{"id":5300,"date":"2025-03-07T16:31:43","date_gmt":"2025-03-07T16:31:43","guid":{"rendered":"https:\/\/hocoos.com\/?post_type=answer&#038;p=5300"},"modified":"2025-03-07T16:31:45","modified_gmt":"2025-03-07T16:31:45","slug":"what-is-customer-retention","status":"publish","type":"answer","link":"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/what-is-customer-retention\/","title":{"rendered":"\u4ec0\u4e48\u662f\u5ba2\u6237\u7559\u5b58\uff1f"},"content":{"rendered":"<h3 class=\"wp-block-heading\"><strong>\u5ba2\u6237\u7559\u5b58\u5982\u4f55\u5f71\u54cd\u76c8\u5229\u80fd\u529b\uff1f<\/strong><\/h3>\n\n\n\n<p>\u7531\u4e8e\u5fe0\u8bda\u5ba2\u6237\u7684\u6d88\u8d39\u6c34\u5e73\u66f4\u9ad8\u4e14\u66f4\u62e5\u62a4\u54c1\u724c\uff0c\u56e0\u6b64\u73b0\u6709\u5ba2\u6237\u7559\u5b58\u88ab\u8ba4\u4e3a\u662f\u4e00\u9879\u6709\u5229\u53ef\u56fe\u7684\u5546\u4e1a\u7b56\u7565\u3002\u56e0\u6b64\uff0c\u5ba2\u6237\u7559\u5b58\u548c\u5fe0\u8bda\u5ea6\u65e0\u7591\u662f\u76f8\u8f85\u76f8\u6210\u7684\u3002\u4e0a\u8ff0\u8bba\u70b9\u5f3a\u8c03\u4e86\u4ece\u8d22\u52a1\u89d2\u5ea6\u5173\u6ce8\u5ba2\u6237\u7559\u5b58\u7684\u91cd\u8981\u6027\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u6df1\u5165\u4e86\u89e3\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u53ef\u4ee5\u6839\u636e\u5ba2\u6237\u7279\u5f81\u5c06\u5176\u7ec6\u5206\u4e3a\u4e0d\u540c\u7fa4\u4f53\uff0c\u5e76\u4f30\u7b97\u5176\u5ba2\u6237\u7ec8\u8eab\u4ef7\u503c (CLTV)\uff0c\u4ee5\u5e2e\u52a9\u786e\u5b9a\u5ba2\u6237\u7559\u5b58\u5de5\u4f5c\u7684\u4f18\u5148\u7ea7\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5982\u4f55\u8861\u91cf\u5ba2\u6237\u7559\u5b58\u7387\uff1f<\/strong><\/h2>\n\n\n\n<p>\u5ba2\u6237\u7559\u5b58\u7387 (CRR) \u662f\u5206\u6790\u5ba2\u6237\u7559\u5b58\u7684\u4e3b\u8981\u6307\u6807\uff0c\u5b83\u663e\u793a\u4e86\u5728\u7ed9\u5b9a\u65f6\u95f4\u6bb5\u5185\u7559\u5b58\u7684\u5ba2\u6237\u6570\u91cf\u53ca\u5176\u5360\u5ba2\u6237\u603b\u6570\u7684\u6bd4\u4f8b\u3002\u8fd9\u79cd\u65b9\u6cd5\u63d0\u4f9b\u4e86\u4e00\u79cd\u8bc4\u4f30\u5df2\u5b9e\u65bd\u7684\u7559\u5b58\u63aa\u65bd\u6210\u529f\u4e0e\u5426\u7684\u65b9\u6cd5\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u89c2\u5bdf\u60a8\u7684CRR\u5728\u4e0d\u540c\u65f6\u95f4\u6bb5\uff08\u4f8b\u5982\u6bcf\u6708\u3001\u6bcf\u5b63\u5ea6\u548c\u6bcf\u5e74\uff09\u7684\u53d8\u5316\uff0c\u4ee5\u53d1\u73b0\u6a21\u5f0f\u548c\u5b63\u8282\u6027\u53d8\u5316\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u8ba1\u7b97\u5ba2\u6237\u7559\u5b58\u7387\u7684\u5e38\u7528\u65b9\u6cd5\u6709\u54ea\u4e9b\uff1f<\/strong><\/h3>\n\n\n\n<p>\u7528\u4e8e\u8ba1\u7b97CRR\u7684\u5e38\u7528\u65b9\u6cd5\u5305\u62ec\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u786e\u5b9a\u671f\u521d\u7684\u5ba2\u6237\u6570\u91cf (S)\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u786e\u5b9a\u671f\u672b\u7684\u5ba2\u6237\u6570\u91cf (E)\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4ece E \u4e2d\u51cf\u53bb\u540c\u671f\u65b0\u589e\u5ba2\u6237\u6570\u91cf (N)\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5c06\u7ed3\u679c\u9664\u4ee5 