{"id":5197,"date":"2025-02-11T10:53:15","date_gmt":"2025-02-11T10:53:15","guid":{"rendered":"https:\/\/hocoos.com\/?post_type=answer&#038;p=5197"},"modified":"2025-02-11T10:53:18","modified_gmt":"2025-02-11T10:53:18","slug":"what-is-gated-content","status":"publish","type":"answer","link":"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/what-is-gated-content\/","title":{"rendered":"\u4ec0\u4e48\u662f\u95e8\u63a7\u5185\u5bb9\uff1f"},"content":{"rendered":"<h2 class=\"wp-block-heading\">\u5982\u4f55\u4f7f\u7528\u5c01\u95ed\u5f0f\u5185\u5bb9\uff1f<\/h2>\n\n\n\n<p>\u60a8\u53ef\u4ee5\u901a\u8fc7\u591a\u79cd\u65b9\u5f0f\u4f7f\u7528\u53d7\u9650\u5185\u5bb9\uff1b\u5728\u786e\u5b9a\u60a8\u7684\u7b56\u7565\u4e4b\u524d\uff0c\u52a1\u5fc5\u5148\u786e\u5b9a\u60a8\u7684\u4e1a\u52a1\u76ee\u6807\u3002&nbsp;<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u662f\u5982\u4f55\u4f7f\u7528\u53d7\u9650\u5185\u5bb9\u7684\u4e00\u4e9b\u5efa\u8bae\uff1a&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6f5c\u5728\u5ba2\u6237\u83b7\u53d6\uff1a<\/strong> \u5c06\u6f5c\u5728\u5ba2\u6237\u5f00\u53d1\u4f5c\u4e3a\u9996\u8981\u4efb\u52a1\uff0c\u5e76\u63d0\u4f9b\u9644\u52a0\u4fe1\u606f\u3002\u4f8b\u5982\uff0c\u5982\u679c\u60a8\u6709\u4e00\u7bc7\u8868\u73b0\u826f\u597d\u7684\u535a\u5ba2\u6587\u7ae0\uff0c\u53ef\u4ee5\u8003\u8651\u521b\u5efa\u4e00\u672c\u66f4\u6df1\u5165\u63a2\u8ba8\u8be5\u4e3b\u9898\u7684\u7535\u5b50\u4e66\u3002\u4e86\u89e3\u4ed6\u4eec\u8f6c\u5316\u6240\u9700\u7684\u8def\u5f84\uff0c\u5e76\u8fdb\u884c\u76f8\u5e94\u7684\u4f18\u5316\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6536\u96c6\u548c\u7ec6\u5206\u6570\u636e\uff1a <\/strong>\u6536\u96c6\u7528\u6237\u4fe1\u606f\u540e\uff0c\u5229\u7528\u6570\u636e\u5e76\u6df1\u5165\u7814\u7a76\u60a8\u62e5\u6709\u7684\u4fe1\u606f\u3002\u7136\u540e\uff0c\u6839\u636e\u9002\u5408\u60a8\u8425\u9500\u7b56\u7565\u7684\u6307\u6807\u7ec6\u5206\u60a8\u7684\u6f5c\u5728\u5ba2\u6237\u3002\u4e3a\u8fd9\u4e9b\u7ec6\u5206\u5e02\u573a\u5b9a\u5236\u60a8\u7684\u4fe1\u606f\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4e13\u4e1a\u77e5\u8bc6\uff1a <\/strong>\u4f7f\u7528\u53d7\u9650\u5185\u5bb9\u6765\u5c55\u793a\u60a8\u5728\u7279\u5b9a\u9886\u57df\u7684\u77e5\u8bc6\uff0c\u5c24\u5176\u662f\u5728\u60a8\u4e13\u6ce8\u4e8e\u590d\u6742\u4e3b\u9898\u65f6\u3002\u4f8b\u5982\uff0c\u5982\u679c\u60a8\u9500\u552e\u5173\u4e8e\u67d0\u4e2a\u4e3b\u9898\u7684\u8bfe\u7a0b\uff0c\u53ef\u4ee5\u8003\u8651\u5f55\u5236\u7f51\u7edc\u7814\u8ba8\u4f1a\u3002\u8ba9\u7528\u6237\u4f53\u9a8c\u5b8c\u6574\u4ea7\u54c1\u7684\u5185\u5bb9\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u4eba\u4eec\u4e3a\u4ec0\u4e48\u4e0d\u613f\u518d\u63a5\u53d7\u5