{"id":5163,"date":"2025-01-30T13:12:07","date_gmt":"2025-01-30T13:12:07","guid":{"rendered":"https:\/\/new.hocoos.com\/?post_type=answer&#038;p=5163"},"modified":"2025-01-30T13:13:16","modified_gmt":"2025-01-30T13:13:16","slug":"%e4%bb%80%e4%b9%88%e6%98%af%e5%85%a8%e6%b8%a0%e9%81%93%e8%90%a5%e9%94%80","status":"publish","type":"answer","link":"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e5%85%a8%e6%b8%a0%e9%81%93%e8%90%a5%e9%94%80\/","title":{"rendered":"\u4ec0\u4e48\u662f\u5168\u6e20\u9053\u8425\u9500\uff1f"},"content":{"rendered":"<h2 class=\"wp-block-heading\">\u4ec0\u4e48\u662f\u5168\u6e20\u9053\u7b56\u7565\uff1f<\/h2>\n\n\n\n<p>\u60a8\u7684\u5168\u6e20\u9053\u6218\u7565\u662f\u5982\u4f55\u89c4\u5212\u5b9e\u65bd\u8de8\u6e20\u9053\u5ba2\u6237\u4f53\u9a8c\u3002\u5236\u5b9a\u6218\u7565\u9700\u8981\u8003\u8651\u5982\u4f55\u63d0\u4f9b\u66f4\u4e00\u81f4\u7684\u54c1\u724c\u4f53\u9a8c\uff1b\u9996\u5148\u67e5\u770b\u60a8\u7684\u4f7f\u547d\u5ba3\u8a00\u548c\u516c\u53f8\u4ef7\u503c\u89c2\u3002&nbsp;<\/p>\n\n\n\n<p>\u5728\u5b9e\u65bd\u5168\u6e20\u9053\u8425\u9500\u7b56\u7565\u65f6\uff0c\u60a8\u5fc5\u987b\u8003\u8651\u6bcf\u4e2a\u5ba2\u6237\u5728\u5176\u65c5\u7a0b\u4e2d\u7684\u4f4d\u7f6e\u3002\u60a8\u4e0e\u4ed6\u4eec\u5206\u4eab\u7684\u4fe1\u606f\u5c06\u5bf9\u60a8\u7684\u5de5\u4f5c\u662f\u5426\u6210\u529f\u4ea7\u751f\u91cd\u5927\u5f71\u54cd\u3002&nbsp;<\/p>\n\n\n\n<p>\u5728\u5236\u5b9a\u548c\u5b9e\u65bd\u7b56\u7565\u4e4b\u524d\uff0c\u8bf7\u8003\u8651\u60a8\u66f4\u5e7f\u6cdb\u7684\u8425\u9500\u76ee\u6807\u3002\u60a8\u8fd8\u5e94\u8be5\u8bc4\u4f30\u5ba2\u6237\u53cd\u9988\u5e76\u8c03\u67e5\u4e0e\u60a8\u7684\u54c1\u724c\u4e92\u52a8\u7684\u4eba\u5458\u3002\u83b7\u5f97\u8fd9\u4e9b\u4fe1\u606f\u540e\uff0c\u5c31\u5f00\u59cb\u521b\u5efa\u60a8\u7684\u7b56\u7565\u3002&nbsp;<\/p>\n\n\n\n<p>\u8bf7\u8bb0\u4f4f\uff0c\u5168\u6e20\u9053\u8425\u9500\u53ef\u4ee5\u5305\u62ec\u7ebf\u4e0a\u548c\u7ebf\u4e0b\u3002\u4f8b\u5982\uff1a&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u5ba2\u6237\u4e0e <a href=\"https:\/\/hocoos.com\/zh\/\">\u4f60\u7684\u7f51\u7ad9<\/a> \u4e92\u52a8\u5e76\u641c\u7d22\u4e0d\u540c\u7684\u4ea7\u54c1\u3002\u00a0<\/li>\n\n\n\n<li>\u7136\u540e\u60a8 <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e7%94%b5%e5%95%86%e7%94%b5%e5%ad%90%e9%82%ae%e4%bb%b6%e8%90%a5%e9%94%80\/\">\u901a\u8fc7\u7535\u5b50\u90ae\u4ef6\u8054\u7cfb\u8be5\u5ba2\u6237<\/a> \u8fdb\u884c\u8ddf\u8fdb\uff0c\u63a8\u8350\u76f8\u5173\u4ea7\u54c1\uff08\u5982\u679c\u4ed6\u4eec\u540c\u610f\uff09\u3002<\/li>\n\n\n\n<li>\u5ba2\u6237\u8bbf\u95ee\u60a8\u7684\u5546\u5e97\uff1b\u6b64\u65f6\uff0c\u60a8\u5df2\u7ecf\u638c\u63e1\u4e86\u4e00\u4e9b\u5173\u4e8e\u4ed6\u4eec\u7684\u4fe1\u606f\u3002\u00a0<\/li>\n\n\n\n<li>\u9500\u552e\u4eba\u5458\u5229\u7528\u5ba2\u6237\u4fe1\u606f\u6765\u5b9a\u5236\u4f53\u9a8c\u5e76\u8bc6\u522b\u4ed6\u4eec\u53ef\u80fd\u611f\u5174\u8da3\u7684\u4ea7\u54c1\u3002\u00a0<\/li>\n<\/ol>\n\n\n\n<div 