{"id":4829,"date":"2025-01-17T14:01:21","date_gmt":"2025-01-17T14:01:21","guid":{"rendered":"https:\/\/hocoos.com\/?post_type=answer&#038;p=4829"},"modified":"2025-01-27T11:58:57","modified_gmt":"2025-01-27T11:58:57","slug":"%e7%a7%bb%e5%8a%a8%e7%ab%af%e7%89%b9%e5%ae%9a%e7%9a%84%e8%a1%8c%e5%8a%a8%e5%8f%b7%e5%8f%ac%e6%98%af%e4%bb%80%e4%b9%88","status":"publish","type":"answer","link":"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e7%a7%bb%e5%8a%a8%e7%ab%af%e7%89%b9%e5%ae%9a%e7%9a%84%e8%a1%8c%e5%8a%a8%e5%8f%b7%e5%8f%ac%e6%98%af%e4%bb%80%e4%b9%88\/","title":{"rendered":"\u4ec0\u4e48\u662f\u79fb\u52a8\u8bbe\u5907\u4e13\u7528\u7684\u884c\u52a8\u53f7\u53ec\uff1f"},"content":{"rendered":"<p>\u8bbe\u8ba1\u7279\u5b9a\u4e8e\u79fb\u52a8\u8bbe\u5907\u7684CTA\u65f6\uff0c\u8bf7\u8003\u8651\u4ee5\u4e0b\u5404\u4e2a\u65b9\u9762\uff1a&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5c4f\u5e55\u5c3a\u5bf8\uff1a <\/strong>\u4e86\u89e3\u4e0d\u540c\u5236\u9020\u5546\u548c\u8bbe\u5907\u578b\u53f7\u7684\u5c4f\u5e55\u5c3a\u5bf8\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u8bbe\u5907\u7c7b\u578b\uff1a <\/strong>\u5206\u522b\u521b\u5efa <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e7%bd%91%e7%ab%99%e6%9e%84%e5%bb%ba%e5%99%a8%e4%b8%ad%e7%9a%84%e7%a7%bb%e5%8a%a8%e4%bc%98%e5%8c%96%e6%98%af%e4%bb%80%e4%b9%88\/\">\u4f18\u5316<\/a> \u4ee5\u9002\u914d\u667a\u80fd\u624b\u673a\u548c\u5e73\u677f\u7535\u8111\u3002\u00a0<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4e92\u52a8\u504f\u597d\uff1a <\/strong>\u67e5\u770b\u60a8\u62e5\u6709\u7684\u4efb\u4f55\u6570\u636e\uff0c\u4ee5\u786e\u5b9a\u7528\u6237\u504f\u597d\u5728\u60a8\u7684\u9875\u9762\u4e0a\u5982\u4f55\u4e92\u52a8\u3002\u4f7f\u7528Hotjar\u7b49\u5de5\u5177\u6765\u4e86\u89e3\u60c5\u51b5\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u9664\u4e86\u5173\u6ce8\u8bbe\u8ba1\u4e4b\u5916\uff0c\u60a8\u8fd8\u9700\u8981\u786e\u4fdd\u60a8\u7684\u884c\u52a8\u53f7\u53ec (CTA) \u4e2d\u7684\u6587\u672c\u6613\u4e8e\u7406\u89e3\u3002\u00a0\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u6253\u9020\u9ad8\u8f6c\u5316\u7387\u79fb\u52a8\u7aef CTA \u7684\u6700\u4f73\u5b9e\u8df5\u662f\u4ec0\u4e48\uff1f\u5305\u62ec\u8bbe\u8ba1\u3001\u4f4d\u7f6e\u548c\u63aa\u8f9e\u3002&nbsp;<\/h2>\n\n\n\n<p>\u4e3a\u4e86\u5c3d\u53ef\u80fd\u63d0\u9ad8\u8f6c\u5316\u7387\uff0c\u60a8\u5fc5\u987b\u8003\u8651\u591a\u4e2a\u65b9\u9762\u3002\u8fd9\u4e9b\u65b9\u9762\u5305\u62ec\u63aa\u8f9e\u3001CTA \u8bbe\u8ba1\u4ee5\u53ca\u5728\u9875\u9762\u4e0a\u7684\u653e\u7f6e\u4f4d\u7f6e\u3002&nbsp;<\/p>\n\n\n\n<p>\u8003\u8651\u4ee5\u4e0b\u8fd9\u4e9b\u6838\u5fc3\u8981\u7d20\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u8bed\u8a00\uff1a <\/strong>\u4f7f\u7528\u6e05\u6670\u7b80\u6d01\u7684\u8bed\u8a00\uff0c\u8ba9\u7528\u6237\u6709\u7406\u7531\u91c7\u53d6\u884c\u52a8\u3002\u4f7f\u7528\u9762\u5411\u884c\u52a8\u7684\u63aa\u8f9e\uff0c\u4ee5\u4fbf\u60a8\u7684\u53d7\u4f17\u77e5\u9053\u60a8\u5e0c\u671b\u4ed6\u4eec\u505a\u4ec0\u4e48\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u53d7\u4f17\u77e5\u8bc6\uff1a <\/strong>\u4e86\u89e3\u60a8\u7684\u53d7\u4f17\uff0c\u4ee5\u4fbf\u60a8\u53ef\u4ee5\u9488\u5bf9\u4ed6\u4eec\u4f18\u5316 