{"id":5269,"date":"2025-02-26T13:52:06","date_gmt":"2025-02-26T13:52:06","guid":{"rendered":"https:\/\/hocoos.com\/?post_type=answer&#038;p=5269"},"modified":"2025-02-26T13:52:07","modified_gmt":"2025-02-26T13:52:07","slug":"what-is-market-segmentation","status":"publish","type":"answer","link":"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/what-is-market-segmentation\/","title":{"rendered":"\u4ec0\u4e48\u662f\u5e02\u573a\u7ec6\u5206\uff1f"},"content":{"rendered":"<h3 class=\"wp-block-heading\"><strong>\u5e02\u573a\u7ec6\u5206\u7684\u4e0d\u540c\u7c7b\u578b\u6709\u54ea\u4e9b\uff1f<\/strong><\/h3>\n\n\n\n<p>\u5e02\u573a\u7ec6\u5206\u7684\u56db\u5927\u4e3b\u8981\u7c7b\u522b\u662f\uff1a&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4eba\u53e3\u7edf\u8ba1<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5fc3\u7406\u7edf\u8ba1<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u884c\u4e3a<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5730\u7406&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>\u5e02\u573a\u7ec6\u5206\u65e8\u5728\u901a\u8fc7\u76f8\u5173\u7684 methodologies \u548c approaches \u6765\u6ee1\u8db3\u5404\u79cd\u5ba2\u6237\u9700\u6c42\u3002\u7406\u89e3\u8fd9\u4e00\u70b9\uff0c\u4f01\u4e1a\u624d\u80fd\u9488\u5bf9\u5176\u4ea7\u54c1\u6216\u670d\u52a1\u5b9e\u65bd\u6700\u5408\u9002\u7684\u7b56\u7565\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u5408\u5e76\u7ec6\u5206\u7c7b\u578b\uff0c\u4ee5\u5f62\u6210\u5bf9\u53d7\u4f17\u66f4\u5168\u9762\u7684\u4e86\u89e3\u3002\u4f8b\u5982\uff0c\u8003\u8651\u7ed3\u5408\u5fc3\u7406\u7edf\u8ba1\u548c\u4eba\u53e3\u7edf\u8ba1\u6570\u636e\u6765\u6355\u6349\u5ba2\u6237\u753b\u50cf\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u5982\u4f55\u8bc6\u522b\u548c\u5b9a\u4e49\u76ee\u6807\u7ec6\u5206\u5e02\u573a\uff1f<\/strong><\/h3>\n\n\n\n<p>\u8bc6\u522b\u76ee\u6807\u7ec6\u5206\u5e02\u573a\u6d89\u53ca\u8bc4\u4f30\u53ef\u7528\u7684\u5e02\u573a\u4fe1\u606f\uff0c\u4ee5\u6784\u5efa\u5177\u6709\u76f8\u4f3c\u7279\u5f81\u548c\u9700\u6c42\u7684\u6f5c\u5728\u4e70\u5bb6\u7fa4\u4f53\u3002\u516c\u53f8\u5e94\u8be5\u521b\u5efa\u5168\u9762\u7684\u5ba2\u6237\u6863\u6848\uff0c\u5c06\u5177\u6709\u76f8\u4f3c\u9700\u6c42\u548c\u7279\u5f81\u7684\u5ba2\u6237\u8fdb\u884c\u5206\u7c7b\uff0c\u4ece\u800c\u6709\u6548\u7ba1\u7406\u8425\u9500\u6210\u672c\uff0c\u5e76\u5c06\u8d44\u6e90\u96c6\u4e2d\u5728\u6700\u6709\u53ef\u80fd\u63a5\u53d7\u7684\u7fa4\u4f53\u4e0a\u3002&nbsp;<\/p>\n\n\n\n<p>\u8fd9\u79cd\u8425\u9500\u65b9\u6cd5\u5229\u7528\u6765\u81ea\u5404\u79cd\u6765\u6e90\u7684\u6570\u636e\uff0c\u4f8b\u5982\u8c03\u67e5\u3001\u7126\u70b9\u5c0f\u7ec4\u548c <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e5%ae%a2%e6%88%b7%e5%8f%8d%e9%a6%88\/\" data-type=\"answer\" data-id=\"3864\">\u5ba2\u6237\u53cd\u9988<\/a> \u4ee5\u63d0\u9ad8\u5176\u6709\u6548\u6027\u3001\u51c6\u786e\u6027\u548c\u53ef\u7ba1\u7406\u6027\u3002<\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u5982\u4f55\u4e3a\u6bcf\u4e2a\u7ec6\u5206\u5e02\u573a\u5236\u5b9a\u8425\u9500\u7b56\u7565\uff1f<\/strong><\/h3>\n\n\n\n<p>\u4e3a\u6240\u6709\u7ec6\u5206\u5e02\u573a\u5b9a\u5236\u4fe1\u606f\u3001\u6e20\u9053\u548c\u4ea7\u54c1\uff0c\u53ef\u4ee5\u9ad8\u6548\u5730\u5236\u5b9a\u8425\u9500\u7b56\u7565\u3002\u8fd9\u79cd\u4e2a\u6027\u5316\u7684\u65b9\u6cd5\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u4e86\u8425\u9500\u4ef7\u503c\u3002\u8fd9\u662f\u6700\u7406\u60f3\u7684\u9009\u62e9\uff0c\u56e0\u4e3a\u5b83\u4fc3\u8fdb\u4e86\u76f8\u5173\u6027\uff0c\u4f8b\u5982\uff0c\u8003\u8651\u9488\u5bf9\u4e0d\u540c\u7684\u5e74\u9f84\u7ec4\u4f7f\u7528\u4e0d\u540c\u7684\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u4e3a\u6bcf\u4e2a\u7ec6\u5206\u5e02\u573a\u5c1d\u8bd5\u4e0d\u540c\u7684\u8425\u9500\u4fe1\u606f\u548c\u6e20\u9053\uff0c\u770b\u770b\u54ea\u79cd\u6548\u679c\u6700\u597d\u3002A\/B \u6d4b\u8bd5\u53ef\u4ee5\u4ea7\u751f\u5f88\u591a\u6709\u7528\u7684\u4fe1\u606f\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5e02\u573a\u7ec6\u5206\u7684\u6f5c\u5728\u9677\u9631\u662f\u4ec0\u4e48\uff1f<\/strong><\/h2>\n\n\n\n<p>\u4ee5\u4e0b\u662f\u9700\u8981\u6ce8\u610f\u7684\u5e02\u573a\u7ec6\u5206\u8981\u7d20\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8fc7\u5ea6\u7ec6\u5206<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5ffd\u89c6\u5e02\u573a\u53d8\u5316<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4e0d\u51c6\u786e\u7684\u7ec6\u5206<\/li>\n<\/ul>\n\n\n\n<p>\u60a8\u6709\u53ef\u80fd\u6d6a\u8d39\u5b9d\u8d35\u7684\u8d44\u6e90\uff0c\u5e76\u56e0\u65e0\u6548\u7684\u8425\u9500\u7b56\u7565\u800c\u635f\u5931\u8d44\u91d1\u3002\u8bf7\u786e\u4fdd\u60a8\u719f\u6089\u8fd9\u4e9b\u9879\u76ee\uff0c\u4ee5\u4fbf\u505a\u51fa\u5fc5\u8981\u7684\u66f4\u6539\u3002\u7ecf\u5e38\u68c0\u67e5\u60a8\u7684\u7ec6\u5206\u5e02\u573a\u662f\u5426\u76f8\u5173\u3002<\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u79d1\u6280\u5982\u4f55\u5f71\u54cd\u73b0\u4ee3\u5e02\u573a\u7ec6\u5206\uff1f<\/strong><\/h3>\n\n\n\n<p>\u5e02\u573a\u7ec6\u5206\u4e0e\u6280\u672f\u4e4b\u95f4\u5b58\u5728\u7740\u590d\u6742\u7684\u5173\u7cfb\u3002\u6280\u672f\u63d0\u4f9b\u4e86\u6570\u636e\u6536\u96c6\u548c\u5b9a\u4f4d\u5de5\u5177\uff0c\u8fd9\u4e9b\u5de5\u5177\u4f1a\u5f71\u54cd\u5e02\u573a\u7ec6\u5206\u7b56\u7565\uff0c\u4ece\u800c\u4fc3\u6210\u66f4\u7cbe\u51c6\u3001\u66f4\u9ad8\u6548\u7684\u5ba2\u6237\u7ec6\u5206\u3002\u6b64\u5916\uff0c\u8fd1\u671f\u7684\u6280\u672f\u53d1\u5c55\u4e5f\u4fc3\u8fdb\u4e86\u5fae\u7ec6\u5206\u6280\u672f\u7684\u5e94\u7528(<a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/what-is-crm\/\" data-type=\"answer\" data-id=\"5240\">CRM\u7cfb\u7edf<\/a> \u4f8b\u5982\uff0c\u793e\u4ea4\u5a92\u4f53\u5206\u6790\uff09\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u5b9e\u65bdAI\u548c\u673a\u5668\u5b66\u4e60\u4ee5\u52a0\u901f\u7ec6\u5206\u8fc7\u7a0b\uff0c\u4ece\u800c\u8bc6\u522b\u6f5c\u5728\u7684\u9690\u85cf\u6a21\u5f0f\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5e02\u573a\u7ec6\u5206\u4e0e\u76ee\u6807\u5e02\u573a\u8425\u9500\