{"id":5251,"date":"2025-02-21T14:20:16","date_gmt":"2025-02-21T14:20:16","guid":{"rendered":"https:\/\/hocoos.com\/?post_type=answer&#038;p=5251"},"modified":"2025-02-26T13:24:03","modified_gmt":"2025-02-26T13:24:03","slug":"what-is-a-marketing-funnel","status":"publish","type":"answer","link":"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/what-is-a-marketing-funnel\/","title":{"rendered":"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u3068\u306f\u4f55\u3067\u3059\u304b\uff1f"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><strong>\u8425\u9500\u6f0f\u6597\u7684\u4e0d\u540c\u9636\u6bb5\u662f\u4ec0\u4e48\uff1f<\/strong><\/h2>\n\n\n\n<p>\u8425\u9500\u6f0f\u6597\u901a\u5e38\u5305\u542b\u4ee5\u4e0b\u51e0\u4e2a\u9636\u6bb5\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u8ba4\u77e5\uff08\u6f0f\u6597\u9876\u90e8\uff09\uff1a<\/strong> \u8d2d\u4e70\u8005\u65c5\u7a0b\u7684\u7b2c\u4e00\u9636\u6bb5\u662f\u6f5c\u5728\u5ba2\u6237\u53d1\u73b0\u60a8\u7684\u54c1\u724c\u3001\u4ea7\u54c1\u6216\u670d\u52a1\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5174\u8da3\uff08\u6f0f\u6597\u4e2d\u90e8\uff09\uff1a<\/strong> \u5ba2\u6237\u5f00\u59cb\u4e0e\u60a8\u7684\u5185\u5bb9\u4e92\u52a8\u6216\u6d4f\u89c8\u60a8\u7684\u4ea7\u54c1\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u8003\u8651\uff08\u6f0f\u6597\u4e2d\u90e8\uff09\uff1a<\/strong> \u5ba2\u6237\u5c06\u60a8\u7684\u62a5\u4ef7\u4e0e\u7ade\u4e89\u5bf9\u624b\u7684\u4ea7\u54c1\u8fdb\u884c\u6bd4\u8f83\uff0c\u5e76\u8003\u8651\u8fdb\u884c\u8d2d\u4e70\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u51b3\u7b56\uff08\u6f0f\u6597\u5e95\u90e8\uff09\uff1a<\/strong> \u5ba2\u6237\u6b63\u5904\u4e8e\u8d2d\u4e70\u670d\u52a1\u6216\u4ea7\u54c1\u7684\u6700\u540e\u9636\u6bb5\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u884c\u52a8\uff08\u9500\u552e\u6f0f\u6597\u5e95\u90e8\uff09\uff1a<\/strong> \u5ba2\u6237\u8f6c\u5316\u5e76\u8d2d\u4e70\u4ea7\u54c1\uff0c\u6216\u5b8c\u6210\u5176\u4ed6\u671f\u671b\u7684\u64cd\u4f5c\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u6b64\u65c5\u7a0b\u901a\u5e38\u662f\u6307\u5ba2\u6237\u4ece\u7b2c\u4e00\u6b21\u4e0e\u60a8\u7684\u54c1\u724c\u4e92\u52a8\u5230\u6210\u4e3a\u5fe0\u5b9e\u5ba2\u6237\u6240\u9075\u5faa\u7684\u6b65\u9aa4\u3002\u4e86\u89e3\u6bcf\u4e2a\u9636\u6bb5\u4f7f\u8425\u9500\u4eba\u5458\u80fd\u591f\u5236\u5b9a\u7b56\u7565\uff0c\u5f15\u5bfc\u6f5c\u5728\u5ba2\u6237\u901a\u8fc7\u9500\u552e\u6f0f\u6597\u3002<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5982\u4f55\u4f18\u5316\u6f0f\u6597\u7684\u6bcf\u4e2a\u9636\u6bb5\uff1f<\/strong><\/h2>\n\n\n\n<p>\u4e3a\u4e86\u63d0\u9ad8\u7efc\u5408\u8425\u9500\u65b9\u6cd5\u7684\u6709\u6548\u6027\uff0c\u8fd9\u4e9b\u63aa\u65bd\u53ef\u4ee5\u5e94\u7528\u4e8e\u5176\u5404\u4e2a\u9636\u6bb5\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u8ba4\u77e5\u5ea6\uff1a<\/strong> \u4f18\u5316\u5173\u952e\u8bcd\u3001\u6295\u8d44PPC\u5e7f\u544a\u5e76\u5236\u4f5c\u6613\u4e8e\u5206\u4eab\u7684\u5185\u5bb9\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5174\u8da3\uff1a <\/strong>\u4f20\u8fbe\u91cd\u8981\u4fe1\u606f\uff0c\u5229\u7528\u4e2a\u6027\u5316\u7535\u5b50\u90ae\u4ef6\u8425\u9500\uff0c\u5e76\u4fc3\u8fdb\u793e\u4ea4\u5a92\u4f53\u53c2\u4e0e\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u8003\u8651\uff1a<\/strong> \u5206\u4eab\u5173\u4e8e\u60a8\u4ea7\u54c1\u7684\u5168\u9762\u4fe1\u606f\uff0c\u6574\u5408\u5ba2\u6237\u8bc4\u8bba\uff0c\u5e76\u63d0\u4f9b\u4ee5\u56fe\u8868\u5f62\u5f0f\u663e\u793a\u7684\u6bd4\u8f83\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u51b3\u7b56\uff1a<\/strong> \u63a8\u51fa <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/what-is-a-discount-code\/\" data-type=\"answer\" data-id=\"5230\">\u4fc3\u9500\u4ee3\u7801<\/a>\u3001\u514d\u9664\u8fd0\u8d39\u5e76\u63a8\u5e7f\u9650\u65f6\u4f18\u60e0\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u884c\u52a8\uff1a<\/strong> \u4f18\u5316\u8d2d\u4e70\u6d41\u7a0b\uff0c\u63d0\u4f9b\u4fbf\u6377\u7684\u7528\u6237\u4f53\u9a8c\uff0c\u53ca\u65f6\u534f\u52a9\u5ba2\u6237\u5e76\u53d1\u9001\u8c03\u67e5\u95ee\u5377\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u6846\u67b6\u7684\u6bcf\u4e2a\u9636\u6bb5\u90fd\u9700\u8981\u4f18\u5316\uff0c\u8fd9\u610f\u5473\u7740\u6f5c\u5728\u5ba2\u6237\u5e94\u8be5\u80fd\u591f\u8f7b\u677e\u5730\u8fdb\u5165\u4e0b\u4e00\u9636\u6bb5\u3002\u8fd9\u5305\u62ec\u6d88\u9664\u6469\u64e6\u70b9\u5e76\u63d0\u4f9b\u6709\u6548\u7684\u7406\u7531\u8ba9\u5ba2\u6237\u5b8c\u6210\u4ed6\u4eec\u7684\u65c5\u7a0b\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u8fdb\u884cA\/B\u6d4b\u8bd5\u4ee5\u5c1d\u8bd5\u4e0d\u540c\u7684\u65b9\u6cd5\uff0c\u5e76\u4e86\u89e3\u54ea\u4e9b\u65b9\u6cd5\u6700\u80fd\u5438\u5f15\u60a8\u7684\u53d7\u4f17\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u6709\u54ea\u4e9b\u5e38\u89c1\u7684\u8425\u9500\u6f0f\u6597\u6a21\u578b\uff1f<\/strong><\/h2>\n\n\n\n<p>\u8425\u9500\u6f0f\u6597\u5728\u5e2e\u52a9\u6f5c\u5728\u5ba2\u6237\u5b8c\u6210\u8d2d\u4e70\u8fc7\u7a0b\u7684\u4e0d\u540c\u9636\u6bb5\u65b9\u9762\u975e\u5e38\u91cd\u8981\u3002\u6bcf\u4e2a\u6a21\u578b\u90fd\u6709\u5176\u72ec\u7279\u7684\u89c6\u89d2\u548c\u91cd\u70b9\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u6700\u5e38\u89c1\u7684\u6a21\u578b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>TOFU-MOFU-BOFU\uff08\u6f0f\u6597\u9876\u90e8\u3001\u4e2d\u90e8\u3001\u5e95\u90e8\uff09\uff1a<\/strong> \u8be5\u6a21\u578b\u5c06\u6f0f\u6597\u5206\u4e3a\u4e09\u4e2a\u4e3b\u8981\u90e8\u5206\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5ba2\u6237\u751f\u547d\u5468\u671f\u6a21\u578b\uff1a<\/strong> \u8be5\u6a21\u578b\u4fa7\u91cd\u4e8e\u5728\u9500\u552e\u540e\u4e0e\u5ba2\u6237\u4e92\u52a8\u5e76\u7559\u4f4f\u5ba2\u6237\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u6df1\u5165\u4e86\u89e3\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u6bcf\u4e2a\u6a21\u578b\u90fd\u4e3a\u5ba2\u6237\u65c5\u7a0b\u63d0\u4f9b\u4e86\u5b9d\u8d35\u7684\u89c1\u89e3\uff0c\u4f7f\u8425\u9500\u4eba\u5458\u80fd\u591f\u6839\u636e\u81ea\u8eab\u4e1a\u52a1\u548c\u76ee\u6807\u53d7\u4f17\u9009\u62e9\u5408\u9002\u7684\u6a21\u578b\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5982\u4f55\u6784\u5efa\u8425\u9500\u6f0f\u6597\uff1f<\/strong><\/h2>\n\n\n\n<p>\u6784\u5efa\u8425\u9500\u6f0f\u6597\u662f\u4e00\u4e2a\u8fed\u4ee3\u8fc7\u7a0b\u3002\u5b83\u9700\u8981\u4e0d\u65ad\u8c03\u6574\uff0c\u4ee5\u786e\u4fdd\u5176\u8fbe\u5230\u5f15\u5bfc\u5ba2\u6237\u8fdb\u884c\u8d2d\u4e70\u7684\u76ee\u7684\u3002\u4ee5\u4e0b\u662f\u6784\u5efa\u6709\u6548\u8425\u9500\u6f0f\u6597\u7684\u6b65\u9aa4\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u786e\u5b9a\u60a8\u7684 <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/what-is-a-target-audience\/\">\u76ee\u6807\u53d7\u4f17<\/a>:<\/strong> \u4e86\u89e3\u4e70\u5bb6\u89d2\u8272\u5bf9\u60a8\u7684\u8425\u9500\u5de5\u4f5c\u81f3\u5173\u91cd\u8981\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u7ed8\u5236\u5ba2\u6237\u65c5\u7a0b\u56fe\uff1a<\/strong> \u5b9a\u4e49\u5ba2\u6237\u5728\u8d2d\u4e70\u524d\u7684\u6d3b\u52a8\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u521b\u5efa\u76ee\u6807\u5185\u5bb9\uff1a<\/strong> \u5728\u6bcf\u4e2a\u9636\u6bb5\u521b\u5efa\u6ee1\u8db3\u5ba2\u6237\u671f\u671b\u7684\u5185\u5bb9\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u9009\u62e9\u6b63\u786e\u7684\u8425\u9500\u6e20\u9053\uff1a<\/strong> \u4f18\u5148\u9009\u62e9\u80fd\u591f\u8ba9\u60a8\u7684\u76ee\u6807\u53d7\u4f17\u53c2\u4e0e\u5ea6\u6700\u9ad8\u7684\u6e20\u9053\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u8ddf\u8e2a\u548c\u8861\u91cf\u7ed3\u679c\uff1a <\/strong>\u8ddf\u8e2a\u91cd\u8981\u6307\u6807\uff0c\u4ee5\u786e\u4fdd\u60a8\u7684\u6f0f\u6597\u53d1\u6325\u6700\u4f73\u6027\u80fd\u3002<\/li>\n<\/ul>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5982\u4f55\u8861\u91cf\u8425\u9500\u6f0f\u6597\u7684\u6210\u529f\uff1f<\/strong><\/h2>\n\n\n\n<p>\u8861\u91cf\u6f0f\u6597\u76c8\u5229\u80fd\u529b\u7684\u91cd\u8981\u6307\u6807\u6709\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e7%bd%91%e7%ab%99%e8%bd%ac%e5%8c%96%e7%8e%87\/\" data-type=\"answer\" data-id=\"3855\">\u8f6c\u5316\u7387<\/a>:<\/strong> \u91c7\u53d6\u60a8\u5e0c\u671b\u4ed6\u4eec\u91c7\u53d6\u7684\u884c\u52a8\u7684\u8bbf\u5ba2\u6570\u91cf\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6f5c\u5728\u5ba2\u6237\u83b7\u53d6\uff1a<\/strong> \u60a8\u83b7\u5f97\u7684\u6f5c\u5728\u5ba2\u6237\u6570\u91cf\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5ba2\u6237\u83b7\u53d6\u6210\u672c (CAC)\uff1a<\/strong> \u83b7\u53d6\u65b0\u5ba2\u6237\u6240\u4ea7\u751f\u7684\u8d39\u7528\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/what-is-customer-lifetime-value\/\" data-type=\"answer\" data-id=\"5233\">\u5ba2\u6237\u7ec8\u8eab\u4ef7\u503c (CLTV)<\/a>:<\/strong> \u4f01\u4e1a\u5728\u6574\u4e2a\u4e1a\u52a1\u5173\u7cfb\u4e2d\u4ece\u5355\u4e2a\u5ba2\u6237\u83b7\u5f97\u7684\u603b\u6536\u5165\u3002<\/li>\n<\/ul>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u8003\u8651\u4f7f\u7528\u80fd\u591f\u6d4b\u91cf\u548c\u76d1\u63a7\u5173\u952e\u6307\u6807\u7684\u8425\u9500\u5206\u6790\u5e73\u53f0\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u521b\u5efa\u8425\u9500\u6f0f\u6597\u65f6\u8981\u907f\u514d\u54ea\u4e9b\u5e38\u89c1\u9519\u8bef\uff1f<\/strong><\/h2>\n\n\n\n<p>\u8981\u6784\u5efa\u6210\u529f\u7684\u8425\u9500\u6f0f\u6597\uff0c\u8bc6\u522b\u8be5\u9886\u57df\u9762\u4e34\u7684\u5e38\u89c1\u95ee\u9898\u81f3\u5173\u91cd\u8981\u3002\u4e3a\u4e86\u5e94\u5bf9\u8425\u9500\u4eba\u5458\u9047\u5230\u7684\u6311\u6218\uff0c\u5fc5\u987b\u6df1\u5165\u4e86\u89e3\u4ee5\u4e0b\u5173\u952e\u70b9\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u76ee\u6807\u53d7\u4f17\u4e0d\u660e\u786e\uff1a <\/strong>\u786e\u5b9a\u4f01\u4e1a\u7684\u7406\u60f3\u5ba2\u6237\u53ef\u80fd\u5177\u6709\u6311\u6218\u6027\uff0c\u4f46\u8fd9\u662f\u6784\u5efa\u8425\u9500\u6f0f\u6597\u7684\u5173\u952e\u73af\u8282\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5fd8\u8bb0 <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e5%86%85%e5%ae%b9%e8%90%a5%e9%94%80\/\" data-type=\"answer\" data-id=\"4110\">\u5185\u5bb9\u8425\u9500<\/a>: <\/strong>\u6709\u6548\u7684\u5ba2\u6237\u4e92\u52a8\u9700\u8981\u521b\u5efa\u80fd\u591f\u5f15\u8d77\u6f5c\u5728\u5ba2\u6237\u5171\u9e23\u7684\u5185\u5bb9\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u672a\u80fd\u5206\u6790\u6570\u636e\uff1a <\/strong>\u4e3a\u4e86\u4f18\u5316\u6f0f\u6597\uff0c\u76d1\u63a7\u5173\u952e\u7ee9\u6548\u6307\u6807\u5e76\u89e3\u8bfb\u7ed3\u679c\u81f3\u5173\u91cd\u8981\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u672a\u80fd\u4f18\u5316 <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e7%bd%91%e7%bb%9c%e5%88%86%e6%9e%90%e4%b8%ad%e7%9a%84%e6%bc%8f%e6%96%97%e6%98%af%e4%bb%80%e4%b9%88\/\" data-type=\"answer\" data-id=\"5182\">\u6f0f\u6597<\/a>: <\/strong>\u4f18\u5316\u6f0f\u6597\u9700\u8981\u6301\u7eed\u5206\u6790\u548c\u8c03\u6574\uff0c\u4ee5\u63d0\u9ad8\u5176\u6027\u80fd\u5e76\u6700\u5927\u5316\u8f6c\u5316\u7387\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u5982\u679c\u60a8\u60f3\u786e\u4fdd\u60a8\u7684\u8425\u9500\u6f0f\u6597\u6709\u6548\u8fd0\u4f5c\uff0c\u907f\u514d\u8fd9\u4e9b\u9519\u8bef\u81f3\u5173\u91cd\u8981\u3002<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u4f60\u80fd\u63d0\u4f9b\u4e00\u4e9b\u73b0\u5b9e\u4e16\u754c\u4e2d\u8425\u9500\u6f0f\u6597\u7684\u4f8b\u5b50\u5417\uff1f<\/strong><\/h2>\n\n\n\n<p>\u4ee5\u4e0b\u6f0f\u6597\u5c55\u793a\u4e86\u4e0d\u540c\u4f01\u4e1a\u5982\u4f55\u5229\u7528\u548c\u5b9a\u5236\u6f0f\u6597\u4ee5\u63a8\u5e7f\u5176\u7279\u5b9a\u4ea7\u54c1\u548c\u670d\u52a1\uff1a&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u8f6f\u4ef6\u516c\u53f8\uff1a<\/strong> \u514d\u8d39\u8bd5\u7528\uff08\u8ba4\u77e5\uff09-\u3009\u90ae\u4ef6\u57f9\u80b2\uff08\u5174\u8da3\uff09-\u3009 <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e6%a1%88%e4%be%8b%e7%a0%94%e7%a9%b6%e5%8d%9a%e5%ae%a2%e6%96%87%e7%ab%a0\/\" data-type=\"answer\" data-id=\"4514\">\u6848\u4f8b\u7814\u7a76 <\/a>\uff08\u8003\u8651\uff09-\u3009\u4f18\u60e0\u8ba2\u9605\uff08\u51b3\u7b56\/\u884c\u52a8\uff09\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u7535\u5546\u5546\u5e97\uff1a<\/strong> \u793e\u4ea4\u5a92\u4f53\u5e7f\u544a\uff08\u8ba4\u77e5\uff09-&gt; \u535a\u5ba2\u6587\u7ae0\uff08\u5174\u8da3\uff09-&gt; \u5ba2\u6237\u8bc4\u8bba\uff08\u8003\u8651\uff09-&gt; \u514d\u8fd0\u8d39\uff08\u51b3\u7b56\/\u884c\u52a8\uff09\u3002<\/li>\n<\/ul>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u603b\u7ed3<\/strong><\/h2>\n\n\n\n<p>\u5bf9\u4e8e\u4efb\u4f55\u4f01\u4e1a\u800c\u8a00\uff0c\u8425\u9500\u6f0f\u6597\u5982\u540c\u8def\u7ebf\u56fe\uff0c\u7528\u4e8e\u8ffd\u8e2a\u5ba