CTA\u3002\u7814\u7a76\u4ed6\u4eec\u5728\u9875\u9762\u4e0a\u7684\u884c\u4e3a\uff0c\u5e76\u4e86\u89e3\u4ed6\u4eec\u5e0c\u671b\u89e3\u51b3\u54ea\u4e9b\u75db\u70b9\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u8bbe\u8ba1\uff1a <\/strong>\u4f7f\u7528\u80fd\u8ba9\u8bfb\u8005\u4e00\u773c\u5c31\u6ce8\u610f\u5230\u7684 CTA \u8bbe\u8ba1\uff0c\u5e76\u786e\u4fdd\u5176\u4e0e\u60a8\u7684\u54c1\u724c\u4e00\u81f4\u3002\u8003\u8651\u4f7f\u7528\u89c6\u89c9\u5143\u7d20\uff08\u4f8b\u5982\u6309\u94ae\uff09\u6765\u4f7f CTA \u66f4\u6e05\u6670\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u89e6\u63a7\u4f18\u5316\uff1a <\/strong>\u7531\u4e8e\u5927\u591a\u6570\u79fb\u52a8\u7528\u6237\u4f1a\u4f7f\u7528\u89e6\u6478\u5c4f\uff0c\u56e0\u6b64\u60a8\u5e94\u786e\u4fdd\u6309\u94ae\u6613\u4e8e\u7528\u624b\u6307\u70b9\u51fb\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u5e94\u7528\u5bf9\u6bd4\u539f\u5219\u548c\u9002\u5f53\u7684\u6309\u94ae\u5c3a\u5bf8\uff0c\u4ee5\u63d0\u9ad8\u6613\u7528\u6027\u3002\u00a0\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u5982\u4f55\u6700\u597d\u5730\u8861\u91cf\u548c\u89e3\u8bfb\u79fb\u52a8\u7aef\u884c\u52a8\u53f7\u53ec (CTA) \u5143\u7d20\u7684\u6548\u679c\uff1f&nbsp;<\/h2>\n\n\n\n<p>\u60a8\u9996\u5148\u9700\u8981\u4e86\u89e3\u60a8\u7684\u4e1a\u52a1\u76ee\u6807\uff0c\u7136\u540e\u786e\u5b9a\u54ea\u4e9b\u6307\u6807\u662f\u6700\u91cd\u8981\u7684\u3002\u9996\u5148\u8861\u91cf\u60a8\u7684\u70b9\u51fb\u7387\u548c\u8f6c\u5316\u7387\u3002&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u70b9\u51fb\u7387\uff1a <\/strong>\u8fd9\u662f\u770b\u5230\u60a8\u7684\u884c\u52a8\u53f7\u53ec (CTA) \u540e\u70b9\u51fb\u5b83\u7684\u4eba\u6570\u767e\u5206\u6bd4\u3002\u4f7f\u7528\u6b64\u6307\u6807\u6765\u786e\u5b9a\u60a8\u7684\u53d7\u4f17\u662f\u5426\u6b63\u5728\u4e0e\u60a8\u7684 CTA \u8fdb\u884c\u4e92\u52a8\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u8f6c\u5316\u7387\uff1a<\/strong> \u8fd9\u662f\u6307\u70b9\u51fb\u884c\u52a8\u53f7\u53ec (CTA) \u540e\u5b8c\u6210\u60a8\u6240\u9700\u64cd\u4f5c\u7684\u4eba\u6570\u767e\u5206\u6bd4\u3002\u4f7f\u7528\u6b64\u6307\u6807\u6765\u786e\u5b9a\u60a8\u7684\u4fe1\u606f\u7684\u6210\u529f\u7a0b\u5ea6\u4ee5\u53ca\u662f\u5426\u9700\u8981\u6539\u8fdb\u60a8\u7684\u4ea7\u54c1\/\u670d\u52a1\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>\u8bbe\u7f6e\u597d\u7528\u4e8e\u8861\u91cf\u70b9\u51fb\u7387\u548c\u8f6c\u5316\u7387\u7684\u5de5\u5177\u540e\uff0c\u60a8\u5fc5\u987b\u5bf9CTA\u53d8\u4f53\u8fdb\u884cA\/B\u6d4b\u8bd5\u3002\u67e5\u770b\u54ea\u4e9b\u6709\u6548\uff0c\u54ea\u4e9b\u65e0\u6548\uff0c\u5e76\u6839\u636e\u83b7\u5f97\u7684\u6570\u636e\u8fdb\u884c\u66f4\u6539\u3002\u540c\u65f6\u8bc6\u522b\u53ef\u80fd\u51fa\u73b0\u7684\u4efb\u4f55\u6a21\u5f0f\uff1b\u60a8\u9700\u8981\u9ad8\u8d28\u91cf\u7684\u4fe1\u606f\u624d\u80fd\u8fdb\u884c\u6b64\u7c7b\u89c2\u5bdf\u3002&nbsp;<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\u00a0\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u79fb\u52a8CTA\u4f18\u5316\u9700\u8981\u6301\u7eed\u7684\u5de5\u4f5c\u3002\u76d1\u63a7\u60a8\u7684\u6548\u679c\u5e76\u5b9a\u671f\u6d4b\u8bd5\u3002\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u79fb\u52a8\u7aef