{"id":5176,"date":"2025-02-05T17:20:29","date_gmt":"2025-02-05T17:20:29","guid":{"rendered":"https:\/\/hocoos.com\/?post_type=answer&#038;p=5176"},"modified":"2025-02-05T17:20:30","modified_gmt":"2025-02-05T17:20:30","slug":"%e8%a7%86%e9%a2%91%e6%8e%a8%e8%8d%90%e7%9a%84%e5%bd%b1%e5%93%8d%e6%98%af%e4%bb%80%e4%b9%88","status":"publish","type":"answer","link":"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e8%a7%86%e9%a2%91%e6%8e%a8%e8%8d%90%e7%9a%84%e5%bd%b1%e5%93%8d%e6%98%af%e4%bb%80%e4%b9%88\/","title":{"rendered":"\u89c6\u9891\u5728 testimonials \u4e2d\u7684\u5f71\u54cd\u662f\u4ec0\u4e48\uff1f"},"content":{"rendered":"<h2 class=\"wp-block-heading\">\u89c6\u9891 testimonials 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href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e7%bd%91%e7%ba%a2%e6%8e%a8%e8%8d%90\/\">\u7f51\u7ea2\u63a8\u8350<\/a>: <\/strong>\u4e0e\u4e13\u5bb6\u63a8\u8350\u7c7b\u4f3c\uff0c\u53ea\u662f\u60a8\u4f7f\u7528\u7684\u662f\u7f51\u7ea2\uff1b\u6709\u65f6\uff0c\u8fd9\u4e9b\u7f51\u7ea2\u4e5f\u53ef\u80fd\u662f\u884c\u4e1a\u4e13\u5bb6\u3002\u00a0<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u540d\u4eba\u63a8\u8350\uff1a<\/strong> \u4f7f\u7528\u540d\u4eba\u63a8\u8350\uff1b\u8fd9\u901a\u5e38\u662f\u9762\u5411\u6d88\u8d39\u8005\u7684\u54c1\u724c\u7684\u66f4\u597d\u9009\u62e9\uff0c\u4f46\u60a8\u4e5f\u53ef\u4ee5\u5c06\u5176\u7528\u4e8e B2B\u3002\u00a0<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u7eaa\u5f55\u7247\u5f0f\u63a8\u8350\uff1a 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mt-4\">\n\n\u8003\u8651\u4e3e\u529e\u4e00\u4e9b\u6311\u6218\u548c\u7ade\u8d5b\u6765\u5438\u5f15\u5ba2\u6237\u5236\u4f5c\u7528\u6237\u751f\u6210\u7684\u89c6\u9891\u8bc4\u4ef7\u3002\u4e5f\u8bf7\u8003\u8651\u8fd9\u5bf9\u4e8e\u793e\u533a\u5efa\u8bbe\u548c\u53c2\u4e0e\u5ea6\u7684\u6f5c\u5728\u5f71\u54cd\u3002\u00a0\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u603b\u7ed3<\/h2>\n\n\n\n<p><a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e8%a7%86%e9%a2%91%e6%8e%a8%e8%8d%90\/\">\u89c6\u9891\u8bc4\u4ef7<\/a> \u662f\u5728\u5f53\u4eca\u6570\u5b57\u5316\u548c\u65e5\u76ca\u4e92\u52a8\u7684\u4e16\u754c\u4e2d\u9700\u8981\u91cd\u70b9\u8003\u8651\u7684\u56e0\u7d20\u3002\u4eba\u4eec\u559c\u6b22\u4e0e\u5176\u4ed6\u4eba\u4e92\u52a8\uff1b\u4f7f\u7528\u8bc4\u4ef7\u4e0e\u60a8\u7684\u53d7\u4f17\u5efa\u7acb\u60c5\u611f\u8054\u7cfb\u3002\u00a0<\/p>\n\n\n\n<p>\u5b58\u5728\u4e0d\u540c\u7c7b\u578b\u7684\u89c6\u9891\u8bc4\u4ef7\uff0c\u4e86\u89e3\u5b83\u4eec\u5728\u54ea\u4e9b\u65b9\u9762\u6709\u6548\u81f3\u5173\u91cd\u8981\u3002\u5458\u5de5\u8bc4\u4ef7\u662f\u62db\u8058\u8fc7\u7a0b\u4e2d\u9700\u8981\u8003\u8651\u7684\u4e00\u4e2a\u56e0\u7d20\uff0c\u800c\u5ba2\u6237\u8bc4\u4ef7\u5e94\u7528\u4e8e\u63a8\u5e7f\u4ea7\u54c1\u548c\u670d\u52a1\u3002&nbsp;<\/p>\n\n\n\n<p>\u5728\u89c6\u9891\u63a8\u8350\u7684\u7b56\u5212\u8fc7\u7a0b\u4e2d\u6295\u5165\u5927\u91cf\u7cbe\u529b\uff0c\u4f46\u907f\u514d\u8fc7\u5ea6 d\u00e0n \u6392\u89c6\u9891\u3002\u4e13\u6ce8\u4e8e\u771f\u5b9e\u6027\u5e76\u8ddf\u8e2a\u5173\u952e\u6307\u6807\uff0c\u4ee5\u786e\u5b9a\u6539\u8fdb\u7684\u9886\u57df\u3002&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>What are the different types of video testimonials? Before creating your own video