u548c\u5b9a\u4f4d\u4e4b\u95f4\u6709\u4f55\u5173\u7cfb\uff1f<\/strong><\/h2>\n\n\n\n<p>\u5e02\u573a\u7ec6\u5206\u662f\u76ee\u6807\u5e02\u573a\u8425\u9500\u548c\u5b9a\u4f4d\u7684\u57fa\u7840\uff0c\u5176\u4e2d\u5305\u62ec\u4e3a\u6bcf\u4e2a\u5df2\u8bc6\u522b\u7684\u7ec6\u5206\u5e02\u573a\u9009\u62e9\u548c\u6784\u5efa\u72ec\u7279\u7684\u54c1\u724c\u6807\u8bc6\u3002\u8fd9\u4e2a\u6709\u5e8f\u7684\u8fc7\u7a0b\u53ef\u786e\u4fdd\u6240\u6709\u8425\u9500\u6d3b\u52a8\u90fd\u5f97\u5230\u6574\u5408\u548c\u534f\u8c03\u3002&nbsp;<\/p>\n\n\n\n<p>\u5e02\u573a\u7ec6\u5206\u662f\u4e00\u9879\u5408\u9002\u7684\u7b56\u7565\uff0c\u56e0\u4e3a\u5b83\u53ef\u4ee5\u6539\u8fdb\u8425\u9500\u8ba1\u5212\uff0c\u800c\u8425\u9500\u8ba1\u5212\u7684\u6267\u884c\u5e94\u9075\u5faa\u4ee5\u4e0b\u987a\u5e8f\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u5e02\u573a\u7ec6\u5206<\/strong><\/li>\n\n\n\n<li><strong>\u76ee\u6807\u5e02\u573a\u9009\u62e9<\/strong><\/li>\n\n\n\n<li><strong>\u5e02\u573a\u5b9a\u4f4d<\/strong><\/li>\n<\/ol>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u5168\u7403\u5e02\u573a\u7ec6\u5206\u4e0e\u56fd\u5185\u5e02\u573a\u7ec6\u5206\u6709\u4f55\u4e0d\u540c\uff1f<\/strong><\/h3>\n\n\n\n<p>\u5168\u7403\u5e02\u573a\u7ec6\u5206\u4e0e\u56fd\u5185\u5e02\u573a\u7ec6\u5206\u4e0d\u540c\uff0c\u5b83\u9700\u8981\u8003\u8651\u5404\u56fd\u5728\u6587\u5316\u3001\u7ecf\u6d4e\u548c\u653f\u6cbb\u65b9\u9762\u7684\u5dee\u5f02\u3002\u7531\u4e8e\u8fd9\u79cd\u989d\u5916\u7684\u590d\u6742\u6027\uff0c\u516c\u53f8\u9700\u8981\u8c03\u6574\u5176\u7b56\u7565\u4ee5\u9002\u5e94\u533a\u57df\u504f\u597d\u3002&nbsp;<\/p>\n\n\n\n<p>\u610f\u8bc6\u5230\u8fd9\u4e9b\u5dee\u8ddd\u5dee\u5f02\u5bf9\u4e8e\u5728\u5168\u7403\u53d6\u5f97\u6210\u529f\u81f3\u5173\u91cd\u8981\u3002\u8bed\u8a00\u548c\u6587\u5316\u5dee\u5f02\u5728\u56fd\u9645\u5e02\u573a\u7ec6\u5206\u4e2d\u6781\u4e3a\u91cd\u8981\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u4e0e\u76ee\u6807\u5730\u57df\u7684\u6587\u5316\u4ea7\u4e1a\u4e13\u5bb6\u6216\u516c\u53f8\u5408\u4f5c\u3002\u8fd9\u6837\u7684\u672c\u5730\u5408\u4f5c\u53ef\u4ee5\u4e3a\u60a8\u7701\u53bb\u65e5\u540e\u7684\u8fd0\u8425\u96be\u9898\u3002\n\n<\/div>\n<\/div>\n\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u603b\u7ed3&nbsp;<\/strong><\/h2>\n\n\n\n<p>\u5728\u5f53\u4eca\u7ade\u4e89\u6fc0\u70c8\u7684\u73af\u5883\u4e2d\uff0c\u4f01\u4e1a\u8981\u60f3\u53d6\u5f97\u6210\u529f\uff0c\u7cbe\u5fc3\u8bbe\u8ba1\u7684\u5e02\u573a\u7ec6\u5206\u81f3\u5173\u91cd\u8981\u3002\u867d\u7136\u53d7\u4f17\u7ec6\u5206\u88ab\u8ba4\u4e3a\u662f\u4e00\u79cd\u6709\u4ef7\u503c\u7684\u8425\u9500\u5de5\u5177\uff0c\u4f46\u5176\u6709\u6548\u6027\u53ef\u80fd\u56e0\u516c\u53f8\u7684\u5b9e\u65bd\u65b9\u5f0f\u800c\u5f02\u3002\u6574\u5408\u5e02\u573a\u7ec6\u5206\u5bf9\u5ba2\u6237\u6ee1\u610f\u5ea6\u548c\u4e1a\u52a1\u6269\u5f20\u65e2\u6709\u79ef\u6781\u7684\u5f71\u54cd\uff0c\u4e5f\u6709\u6d88\u6781\u7684\u5f71\u54cd\uff1b\u56e0\u6b64\uff0c\u81f3\u5173\u91cd\u8981\u7684\u662f\u8981\u5206\u6790 <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/what-is-a-target-audience\/\" data-type=\"answer\" data-id=\"5258\">\u60a8\u81ea\u5df1\u7684\u53d7\u4f17<\/a> \u5e76\u5b9a\u5236\u4e00\u79cd\u6ee1\u8db3\u60a8\u4e1a\u52a1\u9700\u6c42\u7684\u65b9\u6cd5\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>What are the different types of market segmentation? The four main categories of market segmentation are:&nbsp; Market segmentation aims to address various customer needs through pertinent methodologies and approaches. Understanding this enables a business to implement the most suitable strategy for its products or services. Pro Tip: Merge segmentation types to form a more rounded [&hellip;]<\/p>","protected":false},"author":39,"featured_media":5275,"template":"","answers_category":[19],"class_list":["post-5269","answer","type-answer","status-publish","has-post-thumbnail","hentry","answers_category-digital-marketing-basics"],"acf":{"image":null,"card_image":5275,"content":[{"acf_fc_layout":"header_section","title":"\u4ec0\u4e48\u662f\u5e02\u573a\u7ec6\u5206\uff1f","descriptions":"Market segmentation divides a broad market into smaller groups that have similar necessities or features.<br\/><br\/>This division enables businesses to run targeted marketing campaigns through direct communication with specific customer segments.<br\/><br\/>This method facilitates accurate identification of the target audience.<br\/><br\/>\r\n\r\n<strong>Example<\/strong>:<br\/><br\/>\r\nA skincare company that segments its campaign by age and skin conditions.<br\/><br\/>Knowing who your audience is (the types of subgroups) gives businesses a hint of where to allocate advertising budgets.\r\n","tip_label":"Pro Tip","tip":"Look beyond existing sources of information. Consider interviewing customers and watching how users interact with the product to discover segmentation opportunities that competitors may overlook.","additional_tips":null,"key_takeaways_label":"Key Takeaways:","key_takeaways":[{"label":"Through marketing segmentation, a company can create a marketing strategy for a specific audience","body":""},{"label":"AI and machine learning can uncover very sophisticated hidden data patterns which help in more accurate segmentation analysis","body":""},{"label":"Work with experts who understand local culture to effectively manage segments from around the world","body":""}]}]},"_links":{"self":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer\/5269","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer"}],"about":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/types\/answer"}],"author":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/users\/39"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media\/5275"}],"wp:attachment":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media?parent=5269"}],"wp:term":[{"taxonomy":"answers_category","embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answers_category?post=5269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}