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class=\"wp-block-list\">\n<li><strong>\u4e92\u52a8\uff1a <\/strong>\u5efa\u7acb\u90ae\u4ef6\u5217\u8868\u53ef\u4ee5\u63d0\u4f9b\u4e00\u4e2a\u53ef\u9760\u7684\u53d7\u4f17\u4e92\u52a8\u6e20\u9053\uff0c\u56e0\u4e3a\u5b83\u53ef\u4ee5\u76f4\u63a5\u6c9f\u901a\uff0c\u4e0d\u50cf\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u4f1a\u53d7\u5230\u7b97\u6cd5\u6ce2\u52a8\u7684\u5f71\u54cd\u3002\u00a0<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5173\u7cfb\uff1a <\/strong>\u867d\u7136\u6b22\u8fce\u90ae\u4ef6\u7684\u6253\u5f00\u7387\u53ef\u80fd\u66f4\u9ad8\uff0c\u4f46\u9700\u8981\u6ce8\u610f\u7684\u662f\uff0c\u5b83\u4eec\u5bf9\u5efa\u7acb\u5173\u7cfb\u7684\u5f71\u54cd\u53ef\u80fd\u4f1a\u6709\u6240\u4e0d\u540c\u3002\u00a0<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u591a\u6e20\u9053\uff1a<\/strong> \u7535\u5b50\u90ae\u4ef6\u8425\u9500\u662f\u4e00\u79cd\u4e0e\u6f5c\u5728\u5ba2\u6237\u8054\u7cfb\u7684\u65b9\u5f0f\uff0c\u5e76\u5411\u66f4\u5e7f\u6cdb\u7684\u53d7\u4f17\u5c55\u793a\u516c\u53f8\u4ea7\u54c1\u548c\u5185\u5bb9\u3002\u4f8b\u5982\uff0c\u60a8\u53ef\u80fd\u60f3\u8981\u5206\u4eab\u60a8\u5728\u535a\u5ba2\u4e0a\u53d1\u5e03\u7684\u6587\u7ae0\u3002\u00a0<\/li>\n<\/ul>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u5982\u4f55\u4e3a\u6211\u7684\u7535\u5546\u5546\u5e97\u64b0\u5199\u6709\u6548\u7684\u6b22\u8fce\u7535\u5b50\u90ae\u4ef6\uff1f&nbsp;<\/h2>\n\n\n\n<p>\u867d\u7136\u6b22\u8fce\u90ae\u4ef6\u63d0\u4f9b\u4e86\u4e00\u4e2a\u7acb\u5373\u5efa\u7acb\u5173\u7cfb\u7684\u673a\u4f1a\uff0c\u4f46\u60a8\u9700\u8981\u82b1\u8d39\u5927\u91cf\u65f6\u95f4\u601d\u8003\u5b83\u4eec\u3002\u60a8\u7684\u6b22\u8fce\u90ae\u4ef6\u662f\u60a8\u7684\u7b2c\u4e00\u5370\u8c61\uff0c\u56e0\u6b64\uff0c\u8bbe\u8ba1\u5e94\u8be5\u5bf9\u5ba2\u6237\u6709\u5438\u5f15\u529b\uff08\u540c\u65f6\u4ecd\u7136\u4fdd\u6301\u54c1\u724c\u4e00\u81f4\u6027\uff09\u3002\u9664\u6b64\u4e4b\u5916\uff0c\u60a8\u8fd8\u5e94\u8be5\u8003\u8651\u4ee5\u4e0b\u56e0\u7d20\uff1a&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8bbe\u5b9a\u660e\u786e\u7684\u671f\u671b\uff1b\u544a\u8bc9\u7528\u6237\u4ed6\u4eec\u53ef\u4ee5\u4ece\u60a8\u7684\u7535\u5b50\u90ae\u4ef6\u4e2d\u5f97\u5230\u4ec0\u4e48\uff0c\u5e76\u63d0\u53ca\u53d1\u9001\u9891\u7387\u3002\u00a0<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5b9a\u5236\u60a8\u7684\u90ae\u4ef6\u5185\u5bb9\uff0c\u5438\u5f15\u7528\u6237\u6301\u7eed\u8ba2\u9605\u3002\u00a0<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4f7f\u7528\u5355\u4e00 <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e8%90%a5%e9%94%80%e4%b8%ad%e7%9a%84%e8%a1%8c%e5%8a%a8%e5%8f%b7%e5%8f%ac-cta\/\">\u884c\u52a8\u53f7\u53ec (CTA)<\/a>.\u00a0<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4fdd\u6301\u5185\u5bb9\u7b80\u6d01\u4e14\u76f8\u5173\u3002\u00a0<\/li>\n<\/ul>\n\n\n\n<p>\u60a8\u4e0d\u9700\u8981\u5197\u957f\u7684\u6b22\u8fce\u4fe1\u606f\uff1b\u5b83\u5b9e\u9645\u4e0a\u662f\u60a8\u7684\u5f00\u573a\u767d\uff0c\u5e94\u8be5\u544a\u8bc9\u8ba2\u9605\u8005\u4e3a\u4ec0\u4e48\u4ed6\u4eec\u5e94\u8be5\u7ee7\u7eed\u4e0e\u60a8\u4e92\u52a8\u3002&nbsp;<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u603b\u7ed3<\/h2>\n\n\n\n<p><a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e7%94%b5%e5%ad%90%e9%82%ae%e4%bb%b6%e8%90%a5%e9%94%80\/\">\u7535\u5b50\u90ae\u4ef6\u8425\u9500<\/a> \u662f\u8bb8\u591a\u7535\u5546\u54c1\u724c\u8425\u9500\u7b56\u7565\u7684\u5173\u952e\u7ec4\u6210\u90e8\u5206\uff0c\u60a8\u5e94\u8be5\u8ba4\u771f\u8003\u8651\u5982\u4f55\u5728\u81ea\u5df1\u7684\u7b56\u7565\u4e2d\u5b9e\u65bd\u5b83\u3002 <a