2\u6237\u4ece\u6f5c\u5728\u5ba2\u6237\u5230\u5fe0\u5b9e\u5ba2\u6237\u7684\u65c5\u7a0b\u3002\u6e05\u6670\u7684\u8425\u9500\u6f0f\u6597\u5bf9\u4e8e\u7406\u89e3\u548c\u4f18\u5316\u5ba2\u6237\u65c5\u7a0b\u81f3\u5173\u91cd\u8981\u3002\u4f01\u4e1a\u5e94\u8003\u8651\u6301\u7eed\u5ba1\u67e5\u7ed3\u679c\uff0c\u5e76\u5728\u6bcf\u4e2a\u9636\u6bb5\u8fdb\u884c\u8c03\u6574\uff0c\u4ee5\u63d0\u9ad8\u8f6c\u5316\u7387\u548c\u521b\u6536\u3002\u8425\u9500\u6f0f\u6597\u9010\u6b65\u8bf4\u660e\u4e86\u5982\u4f55\u5438\u5f15\u3001\u6355\u83b7\u5ba2\u6237\u5e76\u5c06\u5176\u8f6c\u5316\u4e3a\u54c1\u724c\u62e5\u62a4\u8005\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>What are the different stages of a marketing funnel? A marketing funnel usually features the following stages: This journey generally refers to the steps that a customer follows from the very first point of interaction with your brand to becoming a loyal customer. Knowing each stage allows marketers to develop strategies for directing potential customers [&hellip;]<\/p>","protected":false},"author":39,"featured_media":5252,"template":"","answers_category":[19],"class_list":["post-5251","answer","type-answer","status-publish","has-post-thumbnail","hentry","answers_category-digital-marketing-basics"],"acf":{"image":null,"card_image":5252,"content":[{"acf_fc_layout":"header_section","title":"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u3068\u306f\u4f55\u3067\u3059\u304b\uff1f","descriptions":"A marketing funnel is meant to visually show businesses the steps a customer goes through starting with the awareness of a particular product or service, finishing with the purchase of the item. It helps marketers understand the different stages a prospective customer goes through by outlining the stages of their efforts to reach and convert them profitably.<br\/><br\/>\r\n\r\nThese visual representations guide businesses to understand the customer's journey, aiming ultimately to increase sales and strengthen the relationship with their customers, though the impact extent may vary.\r\n","tip_label":"Pro Tip","tip":"Reviewing and updating your marketing funnel is essential to ensure it fits your customer's behaviors and preferences.","additional_tips":null,"key_takeaways_label":"Key Takeaways:","key_takeaways":[{"label":"Funnels outline how customers move","body":"Direct marketing for each step."},{"label":"Each stage requires a different strategy","body":"Your message must be unique."},{"label":"Focus on growth","body":"Measure progress and adjust the funnel."}]}]},"_links":{"self":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer\/5251","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer"}],"about":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/types\/answer"}],"author":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/users\/39"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media\/5252"}],"wp:attachment":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media?parent=5251"}],"wp:term":[{"taxonomy":"answers_category","embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answers_category?post=5251"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}