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class=\"wp-block-heading\">\u4ec0\u4e48\u662f\u5168\u6e20\u9053\u4e2a\u6027\u5316\uff1f<\/h2>\n\n\n\n<p>\u5168\u6e20\u9053\u4e2a\u6027\u5316\u662f\u4e00\u79cd\u6570\u636e\u9a71\u52a8\u7684\u65b9\u6cd5\uff0c\u60a8\u53ef\u4ee5\u501f\u6b64\u5b9a\u5236\u5ba2\u6237\u4f53\u9a8c\u3002\u5b83\u8fd8\u53ef\u4ee5\u5305\u62ec\u503e\u542c\u5ba2\u6237\u7684\u610f\u89c1\uff0c\u8bb0\u4f4f\u4ed6\u4eec\u662f\u8c01\uff0c\u5e76\u5728\u4ed6\u4eec\u4e0b\u6b21\u8bbf\u95ee\u60a8\u7684\u5546\u5e97\u65f6\u5c1d\u8bd5\u4e2a\u6027\u5316\u4ed6\u4eec\u7684\u4f53\u9a8c\u3002&nbsp;<\/p>\n\n\n\n<p>\u5728\u4e2a\u6027\u5316\u60a8\u7684\u5168\u6e20\u9053\u8425\u9500\u7b56\u7565\u65f6\uff0c\u60a8\u9700\u8981\u53d1\u9001\u4e3a\u7279\u5b9a\u5ba2\u6237\u91cf\u8eab\u5b9a\u5236\u7684\u4f18\u60e0\u3001\u63a8\u8350\u548c\u6d88\u606f\u3002\u76ee\u7684\u662f\u5411\u60a8\u7684\u5ba2\u6237\u8868\u660e\u60a8\u4e86\u89e3\u4ed6\u4eec\u3002&nbsp;<\/p>\n\n\n\n<p>\u5b9e\u65bd\u5168\u6e20\u9053\u4e2a\u6027\u5316\u65f6\uff0c\u8bf7\u8003\u8651\u5bf9\u5176\u9500\u552e\u989d\u548c\u5ba2\u6237\u53c2\u4e0e\u5ea6\/\u5fe0\u8bda\u5ea6\u7684\u5f71\u54cd\u3002Amazon\u5c31\u662f\u4e00\u4e2a\u4f8b\u5b50\uff1b\u8fd9\u5bb6\u7535\u5546\u5546\u5e97\u4f1a\u6839\u636e\u60a8\u8fc7\u53bb\u8d2d\u4e70\u7684\u5546\u54c1\u63d0\u4f9b\u63a8\u8350\u3002\u5176\u4ed6\u5546\u5e97\u5219\u8bbe\u6709\u201c\u60a8\u53ef\u80fd\u4e5f\u559c\u6b22\u201d\u7248\u5757\u3002&nbsp;<\/p>\n\n\n\n<div 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class=\"wp-block-heading\">\u4ec0\u4e48\u662f\u5168\u6e20\u9053\u5f52\u56e0\uff1f<\/h2>\n\n\n\n<p>\u5168\u6e20\u9053\u5f52\u56e0\u662f\u6307\u67e5\u770b\u4e0d\u540c\u7684\u7ebf\u4e0a\u548c\u7ebf\u4e0b\u6e20\u9053\uff0c\u786e\u5b9a\u5b83\u4eec\u5728\u8f6c\u5316\u4e2d\u53d1\u6325\u7684\u4f5c\u7528\u3002\u60a8\u5c06\u4f7f\u7528\u6570\u636e\u67e5\u770b\u5ba2\u6237\u4e0e\u60a8\u4e92\u52a8\u7684\u6bcf\u4e2a\u4f4d\u7f6e\uff0c\u7136\u540e\u786e\u5b9a\u54ea\u4e2a\u6e20\u9053\u4fc3\u6210\u4e86\u4ed6\u4eec\u5b8c\u6210\u6240\u9700\u7684\u64cd\u4f5c\u3002&nbsp;<\/p>\n\n\n\n<p>\u5f52\u56e0\u662f\u5168\u6e20\u9053\u8425\u9500\u6d41\u7a0b\u7684\u6838\u5fc3\u90e8\u5206\u3002\u786e\u5b9a\u54ea\u4e9b\u6e20\u9053\u5bf9\u8f6c\u5316\u7684\u8d21\u732e\u6700\u5927\u540e\uff0c\u5206\u914d\u8425\u9500\u9884\u7b97\uff1b\u5bf9\u4e8e\u8f6c\u5316\u6548\u679c\u4e0d\u4f73\u7684\u6e20\u9053\uff0c\u8bf7\u7814\u7a76\u5982\u4f55\u5bf9\u5176\u8fdb\u884c\u8c03\