{"id":5161,"date":"2025-01-30T16:12:11","date_gmt":"2025-01-30T16:12:11","guid":{"rendered":"https:\/\/new.hocoos.com\/?post_type=answer&#038;p=5161"},"modified":"2025-01-30T16:12:12","modified_gmt":"2025-01-30T16:12:12","slug":"%e5%9b%be%e7%89%87%e5%9c%a8%e6%8e%a8%e8%8d%90%e4%bf%a1%e4%b8%ad%e6%89%ae%e6%bc%94%e4%bb%80%e4%b9%88%e8%a7%92%e8%89%b2","status":"publish","type":"answer","link":"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e5%9b%be%e7%89%87%e5%9c%a8%e6%8e%a8%e8%8d%90%e4%bf%a1%e4%b8%ad%e6%89%ae%e6%bc%94%e4%bb%80%e4%b9%88%e8%a7%92%e8%89%b2\/","title":{"rendered":"\u56fe\u7247\u5728\u63a8\u8350\u4fe1\u4e2d\u8d77\u4ec0\u4e48\u4f5c\u7528\uff1f"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><strong>\u60a8\u662f\u5426\u5e94\u8be5\u5728\u63a8\u8350\u4fe1\u4e2d\u4f7f\u7528\u5ba2\u6237\u6216\u4ea7\u54c1\u7684\u7167\u7247\uff1f<\/strong><\/h2>\n\n\n\n<p>\u662f\u7684\u3002\u5728\u63a8\u8350\u4e2d\u52a0\u5165\u7167\u7247\u53ef\u80fd\u4f1a\u5f71\u54cd\u4fe1\u4efb\u5ea6\u3001\u53c2\u4e0e\u5ea6\u548c\u6545\u4e8b\u8bb2\u8ff0\u7684\u6709\u6548\u6027\u3002\u53ef\u4ee5\u4f7f\u7528\u5ba2\u6237\u5728\u5176\u4f53\u9a8c\u4e2d\u62cd\u6444\u7684\u7279\u5b9a\u7167\u7247\u4ee5\u53ca\u5c55\u793a\u4ea7\u54c1\u7279\u6027\u548c\u4f18\u52bf\u7684\u4ea7\u54c1\u7279\u5b9a\u7167\u7247\u6765\u63d0\u9ad8\u53c2\u4e0e\u5ea6\u3002\u63a8\u8350\u4e2d\u7684\u7167\u7247\u6709\u52a9\u4e8e\u589e\u5f3a\u53c2\u4e0e\u5ea6\uff0c\u4f46\u5176\u6709\u6548\u6027\u53ef\u80fd\u56e0\u4ea7\u54c1\u7c7b\u578b\u3001\u53d7\u4f17\u548c\u6574\u4f53\u8425\u9500\u7b56\u7565\u800c\u5f02\u3002&nbsp;<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u53ef\u4ee5\u4f7f\u7528 A\/B \u6d4b\u8bd5\u6765\u786e\u5b9a\u662f\u5426\u5e94\u5728\u7279\u5b9a\u63a8\u8350\u4e2d\u5305\u542b\u7167\u7247\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5728\u63a8\u8350\u4e2d\u4f7f\u7528\u56fe\u7247\u6709\u54ea\u4e9b\u6cd5\u5f8b\u6ce8\u610f\u4e8b\u9879\uff1f<\/strong><\/h2>\n\n\n\n<p>\u5373\u4f7f\u5ba2\u6237\u5728\u5176\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u4e0a\u53d1\u5e03\u4e86\u56fe\u50cf\uff0c\u5728\u4f7f\u7528\u4efb\u4f55\u56fe\u50cf\uff08\u5305\u62ec\u516c\u5171\u9886\u57df\u7684\u56fe\u50cf\uff09\u4e4b\u524d\uff0c\u52a1\u5fc5\u5f81\u5f97\u8bb8\u53ef\u3002 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class=\"wp-block-heading\"><strong>\u60a8\u5e94\u8be5\u5c06\u5305\u542b\u56fe\u7247\u7684\u63a8\u8350\u653e\u5728\u7f51\u7ad9\u7684\u54ea\u4e2a\u4f4d\u7f6e\uff1f<\/strong><\/h2>\n\n\n\n<p>\u5c06\u60a8\u7684\u8bc4\u4ef7\u653e\u5728\u8bbf\u95ee\u8005\u53ef\u80fd\u4f1a\u770b\u5230\u7684\u7f51\u9875\u4e0a\uff0c\u4f8b\u5982\u60a8\u7684\u4e3b\u9875\u548c <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e4%ba%a7%e5%93%81%e9%a1%b5%e9%9d%a2\/\">\u4ea7\u54c1\u9875\u9762<\/a>\u3002\u8be5\u6846\u67b6\u5229\u7528\u4ee5\u6548\u7387\u4e3a\u4e2d\u5fc3\u7684\u65b9\u6cd5\uff0c\u540c\u65f6\u5f3a\u8c03\u5728\u6f5c\u5728\u6d88\u8d39\u8005\u5fc3\u76ee\u4e2d\u7684\u53ef\u9760\u6027\u3002<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u53ef\u4ee5\u8003\u8651\u4f7f\u7528\u6ed1\u5757\u6216\u8f6e\u64ad\uff0c\u4ee5\u4fbf\u53d1\u5e03\u591a\u4e2a\u8bc4\u4ef7\u800c\u4e0d\u6d6a\u8d39\u592a\u591a\u7a7a\u95f4\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u662f\u5426\u6709\u4efb\u4f55\u5de5\u5177\u6216\u5e73\u53f0\u53ef\u4ee5\u5e2e\u52a9\u521b\u5efa\u6216\u5c55\u793a\u56fe\u7247\u8bc4\u4ef7\uff1f<\/strong><\/h2>\n\n\n\n<p>\u662f\u7684\u3002\u8bb8\u591a\u5e73\u53f0\u63d0\u4f9b\u6536\u96c6\u548c\u5c55\u793a\u5ba2\u6237\u8bc4\u4ef7\u7684\u529f\u80fd\u3002\u8fd9\u4e9b\u5de5\u5177\u53ef\u80fd\u4f1a\u5f71\u54cd\u60a8\u5de5\u4f5c\u6548\u7387\u548c\u4f18\u5316\u3002\u4e00\u4e9b\u5e38\u7528\u7684\u529f\u80fd\u5305\u62ec\u81ea\u52a8\u6536\u96c6\u6570\u636e\u3001\u8c03\u6574\u4fe1\u606f\u7684\u663e\u793a\u65b9\u5f0f\uff0c\u751a\u81f3\u63d0\u4f9b\u4f7f\u7528\u5177\u6709\u6b63\u786e\u6743\u9650\u7684\u56fe\u7247\u7684\u5e2e\u52a9\u3002&nbsp;<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u662f\u4e09\u4e2a\u5e38\u7528\u7684\u5de5\u5177\/\u5e73\u53f0\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Trustpilot<\/li>\n\n\n\n<li>Testimonial