S \u518d\u4e58\u4ee5 100\uff1a((E-N)\/S) x 100\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u6b64\u65b9\u6cd5\u53ef\u4ee5\u51c6\u786e\u8ba1\u7b97\u5ba2\u6237\u7559\u5b58\u7387\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u4e3a\u4e86\u6b63\u786e\u8ba1\u7b97 CRR\uff0c\u8bf7\u52a1\u5fc5\u660e\u786e\u201c\u5ba2\u6237\u201d\u5728\u60a8\u7684\u4e1a\u52a1\u4e2d\u7684\u542b\u4e49\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u54ea\u4e9b\u7b56\u7565\u53ef\u4ee5\u63d0\u9ad8\u5ba2\u6237\u7559\u5b58\u7387\uff1f<\/strong><\/h2>\n\n\n\n<p>\u9700\u8981\u8003\u8651\u7684\u91cd\u8981\u7b56\u7565\u6709\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5b9a\u5236\u5316\u5173\u7cfb\uff1a<\/strong> \u6839\u636e\u504f\u597d\u8c03\u6574\u6c9f\u901a\u65b9\u5f0f\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u793e\u533a\u53c2\u4e0e\uff1a<\/strong> \u9f13\u52b1\u793e\u533a\u6210\u5458\u4e4b\u95f4\u7684\u4e92\u52a8\u548c\u534f\u4f5c\uff0c\u4ee5\u5efa\u7acb\u5f3a\u5927\u7684\u7f51\u7edc\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u9884\u9632\u6027\u5ba2\u6237\u652f\u6301\uff1a<\/strong> \u91c7\u53d6\u63aa\u65bd\u53ca\u65e9\u53d1\u73b0\u5e76\u89e3\u51b3\u6f5c\u5728\u7684\u5ba2\u6237\u95ee\u9898\uff0c\u6700\u5927\u9650\u5ea6\u5730\u964d\u4f4e\u5347\u7ea7\u7684\u53ef\u80fd\u6027\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4f1a\u5458\u6743\u76ca\uff1a<\/strong> \u6301\u7eed\u8d2d\u4e70\u53ef\u4f7f\u7528\u8be5\u8ba1\u5212\u4e2d\u7684\u66f4\u591a\u529f\u80fd\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6807\u51c6\u5316\u8d28\u91cf\uff1a<\/strong> \u786e\u4fdd\u6240\u6709\u4ea7\u54c1\u548c\u670d\u52a1\u7684\u8d28\u91cf\u4e00\u81f4\u5bf9\u4e8e\u7ef4\u6301\u79ef\u6781\u7684\u5ba2\u6237\u4f53\u9a8c\u81f3\u5173\u91cd\u8981\u3002<\/li>\n<\/ul>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u7ecf\u5e38\u8fdb\u884c\u8c03\u67e5\uff0c\u4ee5\u4fbf\u4e86\u89e3\u5ba2\u6237\u4e0d\u65ad\u53d8\u5316\u7684\u9700\u6c42\u548c\u613f\u671b\uff0c\u5e76\u76f8\u5e94\u5730\u8c03\u6574\u7b56\u7565\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5bfc\u81f4\u5ba2\u6237\u7559\u5b58\u7387\u4f4e\u7684\u5e38\u89c1\u9677\u9631\u662f\u4ec0\u4e48\uff1f<\/strong><\/h2>\n\n\n\n<p>\u8bc4\u4f30\u4ee5\u4e0b\u51e0\u4e2a\u65b9\u9762\uff0c\u5e76\u8003\u8651\u89e3\u51b3\u65b9\u6cd5\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5ffd\u7565\u5ba2\u6237\u53cd\u9988\uff1a<\/strong> \u5ba2\u6237\u662f\u60a8\u5b9d\u8d35\u7684\u8d44\u4ea7\uff1b\u5c3d\u53ef\u80fd\u503e\u542c\u4ed6\u4eec\u7684\u9700\u6c42\u81f3\u5173\u91cd\u8981\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u63d0\u4f9b\u4e0d\u4e00\u81f4\u6216\u7cdf\u7cd5\u7684\u5ba2\u6237\u670d\u52a1\uff1a<\/strong> \u5ba2\u6237\u670d\u52a1\u662f\u5efa\u7acb\u5fe0\u8bda\u5ba2\u6237\u7fa4\u7684\u5173\u952e\u8981\u7d20\uff1b\u63d0\u4f9b\u4e00\u81f4\u3001\u9ad8\u8d28\u91cf\u7684\u670d\u52a1\u5bf9\u4e8e\u786e\u4fdd\u5ba2\u6237\u6ee1\u610f\u5ea6\u548c\u9f13\u52b1\u54c1\u724c\u62e5\u62a4\u81f3\u5173\u91cd\u8981\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u672a\u80fd\u4e2a\u6027\u5316\u4e92\u52a8\uff1a <\/strong>\u8ba9\u5ba2\u6237\u611f\u53d7\u5230\u88ab\u91cd\u89c6\u548c\u72ec\u7279\u5c06\u4f7f\u60a8\u53d7\u76ca\u3002\u4f7f\u7528\u53ef\u7528\u7684\u5728\u7ebf\u5de5\u5177\u6765\u786e\u4fdd\u60a8\u7684\u8425\u9500\u6d3b\u52a8\u5207\u4e2d\u8981\u5bb3\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5ffd\u89c6\u4ea7\u54c1\u6216\u670d\u52a1\u8d28\u91cf\uff1a <\/strong>\u627f\u8bfa\u7684\u8d28\u91cf\u4e0e\u4ea4\u4ed8\u7684\u529f\u80fd\u4e4b\u95f4\u7684\u4e00\u81f4\u6027\u5bf9\u4e8e\u7ef4\u6301\u79ef\u6781\u7684\u5ba2\u6237\u8ba4\u77e5\u81f3\u5173\u91cd\u8981\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u8fd9\u4e9b\u9519\u8bef\u4f1a\u635f\u5bb3\u5ba2\u6237\u7684\u4fe1\u4efb\u548c\u5fe0\u8bda\u5ea6\uff1b\u4ee5\u9ad8\u8d28\u91cf\u7684\u4ea7\u54c1\u548c\u670d\u52a1\u8ba9\u5ba2\u6237\u60ca\u559c\uff0c\u4e2a\u6027\u5316\u6c9f\u901a\uff0c\u5e76\u5411\u4ed6\u4eec\u5c55\u793a\u4fe1\u4efb\u60a8\u7684\u54c1\u724c\u662f\u503c\u5f97\u7684\u3002<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u6280\u672f\u5982\u4f55\u5e2e\u52a9\u7559\u4f4f\u5ba2\u6237\uff1f<\/strong><\/h2>\n\n\n\n<p>\u5c24\u5176\u662f\u6280\u672f <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/what-is-crm\/\" data-type=\"answer\" data-id=\"5240\">CRM\u7cfb\u7edf <\/a>\u548c\u6570\u636e\u5206\u6790\uff0c\u4f7f\u516c\u53f8\u80fd\u591f\u5b9e\u65bd\u51c6\u786e\u6709\u6548\u7684\u7559\u5b58\u7b56\u7565\u3002\u8fd9\u4e9b\u81ea\u52a8\u5316\u64cd\u4f5c\u53ef\u4ee5\uff1a\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u76d1\u63a7\u4e92\u52a8<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8bc4\u4f30\u6570\u636e<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4e3a\u5217\u8868\u4e2d\u7684\u6bcf\u4e2a\u4eba\u5b9a\u5236\u6d88\u606f\u3002\u00a0<\/li>\n<\/ul>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u5229\u7528\u81ea\u52a8\u5316\u8d44\u6e90\uff0c\u6839\u636e\u5ba2\u6237\u7684\u884c\u4e3a\u548c\u8d2d\u4e70\u8bb0\u5f55\u53d1\u9001\u5b9a\u5236\u7684\u540e\u7eed\u7535\u5b50\u90ae\u4ef6\u548c\u4f18\u60e0\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5ba2\u6237\u53cd\u9988\u5728\u7559\u4f4f\u5ba2\u6237\u65b9\u9762\u8d77\u7740\u4ec0\u4e48\u4f5c\u7528\uff1f<\/strong><\/h2>\n\n\n\n<p>\u5ba2\u6237\u53cd\u9988\u662f\u5173\u4e8e\u5ba2\u6237\u9700\u6c42\u548c\u504f\u597d\u7684\u91cd\u8981\u4fe1\u606f\u6765\u6e90\uff0c\u53ef\u4ee5\u4e3a\u4e1a\u52a1\u51b3\u7b56\u63d0\u4f9b\u4fe1\u606f\uff0c\u5e76\u6709\u53ef\u80fd\u6539\u5584\u5ba2\u6237\u5173\u7cfb\u3002<\/p>\n\n\n\n<p>\u5904\u7406\u53cd\u9988\u8868\u660e\u4e86\u5bf9\u5ba2\u6237\u5173\u5207\u7684\u627f\u8bfa\uff0c\u8fd9\u53ef\u80fd\u4f1a\u5f71\u54cd\u4ed6\u4eec\u5bf9\u81ea\u8eab\u91cd\u8981\u6027\u7684\u770b\u6cd5\uff0c\u5e76\u5f71\u54cd\u4ed6\u4eec\u4e0e\u8d35\u516c\u53f8\u7684\u5173\u7cfb\u3002<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u603b\u7ed3<\/strong><\/h2>\n\n\n\n<p>\u5ba2\u6237\u7559\u5b58\u7387\u548c\u5fe0\u8bda\u5ea6\u662f\u5f71\u54cd\u4f01\u4e1a\u7a33\u5b9a\u6027\u7684\u91cd\u8981\u56e0\u7d20\u3002\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u3001\u6570\u636e\u9a71\u52a8\u5206\u6790\u548c\u4e00\u81f4\u7684 <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e5%ae%a2%e6%88%b7%e8%af%84%e4%bb%b7%e4%bb%a5%e5%8f%8a%e5%a6%82%e4%bd%95%e6%94%b6%e9%9b%86%e5%ae%83%e4%bb%ac\/\" data-type=\"answer\" data-id=\"3455\">\u53cd\u9988\u6536\u96c6<\/a> \u4f1a\u5f71\u54cd <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/what-is-the-connection-between-testimonials-and-customer-loyalty\/\" data-type=\"answer\" data-id=\"5276\">\u5ba2\u6237\u5fe0\u8bda\u5ea6<\/a>\uff0c\u6700\u7ec8\u53ef\u80fd\u6709\u52a9\u4e8e\u5b9e\u73b0\u957f\u671f\u76c8\u5229\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>How does customer retention impact profitability? Existing client retention is considered a profitable business strategy due to the higher spending and brand advocacy observed among loyal customers. As such, customer retention and loyalty undoubtedly go hand in hand. The arguments provided emphasize the importance of focusing on customer retention from a financial perspective. Deep Dive:\u00a0 [&hellip;]<\/p>","protected":false},"author":39,"featured_media":5301,"template":"","answers_category":[19],"class_list":["post-5300","answer","type-answer","status-publish","has-post-thumbnail","hentry","answers_category-digital-marketing-basics"],"acf":{"image":null,"card_image":5301,"content":[{"acf_fc_layout":"header_section","title":"\u4ec0\u4e48\u662f\u5ba2\u6237\u7559\u5b58\uff1f","descriptions":"Customer retention strategies aim to keep current customers actively involved with a company, ensuring their needs are fulfilled to maintain their engagement. The core principle of retention is building long-lasting connections that promote consistent customer patronage.<br\/><br\/>\r\nTo maintain sustainable growth, it's often more cost-effective to prioritize customer retention rather than exclusively focusing on acquiring new customers.\r\n","tip_label":"Pro Tip","tip":"Assessing customer churn alongside retention rates will help you pinpoint areas that require attention and improvement.","additional_tips":null,"key_takeaways_label":"Key Takeaways:","key_takeaways":[{"label":"Customer retention reduces costs by minimizing customer acquisition expenses","body":""},{"label":"Retention success heavily relies on data analysis","body":""},{"label":"Customer satisfaction is the backbone of sustained loyalty","body":""}]}]},"_links":{"self":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer\/5300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer"}],"about":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/types\/answer"}],"author":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/users\/39"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media\/5301"}],"wp:attachment":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media?parent=5300"}],"wp:term":[{"taxonomy":"answers_category","embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answers_category?post=5300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}