{"id":5189,"date":"2025-02-05T17:22:26","date_gmt":"2025-02-05T17:22:26","guid":{"rendered":"https:\/\/hocoos.com\/?post_type=answer&#038;p=5189"},"modified":"2025-02-05T17:22:27","modified_gmt":"2025-02-05T17:22:27","slug":"utm-%e5%8f%82%e6%95%b0%e6%98%af%e4%bb%80%e4%b9%88","status":"publish","type":"answer","link":"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/utm-%e5%8f%82%e6%95%b0%e6%98%af%e4%bb%80%e4%b9%88\/","title":{"rendered":"\u4ec0\u4e48\u662f UTM \u53c2\u6570\uff1f"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><strong>\u6709\u54ea\u4e9b\u4e0d\u540c\u7684 UTM \u53c2\u6570\u53ef\u7528\uff1f<\/strong><\/h2>\n\n\n\n<p>UTM\u53c2\u6570\u5177\u6709\u72ec\u7279\u7684\u7279\u5f81\uff0c\u53ef\u4ee5\u63d0\u4f9b\u6709\u5173\u6d41\u91cf\u7684\u6240\u6709\u76f8\u5173\u8be6\u7ec6\u4fe1\u606f\u3002\u8fd9\u4e9b\u8be6\u7ec6\u4fe1\u606f\u53ef\u4ee5\u5206\u4e3a\u4e94\u4e2a\u90e8\u5206\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>utm_source:<\/strong> \u6307\u793a\u8bbf\u95ee\u8005\u7684\u6765\u6e90\uff0c\u4f8b\u5982Google\u3001Facebook\u6216Newsletter\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>utm_medium:<\/strong> \u6307\u793a\u60a8\u662f\u5982\u4f55\u83b7\u5f97\u8bbf\u95ee\u7684\uff0c\u901a\u8fc7\u7535\u5b50\u90ae\u4ef6\u3001\u793e\u4ea4\u5a92\u4f53\u8fd8\u662f CPC\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>utm_campaign:<\/strong> \u8bc6\u522b\u7279\u5b9a\u5e7f\u544a\u7cfb\u5217\u662f\u5426\u4e0e\u590f\u5b63\u4fc3\u9500\u6216\u4ea7\u54c1\u53d1\u5e03\u76f8\u5173\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>utm_term:<\/strong> \uff08\u53ef\u9009\uff09\u8bb0\u5f55\u4ed8\u8d39\u641c\u7d22\u5e7f\u544a\u5173\u952e\u5b57\u7684\u53c2\u6570\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>utm_content:<\/strong> \uff08\u53ef\u9009\uff09\u7528\u4e8e\u533a\u5206\u7c7b\u4f3c\u7684\u94fe\u63a5\u6216\u5e7f\u544a\u3002<\/li>\n<\/ul>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u8349\u62df\u4e00\u4e2a\u7b80\u5355\u7684\u7535\u5b50\u8868\u683c\u6765\u8bb0\u5f55\u60a8\u7684 UTM \u53c2\u6570\u53ca\u5176\u5404\u81ea\u7684\u5e7f\u544a\u7cfb\u5217\uff0c\u4ee5\u4fbf\u5feb\u901f\u53c2\u8003\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>UTM \u53c2\u6570\u5982\u4f55\u5f71\u54cd SEO\uff1f<\/strong><\/h2>\n\n\n\n<p>UTM \u53c2\u6570\u672c\u8eab\u4e0d\u4f1a\u76f4\u63a5\u5f71\u54cd\u60a8\u7684\u7f51\u7ad9\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u7684\u663e\u793a\u65b9\u5f0f\u3002\u641c\u7d22\u5f15\u64ce\u66f4\u5173\u6ce8\u60a8\u7f51\u7ad9\u7684\u8d28\u91cf\u3002UTM \u6807\u7b7e\u5728\u4e86\u89e3\u8425\u9500\u6d3b\u52a8\u6548\u679c\u65b9\u9762\u8d77\u7740\u81f3\u5173\u91cd\u8981\u7684\u4f5c\u7528\uff0c\u53ef\u80fd\u4f1a\u5f71\u54cd <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%afseo\/\">SEO \u6027\u80fd <\/a>\u901a\u8fc7\u5b83\u4eec\u5bf9\u8bbf\u5ba2\u53c2\u4e0e\u5ea6\u7684\u5f71\u54cd\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u68c0\u67e5\u901a\u8fc7\u7279\u5b9a UTM \u6807\u8bb0\u7684\u5e7f\u544a\u7cfb\u5217\u83b7\u5f97\u5927\u91cf\u9ad8\u8d28\u91cf\u6d41\u91cf\u7684\u767b\u5f55\u9875\u9762\u3002\u60a8\u53ef\u4ee5\u53d1\u73b0\u5e94\u8be5\u7eb3\u5165\u60a8\u7684\u5185\u5bb9\u7b56\u7565\u7684\u5171\u540c\u4e3b\u9898\u548c\u5173\u952e\u5b57\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5982\u4f55\u5728Google Analytics\u4e2d\u8ddf\u8e2aUTM\u53c2\u6570\uff1f<\/strong><\/h2>\n\n\n\n<p>\u901a\u8fc7 Google Analytics\uff08\u5206\u6790\uff09\u5de5\u5177\uff0cUTM \u53c2\u6570\u4f1a\u88ab\u81ea\u52a8\u8ddf\u8e2a\u5e76\u5f52\u7c7b\u5230\u62a5\u544a\u4e2d\u3002\u60a8\u53ef\u4ee5\u5728\u8fd9\u91cc\u8bbf\u95ee\u8fd9\u4e9b\u4fe1\u606f\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6d41\u91cf\u83b7\u53d6 &gt; \u6240\u6709\u6d41\u91cf &gt; \u6765\u6e90\/\u5a92\u4ecb\uff1a<\/strong> \u67e5\u770b\u6bcf\u4e2a\u6765\u6e90\/\u5a92\u4ecb\u4e3a\u60a8\u7684\u7f51\u7ad9\u5e26\u6765\u7684\u6d41\u91cf\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6d41\u91cf\u83b7\u53d6 &gt; \u5e7f\u544a\u7cfb\u5217 &gt; \u6240\u6709\u5e7f\u544a\u7cfb\u5217\uff1a<\/strong> \u68c0\u67e5\u5404\u9879\u5e7f\u544a\u7cfb\u5217\u7684\u6548\u679c\u5e76\u8bc4\u4f30\u5176\u6295\u653e\u65b9\u5f0f\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u884c\u4e3a &gt; \u7f51\u7ad9\u5185\u5bb9 &gt; <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e8%90%bd%e5%9c%b0%e9%a1%b5\/\">\u7740\u9646\u9875<\/a>:<\/strong> \u627e\u51fa\u54ea\u4e9b\u7740\u9646\u9875\u5bf9\u4e8e\u6bcf\u4e2a\u6d41\u91cf\u6765\u6e90\u6700\u6709\u6548\u3002<\/li>\n<\/ul>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u6df1\u5165\u4e86\u89e3\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u5728 Google Analytics\uff08\u5206\u6790\uff09\u4e2d\u4f7f\u7528\u4e2a\u6027\u5316\u4fe1\u606f\u4e2d\u5fc3\u8ddf\u8e2a\u91cd\u8981\u7684\u5e7f\u544a\u7cfb\u5217\u6548\u679c\uff0c\u91cd\u70b9\u5173\u6ce8\u91cd\u8981\u7684 UTM \u53c2\u6570\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u6709\u4ec0\u4e48\u5de5\u5177\u53ef\u4ee5\u5e2e\u52a9\u6211\u521b\u5efaUTM\u53c2\u6570\uff1f<\/strong><\/h2>\n\n\n\n<p>\u867d\u7136\u624b\u52a8\u8bbe\u7f6e UTM \u53c2\u6570\u9700\u8981\u4ed4\u7ec6\u7559\u610f\u7ec6\u8282\uff0c\u4f46\u67d0\u4e9b\u89e3\u51b3\u65b9\u6848\u53ef\u4ee5\u7b80\u5316\u6b64\u8fc7\u7a0b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google Campaign URL Builder\uff1a <\/strong>\u7528\u6237\u53ef\u4ee5\u5229\u7528 Google \u63d0\u4f9b\u7684\u514d\u8d39\u529f\u80fd Campaign URL Builder \u6765\u6784\u5efa\u5e7f\u544a\u7cfb\u5217\u7f51\u5740\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>UTM.io\uff1a<\/strong> \u63a2\u7d22\u6b64\u5de5\u5177\u589e\u5f3a\u7684\u8ddf\u8e2a\u548c\u7ba1\u7406\u529f\u80fd\uff1b\u4e0e\u5176\u66ff\u4ee3\u89e3\u51b3\u65b9\u6848\u4e00\u8d77\u8bc4\u4f30\u5176\u529f\u80fd\uff0c\u6709\u52a9\u4e8e\u5236\u5b9a\u6570\u636e\u9a71\u52a8\u7684\u8425\u9500\u51b3\u7b56\u3002<\/li>\n<\/ul>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u5728\u52a0\u5165 UTM \u53c2\u6570\u540e\uff0c\u60a8\u5e94\u59cb\u7ec8\u68c0\u67e5\u94fe\u63a5\u7684\u529f\u80fd\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u4f7f\u7528UTM\u53c2\u6570\u7684\u4e00\u4e9b\u6700\u4f73\u5b9e\u8df5\u662f\u4ec0\u4e48\uff1f<\/strong><\/h2>\n\n\n\n<p>\u6709\u6548\u5229\u7528 UTM \u53c2\u6570\u9700\u8981\u4e00\u81f4\u7684\u547d\u540d\u7b56\u7565\u548c\u6e05\u6670\u6027\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u5efa\u8bae\u7684\u6700\u4f73\u5b9e\u8df5\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4fdd\u6301\u4e00\u81f4\uff1a<\/strong> \u4f7f\u7528\u76f8\u540c\u7684\u547d\u540d\u7ea6\u5b9a\uff08\u4f8b\u5982\uff0c\u59cb\u7ec8\u4e3a Facebook \u5199\u201cfacebook\u201d\uff09\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u51c6\u786e\uff1a<\/strong> \u4f7f\u7528\u7b80\u6d01\u7684\u6807\u9898\u6765\u4f20\u8fbe\u8425\u9500\u76ee\u6807\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4fdd\u6301\u5c0f\u5199\uff1a<\/strong> \u5c06\u6240\u6709\u6587\u4ef6\u540d\u548c\u53d8\u91cf\u4fdd\u6301\u5c0f\u5199\uff0c\u4ee5\u9632\u6b62\u51fa\u73b0\u4efb\u4f55\u8ddf\u8e2a\u95ee\u9898\u3002<\/li>\n<\/ul>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u6b63\u786e\u8bb0\u5f55 UTM \u53c2\u6570\u547d\u540d\u7ea6\u5b9a\uff0c\u5e76\u4e0e\u60a8\u7684\u56e2\u961f\u5206\u4eab\uff0c\u4ee5\u786e\u4fdd\u6bcf\u4e2a\u4eba\u90fd\u4fdd\u6301\u4e00\u81f4\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u4f7f\u7528UTM\u53c2\u6570\u6709\u4ec0\u4e48\u9650\u5236\u5417\uff1f<\/strong><\/h2>\n\n\n\n<p>\u5373\u4f7f UTM \u53c2\u6570\u5f88\u6709\u7528\uff0c\u4e5f\u9700\u8981\u6ce8\u610f\u5b83\u4eec\u7684\u5c40\u9650\u6027\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u9700\u8981\u8003\u8651\u7684\u51e0\u70b9\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6dfb\u52a0 UTM \u53c2\u6570\u65f6\uff0c\u9700\u8981\u8003\u8651\u5176\u5bf9 URL \u957f\u5ea6\u7684\u6f5c\u5728\u5f71\u54cd\uff0c\u907f\u514d\u5f71\u54cd\u5176\u76f8\u5173\u6027\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4e3a\u4e86\u964d\u4f4e\u6536\u5230\u4e0d\u7cbe\u786e\u6570\u636e\u7684\u98ce\u9669\uff0c\u4e00\u81f4\u6027\u81f3\u5173\u91cd\u8981\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8bbe\u7f6e UTM \u53c2\u6570\u65f6\uff0c\u5ffd\u7565\u4efb\u4f55\u654f\u611f\u6570\u636e\u5bf9\u4e8e\u786e\u4fdd\u4fe1\u606f\u5b89\u5168\u81f3\u5173\u91cd\u8981\u3002<\/li>\n<\/ul>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u603b\u7ed3<\/strong><\/h2>\n\n\n\n<p>\u4efb\u4f55\u60f3\u8981\u5206\u6790\u548c\u4f18\u5316\u5176\u8425\u9500\u6d3b\u52a8\u7684\u5728\u7ebf\u8425\u9500\u4eba\u5458\u90fd\u5e94\u8be5\u5229\u7528 UTM \u53c2\u6570\u3002\u8bc4\u4f30\u7f51\u7ad9\u6d41\u91cf\u7684\u6765\u6e90\u53ef\u4ee5\u5f71\u54cd\u8425\u9500\u8ba1\u5212\u7684\u6218\u7565\u51b3\u7b56\uff0c\u4ece\u800c\u6709\u53ef\u80fd\u63d0\u9ad8\u6295\u8d44\u56de\u62a5\u7387\u3002\u56e0\u6b64\uff0c\u5efa\u8bae\u4f7f\u7528 UTM \u53c2\u6570\uff0c\u5c24\u5176\u662f\u8003\u8651\u5230\u6709\u50cf <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%afgoogle-analytics\/\">Google