{"id":5182,"date":"2025-02-05T17:20:56","date_gmt":"2025-02-05T17:20:56","guid":{"rendered":"https:\/\/hocoos.com\/?post_type=answer&#038;p=5182"},"modified":"2025-02-05T17:20:57","modified_gmt":"2025-02-05T17:20:57","slug":"%e7%bd%91%e7%bb%9c%e5%88%86%e6%9e%90%e4%b8%ad%e7%9a%84%e6%bc%8f%e6%96%97%e6%98%af%e4%bb%80%e4%b9%88","status":"publish","type":"answer","link":"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e7%bd%91%e7%bb%9c%e5%88%86%e6%9e%90%e4%b8%ad%e7%9a%84%e6%bc%8f%e6%96%97%e6%98%af%e4%bb%80%e4%b9%88\/","title":{"rendered":"\u4ec0\u4e48\u662f\u7f51\u7edc\u5206\u6790\u4e2d\u7684\u6f0f\u6597\uff1f"},"content":{"rendered":"<h2 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class=\"wp-block-heading\">\u5982\u4f55\u63d0\u9ad8\u6f0f\u6597\u7684\u8f6c\u5316\u7387\uff1f<\/h2>\n\n\n\n<p>\u8ddf\u8e2a\u6307\u6807\u548c\u8bbe\u7f6e\u6f0f\u6597\u53ea\u662f\u6539\u8fdb\u7b56\u7565\u7684\u5f00\u59cb\u3002\u4f60\u8fd8\u9700\u8981\u77e5\u9053\u5982\u4f55\u63d0\u9ad8\u8f6c\u5316\u7387\uff1b\u4ee5\u4e0b\u662f\u4e00\u4e9b\u65b9\u6cd5\u3002&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u8bc6\u522b\u74f6\u9888\uff1a <\/strong>\u67e5\u770b\u4f60\u7684\u6f0f\u6597\u6570\u636e\u4ee5\u53ca\u6700\u53ef\u80fd\u53d1\u751f\u7528\u6237\u6d41\u5931\u7684\u4f4d\u7f6e\uff1b\u5728\u9700\u8981\u7684\u5730\u65b9\u8fdb\u884c\u66f4\u6539\u3002\u786e\u4fdd\u4f60\u7684\u4fe1\u606f\u59cb\u7ec8\u6e05\u6670\uff0c\u5e76\u4e14\u7528\u6237\u4e0e\u6b63\u786e\u7684\u9875\u9762\/\u5185\u5bb9\u8fdb\u884c\u4ea4\u4e92\u3002\u00a0<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u589e\u5f3a\u4f60\u7684\u9875\u9762\uff1a <\/strong>\u786e\u4fdd\u4f60\u7684\u6240\u6709\u9875\u9762\u90fd\u5305\u542b\u5fc5\u8981\u7684\u4fe1\u606f\uff0c\u5e76\u4e14\u4ea4\u4e92\u903b\u8f91\u5408\u7406\u3002\u00a0<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5904\u7406\u4f60\u7684\u5bfc\u822a\uff1a <\/strong>\u67e5\u770b\u4f60\u7f51\u7ad9\u7684\u5bfc\u822a\uff0c\u5e76\u786e\u4fdd\u7528\u6237\u53ef\u4ee5\u4ece\u6f0f\u6597\u7684\u4e00\u90e8\u5206\u79fb\u52a8\u5230\u53e6\u4e00\u90e8\u5206\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u9650\u5236\u5e72\u6270\uff1a <\/strong>\u79fb\u9664\u53ef\u80fd\u4f1a\u5f71\u54cd\u7528\u6237\u6d41\u5931\u7387\u7684\u5e72\u6270\u56e0\u7d20\uff1b\u4fdd\u6301\u6bcf\u4e2a\u9875\u9762\u7b80\u6d01\u6709\u5e8f\u3002\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5b9e\u9a8c\uff1a <\/strong>\u5bf9\u4e0d\u540c\u7684\u9875\u9762\u3001\u6f0f\u6597\u7b49\u8fdb\u884c\u62c6\u5206\u6d4b\u8bd5\uff0c\u4ee5\u4e86\u89e3\u7528\u6237\u4e92\u52a8\u6700\u591a\u548c\u6700\u5c11\u7684\u5185\u5bb9\u3002\u00a0<\/li>\n<\/ul>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a \n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u9664\u4e86\u7edf\u8ba1\u6570\u636e\u5916\uff0c\u8fd8\u8981\u67e5\u770b\u70ed\u529b\u56fe\uff0c\u4ee5\u786e\u5b9a\u7528\u6237\u662f\u5982\u4f55\u6d4f\u89c8\u4f60\u7684\u7f51\u7ad9\u7684\u3002\u4f7f\u7528\u8fd9\u4e9b\u4fe1\u606f\u6765\u79fb\u9664\u53ef\u80fd\u8ba9\u4ed6\u4eec\u611f\u5230\u56f0\u60d1\u7684\u533a\u57df\u3002\u00a0\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u6709\u54ea\u4e9b\u5e38\u89c1\u7684\u6f0f\u6597\u4f18\u5316\u6280\u5de7\uff1f<\/h2>\n\n\n\n<p>\u4f60\u53ef\u4ee5\u4ece\u4e00\u4e9b\u7b80\u5355\u7684\u5b9e\u65bd\u6b65\u9aa4\u5f00\u59cb\uff0c\u4f46\u4f60\u9700\u8981\u8bc4\u4f30\u4f60\u7684\u7f51\u7ad9\u5206\u6790\u6570\u636e\uff0c\u4ee5\u786e\u5b9a\u54ea\u4e9b\u6b65\u9aa4\u4f1a\u5bf9\u4f60\u7684\u4e1a\u52a1\u4ea7\u751f\u6700\u5927\u7684\u5f71\u54cd\u3002&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u7ed3\u8d26\uff1a <\/strong>\u901a\u8fc7\u5c3d\u91cf\u51cf\u5c11\u4e0d\u5fc5\u8981\u7684\u8868\u5355\u5b57\u6bb5\u548c\u5206\u6563\u6ce8\u610f\u529b\u7684\u5143\u7d20\u6765\u7b80\u5316\u4f60\u7684\u7ed3\u8d26\u4f53\u9a8c\u3002\u00a0<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u884c\u52a8\u53f7\u53ec\uff1a <\/strong>\u4f7f\u7528\u6e05\u6670\u7684 <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e8%90%a5%e9%94%80%e4%b8%ad%e7%9a%84%e8%a1%8c%e5%8a%a8%e5%8f%b7%e5%8f%ac-cta\/\">\u884c\u52a8\u53f7\u53ec (CTA)<\/a> \u4ee5\u4fbf\u7528\u6237\u77e5\u9053\u4f60\u5e0c\u671b\u4ed6\u4eec\u505a\u4ec0\u4e48\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u793e\u4f1a\u8ba4\u540c\uff1a <\/strong>\u5728\u7f51\u7ad9\u7684\u5173\u952e\u9875\u9762\u4e0a\u6dfb\u52a0\u63a8\u8350\/\u8bc4\u8bba\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u7d27\u8feb\u611f\uff1a <\/strong>\u8425\u9020\u4e00\u79cd\u7d27\u8feb\u611f\u6765\u4fc3\u8fdb\u884c\u52a8\uff0c\u4f46\u8981\u907f\u514d\u8bef\u5bfc\u5ba2\u6237\u3002\u4f8b\u5982\uff0c\u53ef\u4ee5\u8003\u8651\u9650\u65f6\u4f18\u60e0\u3002\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u6f0f\u6597\u5206\u6790\u548c\u4f18\u5316\u7684\u672a\u6765\u8d8b\u52bf\u6709\u54ea\u4e9b\uff1f<\/h2>\n\n\n\n<p>\u6f0f\u6597\u5206\u6790\u548c\u4f18\u5316\u672a\u6765\u5fc5\u7136\u4f1a\u53d1\u751f\u53d8\u5316\uff0c\u4fdd\u6301\u4fe1\u606f\u7075\u901a\u81f3\u5173\u91cd\u8981\u3002\u57fa\u4e8e\u7528\u6237\u884c\u4e3a\u7684\u4e2a\u6027\u5316\u6f0f\u6597\u53ef\u80fd\u4f1a\u53d8\u5f97\u66f4\u52a0\u666e\u904d\uff0c\u4f46\u60a8\u9700\u8981\u7406\u89e3\u5e76\u9075\u5b88\u9690\u79c1\u6cd5\u5f8b\u3002&nbsp;<\/p>\n\n\n\n<p>\u4eba\u5de5\u667a\u80fd (AI) \u662f\u53e6\u4e00\u4e2a\u5173\u952e\u8003\u8651\u56e0\u7d20\u3002\u601d\u8003\u5982\u4f55\u5728\u5206\u6790\u4e2d\u4f7f\u7528 AI \u548c\u4e0d\u540c\u7684\u673a\u5668\u5b66\u4e60\u6a21\u578b\u3002\u5206\u6790\u8fd9\u9879\u6280\u672f\u5982\u4f55\u5e2e\u52a9\u9884\u6d4b\u672a\u6765\u7528\u6237\u884c\u4e3a\u5e76\u7a81\u51fa\u6f5c\u5728\u7684\u6f0f\u6597\u7f3a\u9677\u3002&nbsp;<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u603b\u7ed3&nbsp;<\/h2>\n\n\n\n<p>\u5206\u6790\u60a8\u7684\u6f0f\u6597\u5bf9\u4e8e\u6700\u5927\u5316\u60a8\u7f51\u7ad9\u7684\u8f6c\u5316\u81f3\u5173\u91cd\u8981\u3002\u4e86\u89e3\u4e0d\u540c\u7c7b\u578b\u7684\u6f0f\u6597\u81f3\u5173\u91cd\u8981\uff1b\u4e00\u65e6\u4e86\u89e3\u4e86\u5b