href=\"https:\/\/hocoos.com\/zh\/%e7%ad%94%e6%a1%88\/%e7%bd%91%e7%ab%99%e6%8a%95%e8%b5%84%e5%9b%9e%e6%8a%a5%e7%8e%87%e6%98%af%e4%bb%80%e4%b9%88\/\">\u6295\u8d44\u56de\u62a5\u7387<\/a> \u53ef\u80fd\u975e\u5e38\u53ef\u89c2\uff0c\u5c3d\u7ba1\u521d\u671f\u901a\u5e38\u9700\u8981\u4e00\u6bb5\u65f6\u95f4\u624d\u80fd\u83b7\u5f97\u8ba2\u9605\u8005\u3002\u00a0<\/p>\n\n\n\n<p>\u60a8\u53ef\u4ee5\u4f7f\u7528\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u6765\u63d0\u4f9b\u54c1\u724c\u66f4\u65b0\u3001\u544a\u77e5\u5ba2\u6237\u65b0\u4ea7\u54c1\u4ee5\u53ca\u57f9\u517b\u6f5c\u5728\u5ba2\u6237\u3002\u7b56\u7565\u8981\u7b80\u5355\uff1b\u4e00\u65e6\u60a8\u62e5\u6709\u575a\u5b9e\u7684\u57fa\u7840\uff0c\u5c31\u53ef\u4ee5\u5f00\u59cb\u8003\u8651\u5982\u4f55\u8fdb\u4e00\u6b65\u53d1\u5c55\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>Why is e-commerce email marketing unique compared to other marketing channels?&nbsp; Email marketing is a key consideration for eCommerce brands for multiple reasons. One of the most important ones is that you reach an audience that has already asked you to contact them. This approach may offer a more efficient way of reaching potential customers [&hellip;]<\/p>","protected":false},"author":39,"featured_media":4793,"template":"","answers_category":[20],"class_list":["post-4792","answer","type-answer","status-publish","has-post-thumbnail","hentry","answers_category-ecommerce-for-small-businesses"],"acf":{"image":null,"card_image":4793,"content":[{"acf_fc_layout":"header_section","title":"\u4ec0\u4e48\u662f\u7535\u5b50\u5546\u52a1\u7684\u7535\u5b50\u90ae\u4ef6\u8425\u9500\uff1f","descriptions":"Email marketing is the act of sending newsletters and digital mail campaigns to a list of people who\u2019ve signed up to receive communications from you. In eCommerce, it\u2019s used for several reasons; some brands send regular updates, but you can also share sales promotions and new product releases.\r\n\r\neCommerce brands utilize email marketing for several reasons; however, some of their main ones are related to sales, brand loyalty, and relationship-building. You can get a good return on investment (ROI) with email marketing; however, this will largely depend on the value you provide and not just sending messages for the sake of it.\r\n\r\nSome eCommerce businesses send email marketing campaigns based on browsing and purchase history. This can potentially increase the likelihood of a sale being made; however, you will need to ensure that you have the right data available to make such decisions.","tip_label":"Pro Tip","tip":"As part of your email marketing strategy, segment users based on their interests and tweak your content accordingly. Some website builders, such as Hocoos, allow you to create and share tailored campaigns.","additional_tips":null,"key_takeaways_label":"Key Takeaways:","key_takeaways":[{"label":"While email marketing offers the potential for a positive return on investment (ROI), it should be carefully evaluated as a priority for eCommerce brands","body":""},{"label":"Leverage email marketing as part of a multi-channel strategy, thinking about how it integrates into your ecosystem","body":""},{"label":"In addition to sending newsletters and other communications, you should measure your results and key metrics","body":""}]}]},"_links":{"self":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer\/4792","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answer"}],"about":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/types\/answer"}],"author":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/users\/39"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media\/4793"}],"wp:attachment":[{"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/media?parent=4792"}],"wp:term":[{"taxonomy":"answers_category","embeddable":true,"href":"https:\/\/hocoos.com\/zh\/wp-json\/wp\/v2\/answers_category?post=4792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}