c01\u95ed\u5f0f\u5185\u5bb9\uff1f<\/h2>\n\n\n\n<p>\u53d7\u9650\u5185\u5bb9\u4ecd\u7136\u662f\u4e00\u79cd\u6709\u7528\u7684\u8425\u9500\u5de5\u5177\uff0c\u4f46\u4e00\u4e9b\u4f01\u4e1a\u6b63\u5728\u9010\u6e10\u653e\u5f03\u5b83\u3002\u5728\u521b\u5efa\u81ea\u5df1\u7684\u5185\u5bb9\u4e4b\u524d\uff0c\u8bf7\u8003\u8651\u9690\u79c1\u3001\u7528\u6237\u4f53\u9a8c\u4ee5\u53ca\u5728\u7ebf\u514d\u8d39\u4fe1\u606f\u7684\u91cf\u7b49\u56e0\u7d20\u3002&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u514d\u8d39\u4fe1\u606f\uff1a <\/strong>\u867d\u7136\u4e92\u8054\u7f51\u514d\u8d39\u63d0\u4f9b\u4e86\u5927\u91cf\u4e0d\u540c\u4e3b\u9898\u7684\u4fe1\u606f\uff0c\u4f46\u6709\u4e9b\u4eba\u53ef\u80fd\u4ecd\u7136\u89c9\u5f97\u4ea4\u6362\u8054\u7cfb\u4fe1\u606f\u4ee5\u8bbf\u95ee\u66f4\u72ec\u5bb6\u7684\u5185\u5bb9\u662f\u6709\u76ca\u7684\u3002\u5982\u679c\u60a8\u521b\u5efa\u53d7\u9650\u5185\u5bb9\uff0c\u5219\u5fc5\u987b\u786e\u4fdd\u5176\u771f\u6b63\u72ec\u7279\uff0c\u800c\u4e0d\u662f\u7528\u6237\u53ef\u4ee5\u5728\u51e0\u79d2\u949f\u5185\u641c\u7d22\u5230\u7684\u5185\u5bb9\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u9690\u79c1\uff1a <\/strong>\u8d8a\u6765\u8d8a\u91cd\u89c6\u9690\u79c1\u610f\u5473\u7740\u60a8\u5e94\u8be5\u63d0\u4f9b\u6700\u5927\u7684\u4ef7\u503c\u6765\u8bf4\u670d\u67d0\u4eba\u4e0e\u60a8\u5206\u4eab\u4ed6\u4eec\u7684\u8054\u7cfb\u4fe1\u606f\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u7528\u6237\u65c5\u7a0b\uff1a<\/strong> \u786e\u5b9a\u8868\u5355\u4e2d\u53ef\u80fd\u5728\u7528\u6237\u65c5\u7a0b\u4e2d\u9020\u6210\u6469\u64e6\u7684\u65b9\u9762\uff0c\u5e76\u63a2\u7d22\u6700\u5927\u9650\u5ea6\u5730\u51cf\u5c11\u8fd9\u4e9b\u95ee\u9898\u7684\u6f5c\u5728\u89e3\u51b3\u65b9\u6848\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u4e0e\u5176\u4e13\u6ce8\u4e8e\u4e00\u79cd\u6216\u53e6\u4e00\u79cd\uff0c\u4e0d\u5982\u7ed3\u5408\u4f7f\u7528\u53d7\u9650\u548c\u975e\u53d7\u9650\u5185\u5bb9\u3002\u00a0\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u5c01\u95ed\u5f0f\u5185\u5bb9\u7684\u4f18\u7f3a\u70b9\u662f\u4ec0\u4e48\uff1f<\/h2>\n\n\n\n<p>\u8003\u8651\u53d7\u9650\u5185\u5bb9\u7684\u4f18\u70b9\uff08\u4f8b\u5982\uff0c\u6f5c\u5728\u5ba2\u6237\u751f\u6210\uff09\u548c\u7f3a\u70b9\uff08\u6301\u7eed\u6d41\u7a0b\uff09\u5bf9\u4e8e\u786e\u5b9a\u5b83\u662f\u5426\u9002\u5408\u60a8\u81f3\u5173\u91cd\u8981\u3002&nbsp;<\/p>\n\n\n\n<p>\u73b0\u5728\u8ba9\u6211\u4eec\u66f4\u8be6\u7ec6\u5730\u4e86\u89e3\u4e00\u4e0b\u53d7\u9650\u5185\u5bb9\u7684\u4f18\u7f3a\u70b9\u3002&nbsp;<\/p>\n\n\n\n<p><strong>\u4f18\u70b9\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6f5c\u5728\u5ba2\u6237\u83b7\u53d6\uff1a 