83\u4eec\uff0c\u8bf7\u601d\u8003\u5982\u4f55\u8c03\u6574\u7b56\u7565\u4ee5\u5229\u7528\u5176\u6f5c\u529b\u3002&nbsp;<\/p>\n\n\n\n<p>\u60a8\u5e94\u8be5\u5728\u83b7\u5f97\u65b0\u6570\u636e\u65f6\u4e0d\u65ad\u8c03\u6574\u7b56\u7565\u3002\u67e5\u770b\u60a8\u7684\u53d7\u4f17\u5982\u4f55\u4e0e\u60a8\u7684\u54c1\u724c\u4e92\u52a8\uff0c\u5e76\u66f4\u6539\u60a8\u7684\u9875\u9762\u3001\u6d88\u606f\u4f20\u9012\u7b49\uff1b\u786e\u4fdd\u60a8\u4e5f\u77e5\u9053\u9700\u8981\u6ce8\u610f\u7684\u5173\u952e\u6307\u6807\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>What are the steps in a web analytics funnel? Website analytics funnel steps will differ from website to website. They\u2019ll depend largely on your specific goals; an eCommerce store\u2019s funnel might look different from a blog, for example.&nbsp; Nonetheless, use this funnel below as a general guideline.&nbsp; Pro Tip: Only use the most important steps [&hellip;]<\/p>","protected":false},"author":39,"featured_media":5183,"template":"","answers_category":[25],"class_list":["post-5182","answer","type-answer","status-publish","has-post-thumbnail","hentry","answers_category-website-analytics-and-tracking"],"acf":{"image":null,"card_image":5183,"content":[{"acf_fc_layout":"header_section","title":"\u4ec0\u4e48\u662f\u7f51\u7edc\u5206\u6790\u4e2d\u7684\u6f0f\u6597\uff1f","descriptions":"Funnels are the journey taken by users to complete a specific conversion. Though often associated with completing a product sale, it might also involve signing up for a newsletter or scheduling a demo.<br\/><br\/>\r\nYour web analytics funnel is a digital representation of what a funnel would look like in real life. More people are at the beginning, and they eventually narrow down into fewer \u2013 but higher-quality \u2013 leads.<br\/><br\/>\r\nUnderstanding your funnel is important for determining potential shortcomings and ensuring that you patch these problems. \r\n","tip_label":"","tip":"","additional_tips":null,"key_takeaways_label":"Key Takeaways:","key_takeaways":[{"label":"User journey","body":"Funnels showcase the user journey when they visit your site. "},{"label":"Identifying problems","body":"Look at where your site's bounce rate occurs the most and mitigate these problems."},{"label":"Optimization","body":"Leverage analytics software in your funnel and split-test different messaging."}]}]},"_links":{"self":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer\/5182","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer"}],"about":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/types\/answer"}],"author":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/users\/39"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media\/5183"}],"wp:attachment":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media?parent=5182"}],"wp:term":[{"taxonomy":"answers_category","embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answers_category?post=5182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}