testimonials, it\u2019s important that you understand the different types. Each of them has a place where it\u2019s more and less effective, and below are some of the most frequently used ones:&nbsp; Pro Tip: Use a variety of video testimonials and understand each [&hellip;]<\/p>","protected":false},"author":39,"featured_media":5178,"template":"","answers_category":[18],"class_list":["post-5176","answer","type-answer","status-publish","has-post-thumbnail","hentry","answers_category-customer-testimonials"],"acf":{"image":null,"card_image":5178,"content":[{"acf_fc_layout":"header_section","title":"\u89c6\u9891\u5728 testimonials \u4e2d\u7684\u5f71\u54cd\u662f\u4ec0\u4e48\uff1f","descriptions":"Video testimonials have the potential to increase engagement more than text, though you\u2019ll need to know how to use them effectively. Users might perceive video testimonials as more trustworthy than written statements due to the inherent difficulty in fabricating visual evidence.<br\/><br\/>\r\nBecause users see a person talking in video testimonials, they might find them more relatable. As a result, they may see how your products and services could also impact them.<br\/><br\/>\r\nIt\u2019s also possible that video testimonials help you create an emotional connection with your audience; however, results may vary depending on the industry. Here are some reasons why video testimonials may impact engagement in more detail:<br\/><br\/>\r\n\u2022 <strong>Human Connection<\/strong>: Humans are social beings, and we can pick up on subtle cues. Customer testimonials and reviews can hold sway over the purchase decisions of others.<br\/><br\/>\r\n\u2022 <strong>Engagement<\/strong>: Use video content to capture a user\u2019s attention; text can easily be scrolled past, but this isn\u2019t the case for video.<br\/><br\/>\r\n\u2022 <strong>Credibility<\/strong>: Video testimonials can demonstrate authenticity and subsequently encourage someone to buy, but this makes being genuine with your videos even more vital.  ","tip_label":"Pro Tip","tip":"Consider how people interact with others\u2019 body language. Use close-up shots where possible; by doing so, you can show what people actually feel. ","additional_tips":null,"key_takeaways_label":"Key Takeaways:","key_takeaways":[{"label":"Storytelling","body":"Utilize video to craft more relatable narratives in customer testimonials."},{"label":"Variety","body":"Don\u2019t just use one video style; mix things up for social proof and engagement."},{"label":"Tracking results","body":"Monitor video testimonial outcomes and adjust your approach based on the data you obtain."}]}]},"_links":{"self":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer\/5176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer"}],"about":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/types\/answer"}],"author":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/users\/39"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media\/5178"}],"wp:attachment":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media?parent=5176"}],"wp:term":[{"taxonomy":"answers_category","embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answers_category?post=5176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}