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href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e4%b8%aa%e6%80%a7%e5%8c%96%e8%90%a5%e9%94%80\/\">\u4e2a\u6027\u5316\u8425\u9500<\/a>: <\/strong>\u7ec6\u5206\u53d7\u4f17\u540e\uff0c\u6839\u636e\u7528\u6237\u5174\u8da3\u4e2a\u6027\u5316\u60a8\u7684\u8425\u9500\u4fe1\u606f\u3002\u00a0<\/li>\n<\/ul>\n\n\n\n<p><strong>\u7f3a\u70b9\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5a01\u6151\uff1a<\/strong> \u6ce8\u610f\u4e0d\u8981\u963b\u6b62\u8bbf\u5ba2\uff1b\u60a8\u53ef\u4ee5\u901a\u8fc7\u975e\u4fb5\u5165\u5f0f\u6d88\u606f\u4f20\u9012\u548c\u627f\u8bfa\u91cd\u8981\u4ef7\u503c\u6765\u505a\u5230\u8fd9\u4e00\u70b9\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6301\u7eed\u5185\u5bb9\u521b\u5efa\uff1a<\/strong> \u6bcf\u5e74\u521b\u5efa\u4e00\u4e9b\u5c01\u95ed\u5f0f\u5185\u5bb9\uff0c\u5e76\u6839\u636e\u9700\u8981\u8fdb\u884c\u66f4\u65b0\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u9690\u79c1\uff1a<\/strong> \u8003\u8651 <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e5%9b%bd%e9%99%85%e6%95%b0%e6%8d%ae%e9%9a%90%e7%a7%81%e6%b3%95%e6%a6%82%e8%bf%b0\/\">\u9690\u79c1\u6cd5\u89c4<\/a> \u5e76\u8003\u8651\u5982\u4f55\u786e\u4fdd\u7528\u6237\u786e\u4fe1\u4ed6\u4eec\u7684\u8054\u7cfb\u4fe1\u606f\u5728\u60a8\u8fd9\u91cc\u662f\u5b89\u5168\u7684\u3002\u00a0<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6469\u64e6\uff1a <\/strong>\u89e3\u51b3\u5f53\u67d0\u4eba\u9700\u8981\u5171\u4eab\u5176\u8054\u7cfb\u4fe1\u606f\u7136\u540e\u8f6c\u5230\u5176\u7535\u5b50\u90ae\u4ef6\u65f6\u53ef\u80fd\u5f15\u8d77\u7684\u6469\u64e6\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u5982\u4f55\u63a8\u5e7f\u53d7\u4f17\u9650\u5b9a\u5185\u5bb9\uff1f<\/h2>\n\n\n\n<p>\u63a8\u5e7f\u53d7\u4f17\u9650\u5b9a\u5185\u5bb9\u7684\u65b9\u5f0f\u53d6\u51b3\u4e8e\u4f60\u7684\u53d7\u4f17\u4ee5\u53ca\u4ed6\u4eec\u6d3b\u8dc3\u7684\u6e20\u9053\u3002&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u793e\u4ea4\u5a92\u4f53\uff1a<\/strong> \u5206\u4eab\u53d7\u4f17\u9650\u5b9a\u5185\u5bb9\u7684\u7247\u6bb5\u3002\u4f7f\u7528\u4fe1\u606f\u56fe\u8868\u548c\u5176\u4ed6\u89c6\u89c9\u7ebf\u7d22\uff0c\u5e76\u5e26\u6709\u6e05\u6670\u7684\u884c\u52a8\u53f7\u53ec (CTA)\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e7%94%b5%e5%ad%90%e9%82%ae%e4%bb%b6%e8%90%a5%e9%94%80\/\">\u7535\u5b50\u90ae\u4ef6\u8425\u9500<\/a>: <\/strong>\u5728\u4f60\u7684\u7b80\u62a5\u4e2d\u5206\u4eab\u53d7\u4f17\u9650\u5b9a\u5185\u5bb9\uff0c\u5e76\u4f7f\u7528\u884c\u52a8\u53f7\u53ec (CTA) \u9f13\u52b1\u7528\u6237\u4e0b\u8f7d\u3002\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5185\u5bb9\u5347\u7ea7\uff1a <\/strong>\u5728\u535a\u5ba2\u6587\u7ae0\u4e2d\u63a8\u5e7f\u53d7\u4f17\u9650\u5b9a\u5185\u5bb9\uff1b\u544a\u8bc9\u7528\u6237\uff0c\u4f60\u5c06\u66f4\u6df1\u5165\u5730\u63a2\u8ba8\u4ed6\u4eec\u6b63\u5728\u5b66\u4e60\u7684\u4e3b\u9898\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4ed8\u8d39\u5e7f\u544a\uff1a <\/strong>\u4f7f\u7528<a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e7%a4%be%e4%ba%a4%e5%aa%92%e4%bd%93%e5%b9%bf%e5%91%8a\/\"> \u793e\u4ea4\u5a92\u4f53\u4ed8\u8d39\u5e7f\u544a <\/a>\u4ee5\u53ca <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e7%82%b9%e5%87%bb%e4%bb%98%e8%b4%b9%e5%b9%bf%e5%91%8a\/\">\u641c\u7d22\u5f15\u64ce<\/a> \u4ee5\u5b9a\u4f4d\u53ef\u80fd\u5bf9\u4f60\u7684\u53d7\u4f17\u9650\u5b9a\u5185\u5bb9\u611f\u5174\u8da3\u7684\u7528\u6237\u3002\u5c3d\u53ef\u80fd\u5177\u4f53\u3002\u00a0<\/li>\n<\/ul>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a \n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u5c06\u7b80\u6d01\u53ef\u884c\u7684\u6587\u6848\u4e0e\u5f15\u4eba\u6ce8\u76ee\u7684\u89c6\u89c9\u6548\u679c\u76f8\u7ed3\u5408\uff0c\u5bf9\u4e8e\u83b7\u5f97\u66f4\u591a\u70b9\u51fb\u548c\u4e0b\u8f7d\u81f3\u5173\u91cd\u8981\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u5982\u4f55\u521b\u5efa\u66f4\u597d\u7684\u53d7\u4f17\u9650\u5b9a\u5185\u5bb9\uff1f<\/h2>\n\n\n\n<p>\u4e86\u89e3\u5982\u4f55\u521b\u5efa\u4f18\u8d28\u7684\u53d7\u4f17\u9650\u5b9a\u5185\u5bb9\u5bf9\u4e8e\u786e\u4fdd\u5176\u5b9e\u9645\u6709\u6548\u81f3\u5173\u91cd\u8981\u3002&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4e86\u89e3\u4f60\u7684\u53d7\u4f17\uff1a <\/strong>\u4e86\u89e3\u4f60\u7684\u53d7\u4f17\u611f\u5174\u8da3\u7684\u5185\u5bb9\u4ee5\u53ca\u4ed6\u4eec\u5e0c\u671b\u4f60\u4e3a\u5176\u89e3\u51b3\u7684\u95ee\u9898\u3002\u7136\u540e\uff0c\u76f8\u5e94\u5730\u521b\u5efa\u4f60\u7684\u5185\u5bb9\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u72ec\u7279\u7684\u4ef7\u503c\uff1a<\/strong> \u4f7f\u7528\u539f\u521b\u7edf\u8ba1\u6570\u636e\u3001\u5173\u952e\u5229\u76ca\u76f8\u5173\u8005\u5f15\u8a00\u548c\u72ec\u7279\u7684\u89c6\u89d2\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u843d\u5730\u9875\u4f18\u5316\uff1a <\/strong>\u7b80\u5316\u60a8\u7684 <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e8%90%bd%e5%9c%b0%e9%a1%b5\/\">\u843d\u5730\u9875<\/a> \u53ea\u5305\u542b\u4e00\u4e2a\u884c\u52a8\u53f7\u53ec (CTA)\u3002\u4fdd\u6301\u6587\u6848\u7b80\u6d01\uff0c\u5e76\u786e\u4fdd\u7528\u6237\u77e5\u9053\u4ed6\u4eec\u4e3a\u4ec0\u4e48\u8981\u4e0b\u8f7d\u60a8\u7684\u53d7\u9650\u5185\u5bb9\u3002\u5c3d\u53ef\u80fd\u51cf\u5c11\u5e72\u6270\u3002\u00a0<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e8%90%a5%e9%94%80%e4%b8%ad%e7%9a%84%e8%a1%8c%e5%8a%a8%e5%8f%b7%e5%8f%ac-cta\/\">CTA<\/a>: <\/strong>\u6240\u6709\u6587\u6848\uff0c\u65e0\u8bba\u662f\u4ed8\u8d39\u5e7f\u544a\u8fd8\u662f\u65b0\u95fb\u7b80\u62a5\uff0c\u90fd\u9700\u8981\u7acb\u5373\u7a81\u51fa\u72ec\u7279\u7684\u5356\u70b9 (USP)\u3002<\/li>\n<\/ul>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u6709\u54ea\u4e9b\u6280\u5de7\u53ef\u4ee5\u4f18\u5316\u5c01\u95ed\u5f0f\u5185\u5bb9\u7684 SEO\uff1f<\/h3>\n\n\n\n<p>\u9664\u4e86\u901a\u8fc7\u4e0d\u540c\u6e20\u9053\u63a8\u5e7f\u60a8\u7684\u53d7\u9650\u5185\u5bb9\u5916\uff0c\u4e86\u89e3\u5982\u4f55\u9488\u5bf9\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u5b83\u4e5f\u81f3\u5173\u91cd\u8981\u3002\u9996\u5148\uff0c\u8981\u5c55\u793a\u4e13\u4e1a\u77e5\u8bc6\u548c\u6743\u5a01\u6027\u3002\u9075\u5b88 Google \u7684 E-E-A-T \u6307\u5357\u81f3\u5173\u91cd\u8981\u3002&nbsp;<\/p>\n\n\n\n<p>\u5728\u521b\u5efa\u53d7\u9650\u5185\u5bb9\u4e4b\u524d\u8fdb\u884c\u5173\u952e\u8bcd\u7814\u7a76\uff0c\u5e76\u52a0\u5165\u76f8\u5173\u7684\u5173\u952e\u8bcd\u3002\u8fd9\u4e9b\u5173\u952e\u8bcd\u5e94\u5305\u542b\u5728\u5185\u5bb9\u672c\u8eab\u4e2d\uff0c\u540c\u65f6\u4f18\u5316\u5143\u6807\u7b7e\u4e5f\u5f88\u91cd\u8981\u3002&nbsp;<\/p>\n\n\n\n<p>\u79ef\u6781\u4e3b\u52a8\u5730\u4e0e\u4ed6\u4eba\u5206\u4eab\u4f60\u7684 gated content\u3002\u5411\u4f60\u6240\u5728\u9886\u57df\u62e5\u6709\u7c7b\u4f3c\u53d7\u4f17\uff08\u4f8b\u5982\u62a5\u7eb8\u548c\u51fa\u7248\u7269\uff09\u7684\u4eba\u53d1\u9001\u63a8\u5e7f\u90ae\u4ef6\u3002\u8fd8\u53ef\u4ee5\u8003\u8651\u64b0\u5199\u5ba2\u5ea7\u535a\u5ba2\u6587\u7ae0\u4ee5\u83b7\u53d6\u53cd\u5411\u94fe\u63a5\u3002&nbsp;<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u603b\u7ed3<\/h2>\n\n\n\n<p>Gated content \u53ef\u4ee5\u6210\u4e3a\u91cd\u8981\u7684\u6f5c\u5728\u5ba2\u6237\u751f\u6210\u5de5\u5177\uff0c\u4f46\u5728\u521b\u5efa\u4e4b\u524d\u4f60\u9700\u8981\u8003\u8651\u591a\u79cd\u56e0\u7d20\u3002\u7531\u4e8e\u6709\u5982\u6b64\u591a\u7684\u514d\u8d39\u4fe1\u606f\uff0cgated content \u5fc5\u987b\u72ec\u7279\u4e14\u7b26\u5408\u4f60\u7684\u4e1a\u52a1\u76ee\u6807\u3002&nbsp;<\/p>\n\n\n\n<p>\u4e0e\u5176\u4e13\u6ce8\u4e8e gated content \u6216 ungated content \u7684\u5176\u4e2d\u4e00\u79cd\uff0c\u4e0d\u5982\u5c06\u4e24\u8005\u7ed3\u5408\u8d77\u6765\u3002\u9996\u5148\u63d0\u4f9b\u4ef7\u503c\uff0c\u7136\u540e\u518d\u4f7f\u7528\u5173\u952e\u5b57\u8fdb\u884c\u4f18\u5316\u3002\u5728\u63a8\u5e7f gated content \u65f6\uff0c\u4e5f\u8981\u4f7f\u7528\u7b80\u6d01\u7684\u6587\u6848\u548c\u5438\u5f15\u4eba\u7684\u89c6\u89c9\u6548\u679c\u3002&nbsp;<\/p>\n\n\n\n<p>\u4e13\u6ce8\u4e8e\u901a\u8fc7 gated content \u4e0e\u4f60\u7684\u53d7\u4f17\u5efa\u7acb\u5173\u7cfb\uff0c\u800c\u4e0d\u662f\u4ec5\u4ec5\u6536\u96c6\u7535\u5b50\u90ae\u4ef6\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>How do I use gated content? You can use gated content in a handful of ways; before determining your route, it\u2019s important that you\u2019ve determined your business objectives.