CTA \u5982\u4f55\u63d0\u5347\u79fb\u52a8\u8425\u9500\u6d3b\u52a8\u7684\u6548\u679c\uff1f&nbsp;<\/h2>\n\n\n\n<p>\u79fb\u52a8CTA\u53ef\u4ee5\u5e2e\u52a9\u60a8\u521b\u5efa\u66f4\u6709\u6548\u7684\u8425\u9500\u6d3b\u52a8\uff0c\u4f46\u524d\u63d0\u662f\u60a8\u5c06\u5176\u4e0e\u76ee\u6807\u4ed4\u7ec6\u5bf9\u9f50\u3002\u4ee5\u4e0b\u5217\u51fa\u4e86\u4e00\u4e9b\u60a8\u5e94\u8be5\u8003\u8651\u4f7f\u7528\u8fd9\u4e9bCTA\u7684\u539f\u56e0\uff0c\u800c\u4e0d\u662f\u5141\u8bb8\u9488\u5bf9\u684c\u9762\u4f18\u5316\u7684CTA\u663e\u793a\u5728\u79fb\u52a8\u8bbe\u5907\u4e0a\u3002&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u8f6c\u5316\u7387\u548c\u70b9\u51fb\u7387\uff1a<\/strong> \u60a8\u9488\u5bf9\u79fb\u52a8\u8bbe\u5907\u4f18\u5316\u7684CTA\u5c06\u76f4\u63a5\u5f71\u54cd\u60a8\u6765\u81ea\u79fb\u52a8\u8bbe\u5907\u7684\u8f6c\u5316\u7387\u548c\u70b9\u51fb\u7387\u3002\u6d4b\u8bd5\u5176\u529f\u80fd\u4e5f\u4f1a\u5f71\u54cd\u60a8\u5728\u8fd9\u4e9b\u9886\u57df\u7684\u7ed3\u679c\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u7d27\u8feb\u611f\uff1a <\/strong>\u79fb\u52a8\u7aefCTA\u53ef\u4ee5\u8425\u9020\u4e00\u79cd\u9700\u8981\u7acb\u5373\u91c7\u53d6\u884c\u52a8\u7684\u611f\u77e5\uff0c\u4ece\u800c\u5f71\u54cd\u8425\u9500\u6548\u679c\u3002\u60a8\u53ef\u80fd\u4f1a\u63d0\u9ad8\u9500\u552e\u989d\uff1b\u4f46\u8bf7\u907f\u514d\u717d\u52a8\u6027\u6216\u8bef\u5bfc\u6027\u5185\u5bb9\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u7ebf\u7d22\u57f9\u80b2\uff1a<\/strong> \u5f53\u7528\u6237\u70b9\u51fb\u79fb\u52a8\u7aefCTA\u65f6\uff0c\u60a8\u53ef\u4ee5\u5c06\u4ed6\u4eec\u8fdb\u4e00\u6b65\u63a8\u5411\u8425\u9500\u6f0f\u6597\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u60a8\u5e94\u8be5\u8fd0\u7528\u81ea\u5df1\u7684\u5224\u65ad\u548c\u8fdb\u884c\u6d4b\u8bd5\u3002\u79fb\u52a8\u7aefCTA\u6837\u5f0f\u7684\u6709\u6548\u6027\u5728\u4e0d\u540c\u53d7\u4f17\u4e4b\u95f4\u53ef\u80fd\u4f1a\u6709\u5f88\u5927\u5dee\u5f02\u3002\u5728\u5b9a\u5236\u79fb\u52a8\u7aefCTA\u4e4b\u524d\uff0c\u8bf7\u8003\u8651\u60a8\u7684\u5177\u4f53\u6d3b\u52a8\u76ee\u6807\u3002&nbsp;<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u603b\u7ed3<\/h2>\n\n\n\n<p>CTA\u5728\u60a8\u7684\u6574\u4e2a\u7f51\u7ad9\u4e2d\u90fd\u5f88\u91cd\u8981\uff0c\u4f46\u5fc5\u987b\u9488\u5bf9\u79fb\u52a8\u8bbe\u5907\u8fdb\u884c\u4f18\u5316\uff0c\u800c\u4e0d\u8981\u4ec5\u4ec5\u4f7f\u7528\u684c\u9762\u7aef\u7684CTA\u3002\u5f00\u53d1\u79fb\u52a8\u7aef\u4e13\u7528CTA\u6d89\u53ca\u591a\u4e2a\u65b9\u9762\uff1b\u60a8\u9700\u8981\u8003\u8651\u8bbe\u8ba1\u3001\u63aa\u8f9e\u548c\u4f4d\u7f6e\u3002&nbsp;<\/p>\n\n\n\n<p>\u8861\u91cf\u79fb\u52a8\u7aef\u4e13\u7528CTA\u7684\u6548\u679c\u9700\u8981\u5b9a\u671f\u6d4b\u8bd5\u548c\u4f18\u5316\u3002\u8bf7\u9488\u5bf9\u4e0d\u540c\u7684\u6d3b\u52a8\u548c\u53d7\u4f17\u521b\u5efa\u4e0d\u540c\u7684CTA\u3002<\/p>\n\n\n\n<p>\u4e86\u89e3\u60a8\u7684\u4e1a\u52a1\u76ee\u6807\uff0c\u7136\u540e\u8861\u91cf\u60a8\u7684 <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e7%bd%91%e7%ab%99%e8%bd%ac%e5%8c%96%e7%8e%87\/\">\u8f6c\u5316<\/a>\/<a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e7%bd%91%e7%ab%99%e7%82%b9%e5%87%bb%e7%8e%87\/\">\u70b9\u51fb\u7387<\/a> \u76f8\u5e94\u5730\u3002\u786e\u4fdd\u60a8\u7684 CTA \u4e0e\u60a8\u7684\u54c1\u724c\u76f8\u7b26\uff0c\u5e76\u4e3a\u667a\u80fd\u624b\u673a\u548c\u5e73\u677f\u7535\u8111\u521b\u5efa\u4e0d\u540c\u7684\u8bbe\u8ba1\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>Consider each of the following aspects when designing mobile-specific CTAs:&nbsp; Pro Tip:\u00a0 Besides focusing on the design, you also need to ensure that the text in your CTA is easily understood.