{"id":4814,"date":"2025-01-16T17:03:47","date_gmt":"2025-01-16T17:03:47","guid":{"rendered":"https:\/\/hocoos.com\/?post_type=answer&#038;p=4814"},"modified":"2025-01-27T11:59:03","modified_gmt":"2025-01-27T11:59:03","slug":"%e4%bf%a1%e6%81%af%e6%9e%b6%e6%9e%84%e4%b8%8e%e7%bd%91%e7%ab%99%e5%af%bc%e8%88%aa%e7%9a%84%e5%85%b3%e7%b3%bb","status":"publish","type":"answer","link":"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bf%a1%e6%81%af%e6%9e%b6%e6%9e%84%e4%b8%8e%e7%bd%91%e7%ab%99%e5%af%bc%e8%88%aa%e7%9a%84%e5%85%b3%e7%b3%bb\/","title":{"rendered":"\u4fe1\u606f\u67b6\u6784\u4e0e\u5bfc\u822a\u7684\u5173\u7cfb\u662f\u4ec0\u4e48\uff1f"},"content":{"rendered":"<h2 class=\"wp-block-heading\">\u4fe1\u606f\u67b6\u6784\u5982\u4f55\u5728\u7f51\u7ad9\u5bfc\u822a\u8bbe\u8ba1\u4e2d\u5e94\u7528\uff1f&nbsp;<\/h2>\n\n\n\n<p>\u4fe1\u606f\u67b6\u6784 (IA) \u65e8\u5728\u4ee5\u7528\u6237\u6613\u4e8e\u5bfc\u822a\u7684\u65b9\u5f0f\u7ec4\u7ec7\u60a8\u7684\u5185\u5bb9\uff0c\u8fd9\u610f\u5473\u7740\u5b83\u662f\u4ee5\u7528\u6237\u4e3a\u4e2d\u5fc3\u7684\u8bbe\u8ba1\u7684\u5173\u952e\u90e8\u5206\u3002\u60a8\u5e94\u8be5 <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%afa-b%e6%b5%8b%e8%af%95\/\">A\/B \u6d4b\u8bd5<\/a> \u786e\u4fdd\u7528\u6237\u5728\u4f7f\u7528\u8fc7\u7a0b\u4e2d\u4e0d\u4f1a\u8ff7\u5931\u65b9\u5411\uff0c\u5e76\u4e14\u60a8\u53ef\u4ee5\u5b9e\u65bd\u8bb8\u591a\u5143\u7d20\u3002\u8fd9\u4e9b\u5305\u62ec\uff1a\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4e0b\u62c9\u83dc\u5355&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9762\u5305\u5c51\u5bfc\u822a&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9875\u9762\u8fc7\u6ee4\u5668&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>\u4e86\u89e3\u5ba2\u6237\u7684\u4e3b\u8981\u9700\u6c42\u5e76\u8003\u8651\u60a8\u62e5\u6709\u7684\u7f51\u7ad9\u7c7b\u578b\u3002\u4f8b\u5982\uff0c\u7535\u5b50\u5546\u52a1\u7f51\u7ad9\u53ef\u80fd\u5e94\u8be5\u5bf9\u5176\u4ea7\u54c1\u4f7f\u7528\u9875\u9762\u8fc7\u6ee4\u5668\u3002\u540c\u65f6\uff0c\u535a\u5ba2\u53ef\u80fd\u4f1a\u6709\u4e0b\u62c9\u83dc\u5355\uff0c\u5c24\u5176\u662f\u5728\u6db5\u76d6\u67d0\u4e2a\u7ec6\u5206\u5e02\u573a\u4e2d\u7684\u591a\u4e2a\u4e3b\u9898\u65f6\u3002<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u7528\u6237\u4f53\u9a8c (UX) \u5728\u4fe1\u606f\u67b6\u6784\u548c\u5bfc\u822a\u4e2d\u626e\u6f14\u4ec0\u4e48\u89d2\u8272\uff1f&nbsp;<\/h2>\n\n\n\n<p>\u7528\u6237\u4f53\u9a8c (UX) \u662f\u60a8\u9700\u8981\u4f18\u5148\u8003\u8651\u57fa\u7840\u67b6\u6784\u7684\u4e3b\u8981\u539f\u56e0\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5bfc\u822a\uff1a <\/strong>\u4f7f\u7528 IA \u5f15\u5bfc\u7528\u6237\u5b8c\u6210\u4ed6\u4eec\u671f\u671b\u7684\u5b8c\u6574\u7f51\u7ad9\u65c5\u7a0b\u3002\u5728\u4fe1\u606f\u7ec4\u7ec7\u4e2d\u5b9e\u73b0\u903b\u8f91\u6d41\u7a0b\uff0c\u65b9\u4fbf\u8bbf\u95ee\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6ee1\u610f\u5ea6\uff1a <\/strong>\u8003\u8651\u5728\u60a8\u7684\u7f51\u7ad9\u4e0a\u5b9e\u65bd IA \u5982\u4f55\u5f71\u54cd\u7528\u6237\u6ee1\u610f\u5ea6\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>\u907f\u514d\u8ba9\u7528\u6237\u611f\u5230\u56f0\u60d1\/\u6cae\u4e27\uff0c\u589e\u52a0\u4ed6\u4eec\u5b8c\u6210\u4efb\u52a1\u7684\u96be\u5ea6\uff1b\u76d1\u63a7\u60a8\u5728\u8fd9\u4e00\u9886\u57df\u7684\u5f53\u524d\u6d41\u7a0b\u662f\u4e00\u4e2a\u597d\u4e3b\u610f\u3002&nbsp;<\/p>\n\n\n\n<p>\u901a\u5e38\uff0c\u7528\u6237\u5feb\u901f\u6210\u529f\u5730\u83b7\u53d6\u6240\u9700\u4fe1\u606f\u7684\u80fd\u529b\u662f\u6709\u6548\u4fe1\u606f\u67b6\u6784 (IA) \u7684\u5173\u952e\u6307\u6807\u3002&nbsp;<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u4fe1\u606f\u67b6\u6784 (IA) \u5982\u4f55\u5f71\u54cd\u7f51\u7ad9\u7684\u641c\u7d22\u5f15\u64ce\u4f18\u5316 (SEO)\uff1f&nbsp;<\/h2>\n\n\n\n<p>IA \u53ef\u4ee5\u663e\u8457\u5f71\u54cd\u60a8\u7684 <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%afseo\/\">\u641c\u7d22\u5f15\u64ce\u4f18\u5316<\/a> \u5de5\u4f5c\uff0c\u6548\u679c\u6b63\u9762\u6216\u8d1f\u9762\uff0c\u53d6\u51b3\u4e8e\u60a8\u5982\u4f55\u5b9e\u65bd\u7b56\u7565\u3002\u722c\u866b\u7a0b\u5e8f\u51b3\u5b9a\u7f51\u7ad9\u5728\u641c\u7d22\u5f15\u64ce\u4e2d\u7684\u6392\u540d\uff0c\u800c\u5408\u4e4e\u903b\u8f91\u7684\u4fe1\u606f\u67b6\u6784\u5bf9\u4e8e\u786e\u4fdd\u5b83\u4eec\u80fd\u591f\u627e\u5230\u548c\u7ec4\u7ec7\u4fe1\u606f\u81f3\u5173\u91cd\u8981\u3002\u00a0<\/p>\n\n\n\n<p>\u7531\u4e8e\u722c\u866b\u7a0b\u5e8f\u9700\u8981\u4ece\u60a8\u7684\u7f51\u7ad9\u68c0\u7d22\u4fe1\u606f\uff0c\u56e0\u6b64 IA \u76f4\u63a5\u5f71\u54cd\u60a8\u7684\u6392\u540d\u3002\u6b63\u786e\u7ec4\u7ec7\u60a8\u7684\u7f51\u7ad9\u5e76\u63d0\u4f9b\u9ad8\u8d28\u91cf\u7684\u5185\u5bb9\u53ef\u80fd\u4f1a\u63d0\u9ad8\u6392\u540d\uff0c\u800c\u7ec4\u7ec7\u4e0d\u826f\u7684\u7f51\u7ad9\u53ef\u80fd\u4f1a\u5bfc\u81f4\u6392\u540d\u964d\u4f4e\u3002&nbsp;<\/p>\n\n\n\n<p>Google \u5728\u7f51\u7ad9\u6392\u540d\u65f6\u4e5f\u4f18\u5148\u8003\u8651\u7528\u6237\u4f53\u9a8c\uff0c\u7528\u6237\u754c\u9762 (UI) \u548c\u4ea4\u4e92\u8bbe\u8ba1 (IxD) \u662f\u5176\u4e2d\u7684\u5173\u952e\u7ec4\u6210\u90e8\u5206\u3002\u7531\u4e8e IA \u662f\u60a8\u7528\u6237\u4f53\u9a8c (UX) \u7b56\u7565\u7684\u4e00\u90e8\u5206\uff0c\u56e0\u6b64\u5b83\u53ef\u80fd\u4f1a\u5f71\u54cd\u60a8\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u7684\u6392\u540d\u3002&nbsp;<\/p>\n\n\n\n<div class=\"answers-tip-box mt-8 mt-lg-10\">\n<div class=\"answers-small-title\">\n\t\t\t\t\t\t\t\n\u4e13\u5bb6\u63d0\u793a\uff1a\n\n<\/div>\n<div class=\"answers-small-description mt-4\">\n\n\u8bf7\u52a1\u5fc5\u91cd\u89c6 IA\uff0c\u5ffd\u7565 IA \u53ef\u80fd\u4f1a\u5bfc\u81f4\u7f51\u7ad9\u7ed3\u6784\u6df7\u4e71\uff1b\u5e94\u4e13\u6ce8\u4e8e\u6700\u4f73\u5b9e\u8df5\u5e76\u4e0d\u65ad\u8fed\u4ee3\u6539\u8fdb\u3002\u60a8\u7684\u641c\u7d22\u5f15\u64ce\u6392\u540d\u53ea\u662f\u5176\u4e2d\u4e00\u4e2a\u7ed3\u679c\uff0c\u5b83\u8fd8\u53d6\u51b3\u4e8e\u5176\u4ed6\u56e0\u7d20\uff08\u4f8b\u5982\u5185\u5bb9\u8d28\u91cf\u7b49\uff09\u3002\u00a0\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u603b\u7ed3<\/h2>\n\n\n\n<p>\u4fe1\u606f\u67b6\u6784 (IA) \u662f\u7528\u6237\u4f53\u9a8c\u7684\u91cd\u8981\u7ec4\u6210\u90e8\u5206\uff0c\u4e0d\u5bb9\u5ffd\u89c6\u3002\u5bf9\u7f51\u9875\u4e0a\u7684\u4fe1\u606f\u8fdb\u884c\u5408\u7406\u7684\u903b\u8f91\u7ec4\u7ec7\u81f3\u5173\u91cd\u8981\uff0c\u8fd9\u6837\u7528\u6237\u624d\u80fd\u5feb\u901f\u627e\u5230\u6240\u9700\u5185\u5bb9\u3002\u6b64\u5916\uff0c\u641c\u7d22\u5f15\u64ce\u722c\u866b\u7a0b\u5e8f\u4e5f\u9700\u8981\u7a33\u5065\u7684 IA \u624d\u80fd\u6293\u53d6\u60a8\u7684\u7f51\u7ad9\u5e76\u8fdb\u884c\u9002\u5f53\u7684\u6392\u540d\u3002&nbsp;<\/p>\n\n\n\n<p>\u4ee5\u5408\u7406\u7684\u65b9\u5f0f\u5b9e\u65bd IA\uff0c\u4f7f\u5176\u9002\u7528\u4e8e <a href=\"https:\/\/hocoos.com\/zh\/\">\u4f60\u7684\u7f51\u7ad9<\/a>. <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e7%bd%91%e7%ab%99%e9%9d%a2%e5%8c%85%e5%b1%91%e5%af%bc%e8%88%aa\/\">\u9762\u5305\u5c51\u5bfc\u822a<\/a> \u6240\u6709\u7f51\u7ad9\u90fd\u5e94\u8be5\u5982\u6b64\uff0c\u4f46\u60a8\u53ef\u80fd\u4e0d\u9700\u8981\u7b5b\u9009\u5668\u6216 <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e4%b8%8b%e6%8b%89%e8%8f%9c%e5%8d%95\/\">\u4e0b\u62c9\u83dc\u5355<\/a>\u3002\u8fd9\u5f88\u5927\u7a0b\u5ea6\u4e0a\u53d6\u51b3\u4e8e\u60a8\u63d0\u4f9b\u7684\u4ea7\u54c1\u548c\u73b0\u6709\u5185\u5bb9\u3002 \u968f\u7740\u7f51\u7ad9\u5185\u5bb9\u7684\u53d8\u5316\uff0c\u4f18\u5316\u60a8\u7684\u5bfc\u822a\u7cfb\u7edf\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>How is information architecture applied in website navigation design?&nbsp; IA is designed to organize your content in a way that users can easily navigate, meaning that it\u2019s a crucial part of user-centric design. You should A\/B test your designs to ensure that users don\u2019t get lost along the way, and you can implement numerous elements. [&hellip;]<\/p>","protected":false},"author":39,"featured_media":4815,"template":"","answers_category":[29],"class_list":["post-4814","answer","type-answer","status-publish","has-post-thumbnail","hentry","answers_category-website-navigation"],"acf":{"image":null,"card_image":4815,"content":[{"acf_fc_layout":"header_section","title":"\u4fe1\u606f\u67b6\u6784\u4e0e\u5bfc\u822a\u7684\u5173\u7cfb\u662f\u4ec0\u4e48\uff1f","descriptions":"Information architecture (IA) refers to how you structure information on your website, apps, and software. The aim is to organize information in a way that users can access and understand; someone should know exactly where to find what they\u2019re looking for.\r\n\r\nSeveral aspects can form and influence IA. Your sitemap is important for search engines to crawl your website correctly, and on-site navigation is similarly key for enabling users to access information; menus in particular are a core component of this.","tip_label":"Pro Tip","tip":"When implementing IA on your sites, apps, and software, understanding user behavior is crucial. You should guide users where they\u2019ll typically want to visit, and it\u2019s vital that you do so in a way that fits within your website.","additional_tips":null,"key_takeaways_label":"Key Takeaways: ","key_takeaways":[{"label":"Information architecture (IA) is a core user experience component","body":""},{"label":"Search engines must understand your website information easily, making IA crucial for SEO","body":""},{"label":"Consider the impacts that IA can have on website navigation","body":""}]}]},"_links":{"self":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer\/4814","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer"}],"about":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/types\/answer"}],"author":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/users\/39"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media\/4815"}],"wp:attachment":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media?parent=4814"}],"wp:term":[{"taxonomy":"answers_category","embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answers_category?post=4814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}