u6574\u3002&nbsp;<\/p>\n\n\n\n<p><strong>\u793a\u4f8b\uff1a<\/strong>&nbsp;<\/p>\n\n\n\n<p>\u70b9\u51fb\u60a8\u5e7f\u544a\u7684\u987e\u5ba2\u4f1a\u5728\u4e0d\u540c\u7684\u63a5\u89e6\u70b9\u4e0e\u60a8\u4e92\u52a8\u3002\u9996\u5148\uff0c\u4ed6\u4eec\u4f1a\u8bbf\u95ee\u60a8\u7684\u7f51\u7ad9\u3002\u7136\u540e\uff0c\u4ed6\u4eec\u53ef\u80fd\u4f1a\u5bf9\u60a8\u7684\u54c1\u724c\u8868\u73b0\u51fa\u5174\u8da3\uff0c\u4f46\u4e0d\u4f1a\u7acb\u5373\u8d2d\u4e70\u4efb\u4f55\u4e1c\u897f\u3002\u5728\u5411\u4ed6\u4eec\u53d1\u9001\u901a\u77e5\u540e\uff0c\u987e\u5ba2\u53ef\u80fd\u4f1a\u8bbf\u95ee\u60a8\u7684\u5546\u5e97\u3002\u7136\u540e\uff0c\u60a8\u5c06\u4f7f\u7528\u5f52\u56e0\u6a21\u578b\u6765\u786e\u5b9a\u6b64\u8f6c\u5316\u8fc7\u7a0b\u4e2d\u6700\u91cd\u8981\u7684\u90e8\u5206\u3002&nbsp;<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u5b58\u5728\u4e0d\u540c\u7684\u5f52\u56e0\u6a21\u578b\uff0c\u5b83\u4eec\u5404\u81ea\u670d\u52a1\u4e8e\u4e0d\u540c\u7684\u9700\u6c42\u3002\u5728\u51b3\u5b9a\u60a8\u5e94\u8be5\u4f7f\u7528\u7684\u5f52\u56e0\u6a21\u578b\u4e4b\u524d\uff0c\u8bf7\u67e5\u770b\u4f17\u591a\u9009\u9879\uff1b\u60a8\u53ef\u80fd\u9700\u8981\u5c1d\u8bd5\u591a\u79cd\u9009\u9879\u3002\u00a0\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u5168\u6e20\u9053\u8425\u9500\u6709\u54ea\u4e9b\u597d\u5904\uff1f<\/h2>\n\n\n\n<p>\u5728\u91c7\u7528\u5168\u6e20\u9053\u8425\u9500\u7b56\u7565\u4e4b\u524d\uff0c\u8bf7\u8003\u8651\u5b83\u53ef\u80fd\u4f1a\u5982\u4f55\u5f71\u54cd\u60a8\u7684\u5ba2\u6237\u548c\u54c1\u724c\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u9700\u8981\u8003\u8651\u7684\u4e8b\u9879\uff1a&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5ba2\u6237\u6ee1\u610f\u5ea6\uff1a <\/strong>\u4e2a\u6027\u5316\u53ef\u4ee5\u5e26\u6765\u6ee1\u610f\u5ea6\u548c\u5fe0\u8bda\u5ea6\uff0c\u4f46\u60a8\u9700\u8981\u8003\u8651\u6570\u636e\/\u9690\u79c1\u6cd5\u5f8b\u3002\u00a0<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u54c1\u724c\u5851\u9020\uff1a<\/strong> \u5728\u6240\u6709\u5e73\u53f0\u4e0a\u4fdd\u6301\u4e00\u81f4\uff0c\u4ee5\u63d0\u9ad8\u54c1\u724c\u8ba4\u77e5\u5ea6\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4e92\u52a8\uff1a<\/strong> \u901a\u8fc7\u5ba2\u6237\u5e0c\u671b\u60a8\u4e0e\u4ed6\u4eec\u4e92\u52a8\u7684\u6e20\u9053\u4e0e\u4ed6\u4eec\u4e92\u52a8\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u7ed3\u679c\uff1a <\/strong>\u8861\u91cf\u4f60\u7684\u5168\u6e20\u9053\u8425\u9500\u7b56\u7565\u5bf9\u9500\u552e\u548c\u8f6c\u5316\u7387\u7684\u5f71\u54cd\u3002<\/li>\n<\/ul>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u5b9e\u65bd\u5168\u6e20\u9053\u8425\u9500\u7684\u6311\u6218\u662f\u4ec0\u4e48\uff1f<\/h2>\n\n\n\n<p>\u867d\u7136\u5168\u6e20\u9053\u8425\u9500\u7684\u597d\u5904\u4e0d\u53ef\u5938\u5927\uff0c\u4f46\u4f60\u4e5f\u9700\u8981\u89e3\u51b3\u53ef\u80fd\u51fa\u73b0\u7684\u6311\u6218\uff0c\u4ee5\u51cf\u8f7b\u5176\u5f71\u54cd\u3002&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6570\u636e\u96c6\u6210\uff1a<\/strong> 