\u00a0 What are the best practices for crafting high-converting mobile CTAs, including design, placement, and wording?&nbsp; To give yourself the best possible chance of improving [&hellip;]<\/p>","protected":false},"author":39,"featured_media":4835,"template":"","answers_category":[24],"class_list":["post-4829","answer","type-answer","status-publish","has-post-thumbnail","hentry","answers_category-mobile-responsiveness"],"acf":{"image":null,"card_image":4835,"content":[{"acf_fc_layout":"header_section","title":"\u4ec0\u4e48\u662f\u79fb\u52a8\u8bbe\u5907\u4e13\u7528\u7684\u884c\u52a8\u53f7\u53ec\uff1f","descriptions":"A mobile-specific call-to-action (CTA) is a CTA that you specifically optimize for smartphones and tablets. Smaller mobile device screens require the adjustment of your desktop CTAs.\r\n\r\nAnother key difference is how the user interacts with these CTAs. Whereas they\u2019d typically click with their mouse or trackpad on a computer, the individual will most likely use their touchscreen on a smartphone or tablet.\r\n\r\nTo ensure that mobile users can see and interact with them, CTAs optimized for these devices often use hyperlinks in their text. You will also see bigger buttons than you would on a computer in most cases. Due to the smaller screen size, adjustments may be made to the font size and line spacing.\r\n\r\nSince the majority of web traffic comes from mobile these days, optimizing your CTAs for smartphones and tablets is vital. Users should find it easier to interact with these types of CTAs, and you could see higher conversion rates \u2013 however, you\u2019ll need to test and optimize to ensure this.","tip_label":"","tip":"","additional_tips":null,"key_takeaways_label":"Key Takeaways: ","key_takeaways":[{"label":"Mobile-specific CTAs are important for touchscreen navigation, visibility, and interaction","body":""},{"label":"Your mobile CTAs need to clearly outline the benefits a user gets by clicking through","body":""},{"label":"Split-test your mobile CTAs, monitor their performance, and optimize where needed","body":""}]}]},"_links":{"self":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer\/4829","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer"}],"about":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/types\/answer"}],"author":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/users\/39"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media\/4835"}],"wp:attachment":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media?parent=4829"}],"wp:term":[{"taxonomy":"answers_category","embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answers_category?post=4829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}