Analytics\uff08\u8c37\u6b4c\u5206\u6790\uff09<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>What are the different UTM parameters available? The parameters of UTM have unique characteristics that give all relevant details about the traffic. These details can be broken down into five segments: Pro Tip:\u00a0 Draft a basic spreadsheet to log your UTM parameters and their respective campaigns for quick referencing. How do UTM parameters affect SEO? [&hellip;]<\/p>","protected":false},"author":39,"featured_media":5190,"template":"","answers_category":[25],"class_list":["post-5189","answer","type-answer","status-publish","has-post-thumbnail","hentry","answers_category-website-analytics-and-tracking"],"acf":{"image":null,"card_image":5190,"content":[{"acf_fc_layout":"header_section","title":"\u4ec0\u4e48\u662f UTM \u53c2\u6570\uff1f","descriptions":"UTM parameters function as labels affixed to a specific URL, intending to understand the flow of visitors to a particular webpage. UTM parameters allow you to monitor the performance of different marketing campaigns. This way, you understand which advertisements, emails, or social media posts bring in the most visits to your webpage.<br\/><br\/>\r\n\r\nUnderstanding visitor route patterns can reveal how customers interact with your site or application, which can be useful for marketing strategies and help in better resource distribution.<br\/><br\/>\r\n\r\n<strong>Example:<\/strong><br\/><br\/>\r\n\r\nConsider the product launch process. In every ad, email, or social post to promote the product, you could create UTM tags specific to each one of these channels and track their traffic. By examining these parameters, you will identify which channels have generated the most traffic to the product page, and appropriately adjust your marketing campaign.\r\n","tip_label":"Pro Tip","tip":"Condensate a UTM link with a link shortener, like bit.ly, to improve aesthetics and manageability.","additional_tips":null,"key_takeaways_label":"Key Takeaways:","key_takeaways":[{"label":"Monitor marketing campaigns using UTM parameters to identify the most effective ones","body":""},{"label":"UTM information and Google Analytics allow observing specific metrics relevant to developing a strategic campaign","body":""},{"label":"Create UTMs: Leverage existing technologies to enable the creation of tracking tags","body":""}]}]},"_links":{"self":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer\/5189","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer"}],"about":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/types\/answer"}],"author":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/users\/39"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media\/5190"}],"wp:attachment":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media?parent=5189"}],"wp:term":[{"taxonomy":"answers_category","embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answers_category?post=5189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}