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<\/strong>\u8003\u8651\u4f60\u9700\u8981\u5728\u54ea\u4e9b\u65b9\u9762\u6295\u5165\u8d44\u91d1\uff1b\u62db\u8058\u4eba\u5458\u548c\u90e8\u7f72\u6280\u672f\u81f3\u5173\u91cd\u8981\u3002\u00a0<\/li>\n<\/ul>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u6709\u54ea\u4e9b\u6210\u529f\u7684\u5168\u6e20\u9053\u8425\u9500\u6848\u4f8b\uff1f<\/h2>\n\n\n\n<p>\u5168\u6e20\u9053\u8425\u9500\u6d3b\u52a8\u7684\u793a\u4f8b\uff1a&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Starbucks\uff1a <\/strong>\u8fd9\u5bb6\u5496\u5561\u8fde\u9501\u5e97\u5c06\u5176\u5b9e\u4f53\u5e97\u4e0e\u79fb\u52a8\u5e94\u7528\u7a0b\u5e8f\u7ed3\u5408\u8d77\u6765\u3002\u00a0<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u94f6\u884c\u670d\u52a1\uff1a 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class=\"wp-block-heading\">\u603b\u7ed3<\/h2>\n\n\n\n<p>\u65e0\u8bba\u60a8\u662f\u62e5\u6709\u7ebf\u4e0a\u548c\u7ebf\u4e0b\u4e1a\u52a1\uff0c\u8fd8\u662f\u53ea\u6709\u5176\u4e2d\u4e4b\u4e00\uff0c\u90fd\u5e94\u8be5\u8003\u8651\u5168\u6e20\u9053\u8425\u9500\u3002\u5ba2\u6237\u671f\u671b\u83b7\u5f97\u4e00\u81f4\u7684\u54c1\u724c\u4f53\u9a8c\uff0c\u56e0\u6b64\u4e86\u89e3\u6bcf\u4e2a\u89e6\u70b9\u5982\u4f55\u76f8\u4e92\u4f5c\u7528\u81f3\u5173\u91cd\u8981\u3002&nbsp;<\/p>\n\n\n\n<p>\u5229\u7528\u6570\u636e\u8fdb\u884c\u5168\u6e20\u9053\u8425\u9500\u4f18\u5316\u81f3\u5173\u91cd\u8981\u3002\u540c\u65f6\uff0c\u4e86\u89e3\u60a8\u7684\u4e1a\u52a1\u9700\u6c42\uff0c\u5e76\u5728\u8861\u91cf\u8425\u9500\u76ee\u6807\u4e4b\u524d\u8bbe\u5b9a\u6e05\u6670\u7684\u76ee\u6807\u3002\u8fdb\u884c\u6d88\u606fA\/B\u6d4b\u8bd5\uff0c\u5e76\u9010\u6b65\u7ec6\u5206\u60a8\u7684\u53d7\u4f17\u3002&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>What is an omnichannel strategy? Your omnichannel strategy is how you plan to implement your cross-channel customer experience. Strategizing requires thinking about how you\u2019ll offer more of a consistent brand experience; start by looking at your mission statement and company values.