb\u4e00\u81f4\u7684\u68c0\u67e5\u95f4\u9694\u3002\u786e\u4fdd\u6839\u636e\u9700\u8981\u5b89\u6392\u5ba1\u67e5\uff0c\u4ee5\u7eb3\u5165\u6700\u65b0\u7684\u5ba2\u6237\u4fe1\u606f\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u6709\u54ea\u4e9b\u4e0d\u540c\u7c7b\u578b\u7684\u5ba2\u6237\u65c5\u7a0b\u56fe\uff1f<\/strong><\/h2>\n\n\n\n<p>\u4e0d\u540c\u7c7b\u578b\u7684\u5ba2\u6237\u65c5\u7a0b\u56fe\u5305\u62ec\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5f53\u524d\u72b6\u6001\u56fe<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u672a\u6765\u72b6\u6001\u56fe<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u65e5\u5e38\u751f\u6d3b\u56fe<\/li>\n<\/ul>\n\n\n\n<p>\u6240\u6709\u8fd9\u4e9b\u5730\u56fe\u90fd\u5177\u6709\u7279\u5b9a\u529f\u80fd\u3002\u6bcf\u5f20\u5730\u56fe\u90fd\u4f1a\u4ee5\u4e0d\u540c\u7684\u65b9\u5f0f\u5e2e\u52a9\u60a8\uff0c\u56e0\u4e3a\u60a8\u53ef\u4ee5\u4e13\u6ce8\u4e8e\u5ba2\u6237\u4f53\u9a8c\u7684\u7279\u5b9a\u90e8\u5206\uff0c\u65e0\u8bba\u662f\u5206\u6790\u5f53\u524d\u60c5\u51b5\u8fd8\u662f\u9884\u6d4b\u672a\u6765\u7684\u53ef\u80fd\u7ed3\u679c\u3002\u5f53\u524d\u72b6\u6001\u56fe\u663e\u793a\u4e86\u73b0\u6709\u95ee\u9898\u7684\u5feb\u7167\uff0c\u800c\u672a\u6765\u72b6\u6001\u56fe\u5219\u663e\u793a\u4e86\u53ef\u4ee5\u505a\u51fa\u7684\u6539\u53d8\u6216\u6700\u7ec8\u53ef\u80fd\u53d1\u751f\u7684\u60c5\u51b5\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u9009\u62e9\u6700\u7b26\u5408\u60a8\u76ee\u6807\u7684\u5730\u56fe\u7c7b\u578b\u3002\u5982\u679c\u60a8\u60f3\u589e\u5f3a\u7279\u5b9a\u6d41\u7a0b\uff0c\u90a3\u4e48\u5f53\u524d\u72b6\u6001\u5730\u56fe\u5c06\u6700\u6709\u5e2e\u52a9\u3002\u5982\u679c\u65b0\u4ea7\u54c1\u5373\u5c06\u53d1\u5e03\uff0c\u5219\u672a\u6765\u72b6\u6001\u5730\u56fe\u5c06\u6700\u5408\u9002\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5ba2\u6237\u65c5\u7a0b\u56fe\u4e0e\u5176\u4ed6\u5ba2\u6237\u4f53\u9a8c\u5de5\u5177\uff08\u4f8b\u5982\uff0c\u4eba\u7269\u89d2\u8272\u3001\u670d\u52a1\u84dd\u56fe\uff09\u4e4b\u95f4\u6709\u4ec0\u4e48\u5173\u7cfb\uff1f<\/strong><\/h2>\n\n\n\n<p>\u5ba2\u6237\u65c5\u7a0b\u56fe\u8865\u5145\u4e86\u4eba\u7269\u753b\u50cf\u548c\u670d\u52a1\u84dd\u56fe\u3002\u4eba\u7269\u753b\u50cf\u662f\u7406\u60f3\u7684\u5ba2\u6237\u7ec6\u5206\uff0c\u800c\u670d\u52a1\u84dd\u56fe\u5219\u6982\u8ff0\u4e86\u652f\u6491\u5ba2\u6237\u65c5\u7a0b\u7684\u76f8\u5e94\u7ec4\u7ec7\u6d41\u7a0b\u3002\u8fd9\u4e9b\u5de5\u5177\u534f\u540c\u5de5\u4f5c\uff0c\u521b\u5efa\u4e86\u5ba2\u6237\u4f53\u9a8c\u7684\u591a\u65b9\u9762\u89c6\u56fe\u3002\u6839\u636e\u60a8\u7684\u4e1a\u52a1\uff0c\u4eba\u7269\u753b\u50cf\u8bf4\u660e\u4e86\u60a8\u7684\u5ba2\u6237\u662f\u8c01\uff0c\u800c\u670d\u52a1\u84dd\u56fe\u5219\u9610\u660e\u4e86\u60a8\u7684\u4e1a\u52a1\u6d41\u7a0b\u5982\u4f55\u4e0e\u5ba2\u6237\u65c5\u7a0b\u4ea4\u4e92\u3002<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5982\u4f55\u8861\u91cf\u57fa\u4e8e\u5ba2\u6237\u65c5\u7a0b\u56fe\u6240\u505a\u66f4\u6539\u7684\u5f71\u54cd\uff1f<\/strong><\/h2>\n\n\n\n<p>\u53ef\u4ee5\u4f7f\u7528\u4ee5\u4e0b\u7c7b\u578b\u7684\u6307\u6807\u6765\u8bc4\u4f30\u53d8\u5316\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5ba2\u6237\u6ee1\u610f\u5ea6\u8bc4\u5206<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5ba2\u6237\u7559\u5b58\u7387<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u51c0\u63a8\u8350\u503c<\/li>\n<\/ul>\n\n\n\n<p>\u6b64\u6570\u636e\u53cd\u6620\u4e86\u60a8\u7684\u5ba2\u6237\u4f53\u9a8c\u5de5\u4f5c\u5bf9\u5ba2\u6237\u6ee1\u610f\u5ea6\u548c\u53c2\u4e0e\u5ea6\u7684\u5f71\u54cd\u3002\u4f7f\u7528 <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%afa-b%e6%b5%8b%e8%af%95\/\" data-type=\"answer\" data-id=\"4500\">A\/B \u6d4b\u8bd5<\/a> \u53ef\u4ee5\u5c55\u793a\u4e0e\u5ba2\u6237\u65c5\u7a0b\u4fee\u6539\u76f8\u5173\u7684\u7ed3\u679c\u3002<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u603b\u7ed3&nbsp;<\/strong><\/h2>\n\n\n\n<p>\u5ba2\u6237\u65c5\u7a0b\u56fe\u6307\u5bfc\u4f01\u4e1a\u6839\u636e\u5bf9\u5ba2\u6237\u884c\u4e3a\u548c\u4e92\u52a8\u7684\u6d1e\u5bdf\u6765\u589e\u5f3a\u5ba2\u6237\u4f53\u9a8c\u3002\u4e86\u89e3\u5ba2\u6237\u65c5\u7a0b\u4f7f\u4f01\u4e1a\u80fd\u591f\u8bc6\u522b\u5e76\u51cf\u8f7b\u6f5c\u5728\u7684\u75db\u70b9\uff0c\u4ece\u800c\u901a\u8fc7\u79ef\u6781\u7684\u63aa\u65bd\u57f9\u517b\u5ba2\u6237\u5fe0\u8bda\u5ea6\u3002\u516c\u53f8\u53ef\u4ee5\u901a\u8fc7\u5206\u6790\u548c\u8c03\u6574\u57fa\u4e8e\u5ba2\u6237\u53cd\u9988\u7684\u8ba1\u5212\u6765\u52a0\u5f3a\u5ba2\u6237\u8054\u7cfb\u5e76\u6f5c\u5728\u5730\u5f71\u54cd\u5176\u672a\u6765\u589e\u957f\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>How do you create a customer journey map? When crafting a customer journey map, it\u2019s essential to create customer personas, define touchpoints, and map the customer\u2019s journey. Investigating customer interactions across all channels can offer insights into their engagement with the brand and inform potential improvements.\u00a0 To achieve desired outcomes, collect information from different sources [&hellip;]<\/p>","protected":false},"author":39,"featured_media":5334,"template":"","answers_category":[19],"class_list":["post-5333","answer","type-answer","status-publish","has-post-thumbnail","hentry","answers_category-digital-marketing-basics"],"acf":{"image":null,"card_image":5334,"content":[{"acf_fc_layout":"header_section","title":"\u4ec0\u4e48\u662f\u5ba2\u6237\u65c5\u7a0b\u5730\u56fe\uff1f","descriptions":"A customer journey map details the customer's experience concerning your business interactions. Identifying customer challenges and improvement opportunities requires understanding business operations from the customer's perspective. This map highlights common customer struggles and areas for potential improvement.<br\/><br\/>\r\nYou can think of it as a story narrated by the customer; for instance, a map can illustrate how a customer finds your product on social media, purchases it, and further interacts with your brand.\r\n","tip_label":"Pro Tip","tip":"Begin with a journey map, focusing on a single area, such as onboarding, that is manageable and has maximal impact. Pick smaller areas that yield the greatest results, such as the onboarding process.","additional_tips":null,"key_takeaways_label":"Key Takeaways:","key_takeaways":[{"label":"Mapping for customer insights","body":"Grasp authentic interactions to understand where to improve and enhance customer satisfaction."},{"label":"Monitor accuracy","body":"Rely on surveys and analytical data, not assumptions."},{"label":"Relevant updates","body":"Continuous adjustments and revisions are necessary to sustain the effectiveness of your map."}]}]},"_links":{"self":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer\/5333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer"}],"about":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/types\/answer"}],"author":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/users\/39"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media\/5334"}],"wp:attachment":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media?parent=5333"}],"wp:term":[{"taxonomy":"answers_category","embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answers_category?post=5333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}