Hero<\/li>\n\n\n\n<li>Boast<\/li>\n<\/ul>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5728\u8bc4\u4ef7\u4e2d\u4f7f\u7528\u56fe\u7247\u6709\u4ec0\u4e48\u6f5c\u5728\u7684\u7f3a\u70b9\u5417\uff1f<\/strong><\/h2>\n\n\n\n<p>\u662f\u7684\u3002\u5982\u679c\u60a8\u672a\u7ecf\u4ed6\u4eba\u540c\u610f\u4f7f\u7528\u5176\u56fe\u50cf\uff0c\u53ef\u80fd\u4f1a\u4ea7\u751f\u6cd5\u5f8b\u540e\u679c\uff0c\u56e0\u6b64\u83b7\u5f97\u5fc5\u8981\u7684\u8bb8\u53ef\u662f\u81f3\u5173\u91cd\u8981\u7684\u3002<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u603b\u7ed3<\/strong><\/h2>\n\n\n\n<p>\u56fe\u7247\u53ef\u4ee5\u589e\u5f3a <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e4%ba%a7%e5%93%81%e8%af%84%e5%88%86%e5%92%8c%e8%af%84%e4%bb%b7\/\">\u5ba2\u6237\u8bc4\u4ef7<\/a>\u7684\u529b\u91cf\uff0c\u8fd9\u53ef\u80fd\u4f1a\u5f71\u54cd\u5ba2\u6237\u7684\u9009\u62e9\u3002\u4e86\u89e3\u5230\u8fd9\u4e9b\u8bc4\u4ef7\u80cc\u540e\u662f\u771f\u5b9e\u7684\u4eba\uff0c\u8d4b\u4e88\u4e86\u89c6\u89c9\u5143\u7d20\u4ee5\u5206\u91cf\uff0c\u8fd9\u53ef\u80fd\u4f1a\u5f71\u54cd\u65b0\u5ba2\u6237\u7684\u611f\u77e5\u548c\u4fe1\u4efb\uff0c\u4ece\u800c\u5f71\u54cd\u8d2d\u4e70\u51b3\u7b56\u548c <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e7%bd%91%e7%ab%99%e8%bd%ac%e5%8c%96%e7%8e%87\/\">\u8f6c\u5316\u7387<\/a>\u3002\u4f7f\u7528\u4efb\u4f55\u56fe\u7247\u4e4b\u524d\uff0c\u8bf7\u52a1\u5fc5\u83b7\u5f97\u6b63\u786e\u7684\u6388\u6743\u3002<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Should you use photos of customers or products in testimonials? Yes. Including photographs in testimonials could potentially impact trust, engagement, and the effectiveness of storytelling. Engagement can be fostered with customer-specific photos drawn from their experiences and product-specific photos exhibiting the features and benefits of the product. Photos in testimonials help to amplify engagement but [&hellip;]<\/p>","protected":false},"author":39,"featured_media":5162,"template":"","answers_category":[18],"class_list":["post-5161","answer","type-answer","status-publish","has-post-thumbnail","hentry","answers_category-customer-testimonials"],"acf":{"image":null,"card_image":5162,"content":[{"acf_fc_layout":"header_section","title":"\u56fe\u7247\u5728\u63a8\u8350\u4fe1\u4e2d\u8d77\u4ec0\u4e48\u4f5c\u7528\uff1f","descriptions":"The majority of viewers share a deeper bond with imagery; hence, the inclusion of photos in testimonials is an approach that may impact both engagement and believability.<br\/><br\/>The presence of a verifiable author associated with the testimonial can solidify its perceived credibility.\r\n","tip_label":"","tip":"","additional_tips":null,"key_takeaways_label":"Key Takeaways:","key_takeaways":[{"label":"Increase trust","body":"Consider enhancing trust by including client photographs within testimonials."},{"label":"Obtain approval","body":"Ensure that clients have provided permission before including their pictures."},{"label":"Showcase testimonials","body":"Featured images and endorsements should be displayed on major pages, such as the homepage and product pages."}]}]},"_links":{"self":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer\/5161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer"}],"about":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/types\/answer"}],"author":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/users\/39"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media\/5162"}],"wp:attachment":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media?parent=5161"}],"wp:term":[{"taxonomy":"answers_category","embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answers_category?post=5161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}