&nbsp; Below are some ideas for how to use gated content:&nbsp; Why are people turning away from gated content? Gated content can still be a useful marketing tool, [&hellip;]<\/p>","protected":false},"author":39,"featured_media":5200,"template":"","answers_category":[27],"class_list":["post-5197","answer","type-answer","status-publish","has-post-thumbnail","hentry","answers_category-website-content"],"acf":{"image":null,"card_image":5200,"content":[{"acf_fc_layout":"header_section","title":"\u4ec0\u4e48\u662f\u95e8\u63a7\u5185\u5bb9\uff1f","descriptions":"Gated content refers to materials that users need to exchange their contact details to receive it. Businesses normally use this strategy with content designed specifically for lead generation, such as eBooks, webinars, and course recordings.<br\/><br\/>\r\nBy exchanging contact information for content, businesses can potentially nurture leads and determine if someone is interested in a product\/service. Meanwhile, customers should get value in return for providing their information.<br\/><br\/>\r\nGated free content is slightly different from paygated content. The latter is, in essence, a subscription service; on the other hand, gated content is free and used in early funnel stages. \r\n","tip_label":"Pro Tip","tip":"Treat gated content like a VIP pass. Give enough information for users to want to exchange contact information with you. ","additional_tips":null,"key_takeaways_label":"Key Takeaways:","key_takeaways":[{"label":"Focus on quality","body":"Don\u2019t gate everything; use this only for your highest-quality content."},{"label":"Promotion and optimization","body":"Show users how to find your gated content. "},{"label":"Balance","body":"Use a mixture of gated and ungated content; be consistent with your quality. "}]}]},"_links":{"self":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer\/5197","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer"}],"about":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/types\/answer"}],"author":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/users\/39"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media\/5200"}],"wp:attachment":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media?parent=5197"}],"wp:term":[{"taxonomy":"answers_category","embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answers_category?post=5197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}