&nbsp; When implementing an omnichannel marketing strategy, you must think about where each customer is [&hellip;]<\/p>","protected":false},"author":39,"featured_media":5164,"template":"","answers_category":[19],"class_list":["post-5163","answer","type-answer","status-publish","has-post-thumbnail","hentry","answers_category-digital-marketing-basics"],"acf":{"image":null,"card_image":5164,"content":[{"acf_fc_layout":"header_section","title":"\u4ec0\u4e48\u662f\u5168\u6e20\u9053\u8425\u9500\uff1f","descriptions":"Omnichannel marketing involves creating consistent customer experiences across every platform on which you\u2019re present. This includes all of your social media platforms, but it goes deeper than that.<br\/><br\/>\r\n\r\nYour omnichannel marketing strategy will also involve customers who interact with you on your website, through your newsletter, and in physical stores. Omnichannel marketing has become a common expectation among consumers, potentially impacting brand engagement.<br\/><br\/>\r\n\r\nOmnichannel marketing is important because you don\u2019t know where users will interact with your brand. Moreover, repeat customers might interact in a different place from what they initially did. For example, they might see your online store but then visit one of your physical branches.<br\/><br\/>\r\n\r\nAn example of omnichannel marketing would be this:<br\/><br\/>\r\n\r\n1. A customer visits your website.<br\/><br\/>\r\n2. The customer then adds an item to their shopping cart but doesn\u2019t yet complete the purchase.<br\/><br\/>\r\n3. You send the customer an email or show a pop-up with a discount code for the item they were thinking of purchasing.<br\/><br\/>\r\n\r\nAs you can see, omnichannel marketing is much more complex than simply having a broad online and (potentially) offline presence. You need to think about how each of your channels intertwine with each other, and how customers would interact across all of them. \r\n","tip_label":"","tip":"","additional_tips":null,"key_takeaways_label":"Key Takeaways:","key_takeaways":[{"label":"Omnichannel marketing is about providing a seamless cross-platform customer experience","body":""},{"label":"Personalize how you interact with customers based on their behaviors and preferences","body":""},{"label":"Tracking your omnichannel marketing performance, before optimizing when needed, is crucial","body":""}]}]},"_links":{"self":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer\/5163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer"}],"about":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/types\/answer"}],"author":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/users\/39"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media\/5164"}],"wp:attachment":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media?parent=5163"}],"wp:term":[{"taxonomy":"answers_category","embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answers_category?post=5163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}